Wednesday, April 20, 2011
2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS
The 2011 TV Land Awards 2011 scored huge, record-breaking numbers for the network, attracting over 2 million viewers for its premiere telecast this past Sunday (April 17) at 9 p.m. ET/PT. This makes it the network's most watched TV Land Awards show ever (not counting simulcast airings on Nick at Nite, which was done the first few years). The star-studded special, which was held in New York City for the very first time, was the highest rated TV Land Awards show since 2004 across all key demos and posted double-digit gains in rating and viewers over last year's show. The 2011 TV Land Awards, which honored John Travolta and the cast of Welcome Back, Kotter, Michael J. Fox and the cast of Family Ties, Bill Cosby and the cast of The Cosby Show, the cast of The Facts of Life, Regis Philbin and music duo Daryl Hall and John Oates, reached nearly 7 million viewers for its premiere night on the network.
The TV Land Awards averaged over 2 million viewers, up 20% over last year's show. Among the network's target Adults 25-54 audience, the special earned a 0.8 rating and 856,000 viewers, an increase of 19% in rating and 16% in viewers 25-54 over 2010's telecast. The special was a hit among Women 25-54, posting a 1.0 rating and 503,000 viewers among women 25-54, up 32% in rating and 30% in viewers over last year. And among the network's core Adults 40-54 audience, it posted a 1.3 rating and 697,000 viewers 40-54, up 19% in rating and 17% in viewers over 2010's show.
Also, this year's TV Land Awards attracted a 48% larger audience to the Awards site section of TVLand.com versus last year, making it the most visited TV Land Awards to date. Social Media played a role in helping to drive this increase, specifically the TV Land Facebook Fan page which drove users to engage with posts on the page via comments and likes, and ultimately clicking through to TVLand.com for additional content around the TV Land Awards. Additionally, the photo gallery featuring celebrities on the red carpet at the show was a hit with visitors on the site, with each fan viewing nearly all 50 photos contained within the gallery.
And now a special message from "The Management" of Dunder Mifflin Scranton:
The TV Land Awards averaged over 2 million viewers, up 20% over last year's show. Among the network's target Adults 25-54 audience, the special earned a 0.8 rating and 856,000 viewers, an increase of 19% in rating and 16% in viewers 25-54 over 2010's telecast. The special was a hit among Women 25-54, posting a 1.0 rating and 503,000 viewers among women 25-54, up 32% in rating and 30% in viewers over last year. And among the network's core Adults 40-54 audience, it posted a 1.3 rating and 697,000 viewers 40-54, up 19% in rating and 17% in viewers over 2010's show.
Also, this year's TV Land Awards attracted a 48% larger audience to the Awards site section of TVLand.com versus last year, making it the most visited TV Land Awards to date. Social Media played a role in helping to drive this increase, specifically the TV Land Facebook Fan page which drove users to engage with posts on the page via comments and likes, and ultimately clicking through to TVLand.com for additional content around the TV Land Awards. Additionally, the photo gallery featuring celebrities on the red carpet at the show was a hit with visitors on the site, with each fan viewing nearly all 50 photos contained within the gallery.
And now a special message from "The Management" of Dunder Mifflin Scranton:
"Our beloved boss, Michael Scott, is leaving Dunder Mifflin, Inc. and moving to Colorado with his fiancée, Holly. On Tuesday, April 26, two days before the happy couple departs, we'll hold a special going-away party to celebrate the world's best boss.Tune in from 8-11pm in primetime on TBS next Tuesday to see the best of Michael Scott, aka the man with two first names! I don't think you need to write this on paper, but you can watch the finale of Michael Scott at Dunder Mifflin Scranton on Thursday, April 28 at 9/8 central on NBC. That's The Office to the rest of the world.
We've asked our friends at TBS to put together six of the most memorable events from Michael's time at Dunder Mifflin. The event will include "The Injury," "Gay Witch Hunt," "Survivor Man," "Dinner Party," "Café Disco," and "Double Date."
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Saturday, July 5
Mind Your Business - "Guess Who's Coming to Dinner" (Bounce TV, 8:00PM ET/PT)
Aaliyah and Mia try convincing Lucille that the owner of a new nearby lounge is up to no good; Alfonso and Kim deal with AJ's first relationship.
Mind Your Business - "The Boy Is Mine" (Bounce TV, 8:30PM ET/PT)
Alfonso tries to maintain his newfound bromance after Aaliyah breaks up with his new friend; Kim goes the extra mile to inject luxury into their lifestyle to impress the moms of a Black Excellence club.
Sitcom Stars on Talk Shows (Week of June 30)
Friday, July 4
- Ayo Edebiri (Big Mouth/The Bear) - Watch Ayo on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- Jay Pharoah (White Famous/Champaign ILL) - Jay is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Frankie Grande (Henry Danger/Danger Force) - Frankie appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Mark Hamill (The Texas Wheelers) - Mark is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
- Cristin Milioti (The Resort/Made for Love/A to Z/How I Met Your Mother) - Cristin appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
- Arnold Schwarzenegger (FUBAR) - Arnold is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Rob Riggle (Rob Riggle's Ski Master Academy/Golan the Insatiable/Gary Unmarried) - Rob appears on a repeat of After Midnight at 12:37am on CBS.
- Marsai Martin (black-ish) - Marsai chats with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
- Brooke Shields (Suddenly Susan) - Brooke guest co-hosts NBC's Today in the 10am hour.
- Mario Cantone (And Just Like That.../Sex and the City) - Mario talks about And Just Like That... on NBC's Today in the 10am hour.
- Billy Bob Thornton (Hearts Afire) - Billy Bob opens up about being married six-times and is sharing all about his new show Landman on a repeat of The Drew Barrymore Show, so check your local listings.
- Justine Lupe (Nobody Wants This/Cristela) - Justine is telling Drew about her viral wardrobe moment with Kathy Bates and shares behind the scenes moments of filming Succession, revealing the cast member she had a crush on, on a repeat of The Drew Barrymore Show, so check your local listings.
New on DVD and Blu-ray
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/08 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
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