2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS

Wednesday, April 20, 2011

2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS

The 2011 TV Land Awards 2011 scored huge, record-breaking numbers for the network, attracting over 2 million viewers for its premiere telecast this past Sunday (April 17) at 9 p.m. ET/PT. This makes it the network's most watched TV Land Awards show ever (not counting simulcast airings on Nick at Nite, which was done the first few years). The star-studded special, which was held in New York City for the very first time, was the highest rated TV Land Awards show since 2004 across all key demos and posted double-digit gains in rating and viewers over last year's show. The 2011 TV Land Awards, which honored John Travolta and the cast of Welcome Back, Kotter, Michael J. Fox and the cast of Family Ties, Bill Cosby and the cast of The Cosby Show, the cast of The Facts of Life, Regis Philbin and music duo Daryl Hall and John Oates, reached nearly 7 million viewers for its premiere night on the network.
The TV Land Awards averaged over 2 million viewers, up 20% over last year's show. Among the network's target Adults 25-54 audience, the special earned a 0.8 rating and 856,000 viewers, an increase of 19% in rating and 16% in viewers 25-54 over 2010's telecast. The special was a hit among Women 25-54, posting a 1.0 rating and 503,000 viewers among women 25-54, up 32% in rating and 30% in viewers over last year. And among the network's core Adults 40-54 audience, it posted a 1.3 rating and 697,000 viewers 40-54, up 19% in rating and 17% in viewers over 2010's show.
Also, this year's TV Land Awards attracted a 48% larger audience to the Awards site section of TVLand.com versus last year, making it the most visited TV Land Awards to date. Social Media played a role in helping to drive this increase, specifically the TV Land Facebook Fan page which drove users to engage with posts on the page via comments and likes, and ultimately clicking through to TVLand.com for additional content around the TV Land Awards. Additionally, the photo gallery featuring celebrities on the red carpet at the show was a hit with visitors on the site, with each fan viewing nearly all 50 photos contained within the gallery.

And now a special message from "The Management" of Dunder Mifflin Scranton:

"Our beloved boss, Michael Scott, is leaving Dunder Mifflin, Inc. and moving to Colorado with his fiancée, Holly. On Tuesday, April 26, two days before the happy couple departs, we'll hold a special going-away party to celebrate the world's best boss.
We've asked our friends at TBS to put together six of the most memorable events from Michael's time at Dunder Mifflin. The event will include "The Injury," "Gay Witch Hunt," "Survivor Man," "Dinner Party," "Café Disco," and "Double Date."

Tune in from 8-11pm in primetime on TBS next Tuesday to see the best of Michael Scott, aka the man with two first names! I don't think you need to write this on paper, but you can watch the finale of Michael Scott at Dunder Mifflin Scranton on Thursday, April 28 at 9/8 central on NBC. That's The Office to the rest of the world.

Sitcoms Airing Tonight

Sunday, December 3

Krapopolis - "Ty's Tail Tale" (Fox, 8:00PM ET/PT)
When Tyrannis is possessed by his deceased grandfather who rules with fear and a large scorpion tail, Shlub must fight to bring back the old Tyrannis; Hippocampus and Stupendous bring a pregnant pegasus home.

The Simpsons - "AE Bonny Romance" (Fox, 8:30PM ET/PT)
When Groundskeeper Willie is kidnapped to Scotland, Bart and the Simpsons follow, only to be faced with Homer's worst nightmare.

Bob's Burgers - "Fraud of the Dead: Zombie-docu-pocalypse" (Fox, 9:00PM ET/PT)
A documentary film profiling world-class archer Louise Belcher is interrupted by unexpected visitors.

Family Guy - "Baking Sad" (Fox, 9:30PM ET/PT)
Meg discovers her tears produce delicious cookies; Peter and the guys launch a male talk show.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of November 27)

Friday, December 1

Henry Winkler (Barry/Arrested Development/Out of Practice/Monty/Happy Days) - Watch Henry on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Brie Larson (United States of Tara/Raising Dad) - Brie is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Eric Idle (Suddenly Susan/Nearly Departed) - Eric appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Maria Bamford (Lady Dynamite/Benched) - Maria is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
Ms. Pat (The Ms. Pat Show) - Ms. Pat appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Angela Means (Cousin Skeeter) - Angela is a guest on repeats of Comics Unleashed with Byron Allen on CBS between 12:37-1:37am.
Kelsey Grammer (Frasier/Partners/Hank/Back to You/Cheers) - NBC's Today catches up with Kelsey in the 9am hour.
Brandy Norwood (Zoe Ever After/The Game/Moesha/Thea) - Brandy chats and performs on ABC's Good Morning America sometime between 7-9am.
Patrick Stewart (Blunt Talk) - Patrick sits down with to chat about his book Making It So on Live with Kelly and Mark, so check your listings.
Marcus Scribner (grown-ish/black-ish) - Marcus tells Sherri about his coming-of-age film, How I Learned to Fly, on Sherri, so check your local listings.
Chris Redd (Bust Down/Kenan/Disjointed) - Chris discusses his upcoming film Candy Cane Lane on The Talk on CBS at 2pm ET/1pm CT-PT.
Tiffani Thiessen (Saved by the Bell/Alexa & Katie/Good Morning, Miami/Saved by the Bell: The College Years) - Tiffani discusses her latest cookbook, Here We Go Again: Recipes and Inspiration to Level Up Your Leftovers, and cooks on The Talk on CBS at 2pm ET/1pm CT-PT.