2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS

Wednesday, April 20, 2011

2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS

The 2011 TV Land Awards 2011 scored huge, record-breaking numbers for the network, attracting over 2 million viewers for its premiere telecast this past Sunday (April 17) at 9 p.m. ET/PT. This makes it the network's most watched TV Land Awards show ever (not counting simulcast airings on Nick at Nite, which was done the first few years). The star-studded special, which was held in New York City for the very first time, was the highest rated TV Land Awards show since 2004 across all key demos and posted double-digit gains in rating and viewers over last year's show. The 2011 TV Land Awards, which honored John Travolta and the cast of Welcome Back, Kotter, Michael J. Fox and the cast of Family Ties, Bill Cosby and the cast of The Cosby Show, the cast of The Facts of Life, Regis Philbin and music duo Daryl Hall and John Oates, reached nearly 7 million viewers for its premiere night on the network.
The TV Land Awards averaged over 2 million viewers, up 20% over last year's show. Among the network's target Adults 25-54 audience, the special earned a 0.8 rating and 856,000 viewers, an increase of 19% in rating and 16% in viewers 25-54 over 2010's telecast. The special was a hit among Women 25-54, posting a 1.0 rating and 503,000 viewers among women 25-54, up 32% in rating and 30% in viewers over last year. And among the network's core Adults 40-54 audience, it posted a 1.3 rating and 697,000 viewers 40-54, up 19% in rating and 17% in viewers over 2010's show.
Also, this year's TV Land Awards attracted a 48% larger audience to the Awards site section of TVLand.com versus last year, making it the most visited TV Land Awards to date. Social Media played a role in helping to drive this increase, specifically the TV Land Facebook Fan page which drove users to engage with posts on the page via comments and likes, and ultimately clicking through to TVLand.com for additional content around the TV Land Awards. Additionally, the photo gallery featuring celebrities on the red carpet at the show was a hit with visitors on the site, with each fan viewing nearly all 50 photos contained within the gallery.

And now a special message from "The Management" of Dunder Mifflin Scranton:

"Our beloved boss, Michael Scott, is leaving Dunder Mifflin, Inc. and moving to Colorado with his fiancée, Holly. On Tuesday, April 26, two days before the happy couple departs, we'll hold a special going-away party to celebrate the world's best boss.
We've asked our friends at TBS to put together six of the most memorable events from Michael's time at Dunder Mifflin. The event will include "The Injury," "Gay Witch Hunt," "Survivor Man," "Dinner Party," "Café Disco," and "Double Date."

Tune in from 8-11pm in primetime on TBS next Tuesday to see the best of Michael Scott, aka the man with two first names! I don't think you need to write this on paper, but you can watch the finale of Michael Scott at Dunder Mifflin Scranton on Thursday, April 28 at 9/8 central on NBC. That's The Office to the rest of the world.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Tuesday, December 10

Tyler Perry's Assisted Living "Baby Steps" - (BET, 9:30PM ET/PT)
Leah shocks Jeremy with some baby-making trends she wants to incorporate into their daily routine, but he finds them annoying and unnecessary. At the same time, Sandra and Philip take charge when a possible social media ban threatens their status quo.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of December 9)

Tuesday, December 10

Monica Barbaro (FUBAR) - Catch Monica on Jimmy Kimmel Live! at 11:35pm on ABC.
John Mulaney (Mulaney) - John is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Linda Cardellini (No Good Deed/Dead to Me/Guys Like Us) - Linda appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Mindy Kaling (The Mindy Project/The Office) - Mindy stops by The Late Show with Stephen Colbert at 11:35pm on CBS.
Sharon Horgan (Bad Sisters/HouseBroken/Catastrophe) - Sharon appears on Late Night with Seth Meyers at 12:36am on NBC.
Sasheer Zamata (Home Economics/Woke/Robbie), Vinny Thomas (Platonic) and Jeff Hiller (Somebody Somehwhere/Nightcap) - Sasheer, Vinny and Jeff are guests on After Midnight at 12:37am on CBS.
Christian Slater (Breaking In) - Christian talks about Dexter: Original Sin on CBS Mornings sometime between 7-9am and on CBS Mornings Plus at 9am.
Sarah Michelle Gellar (The Crazy Ones) - Sarah talks about Dexter: Original Sin on Live with Kelly and Mark, so check your listings.
Fortune Feimster (FUBAR/Kenan/Bless the Harts/Champions) - Fortune is sharing her hilarious take on the hottest headlines of the day and telling Drew about her latest Netflix standup special on The Drew Barrymore Show, so check your local listings.
Christina Milian (Grandfathered) - Christina talks about starring in the new series Dexter: Original Sin on Paramount+ with Showtime on Sherri, so check your local listings.
Jennifer Love Hewitt (Shaky Ground) - Jennifer talks about Lifetime's The Holiday Junkie on Access Daily with Mario & Kit, so check your local listings.
Alexa PenaVega (Ruby & the Rockits) - Alexa talks about Great American Family's Love at the Kettle on Access Daily with Mario & Kit, so check your local listings.
Vanessa Lachey (Truth Be Told/Dads) - Vanessa and Nick Lachey discuss their reality series The Ultimatum: Marry or Move On on The Talk on CBS at 2pm ET/1pm CT-PT.
Chris Diamantopoulos (The Sticky/Silicon Valley) - Chris discusses his television series The Sticky on The Talk on CBS at 2pm ET/1pm CT-PT.