2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS

Wednesday, April 20, 2011

2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS

The 2011 TV Land Awards 2011 scored huge, record-breaking numbers for the network, attracting over 2 million viewers for its premiere telecast this past Sunday (April 17) at 9 p.m. ET/PT. This makes it the network's most watched TV Land Awards show ever (not counting simulcast airings on Nick at Nite, which was done the first few years). The star-studded special, which was held in New York City for the very first time, was the highest rated TV Land Awards show since 2004 across all key demos and posted double-digit gains in rating and viewers over last year's show. The 2011 TV Land Awards, which honored John Travolta and the cast of Welcome Back, Kotter, Michael J. Fox and the cast of Family Ties, Bill Cosby and the cast of The Cosby Show, the cast of The Facts of Life, Regis Philbin and music duo Daryl Hall and John Oates, reached nearly 7 million viewers for its premiere night on the network.
The TV Land Awards averaged over 2 million viewers, up 20% over last year's show. Among the network's target Adults 25-54 audience, the special earned a 0.8 rating and 856,000 viewers, an increase of 19% in rating and 16% in viewers 25-54 over 2010's telecast. The special was a hit among Women 25-54, posting a 1.0 rating and 503,000 viewers among women 25-54, up 32% in rating and 30% in viewers over last year. And among the network's core Adults 40-54 audience, it posted a 1.3 rating and 697,000 viewers 40-54, up 19% in rating and 17% in viewers over 2010's show.
Also, this year's TV Land Awards attracted a 48% larger audience to the Awards site section of TVLand.com versus last year, making it the most visited TV Land Awards to date. Social Media played a role in helping to drive this increase, specifically the TV Land Facebook Fan page which drove users to engage with posts on the page via comments and likes, and ultimately clicking through to TVLand.com for additional content around the TV Land Awards. Additionally, the photo gallery featuring celebrities on the red carpet at the show was a hit with visitors on the site, with each fan viewing nearly all 50 photos contained within the gallery.

And now a special message from "The Management" of Dunder Mifflin Scranton:

"Our beloved boss, Michael Scott, is leaving Dunder Mifflin, Inc. and moving to Colorado with his fiancée, Holly. On Tuesday, April 26, two days before the happy couple departs, we'll hold a special going-away party to celebrate the world's best boss.
We've asked our friends at TBS to put together six of the most memorable events from Michael's time at Dunder Mifflin. The event will include "The Injury," "Gay Witch Hunt," "Survivor Man," "Dinner Party," "Café Disco," and "Double Date."

Tune in from 8-11pm in primetime on TBS next Tuesday to see the best of Michael Scott, aka the man with two first names! I don't think you need to write this on paper, but you can watch the finale of Michael Scott at Dunder Mifflin Scranton on Thursday, April 28 at 9/8 central on NBC. That's The Office to the rest of the world.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Tuesday, April 1

St. Denis Medical - "Anything to Push Zaluva" (NBC, 8:00PM ET/PT)
Ron's teasing makes Joyce question whether her friendship with a pharmaceutical rep is genuine; Alex has trouble letting Serena take on a new task; Matt finds a mentor in Bruce.

Night Court - "Hot to Trot" (NBC, 8:30PM ET/PT)
Abby's friendship with her ex-boyfriend's mother leads to romantic complications; when Julianne's wealthy aunt passes away, the gang vies for a piece of her inheritance.

Tyler Perry's House of Payne - "Love At First Swipe" (BET, 9:00PM ET/PT)
C.J. and Janine receive marital advice from an unlikely source; Peanut seeks help with his newfound online lover.

Tyler Perry's Assisted Living - "Failure 2 Launch" (BET, 9:30PM ET/PT)
Assisted Living is the new situation comedy by Tyler Perry about three generations who must make a new start in the rural backwoods of Georgia.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of March 31)

Tuesday, April 1

Adam Scott (Ghosted/Veep/Parks and Recreation/Party Down) - Catch Adam on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Kevin Bacon (I Love Dick) - Kevin is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Amanda Peet (Brockmire/Togetherness/Bent) - Amanda appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Paul Rudd (The Shrink Next Door/Living with Yourself/Wild Oats) - Paul stops by Late Night with Seth Meyers at 12:36am on NBC.
Ike Barinholtz (The Studio/The Afterparty/Bless the Harts/The Mindy Project/Eastbound & Down) - Ike appears on Late Night with Seth Meyers at 12:36am on NBC. He will also be on Watch What Happens Live with Andy Cohen at 9:30pm on Bravo.
Vinny Thomas (Platonic), Paul F. Tompkins (The Great North/BoJack Horseman/DAG) and Aparna Nancherla (The Great North/Lopez vs Lopez/Corporate) - Vinny, Paul and Aparna are guests on After Midnight at 12:37am on CBS.
Chase Sui Wonders (The Studio/Bupkis) and Kathryn Hahn (The Studio/Tiny Beautiful Things/Central Park/Happyish/Transparent/Free Agents) - Chase and Kathryn are guests on Watch What Happens Live with Andy Cohen at 9:30pm on Bravo.
Will Ferrell (The Office) and Jennifer Coolidge (2 Broke Girls/Joey) - E! News has interviews with Will and Jennifer at 11pm on E!.
Román Zaragoza (Ghosts) - Román talks about Ghosts on CBS Mornings sometime between 7-9am.
Jenny Slate (The Great North/Big Mouth/Married/Bob's Burgers) - Jenny talks about Dying for Sex on ABC's Good Morning America sometime between 7-9am.
Michael Angarano (Laid/I'm Dying Up Here/Will & Grace) and Michael Cera (Life & Beth/Arrested Development/I Was a Sixth Grade Alien) - Michael and Michael talk about Sacramento with the ladies of The View on ABC at 11am ET/10am CT-PT.
Olivia Munn (Perfect Couples) - Olivia guest co-hosts NBC's Today in the 10am hour.
Hannah Einbinder (Hacks) - Hannah talks about Hacks on NBC's Today in the 10am hour.
Tasha Smith (Survival of the Thickest/Tyler Perry's For Better or Worse/The Tom Show/Boston Common) and Tone Bell (Survival of the Thickest/Fam/Disjointed/Truth Be Told/Bad Judge/Whitney) - Tasha and Tone talk about the new season of Netflix’s Survival of the Thickest on Sherri, so check your local listings.
Kathryn Hahn (The Studio/Tiny Beautiful Things/Central Park/Happyish/Transparent/Free Agents) - Kathryn is dishing on her new comedy series The Studio on The Drew Barrymore Show, so check your local listings.
Wilmer Valderrama (That '70s Show) - Wilmer and Freddy Rodriguez chat about their podcast Dos Amigos on a repeat of Access Daily with Mario & Kit, so check your local listings.
Brenda Song (Running Point/Dollface/Dads/The Suite Life on Deck/The Suite Life of Zack & Cody) - Brenda talks about Netflix's Running Point on a repeat of Access Daily with Mario & Kit, so check your local listings.
Paul Walter Hauser (The Afterparty) - Paul is a guest on PIX11 Morning News on WPIX in New York at 9:40am.