2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS

Wednesday, April 20, 2011

2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS

The 2011 TV Land Awards 2011 scored huge, record-breaking numbers for the network, attracting over 2 million viewers for its premiere telecast this past Sunday (April 17) at 9 p.m. ET/PT. This makes it the network's most watched TV Land Awards show ever (not counting simulcast airings on Nick at Nite, which was done the first few years). The star-studded special, which was held in New York City for the very first time, was the highest rated TV Land Awards show since 2004 across all key demos and posted double-digit gains in rating and viewers over last year's show. The 2011 TV Land Awards, which honored John Travolta and the cast of Welcome Back, Kotter, Michael J. Fox and the cast of Family Ties, Bill Cosby and the cast of The Cosby Show, the cast of The Facts of Life, Regis Philbin and music duo Daryl Hall and John Oates, reached nearly 7 million viewers for its premiere night on the network.
The TV Land Awards averaged over 2 million viewers, up 20% over last year's show. Among the network's target Adults 25-54 audience, the special earned a 0.8 rating and 856,000 viewers, an increase of 19% in rating and 16% in viewers 25-54 over 2010's telecast. The special was a hit among Women 25-54, posting a 1.0 rating and 503,000 viewers among women 25-54, up 32% in rating and 30% in viewers over last year. And among the network's core Adults 40-54 audience, it posted a 1.3 rating and 697,000 viewers 40-54, up 19% in rating and 17% in viewers over 2010's show.
Also, this year's TV Land Awards attracted a 48% larger audience to the Awards site section of TVLand.com versus last year, making it the most visited TV Land Awards to date. Social Media played a role in helping to drive this increase, specifically the TV Land Facebook Fan page which drove users to engage with posts on the page via comments and likes, and ultimately clicking through to TVLand.com for additional content around the TV Land Awards. Additionally, the photo gallery featuring celebrities on the red carpet at the show was a hit with visitors on the site, with each fan viewing nearly all 50 photos contained within the gallery.

And now a special message from "The Management" of Dunder Mifflin Scranton:

"Our beloved boss, Michael Scott, is leaving Dunder Mifflin, Inc. and moving to Colorado with his fiancée, Holly. On Tuesday, April 26, two days before the happy couple departs, we'll hold a special going-away party to celebrate the world's best boss.
We've asked our friends at TBS to put together six of the most memorable events from Michael's time at Dunder Mifflin. The event will include "The Injury," "Gay Witch Hunt," "Survivor Man," "Dinner Party," "Café Disco," and "Double Date."

Tune in from 8-11pm in primetime on TBS next Tuesday to see the best of Michael Scott, aka the man with two first names! I don't think you need to write this on paper, but you can watch the finale of Michael Scott at Dunder Mifflin Scranton on Thursday, April 28 at 9/8 central on NBC. That's The Office to the rest of the world.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Monday, April 13

The Neighorhood - "Welcome to the Breaking Point" (CBS, 8:00PM ET/PT)
After a frightening encounter, Dave takes a hard look at his health, prompting Calvin to help him find a healthier way to let off steam. Meanwhile, Tina has a hard time letting go of old memories, and Marty and Malcolm argue over a valuable find from their past.

DMV - "Fresh Ink" (CBS, 8:30PM ET/PT)
When the SoHo DMV lands a glossy magazine feature, Barb struggles with feeling overlooked, stirring up old insecurities she thought she’d left behind. Meanwhile, Gregg and Vic go head‑to‑head in a competitive quest to earn their first positive review after a rough streak online.

The Fall and Rise of Reggie Dinkins - "Mischief and Memories" (NBC, 8:00PM ET/PT)
The Dinkins family bands together for their annual push to get Reggie into the hall of fame, but Jerry Basmati stands in their way.

The Fall and Rise of Reggie Dinkins - "A Real Cinderello Story" (NBC, 8:30PM ET/PT)
Monica tries to sign an exciting new prospect; Jerry Basmati unexpectedly takes revenge on Reggie.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of April 13)

Monday, April 13

Henry Winkler (Barry/Arrested Development/Out of Practice/Monty/Happy Days) - Watch Henry on Jimmy Kimmel Live! at 11:35pm on ABC.
Tracy Morgan (The Fall and Rise of Reggie Dinkins/Crutch/The Last O.G./30 Rock/The Tracy Morgan Show) - Tracy is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Maya Rudolph (Loot/Bless the Harts/Forever/Up All Night) - Maya appears on The Late Show with Stephen Colbert at 11:35pm on CBS.
Nick Offerman (Margo's Got Money Troubles/Parks and Recreation) - Nick stops by The Late Show with Stephen Colbert at 11:35pm on CBS.
Rachel Dratch (Grimsburg/Imaginary Mary/30 Rock) - Rachel makes a special appears once on The Late Show with Stephen Colbert at 11:35pm on CBS. Andy Cohen interviews Rachel on Watch What Happens Live with Andy Cohen at 11pm on Bravo.
Kristin Chenoweth (Stumble/Trial & Error/Kristin) - Kristin is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Rachel Dratch (Grimsburg/Imaginary Mary/30 Rock) - Andy Cohen interviews Rachel on Watch What Happens Live with Andy Cohen at 9pm on Bravo.
Elle Fanning (Margo's Got Money Troubles) and Michelle Pfeiffer (Margo's Got Money Troubles/Delta House) - Elle and Michelle talk about Margo's Got Money Troubles on CBS Mornings sometime between 7-9am.
Jennie Garth (Mystery Girls/What I Like About You) - Jennie talks about I Choose Me: Chasing Joy, Finding Purpose & Embracing Reinvention on ABC's Good Morning America sometime between 7-9am, on Live with Kelly and Mark (check your local listings), on NBC's Today in the 10am hour, and on ABC's GMA 3: What You Need to Know at 1pm.
Sarah Chalke (Scrubs/Roseanne/Mad Love/How to Live with Your Parents (For the Rest of Your Life)) - Sarah talks about Scrubs on ABC's Good Morning America sometime between 7-9am.
Anthony Norman (Jury Duty Presents: Company Retreat) - Anthony talks about Jury Duty Presents: Company Retreat on NBC's Today sometime between 7-9am and in the 9am hour and on ABC News Live Prime with Linsey Davis at 7pm.
Bob Odenkirk (The Larry Sanders Show) - All Access sits down with Bob to discuss his life, career and new film Normal on ABC News Live Prime with Linsey Davis at 7pm.
Daniel Radcliffe (The Fall and Rise of Reggie Dinkins/Miracle Workers) - Daniel tells Sherri about his new sitcom, The Fall and Rise of Reggie Dinkins, and his hit Broadway play, Every Brilliant Thing, on Sherri, so check your local listings.
Jake and Jazz Smollett (On Our Own) - Jake and Jazz talk about their lifestyle series, Living By Design, on CLEO TV on Sherri, so check your local listings.
Dan Levy (Big Mistakes/Schitt's Creek) and Laurie Metcalf (Big Mistakes/The Conners/Roseanne/The McCarthys/The Norm Show) - Dan and Laurie talk to Drew about their upcoming comedy crime show Big Mistakes on The Drew Barrymore Show, so check your local listings. Drew is joined by the entire cast of Big Mistakes: Dan Levy, Laurie Metcalf, Jack Innanen and Taylor Ortega.
John Stamos (Palm Royale/UnPrisoned/Fuller House/Grandfathered/Jake in Progress/Full House/You, Again?) and Jodie Sweetin (Fuller House/Hollywood Darlings/Full House) - - John and Jodie are guests on Access Daily with Mario & Kit, so check your local listings.