Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Tuesday, October 04, 2022

Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Network TV shows that are not live events or sports are mostly watched on DVR, onDemand or on streaming services (Hulu, Peacock, etc) these days. Megahit comedy Abbott Elementary does a respectable live+same day linear TV number in terms of today's numbers but that's no where near its total viewership audience per episode. After 7 days of multiplatform (MP7) viewing, the second season premiere jumped over +300% in Adults 18-49. And that will be even higher after 35 days. It's the present and future of how we watch television and the broadcast networks know this. Here is what ABC released: After just seven days of multiplatform viewing, the second season premiere of Abbott Elementary skyrocketed to a 2.38 rating among Adults 18-49, soaring more than 4 times over its initial Live+Same Day rating (+318% - 0.57 rating). Abbott Elementary also picked up an additional +4.1 million Total Viewers over its Live+Same Day average (2.9 million) to hit 7.0 million viewers after seven days of multiplatform viewing. Abbott Elementary delivered its largest-ever delayed-viewing lift with Total Viewers (+4.1 million) and its 2nd-biggest-ever increase among Adults 18-49 (+318%).

The season 2 premiere of Abbott Elementary nearly doubled its December series debut (on 12/7/21) among Adults 18-49 (+92% - 2.38 rating MP7 vs. 1.24 rating Mp7), while soaring by 52% in Total Viewers (7.0 million vs. 4.6 million). In fact, the ABC sitcom launched its second season with series highs in both Adults 18-49 (2.38 rating) and Total Viewers (7.0 million). Based on linear Live+7 Day program ratings, the second season premiere of Abbott Elementary matched the series' highest-rated telecast among Adults 18-49 (0.9/8) and drew its 2nd-largest audience ever in Total Viewers (4.3 million). Abbott Elementary improved over its December series debut (on 12/7/21) by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 13% with Adults 18-49 (0.9/8 vs. 0.8/6). In addition, the sophomore ABC sitcom built over its April first season finale (3.8 million and 0.8/6, respectively, on 4/12/22) in both Total Viewers (+13%) and Adults 18-49 (+13%).

So it's time to stop looking/reporting at a small piece of a pie (linear live+same day) and start looking at a full piece of pie (MP7/MP35) when looking at broadcast enterainment series. Viewing habits have changed, so reporting should reflect that.

Play-Doh Squished

Amazon Freevee revealed the official trailer and premiere date for the Freevee Original series Play-Doh Squished. The lively competition show is hosted by Sarah Hyland (Modern Family, Pitch Perfect Bumper in Berlin). Based on the hit holiday special released last year, and featuring updates reflecting the shift from special to series, the first episode premieres exclusively on Freevee November 11 in the U.S. and UK, with new episodes available on the service every Friday thereafter until February 24, 2023. Sarah Hyland will be joined each week by resident Play-Doh expert Jason Loik as well as two standing judges, painter Alexandra Nechita and sculptor Gil Grimmett. An all-star lineup of celebrity guest judges adds to the fun, including Sarah's hudband Wells Adams, Stephen "tWitch" Boss, Modern Famly mom Julie Bowen, D'Arcy Carden, "Young Dylan" Gilmer, Tony Hale, Chloe Kim, Marshawn Lynch, Alyssa Milano, Madison Pettis, Jay Pharoah, Jaime Pressly, Francia Raisa, Rob Riggle, and Kristen Schaal. Each episode will feature a new theme to inspire teams as they build their Play-Doh creations. From creating monsters, to designing out-of-this-world terrains, teams will be challenged to use Play-Doh tools and compound in a variety of new ways.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Thursday, April 9

Georgie & Mandy's First Marriage - "A Stuffed Monkey and an Ex-Girlfriend" (CBS, 8:00PM ET/PT)
When CeeCee loses her favorite toy, Mandy and Meemaw (Annie Potts) take it as an opportunity to make some money. Meanwhile, Connor contemplates revisiting an old relationship.

Ghosts - "Michael Jackson Goes to HR" (CBS, 8:30PM ET/PT)
Trevor lands himself in trouble when an inappropriate gift to a co‑worker forces him into an HR meeting only Jay can handle. Meanwhile, Pete unintentionally sparks drama with Alberta after casually mentioning a surprise visit to his ex.

Animal Control - "Scaredy Cats and Card Sharks" (Fox, 9:02PM ET/PT)
When Frank and Daisy lose $5,000 in union funds, they try to win the money back by gambling; Shred and Patel cover the late-night shift at the precinct.

Going Dutch - "The Heart Locker" (Fox, 9:32PM ET/PT)
After throwing out his back, the Colonel is ordered to bed rest; the base is sent to sweep for landmines at a local farm, where Major Shah suddenly finds himself in serious danger when he steps on one.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of April 6)

Thursday, April 9

Kerry Washington (UnPrisoned) - Catch Kerry on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Riz Ahmed (Bait) - Riz is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Nathan Lane (Mid-Century Modern/Only Murders in the Building/Modern Family/Charlie Lawrence/Encore! Encore!/One of the Boys) - Nathan appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
Arsenio Hall (Arsenio) - Arsenio is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
Jim Parsons (Young Sheldon/The Big Bang Theory) - Jim appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Judy Reyes (Scrubs) - Judy talks about Scrubs and High Potential on ABC's Good Morning America sometime between 7-9am and on ABC's GMA 3: What You Need to Know at 1pm.
Dany Levy (Big Mistakes/Schitt's Creek) - Dan talks about Big Mistakes on Live with Kelly and Mark, so check your local listings.
Felicity Huffman (Sports Night) - Felicity dishes on Doc on Live with Kelly and Mark, so check your local listings.
Bryan Cranston (Malcolm in the Middle: Life's Still Unfair/Malcolm in the Middle/The Louie Show), Frankie Muniz (Malcolm in the Middle: Life's Still Unfair/Malcolm in the Middle) and Jane Kaczmarek (Malcolm in the Middle: Life's Still Unfair/Malcolm in the Middle/Help Me Help You) - Bryan, Frankie and Jane talk about Malcolm in the Middle: Life's Still Unfair on ABC News Live Prime with Linsey Davis at 7pm.
John C. Reilly (Moonbase 8) - NBC's Today has "Head or Tails" with John in the 9am hour.
Billy Magnussen (The Franchise/Made for Love) - NBC's Today catches up with Billy in the 9am hour.
Terry Crews (Brooklyn Nine-Nine/Are We There Yet?/Everybody Hates Chris) - Tamron Hall has a DAYTIME EXCLUSIVE with Terry and Rebecca King-Crews revealing for the first time Rebecca's health battle, so check your local listings.
Kenya Barris (blackAF) - Kenya talks about Prime's Jerry West: The Logo on Access Daily with Mario & Kit, so check your local listings.
Juliette Lewis (Camping/I Married Dora) - Juliette tells Drew about her current run in Broadway show The Rocky Horror Show on The Drew Barrymore Show, so check your local listings.