Tuesday, October 04, 2022
Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Network TV shows that are not live events or sports are mostly watched on DVR, onDemand or on streaming services (Hulu, Peacock, etc) these days. Megahit comedy Abbott Elementary does a respectable live+same day linear TV number in terms of today's numbers but that's no where near its total viewership audience per episode. After 7 days of multiplatform (MP7) viewing, the second season premiere jumped over +300% in Adults 18-49. And that will be even higher after 35 days. It's the present and future of how we watch television and the broadcast networks know this. Here is what ABC released: After just seven days of multiplatform viewing, the second season premiere of Abbott Elementary skyrocketed to a 2.38 rating among Adults 18-49, soaring more than 4 times over its initial Live+Same Day rating (+318% - 0.57 rating). Abbott Elementary also picked up an additional +4.1 million Total Viewers over its Live+Same Day average (2.9 million) to hit 7.0 million viewers after seven days of multiplatform viewing. Abbott Elementary delivered its largest-ever delayed-viewing lift with Total Viewers (+4.1 million) and its 2nd-biggest-ever increase among Adults 18-49 (+318%).
The season 2 premiere of Abbott Elementary nearly doubled its December series debut (on 12/7/21) among Adults 18-49 (+92% - 2.38 rating MP7 vs. 1.24 rating Mp7), while soaring by 52% in Total Viewers (7.0 million vs. 4.6 million). In fact, the ABC sitcom launched its second season with series highs in both Adults 18-49 (2.38 rating) and Total Viewers (7.0 million). Based on linear Live+7 Day program ratings, the second season premiere of Abbott Elementary matched the series' highest-rated telecast among Adults 18-49 (0.9/8) and drew its 2nd-largest audience ever in Total Viewers (4.3 million). Abbott Elementary improved over its December series debut (on 12/7/21) by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 13% with Adults 18-49 (0.9/8 vs. 0.8/6). In addition, the sophomore ABC sitcom built over its April first season finale (3.8 million and 0.8/6, respectively, on 4/12/22) in both Total Viewers (+13%) and Adults 18-49 (+13%).
So it's time to stop looking/reporting at a small piece of a pie (linear live+same day) and start looking at a full piece of pie (MP7/MP35) when looking at broadcast enterainment series. Viewing habits have changed, so reporting should reflect that.
Amazon Freevee revealed the official trailer and premiere date for the Freevee Original series Play-Doh Squished. The lively competition show is hosted by Sarah Hyland (Modern Family, Pitch Perfect Bumper in Berlin). Based on the hit holiday special released last year, and featuring updates reflecting the shift from special to series, the first episode premieres exclusively on Freevee November 11 in the U.S. and UK, with new episodes available on the service every Friday thereafter until February 24, 2023. Sarah Hyland will be joined each week by resident Play-Doh expert Jason Loik as well as two standing judges, painter Alexandra Nechita and sculptor Gil Grimmett. An all-star lineup of celebrity guest judges adds to the fun, including Sarah's hudband Wells Adams, Stephen "tWitch" Boss, Modern Famly mom Julie Bowen, D'Arcy Carden, "Young Dylan" Gilmer, Tony Hale, Chloe Kim, Marshawn Lynch, Alyssa Milano, Madison Pettis, Jay Pharoah, Jaime Pressly, Francia Raisa, Rob Riggle, and Kristen Schaal. Each episode will feature a new theme to inspire teams as they build their Play-Doh creations. From creating monsters, to designing out-of-this-world terrains, teams will be challenged to use Play-Doh tools and compound in a variety of new ways.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Monday, July 14
The Neighborhood - "Welcome to Pomp and Circumstance" (CBS, 8:00PM ET/PT) (Repeat)
Tina and Gemma plan a joint graduation party for Malcolm and Grover, on part one of the hour-long seventh season finale.
The Neighborhood - "Welcome to Venice" (CBS, 8:30PM ET/PT) (Repeat)
The Butlers and Johnsons help Malcolm start a new chapter in a new city that, while just across town, is worlds away from the neighborhood, on part two of the hour-long seventh season finale.
Sitcom Stars on Talk Shows (Week of July 14)
Monday, July 14
- Chris Distefano (Benders) - Chris guest hosts Jimmy Kimmel Live! at 11:35pm on ABC.
- Hannah Waddingham (Ted Lasso) - Watch Hannah on Jimmy Kimmel Live! at 11:35pm on ABC.
- Shane Gillis (Tires) - Shane appears on Jimmy Kimmel Live! at 11:35pm on ABC.
- Liza Colón-Zayas (The Bear) - Liza is a guest on The Late Show with Stephen Colbert at 11:35pm on CBS.
- Jack McBrayer (30 Rock) - Jack appears on Late Night with Seth Meyers at 12:36am on NBC.
- Paul Feig (Sabrina, the Teenage Witch/The Louie Show/The Jackie Thomas Show/Dirty Dancing) and Anna Kendrick (Love Life) - Paul is a guest and Anna makes a special appearance on a repeat of After Midnight at 12:37am on CBS.
- Amy Sedaris (No Activity/Unbreakable Kimmy Schmidt/Strangers with Candy) and Dan Levy (Schitt's Creek) - Amy and Dan are guests on Watch What Happens Live with Andy Cohen at 10pm on Bravo.
- Julie Bowen (Modern Family/Ed) - Julie chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
- Jason Priestley (Call Me Fitz/Sister Kate), Vanessa Morgan (The Latest Buzz) and Giacomo Gianniotti (Backpackers/Selfie) - Jason, Vanessa and Giacomo talk about the dramedy Wild Cards on a repeat of Tamron Hall, so check your local listings.
- Malin Akerman (Dollface/Sin City Saints/Trophy Wife/Childrens Hospital) - Malin talks about The Hunting Wives on Live with Kelly and Mark, so check your local listings.
- Meg Donnelly (American Housewife) - Meg talks about Disney's Zombies 4: Dawn of the Vampires on Live with Kelly and Mark, so check your local listings.
- Rosemarie DeWitt (United States of Tara) - Rosemarie and Eric Bana talk about Netflix's Untamed on Access Daily with Mario & Kit, so check your local listings.
New on DVD and Blu-ray
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/22 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive
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