Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Tuesday, October 04, 2022

Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Network TV shows that are not live events or sports are mostly watched on DVR, onDemand or on streaming services (Hulu, Peacock, etc) these days. Megahit comedy Abbott Elementary does a respectable live+same day linear TV number in terms of today's numbers but that's no where near its total viewership audience per episode. After 7 days of multiplatform (MP7) viewing, the second season premiere jumped over +300% in Adults 18-49. And that will be even higher after 35 days. It's the present and future of how we watch television and the broadcast networks know this. Here is what ABC released: After just seven days of multiplatform viewing, the second season premiere of Abbott Elementary skyrocketed to a 2.38 rating among Adults 18-49, soaring more than 4 times over its initial Live+Same Day rating (+318% - 0.57 rating). Abbott Elementary also picked up an additional +4.1 million Total Viewers over its Live+Same Day average (2.9 million) to hit 7.0 million viewers after seven days of multiplatform viewing. Abbott Elementary delivered its largest-ever delayed-viewing lift with Total Viewers (+4.1 million) and its 2nd-biggest-ever increase among Adults 18-49 (+318%).

The season 2 premiere of Abbott Elementary nearly doubled its December series debut (on 12/7/21) among Adults 18-49 (+92% - 2.38 rating MP7 vs. 1.24 rating Mp7), while soaring by 52% in Total Viewers (7.0 million vs. 4.6 million). In fact, the ABC sitcom launched its second season with series highs in both Adults 18-49 (2.38 rating) and Total Viewers (7.0 million). Based on linear Live+7 Day program ratings, the second season premiere of Abbott Elementary matched the series' highest-rated telecast among Adults 18-49 (0.9/8) and drew its 2nd-largest audience ever in Total Viewers (4.3 million). Abbott Elementary improved over its December series debut (on 12/7/21) by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 13% with Adults 18-49 (0.9/8 vs. 0.8/6). In addition, the sophomore ABC sitcom built over its April first season finale (3.8 million and 0.8/6, respectively, on 4/12/22) in both Total Viewers (+13%) and Adults 18-49 (+13%).

So it's time to stop looking/reporting at a small piece of a pie (linear live+same day) and start looking at a full piece of pie (MP7/MP35) when looking at broadcast enterainment series. Viewing habits have changed, so reporting should reflect that.

Play-Doh Squished

Amazon Freevee revealed the official trailer and premiere date for the Freevee Original series Play-Doh Squished. The lively competition show is hosted by Sarah Hyland (Modern Family, Pitch Perfect Bumper in Berlin). Based on the hit holiday special released last year, and featuring updates reflecting the shift from special to series, the first episode premieres exclusively on Freevee November 11 in the U.S. and UK, with new episodes available on the service every Friday thereafter until February 24, 2023. Sarah Hyland will be joined each week by resident Play-Doh expert Jason Loik as well as two standing judges, painter Alexandra Nechita and sculptor Gil Grimmett. An all-star lineup of celebrity guest judges adds to the fun, including Sarah's hudband Wells Adams, Stephen "tWitch" Boss, Modern Famly mom Julie Bowen, D'Arcy Carden, "Young Dylan" Gilmer, Tony Hale, Chloe Kim, Marshawn Lynch, Alyssa Milano, Madison Pettis, Jay Pharoah, Jaime Pressly, Francia Raisa, Rob Riggle, and Kristen Schaal. Each episode will feature a new theme to inspire teams as they build their Play-Doh creations. From creating monsters, to designing out-of-this-world terrains, teams will be challenged to use Play-Doh tools and compound in a variety of new ways.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Tuesday, April 1

St. Denis Medical - "Anything to Push Zaluva" (NBC, 8:00PM ET/PT)
Ron's teasing makes Joyce question whether her friendship with a pharmaceutical rep is genuine; Alex has trouble letting Serena take on a new task; Matt finds a mentor in Bruce.

Night Court - "Hot to Trot" (NBC, 8:30PM ET/PT)
Abby's friendship with her ex-boyfriend's mother leads to romantic complications; when Julianne's wealthy aunt passes away, the gang vies for a piece of her inheritance.

Tyler Perry's House of Payne - "Love At First Swipe" (BET, 9:00PM ET/PT)
C.J. and Janine receive marital advice from an unlikely source; Peanut seeks help with his newfound online lover.

Tyler Perry's Assisted Living - "Failure 2 Launch" (BET, 9:30PM ET/PT)
Assisted Living is the new situation comedy by Tyler Perry about three generations who must make a new start in the rural backwoods of Georgia.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of March 31)

Tuesday, April 1

Adam Scott (Ghosted/Veep/Parks and Recreation/Party Down) - Catch Adam on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Kevin Bacon (I Love Dick) - Kevin is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Amanda Peet (Brockmire/Togetherness/Bent) - Amanda appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Paul Rudd (The Shrink Next Door/Living with Yourself/Wild Oats) - Paul stops by Late Night with Seth Meyers at 12:36am on NBC.
Ike Barinholtz (The Studio/The Afterparty/Bless the Harts/The Mindy Project/Eastbound & Down) - Ike appears on Late Night with Seth Meyers at 12:36am on NBC. He will also be on Watch What Happens Live with Andy Cohen at 9:30pm on Bravo.
Vinny Thomas (Platonic), Paul F. Tompkins (The Great North/BoJack Horseman/DAG) and Aparna Nancherla (The Great North/Lopez vs Lopez/Corporate) - Vinny, Paul and Aparna are guests on After Midnight at 12:37am on CBS.
Chase Sui Wonders (The Studio/Bupkis) and Kathryn Hahn (The Studio/Tiny Beautiful Things/Central Park/Happyish/Transparent/Free Agents) - Chase and Kathryn are guests on Watch What Happens Live with Andy Cohen at 9:30pm on Bravo.
Will Ferrell (The Office) and Jennifer Coolidge (2 Broke Girls/Joey) - E! News has interviews with Will and Jennifer at 11pm on E!.
Román Zaragoza (Ghosts) - Román talks about Ghosts on CBS Mornings sometime between 7-9am.
Jenny Slate (The Great North/Big Mouth/Married/Bob's Burgers) - Jenny talks about Dying for Sex on ABC's Good Morning America sometime between 7-9am.
Michael Angarano (Laid/I'm Dying Up Here/Will & Grace) and Michael Cera (Life & Beth/Arrested Development/I Was a Sixth Grade Alien) - Michael and Michael talk about Sacramento with the ladies of The View on ABC at 11am ET/10am CT-PT.
Olivia Munn (Perfect Couples) - Olivia guest co-hosts NBC's Today in the 10am hour.
Hannah Einbinder (Hacks) - Hannah talks about Hacks on NBC's Today in the 10am hour.
Tasha Smith (Survival of the Thickest/Tyler Perry's For Better or Worse/The Tom Show/Boston Common) and Tone Bell (Survival of the Thickest/Fam/Disjointed/Truth Be Told/Bad Judge/Whitney) - Tasha and Tone talk about the new season of Netflix’s Survival of the Thickest on Sherri, so check your local listings.
Kathryn Hahn (The Studio/Tiny Beautiful Things/Central Park/Happyish/Transparent/Free Agents) - Kathryn is dishing on her new comedy series The Studio on The Drew Barrymore Show, so check your local listings.
Wilmer Valderrama (That '70s Show) - Wilmer and Freddy Rodriguez chat about their podcast Dos Amigos on a repeat of Access Daily with Mario & Kit, so check your local listings.
Brenda Song (Running Point/Dollface/Dads/The Suite Life on Deck/The Suite Life of Zack & Cody) - Brenda talks about Netflix's Running Point on a repeat of Access Daily with Mario & Kit, so check your local listings.
Paul Walter Hauser (The Afterparty) - Paul is a guest on PIX11 Morning News on WPIX in New York at 9:40am.