Tuesday, October 04, 2022

Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Abbott Elementary - Development Day

Network TV shows that are not live events or sports are mostly watched on DVR, onDemand or on streaming services (Hulu, Peacock, etc) these days. Megahit comedy Abbott Elementary does a respectable live+same day linear TV number in terms of today's numbers but that's no where near its total viewership audience per episode. After 7 days of multiplatform (MP7) viewing, the second season premiere jumped over +300% in Adults 18-49. And that will be even higher after 35 days. It's the present and future of how we watch television and the broadcast networks know this. Here is what ABC released: After just seven days of multiplatform viewing, the second season premiere of Abbott Elementary skyrocketed to a 2.38 rating among Adults 18-49, soaring more than 4 times over its initial Live+Same Day rating (+318% - 0.57 rating). Abbott Elementary also picked up an additional +4.1 million Total Viewers over its Live+Same Day average (2.9 million) to hit 7.0 million viewers after seven days of multiplatform viewing. Abbott Elementary delivered its largest-ever delayed-viewing lift with Total Viewers (+4.1 million) and its 2nd-biggest-ever increase among Adults 18-49 (+318%).

The season 2 premiere of Abbott Elementary nearly doubled its December series debut (on 12/7/21) among Adults 18-49 (+92% - 2.38 rating MP7 vs. 1.24 rating Mp7), while soaring by 52% in Total Viewers (7.0 million vs. 4.6 million). In fact, the ABC sitcom launched its second season with series highs in both Adults 18-49 (2.38 rating) and Total Viewers (7.0 million). Based on linear Live+7 Day program ratings, the second season premiere of Abbott Elementary matched the series' highest-rated telecast among Adults 18-49 (0.9/8) and drew its 2nd-largest audience ever in Total Viewers (4.3 million). Abbott Elementary improved over its December series debut (on 12/7/21) by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 13% with Adults 18-49 (0.9/8 vs. 0.8/6). In addition, the sophomore ABC sitcom built over its April first season finale (3.8 million and 0.8/6, respectively, on 4/12/22) in both Total Viewers (+13%) and Adults 18-49 (+13%).

So it's time to stop looking/reporting at a small piece of a pie (linear live+same day) and start looking at a full piece of pie (MP7/MP35) when looking at broadcast enterainment series. Viewing habits have changed, so reporting should reflect that.


Play-Doh Squished

Amazon Freevee revealed the official trailer and premiere date for the Freevee Original series Play-Doh Squished. The lively competition show is hosted by Sarah Hyland (Modern Family, Pitch Perfect Bumper in Berlin). Based on the hit holiday special released last year, and featuring updates reflecting the shift from special to series, the first episode premieres exclusively on Freevee November 11 in the U.S. and UK, with new episodes available on the service every Friday thereafter until February 24, 2023. Sarah Hyland will be joined each week by resident Play-Doh expert Jason Loik as well as two standing judges, painter Alexandra Nechita and sculptor Gil Grimmett. An all-star lineup of celebrity guest judges adds to the fun, including Sarah's hudband Wells Adams, Stephen "tWitch" Boss, Modern Famly mom Julie Bowen, D'Arcy Carden, "Young Dylan" Gilmer, Tony Hale, Chloe Kim, Marshawn Lynch, Alyssa Milano, Madison Pettis, Jay Pharoah, Jaime Pressly, Francia Raisa, Rob Riggle, and Kristen Schaal. Each episode will feature a new theme to inspire teams as they build their Play-Doh creations. From creating monsters, to designing out-of-this-world terrains, teams will be challenged to use Play-Doh tools and compound in a variety of new ways.


Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Wednesday, July 9

Shifting Gears - "Gummies" (ABC, 8:00PM ET/PT) (Repeat)
Riley is horrified when she finds weed gummies in Carter’s pocket, prompting surprising advice from Matt. Meanwhile, Eve inadvertently lands Gabriel and Stitch in hot water after asking them to donate to a charity auction.

Shifting Gears - "Kiss" (ABC, 8:30PM ET/PT) (Repeat)
When Jimmy returns with a new job and a proposition for Riley and the kids to move into his house, Riley is torn between her past and her future. Meanwhile, Matt's feud with Eve flares up once again after she damages his car.

Abbott Elementary - "Volunteers" (ABC, 9:00PM ET/PT) (Repeat)
Ava announces the school district is sending a group of volunteers to help out at Abbott; however, when they arrive, things don’t go as planned.

Abbott Elementary - "100th Day of School" (ABC, 9:30PM ET/PT) (Repeat)
During Abbott’s 100th day of school celebrations, Barbara receives a surprise from her daughter. Melissa, Jacob and Mr. Johnson join forces to conduct a search party.

It's Always Sunny in Philadelphia - "The Gang F***s Up Abbott Elementary" (FXX and FX, 9:00PM ET/PT)
Months after the Gang visited, Abbott's Principal Ava walks viewers through some of the unseen footage of the Gang's volunteerism and reveals their true intentions.

It's Always Sunny in Philadelphia - "Frank Is in a Coma" (FXX and FX, 9:33PM ET/PT)
The five stages of grief set in for Dee as Frank lies on his deathbed; the Guys plot their new path forward by pitching their business ventures to Philadelphia's elite.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of July 7)

Wednesday, July 9

  • Anthony Anderson (black-ish/Guys with Kids/All About the Andersons) - Anthony guest hosts Jimmy Kimmel Live! at 11:35pm on ABC.
  • Salma Hayek Pinault (The Sinbad Show) - Watch Salma on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
  • Jean Smart (Hacks/Samantha Who?/Center of the Universe/In-Laws/Style & Substance/Designing Women) - Jean is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Cole Escola (Human Resources/Search Party/Mozart in the Jungle/Difficult People) - Cole appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Richie Moriarty (Ghosts), Betsy Sodaro (Ghosts/Duncanville/Disjointed/Animal Practice) and Punam Patel (Ghosts/Return of the Mac/Kevin from Work) - Richie, Betsy and Punam are guests on a repeat of After Midnight at 12:37am on CBS.
  • Ronny Chieng (Young Rock/Ronny Chieng: International Student) - Ronny hosts Comedy Central's The Daily Show at 11pm.
  • Tika Sumpter (mixed-ish/Final Space/The Game) - Tika sits down with the Tam Fam to talk about her new children's book I Got It From My Mama a repeat of Tamron Hall, so check your local listings.
  • Isabela Merced (100 Things to Do Before High School/Growing Up Fisher) - Isabela chats about her film Superman on Access Daily with Mario & Kit, so check your local listings.
  • Anna Camp (Perfect Harmony/Unbreakable Kimmy Schmidt/The Mindy Project) and Justin Bartha (The New Normal/Teachers) - Anna and Justin discuss their film Nuked on Access Daily with Mario & Kit, so check your local listings.
  • Simon Helberg (The Big Bang Theory) - Simon talks about Peacock's Poker Face on Access Daily with Mario & Kit, so check your local listings.


New on DVD and Blu-ray

The Wayans Bros. - The Complete Series Frasier (2023) - Season Two Abbott Elementary - The Complete Third Season The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered) Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)

01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/22 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)

More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive


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