Sunday, April 30, 2017

Week 32 TV Ratings and Analysis; How the Sitcoms Did

2016-17 Week 32 TV Ratings (first four nights Mon-Thu): 

Households: #1. NBC 3.92/7 rating/share (+5% in rating from first four nights week 31); #2. CBS 3.88/7 (-14%); #3. ABC 3.40/6 (+5%); #4. Fox 1.96/3 (+12%); #5. The CW 0.84/1 (+87%).
Total Viewers: #1. NBC 6.123 million (+4% from first four nights week 31); #2. CBS 6.043 million (-16%); #3. ABC 5.118 million (+3%); #4. Fox 3.051 million (+11%); #5. The CW 1.334 million (+92%).
Adults 18-49: #1. NBC 1.20/5 rating/share (+1% in rating from first four nights week 31); #2. ABC  1.13/4 (+10%); #3. CBS 1.02/4 (-11%); #4. Fox 0.94/4 (+22%); #5. The CW 0.46/2 (+130%)

We have previous week's final ratings, Week 31 (4/17/17-4/23/17, LIVE+SD). NBC won the week in A18-49 and did a 1.03 rating.  CBS was #2 with a 0.91 rating.  ABC was #3 with a 0.86 rating, while Fox was #4 with a 0.66 rating. What a low week.  Among total viewers, CBS was #1 with 6.676 million, with NBC #2 at 5.123 million.  ABC was #3 with 4.077 million and Fox at #4 with 2.231 million.

For season to-date (9/19/16-4/27/17, LIVE+SD), NBC is 1 in A18-49 with a 1.74 rating, followed by Fox at #2 with a 1.61 rating thanks to the Super Bowl and also heavily inflated by a high 7-game World Series. Without those 2 events, Fox would be #4. CBS is  #3 with a 1.46 rating and ABC at #4 with a 1.21 rating. Among total viewers it is CBS #1 at 8.122 million, followed by the dropping NBC at #2 with 6.948 million. Super Bowl/World Series boosted Fox still at #3 with 5.209 million as ABC is #4 with 5.019 million. ABC could likely overtake Fox in total viewers by the end of season, in the next few weeks.

Back to week 32 (Apr 24-30), read our full night-by-night analysis followed by how the sitcoms did! GREAT showings are in BOLD. If they are in bold in both total viewers and 18-49, then it is very impressive:



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Week 32 (Apr 24-30) Analysis















Last Sunday (Apr 23)(Week 31)This WkPrev WeekWk-to-Wk +/-This WkPrev WeekWk-to-Wk +/-
TitleNetworkTimeTotal Viewers18-49 RtgNotes
60 MinutesCBS7:00PM9,896,0008,162,0001,734,000 0.820.87(0.05)
AFVABC7:00PM4,933,0003,161,0001,772,000 1.050.610.44 vs. Disney Nature
Animation DominationFox7:00PM1,313,0001,123,000190,000 0.520.330.19 REPEAT
Little Big ShotsNBC7:00PM3,841,0003,658,000183,000 0.510.57(0.06)REPEAT
Bob's BurgersFox7:30PM1,579,000888,000691,000 0.760.370.39 vs. REPEAT
NCIS: LACBS8:00PM9,439,000
9,439,000 1.00
1.00
Stayin AliveCBS8:00PM
10,313,000(10,313,000)
1.21(1.21)
Once Upon a TimeABC8:00PM2,691,0002,511,000180,000 0.830.750.08
Little Big ShotsNBC8:00PM8,397,0005,252,0003,145,000 1.280.840.44 vs. REPEAT
Bob's BurgersFox8:00PM1,877,0001,514,000363,000 0.880.650.23 vs. Simp(R)
Making HistoryFox8:30PM1,319,000910,000409,000 0.610.380.23 vs. REPEAT
Madam SecretaryCBS9:00PM7,867,000
7,867,000 0.73
0.73
Match GameABC9:00PM3,171,0002,426,000745,000 0.700.610.09
Chicago JusticeNBC9:00PM5,632,0004,296,0001,336,000 1.020.900.12
Family GuyFox9:00PM1,676,0001,328,000348,000 0.800.600.20 REPEAT
Last Man on EarthFox9:30PM1,734,0001,077,000657,000 0.760.420.34 vs. REPEAT
ElementaryCBS10:00PM4,473,0004,290,000183,000 0.510.57(0.06)
American CrimeABC10:00PM1,812,0001,826,000(14,000)0.340.40(0.06)
Shades of BlueNBC10:00PM4,125,0004,053,00072,000 0.700.690.01




















Monday

This WkPrev WeekWk-to-Wk +/-This WkPrev WeekWk-to-Wk +/-
TitleNetworkTimeTotal Viewers18-49 RtgNotes
The Big Bang TheoryCBS8:00PM6,369,0005,904,000465,000 1.091.050.04 REPEAT vs. Kevin
Dancing w/the StarsABC8:00PM10,353,00011,184,000(831,000)1.641.77(0.13)8-10P
The VoiceNBC8:00PM9,273,0009,570,000(297,000)1.892.04(0.15)8-10P
GothamFox8:00PM2,992,0003,423,000(431,000)0.980.820.16 vs. 24 Legacy
SupergirlCW8:00PM1,795,000906,000889,000 0.500.210.29 vs. REPEAT
Superior DonutsCBS8:30PM4,862,0005,419,000(557,000)0.901.00(0.10)REPEAT vs. Man
Kevin Can WaitCBS9:00PM4,375,0005,084,000(709,000)0.810.96(0.15)REPEAT vs. Donuts
APBFox9:00PM2,722,0002,725,000(3,000)0.690.610.08 FINALE
Jane the VirginCW9:00PM794,000828,000(34,000)0.230.220.01 vs. Penn(R)
2 Broke GirlsCBS9:30PM3,395,0004,570,000(1,175,000)0.731.04(0.31)REPEAT
ScorpionCBS10:00PM4,090,0006,591,000(2,501,000)0.631.07(0.44)REPEAT
QuanticoABC10:00PM2,592,0002,757,000(165,000)0.530.510.02
TakenNBC10:00PM4,412,0004,549,000(137,000)0.780.86(0.08)










Tuesday

This WkPrev WeekWk-to-Wk +/-This WkPrev WeekWk-to-Wk +/-
TitleNetworkTimeTotal Viewers18-49 RtgNotes
NCISCBS8:00PM7,295,00013,323,000(6,028,000)0.711.31(0.60)REPEAT
The MiddleABC8:00PM3,962,0005,254,000(1,292,000)0.841.26(0.42)REPEAT
The VoiceNBC8:00PM9,631,0008,847,000784,000 1.801.80- vs. 8-10P
Brooklyn Nine-NineFox8:00PM1,831,0001,912,000(81,000)0.710.72(0.01)
The FlashCW8:00PM2,673,000728,0001,945,000 1.000.210.79 vs. REPEAT
American HousewifeABC8:30PM3,058,0004,491,000(1,433,000)0.771.19(0.42)REPEAT
The MickFox8:30PM2,265,0001,412,000853,000 0.870.480.39 vs. REPEAT
BullCBS9:00PM6,787,00010,316,000(3,529,000)0.821.13(0.31)REPEAT
SpeechlessABC9:00PM2,762,0003,715,000(953,000)0.751.01(0.26)REPEAT vs. Fresh
Great NewsNBC9:00PM5,134,000
5,134,000 1.18
1.18 PREMIERE
Prison BreakFox9:00PM2,748,0002,435,000313,000 0.890.91(0.02)
iZombieCW9:00PM970,000754,000216,000 0.330.280.05
Imaginary MaryABC9:30PM2,877,0003,153,000(276,000)0.780.91(0.13)
Great NewsNBC9:30PM4,132,000
4,132,000 1.00
1.00
48 HoursCBS10:00PM5,265,00010,157,000(4,892,000)0.641.14(0.50)vs. NCIS NO
Marvel's Agents of SHIELDABC10:00PM2,147,0002,429,000(282,000)0.650.77(0.12)
Trial & ErrorNBC10:00PM
3,785,000(3,785,000)
0.89(0.89)
Trial & ErrorNBC10:30PM
3,008,000(3,008,000)
0.71(0.71)
Chicago FireNBC10:00PM6,910,000
6,910,000 1.31
1.31










Wednesday
This WkPrev WeekWk-to-Wk +/-This WkPrev WeekWk-to-Wk +/-
TitleNetworkTimeTotal Viewers18-49 RtgNotes
SurvivorCBS8:00PM8,493,0007,918,000575,000 1.751.710.04 vs. 8-10P
The GoldbergsABC8:00PM5,227,0004,073,0001,154,000 1.400.980.42 vs. REPEAT
BlindspotNBC8:00PM4,327,0004,208,000119,000 0.900.740.16 vs. SVU(R)
Shots FiredFox8:00PM3,326,0003,193,000133,000 0.790.79-
ArrowCW8:00PM1,363,000550,000813,000 0.470.100.37 vs. REPEAT
SpeechlessABC8:30PM4,454,0003,521,000933,000 1.230.920.31 vs. REPEAT
Criminal Minds CBS9:00PM6,907,000
6,907,000 1.26
1.26
black-ishABC9:00PM4,421,0003,905,000516,000 1.250.960.29 vs. Modern(R)
Law & Order: SVUNBC9:00PM5,217,0004,697,000520,000 1.080.850.23 vs. REPEAT
EmpireFox9:00PM6,311,0003,035,0003,276,000 2.130.851.28 vs. REPEAT
The 100CW9:00PM812,000
812,000 0.31
0.31
Whose Line Is It?CW9:00PM
587,000(587,000)
0.12(0.12)
black-ishABC9:30PM4,218,0003,471,000747,000 1.260.810.45 vs. REPEAT
Whose Line Is It?CW9:30PM
624,000(624,000)
0.17(0.17)
Criminal Minds Beyond BordersCBS10:00PM4,564,0004,744,000(180,000)0.780.79(0.01)
Designated SurvivorABC10:00PM5,109,0005,056,00053,000 1.100.970.13
Chicago PDNBC10:00PM6,269,0004,269,0002,000,000 1.180.800.38 vs. REPEAT










Thursday
This WkPrev WeekWk-to-Wk +/-This WkPrev WeekWk-to-Wk +/-
TitleNetworkTimeTotal Viewers18-49 RtgNotes
The Big Bang TheoryCBS8:00PM12,516,0008,454,0004,062,000 2.561.301.26 vs. REPEAT
Grey's AnatomyABC8:00PM7,022,0003,236,0003,786,000 1.770.611.16 vs. Scandal(R)
SuperstoreNBC8:00PM2,331,0003,145,000(814,000)0.510.94(0.43)REPEAT
MasterChef JuniorFox8:00PM2,646,0003,585,000(939,000)0.751.02(0.27)
SupernaturalCW8:00PM1,382,000805,000577,000 0.470.240.23 vs. REPEAT
Great IndoorsCBS8:30PM6,376,0005,473,000903,000 1.210.960.25 vs. REPEAT
SuperstoreNBC8:30PM2,765,0002,031,000734,000 0.820.600.22 vs. Powerless
MomCBS9:00PM7,056,000
7,056,000 1.27
1.27
The Amazing RaceCBS9:00PM
4,398,000(4,398,000)
0.93(0.93)
ScandalABC9:00PM5,193,0005,105,00088,000 1.401.300.10
Chicago MedNBC9:00PM6,040,0004,875,0001,165,000 1.000.900.10 vs. Blacklist
Kicking & ScreamingFox9:00PM1,590,0001,786,000(196,000)0.520.57(0.05)FINALE
RiverdaleCW9:00PM885,000378,000507,000 0.340.150.19 vs. H1Z1
Life in PiecesCBS9:30PM5,507,000
5,507,000 1.10
1.10
The Amazing RaceCBS10:00PM3,798,0003,838,000(40,000)0.740.82(0.08)
The CatchABC10:00PM2,994,0002,981,00013,000 0.630.590.04
The BlacklistNBC10:00PM4,861,0004,901,000(40,000)0.760.82(0.06)










Friday(PRELIMINARY #s) This WkPrev WeekWk-to-Wk +/-This WkPrev WeekWk-to-Wk +/-
TitleNetworkTimeTotal Viewers18-49 RtgNotes
Undercover BossCBS8:00PM5,353,0005,132,000221,000 0.800.650.15 vs. MacGyver(R)
The Toy BoxABC8:00PM2,690,0003,125,000(435,000)0.600.63(0.03)
First DatesNBC8:00PM3,224,0003,470,000(246,000)0.700.670.03
RosewoodFox8:00PM2,898,0002,790,000108,000 0.500.60(0.10)FINALE
The OriginalsCW8:00PM961,000600,000361,000 0.300.160.14 vs. REPEAT
Hawaii Five-0CBS9:00PM7,871,0005,957,0001,914,000 0.900.620.28 vs. REPEAT
Let It Fall 1982-92ABC9:00PM2,476,000
2,476,000 0.60
0.60 9-11P
Shark TankABC9:00PM
4,584,000(4,584,000)
1.00(1.00)
DatelineNBC9:00PM4,145,0005,083,000(938,000)0.801.07(0.27)9-11P
Lethal WeaponFox9:00PM1,914,0001,939,000(25,000)0.400.46(0.06)REPEAT
ReignCW9:00PM694,000397,000297,000 0.200.110.09 vs. REPEAT
Blue BloodsCBS10:00PM8,468,0006,560,0001,908,000 0.800.650.15 vs. REPEAT
20/20ABC10:00PM
4,190,000(4,190,000)
0.77(0.77)
DatelineNBC10:00PM

-

-










Saturday(PRELIMINARY #s) This WkPrev WeekWk-to-Wk +/-This WkPrev WeekWk-to-Wk +/-
TitleNetworkTimeTotal Viewers18-49 RtgNotes
Training DayCBS8:00PM2,657,0003,605,000(948,000)0.300.33(0.03)vs. Crimetime
DreamgirlsABC8:00PM2,172,000
2,172,000 0.40
0.40 8-11P
The Toy BoxABC8:00PM
1,456,000(1,456,000)
0.29(0.29)
NHL PlayoffsNBC8:00PM2,543,0002,055,000488,000 0.900.690.21
Masterchef JuniorFox8:00PM907,000967,000(60,000)0.300.270.03 REPEAT
48 Hours MysteryCBS9:00PM4,121,000
4,121,000 0.70
0.70 9-11P
Training DayCBS9:00PM
3,197,000(3,197,000)
0.38(0.38)
The Toy BoxABC9:00PM
1,568,000(1,568,000)
0.40(0.40)
Masterchef JuniorFox9:00PM1,012,0001,114,000(102,000)0.300.270.03 REPEAT vs. Apollo(R)
48 Hours MysteryCBS10:00PM
4,028,000(4,028,000)
0.55(0.55)
20/20 SaturdayABC10:00PM
2,267,000(2,267,000)
0.49(0.49)
SNL(R) NBC10:00PM

-

-


Sitcoms in green did excellent for the week, while yellow indicates solid showings and red is not good! This is sorted by adults 18-49:


Week 32 (Apr 24-30) How the Sitcoms Did
(Sun comedies are previous week and Fri/Sat are prelim ratings)
Sorted by 18-49 Rtg
TitleNetworkTimeDayTotal Viewers18-49 RtgNotes







The Big Bang TheoryCBS8:00PMThu12,516,0002.56
The GoldbergsABC8:00PMWed5,227,0001.40
MomCBS9:00PMThu7,065,0001.27
black-ishABC9:30PMWed4,218,0001.26
black-ishABC9:00PMWed4,421,0001.25
SpeechlessABC8:30PMWed4,454,0001.23
The Great IndoorsCBS8:30PMThu6,376,0001.21
Great NewsNBC9:00PMTue5,134,0001.18PREMIERE
Life In PiecesCBS9:30PMThu5,507,0001.10
The Big Bang TheoryCBS8:00PMMon6,369,0001.09REPEAT
Great NewsNBC9:30PMTue4,132,0001.00
Superior DonutsCBS8:30PMMon4,862,0000.90REPEAT
Bob's BurgersFox8:00PMSun1,877,0000.88
The MickFox8:30PMTue2,265,0000.87
The MiddleABC8:00PMTue3,962,0000.84REPEAT
SuperstoreNBC8:30PMThu2,765,0000.82
Kevin Can WaitCBS9:00PMMon4,375,0000.81REPEAT
Family GuyFox9:00PMSun1,676,0000.80REPEAT
Imaginary MaryABC9:30PMTue2,877,0000.78
American HousewifeABC8:30PMTue3,058,0000.77REPEAT
The Last Man on EarthFox9:30PMSun1,734,0000.76
Bob's BurgersFox7:30PMSun1,579,0000.76
SpeechlessABC9:00PMTue2,762,0000.75REPEAT
2 Broke GirlsCBS9:30PMMon3,395,0000.73REPEAT
Brooklyn Nine-NineFox8:00PMTue1,831,0000.71
Making HistoryFox8:30PMSun1,319,0000.61
Animation DominationFox7:00PMSun1,313,0000.52REPEAT
SuperstoreNBC8:00PMThu2,331,0000.51REPEAT
The GoldbergsABC8:00PMSat


Fresh off the BoatABC9:00PMTue

preempted
Man with a PlanCBS8:30PMMon

preempted
Modern FamilyABC9:00PMWed

preempted
The SimpsonsFox8:00PMSun

preempted
PowerlessNBC8:30PMThu

canceled
Trial & ErrorNBC10:30PMTue

completed
New GirlFox8:00PMTue

completed
Last Man StandingABC8:00PMFri

completed
Dr. KenABC8:30PMFri

completed
The Real O'NealsABC9:30PMTue

completed
Son of ZornFox8:30PMSun

completed
The Odd CoupleCBS9:30PMMon

completed
The Good PlaceNBC8:30PMThu

completed
MarlonNBC9:30PMThu


Downward DogABC9:00PMTue



SOURCE: Nielsen Media Research


Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Saturday, July 12

Mind Your Business - "Love Child" (Bounce TV, 8:00PM ET/PT)
Alfonso and Aaliyah's world is flipped upside down when their mother's secret love child comes into town, while Mia tries to figure out who is sending her gifts every hour on the hour.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of July 7)

Friday, July 11

  • Aparna Nancherla (The Great North/Fairview/Corporate) and Whitney Cummings (Whitney) - Aparna and Whitney are guests on a repeat of After Midnight at 12:37am on CBS.
  • Malachi Barton (Stuck in the Middle) and Meg Donnelly (American Housewife) - Malachi and Meg discuss Zombies 4: Dawn of the Vampires and perform on ABC's Good Morning America sometime between 7-9am. They will also be on ABC's GMA 3: What You Need to Know at 1pm.
  • Jean Smart (Hacks/Samantha Who?/Center of the Universe/In-Laws/Style & Substance/Designing Women) - Jean chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
  • Patton Oswalt (A.P. Bio/The Goldbergs/The King of Queens) - Patton talks about Black Coffee and Ice Water on CBS Mornings sometime between 7-9am.
  • Margaret Cho (All-American Girl) and Joel Kim Booster (Loot/Shrill) - CBS News contributor Lisa Ling talks with Margaret and Joel on CBS Mornings sometime between 7-9am.
  • Krysten Ritter (Don't Trust the B---- in Apartment 23) - Tamron Hall (repeat) has a DAYTIME EXCLUSIVE sitdown with actress/director/author Krysten Ritter who recently released her new thriller/mystery novel Retreat, so check your local listings.
  • Maggie Q (Pivoting) - Maggie Q talks about Prime's Ballard on Access Daily with Mario & Kit, so check your local listings.
  • Tisha Campbell (Act Your Age/Uncoupled/Outmatched/Dr. Ken/Rita Rocks/My Wife and Kids/Martin) and Wendy Raquel Robinson (Poppa's House/The Game/Here We Go Again/The Steve Harvey Show/Minor Adjustments) - Tisha and Wendy chat about their film Operation: Aunties on Access Daily with Mario & Kit, so check your local listings. They will also be on PIX11 Morning News on WPIX in New York at 9:30am.
  • David Zayas (The Bear/Saint George) - David appears on PIX11 Morning News on WPIX in New York at 9:40am.


New on DVD and Blu-ray

The Wayans Bros. - The Complete Series Frasier (2023) - Season Two Abbott Elementary - The Complete Third Season The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered) Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)

01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/22 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)

More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive


Recent SitcomsOnline.com News Blog Posts

07/11 - The Office Spinoff The Paper Premieres September 4; Upload Season 4 Returns August 25
07/10 - The Big Bang Theory's Stuart Spinoff Ordered by HBO Max; Long Story Short Premieres August 22 on Netflix
07/09 - New Girl Summer on Hulu; Vir Das Gets Brand New Netflix Special
07/08 - Tubi Comedy Series Demascus Premieres in August; LEGO Masters Jr. Lines Up Celebs for 4-Week Event
07/07 - Digman! Season Premiere Moved to July 23; Hulu's Reasonable Doubt Returns September 18
07/06 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of July 7, 2025)
07/05 - SitcomsOnline Digest: Comedy Central Delays South Park and Digman! Season Premieres; Jackée to Appear in Guest Role in Netflix Series
07/04 - Happy 4th of July; Antenna TV's McHale's Navy Red, White and Navy Independence Day Marathon
07/03 - The Proud Family: Louder and Prouder Season 3 Premieres August 6; South Park New Season Moves by Two Weeks
07/02 - FETV Acquires The Rookies; Hulu Renews The Bear for Season 5
07/01 - Bert Kreischer Gets Netflix Sitcom; NBC Gets Into Survival Mode This Summer
06/30 - The Comeback Makes Another...Comeback; First Look at Black Rabbit at Netflix
06/29 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of June 30, 2025)
06/28 - SitcomsOnline Digest: The Comeback Returning for a Third and Final Season; South Park to Remain on HBO Max
06/27 - The White Lotus Star Teams Up with Netflix; Remembering Bobby Sherman, Lynn Hamilton, and Rick Hurst
06/26 - The CW's Fall Movie of the Week; First Look at New York Comic Con 2025
06/25 - Netflix Renews Ransom Canyon for Season 2; My Life with the Walter Boys First Look for Season 2
06/24 - Marc Maron Gets Second HBO Comedy Special; Outlander Prequel Renewed for Season 2 Ahead of Series Premiere
06/23 - MeTV Summer Changes, Adds Adventures of Superman; Jimmy Kimmel Live! Summer Guest Hosts
06/22 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of June 23, 2025)
06/21 - SitcomsOnline Digest: Night Court Officially Dead After Not Finding New Home; Weigel Announces New WEST Network
06/20 - Great American Media Announces New Danica McKellar Movie; Jennifer Love Hewitt ID True Crime Series
06/19 - Bad Thoughts Renewed for Season 2 at Netflix; Zarna Garg Gets Hulu Special This July
06/18 - Weigel Broadcasting Announces WEST Network with Classic TV Westerns; Hulu's Season 2 of Such Brave Girls
06/17 - Gary Coleman's Ex-Wife on A&E Series; Digman! Returns July 9 on Comedy Central
06/16 - Hulu's Chad Powers Teaser; Prime Video's Jesse Williams Series
06/15 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of June 16, 2025)
06/14 - SitcomsOnline Digest: NBC Mulls Airing The Paper on Primetime Lineup; Fox Revives Baywatch Reboot Talk
06/13 - My Next Guest Needs No Introduction with David Letterman Renewed for 2 More Seasons; Hanna-Barbera Developing Adult Animated Series
06/12 - Comedy Superstar Jack Black Is the King of Comedy at Nickelodeon; Doc Adds Felicity Huffman
06/11 - Celebrities for Celebrity Family Feud Season 11; Netflix's Little House on the Prairie Starts Production