Friday, November 09, 2018
Fri-Yay: When Is It Time to Stop Looking at Live Ratings?; NBC Sets and Shifts January 2019 Lineup
by Vincent
This fall has been disastrous for network TV ratings. Huge, giant sitcoms like Modern Family and The Big Bang Theory are down to all-time low numbers. Veteran hits like The Goldbergs and Superstore are at levels well below even just last season. And while there have been new sitcoms such as The Neighborhood and The Kids Are Alright to do fairly well, their numbers would've been deemed cancel-worthy just a few seasons ago. Not to mention shows like Fresh Off the Boat and Speechless, moved to Friday nights only to see almost their entire live audience abandon them. It's been a grim fall for sitcoms on network TV, even ones generally doing well, at least if your name isn't The Conners. And yet, when everything is so low, one has to ask...is it time to stop looking at live ratings as a measure for success?
There's no doubt that the live, overnight ratings (the ones that are still highly publicized) are still key to networks. These ratings are the best measures we have of how many people are watching the advertisements that make these shows profitable and keep networks in business. And yet...how many people do you know in the year 2018 that actually make it a priority to watch shows live? Probably a lot less than in 2008, or even just 5 years ago. Every year, more people turn to DVR and streaming, to the point where DVR and streaming numbers are double and triple what people are watching live. It seems that networks are slowly figuring out how to make money off these methods too, particularly streaming. You look at a network like The CW - a network whose shows all have fairly tiny live viewership numbers - and see a network that is basically still profitable because it makes deals with Netflix to air its shows, likely because Netflix knows their shows attract audiences on streaming, particularly young audiences who are not watching shows live. That's how shows like iZombie or Crazy Ex-Girlfriend - shows that very, very few people are watching live - manage to make multiple seasons. That would've been unthinkable ten years ago, but it's where things are heading.
Other networks are not quite at that level yet, but we're certainly getting close. Granted, we haven't progressed enough that we're free of high-profile cancellations - remember when Fox wiped out nearly its entire comedy slate last year? - but we're certainly getting to a point where networks are looking at other metrics to bring shows back. For example, there's no live ratings reason why CBS should've held onto Madam Secretary for as long as it has (it's consistently one of broadcast TV's lowest-rated shows in the key 18-49 demo) but syndication money keeps it profitable for CBS. It's also why we're nearly at the halfway point of November and we've yet to see a show cancelled - and this is the third year in a row where networks waited that long or nearly that long to cancel the first show of the season. (Previously, it was rare to make it through the first 2 weeks of the season without a show receiving the ax.) It's not all about live ratings anymore - it's about growing and building and audience. Live ratings aren't completely irrelevant (even if they're not cancelled yet, you can bet miserably-rated shows like I Feel Bad and The Alec Baldwin Show will not make it to the end of the 2018-2019 season) but we're finally at a place where they really no longer tell the whole story.
NBC is shifting the premiere of Dwayne Johnson's new athletic competition series The Titan Games to Thursday, Jan. 3 from 8-10 p.m. ET/PT. The series will air in its regular timeslot on Thursdays from 8-9 p.m. beginning Jan. 10. The move of The Titan Games to Thursday keeps NBC's highly successful all-Chicago Wednesday lineup intact. Brooklyn Nine-Nine will premiere Thursday, Jan. 10 at 9 p.m. and air weekly in that timeslot thru May 16. The Good Place will shift to 9:30 p.m. beginning Thursday, Jan. 10 and air in that timeslot through its season finale on Jan. 24. Will & Grace will move to 9:30 p.m. beginning Thursday, Jan. 31 and will air thru April 4. Superstore will be preempted before returning March 7 (thru May 16) when the 8-10 p.m. two-hour comedy block returns with all original programming.
I Feel Bad, which was always intended as a 13-episode season because a pair of upcoming comedies still need to be scheduled (Abby's, A.P. Bio), will conclude in December. A decision on its future will be determined at a later date. In the recent past, NBC has ordered 13-episode seasons for a handful of comedies, including The Good Place and A.P. Bio.
Sitcoms Airing Tonight
Monday, September 25
Son of a Critch - "Particip-action" (The CW, 8:00PM ET/PT)
Mark is forced to participate in the school's Sports Day; Fox fights for her mother's attention and attempts to break the school record for gold medals.
Run the Burbs - "Li Xi" (The CW, 8:30PM ET/PT)
As they celebrate Vietnamese Lunar New Year, Andrew worries about his parents' relationship; Camille pitches her business to Andrew's mother; the kids get into trouble with their business startup.
Children Ruin Everything - "Dignity" (The CW, 9:00PM ET/PT)
Following embarrassing run-ins with her boss and co-workers, Astrid feels on the back foot and disconnected from her younger co-workers; Astrid realizes her best move might be to attend a drink night with the rest of her team.
American Dad! - "Productive Panic" (TBS, 10:00PM ET/PT)
Francine becomes an overnight sensation when a famous art dealer discovers her homemade pottery.
Breeders - "No Matter What: Part Two" (FX, 10:00PM ET/PT)
Jackie's health is continuing to worsen; Paul helps out a distressed Luke but finds himself in more conflict with Ally; at Baby Jay's naming party, Ava declares her love, and Paul makes an offer that will take him and Ally back in time.
Sitcom Stars on Talk Shows (Week of September 25)
Monday, September 25
- Eddie Murphy (The PJs) - Watch Eddie on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- D'Arcy Carden (The Good Place/Barry) - D'Arcy is a guest on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- Idris Elba (Turn Up Charlie) - Idris appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Aubrey Plaza (Parks and Recreation) - Aubrey is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Wilmer Valderrama (That '70s Show) - Wilmer appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
- Woody Harrelson (Cheers) - Woody is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Jon Lovitz (Mr. Box Office/NewsRadio/Foley Square) - Jon is a guest on a repeat of Comics Unleashed with Byron Allen on CBS between 12:37-1:37am.
- Kelly Ripa (Hope & Faith) and Mark Consuelos (Alpha House/Hope & Faith) - E! News has interviews with Kelly and Mark at 11pm on E!.
- Jamie-Lynn Sigler (Guys with Kids/Entourage) - Jamie-Lynn appears on Watch What Happens: Live at 3:30am on Bravo.
- Kerry Washington (Unprisoned) - Kerry talks about her new book Thicker than Water: A Memoir on ABC's Good Morning America sometime between 7-9am.
- Punkie Johnson (After Life) - Punkie talks about her podcast Love Thang with Punkie Johnson on ABC's GMA 3: What You Need to Know at 1pm.
- Keke Palmer (Scream Queens/True Jackson, VP) - Keke talks about her Big Boss album and tour on NBC's Today in the 10am hour.
New on DVD/Blu-ray (June-October)
06/13 - Mayberry R.F.D. - The Complete Series
06/13 - Night Court (1984-1992) - The Complete Series
07/18 - South Park - Seasons 21-25 (Blu-ray) (DVD)
07/25 - The Neighborhood - Season Five
07/25 - Pitch Perfect: Bumper in Berlin - Season One
07/25 - Superstore - The Complete Series
08/22 - Back to Life - Season 1 / Season 2
08/29 - Smiling Friends - Season 1 (Blu-ray) (DVD)
09/05 - Young Sheldon - The Complete Sixth Season
09/12 - Abbott Elementary - The Complete Second Season
09/12 - Rick and Morty - The Complete Seasons 1-6 (Blu-ray) (DVD)
09/26 - Family Matters - The Complete Series
09/26 - Step by Step - The Complete Series
10/10 - The Adventures of Ozzie and Harriet - The Complete Season Thirteen / The Complete Season Fourteen
10/17 - ALF - The Complete Series (Deluxe Edition) (Shout! Factory Special Offers)
10/17 - Night Court (2023) - The Complete First Season
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