Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Wednesday, December 8

The Conners - "Sober Sex, Plastic Silverware, and Losing My Religion" (ABC, 9:00PM ET/PT) (Repeat)
Part of Becky’s recovery program mandates she make amends with people she has lied to over the years, leading her to meet up again with former high school friend Mikey to apologize for lying to him about her living a successful life. Meanwhile, Darlene visits with Pastor Phil (Jason Alexander), and Louise continues planning her wedding.

Home Economics - "Bottle Service, $800 Plus Tip (25% Suggested)" (ABC, 9:30PM ET/PT) (Repeat)
The family is in for a wild night out when they accompany Connor to a club to help him jumpstart his dating life. When Tom steps up as Connor’s wingman, things don’t exactly go as planned.

It's Always Sunny in Philadelphia - "The Gang Buys a Roller Rink" (FXX, 10:00PM ET/PT)
In the past, an innocent Dennis learns the horrifying details of Frank's business; a truly sweet Dee is excited to head off for Hollywood while Charlie and Mac's jobs at the roller rink are in jeopardy.

It's Always Sunny in Philadelphia - " The Gang Replaces Dee With a Monkey" (FXX, 10:30PM ET/PT)
When the Gang suspects Dee is menopausal, they scramble to find a new employee for Paddy's Pub; Dee decides to put her acting career on hold in order to mentor young actors.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of December 6)

Wednesday, December 8

  • Rob McElhenney (It's Always Sunny in Philadelphia/Mythic Quest) - Watch Jimmy Kimmel Live! at 11:35pm on ABC.
  • Ariana DeBose (Schmigadoon!) - Ariana appears on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Kristin Chenoweth (Schmigadoon!/Trial & Error/Kristin) - Kristin is a guest on Watch What Happens: Live at 3:30am on Bravo. She chats about her new album Happiness is…Christmas! on The Drew Barrymore Show, so check your local listings.
  • Kimberly Williams-Paisley (According to Jim) and Ashley Williams (The Jim Gaffigan Show/Good Morning, Miami) - Kimberly and Ashley talk about Hallmark's Sister Swap on NBC's Today in the 9am hour and on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Cynthia Nixon (And Just Like That.../Sex and the City) - Cynthia talks about And Just Like That... on NBC's Today sometime between 7-9am and on LIVE! with Kelly and Ryan, so check your listings.
  • Heather Graham (Californication/Emily's Reasons Why Not/Scrubs) - Heather talks about her role in the film The Last Son on LIVE! with Kelly and Ryan, so check your listings.
  • Yvonne Orji (Insecure) - Yvonne is a guest on The Kelly Clarkson Show, so check your local listings.
  • Eric AndrĂ© (Man Seeking Woman/2 Broke Girls/Don't Trust the B---- in Apartment 23) - Eric will be on The Drew Barrymore Show, so check your local listings.
  • Vanessa Lachey (Truth Be Told/Dads) - Vanessa talks about living the island life with her kids and husband, Nick Lachey, her new role in NCIS: Hawai‘i and her new book on Rachael Ray, so check your local listings.
  • Michael J. Fox (Family Ties/Spin City/The Michael J. Fox Show) - Michael talks about No Time Like the Future: An Optimist Considers Mortality on CBS This Morning sometime between 7-9am.
  • Patricia Heaton (Carol's Second Act/The Middle/Back to You/Everybody Loves Raymond) - Patricia shares the moment that made her re-think her relationship with drinking on The Dr. Oz Show, so check your local listings.
  • Zachary Levi (Less Than Perfect/Telenovela) - Zachary talks about American Underdog on ABC's Good Morning America somtime between 7-9am.
  • Kal Penn (Sunnyside/Deadbeat/We Are Men) - Kal talks about Hot Mess Holiday on ABC's GMA 3: What You Need to Know at 1pm.


New on DVD/Blu-ray (October-December)

Maude - The Complete Series (2021 Release) Mom - The Eighth and Final Season Punky Brewster (1984-88) - The Complete Series (2021 Release) I Dream of Jeannie - The Complete Series (Blu-ray) The Andy Griffith Show - The Complete Series (Blu-ray)

10/19 - Maude - The Complete Series (2021 Release)
11/02 - The Honeymooners Specials - A Christmas Carol
11/02 - Mom - The Eighth and Final Season
11/02 - Punky Brewster - The Complete Series (2021 Release)
11/02 - Sex and the City - The Complete Collection (Blu-ray)
11/09 - Saved by the Bell (2020) - Season One
11/09 - Younger - The Complete Series
11/16 - Kevin Can F*** Himself - Season 1 (Blu-ray)
11/23 - Dead Pixels - Seasons One and Two
11/30 - I Dream of Jeannie - The Complete Series (Mill Creek) (2021 Release) (Blu-ray)
12/07 - The Andy Griffith Show - The Complete Series (Blu-ray)
12/07 - Rick & Morty - Season 5 (Blu-ray) (Blu-ray Limited Edition Steelbook)
12/14 - The Abbott and Costello Show - Season 1 (Blu-ray)
12/14 - Letterkenny - Season 9
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


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