ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.

Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Monday, April 6

The Neighorhood - "Welcome to Gemma Johnson's Day Off" (CBS, 8:00PM ET/PT)
Gemma reaches her limit at work, and when a car issue forces her to slow down, an unexpected break helps her rethink what she really wants next. Meanwhile, Marty and Malcolm’s plans are thrown off course when unexpected opportunities arise, and Dave embraces a new career path.

The Neighorhood - "A Farewell Special" (CBS, 8:30PM ET/PT)
CBS presents The Neighborhood: A Farewell Special, an Entertainment Tonight production, airing Monday, April 6 (8:30-9:30 PM, ET/PT) on the CBS Television Network and streaming on Paramount+. Hosted by Entertainment Tonight's Kevin Frazier and filmed on location on The Neighborhood's stages, the special celebrates the acclaimed CBS comedy's final season, honoring eight seasons, 156 episodes, and eight unforgettable years of laughter, heart and community, leading up to the series finale on May 11.

This celebratory event features exclusive new interviews with the cast reflecting on their journey, revisiting early days on set, and looking back at the show's evolution and cultural impact. From its heartfelt exploration of friendship and family to its comedic take on life in a changing community, The Neighborhood has become a beloved part of CBS' comedy legacy.

The special includes never-before-seen footage and archival interviews from the ET Vault, offering fans a nostalgic look at the series' most iconic moments and the relationships built along the way. Viewers will get an exclusive behind-the-scenes look at the emotional final days of production, including the cast and crew's last table read, intimate moments from the final tapings, and heartfelt goodbyes.

Additionally, The Neighborhood: A Farewell Special brings audiences inside the cast's final wrap party, capturing the laughter, speeches, memories, and surprises that marked the end of an era. To cap off the evening, fans will get an exclusive sneak peek at the upcoming series finale, with the cast and producers sharing what viewers can expect as the Butlers and Johnsons say farewell to the neighborhood they've called home for nearly a decade.

The Neighorhood - "Welcome to New Horizons" (CBS, 9:30PM ET/PT)
Dave’s silent auction wins lead to a classical concert outing with Gemma and the Butlers that quickly goes off the rails. Meanwhile, Malcolm’s ghostwriting gig takes a surprising turn when Tina encourages him to dive into reality TV for inspiration – sparking an unexpected obsession.

St. Denis Medical - "We Make Time" (NBC, 8:00PM ET/PT)
When a doctor becomes a patient, his co-workers rally around him, whether he likes it or not; Matt and Serena need to talk.

The Fall and Rise of Reggie Dinkins - "The Loyalty Swamp" (NBC, 8:30PM ET/PT)
Tobin's past comes back to haunt him; Reggie and Brina struggle to set a wedding date.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of April 6)

Monday, April 6

Jason Segel (Shrinking/How I Met Your Mother/Undeclared) - Watch Jason on Jimmy Kimmel Live! at 11:35pm on ABC.
Lisa Ann Walter (Abbott Elementary/Emeril) - Lisa appears on Jimmy Kimmel Live! at 11:35pm on ABC.
Keanu Reaves (Swedish Dicks) - Keanu is a guest on The Late Show with Stephen Colbert at 11:35pm on CBS. He also talks about Outcome on NBC's Today sometime between 7-9am.
Melissa Gilbert (Stand by Your Man) - ABC's Good Morning America has George Stephanopoulos' exclusive interview with Melissa sometime between 7-9am.
Laurie Metcalf (Big Mistakes/The Conners/Roseanne/The McCarthys/The Norm Show) - Laurie talks about Big Mistakes on ABC's Good Morning America sometime between 7-9am and on ABC's GMA 3: What You Need to Know at 1pm.
Kerry Washington (UnPrisoned) - Kerry chats with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
Mindy Kaling (Running Point/The Mindy Project/The Office) - Mindy talks about Mindy's Book Studio on CBS Mornings sometime between 7-9am.
Terry Crews (Brooklyn Nine-Nine/Are We There Yet?/Everybody Hates Chris) - Terry and Rebecca King-Crews make an exclusive announcement on NBC's Today sometime between 7-9am. Terry will also be on in the 9am hour.
Sterling K. Brown (Starved) and Ryan Michelle Bathe (First Wives Club/Retired at 35) - Sterling and his wife Ryan Michelle tell Sherri about the highly anticipated new season of Paradise now streaming on Hulu & Disney+ on a repeat of Sherri, so check your local listings.
Amanda Peet (Brockmire/Togetherness/Bent) - Amanda talks season 2 of Your Friends & Neighbors and her new film Fantasy Life on The Drew Barrymore Show, so check your local listings.