ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.

Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Monday, April 13

The Neighorhood - "Welcome to the Breaking Point" (CBS, 8:00PM ET/PT)
After a frightening encounter, Dave takes a hard look at his health, prompting Calvin to help him find a healthier way to let off steam. Meanwhile, Tina has a hard time letting go of old memories, and Marty and Malcolm argue over a valuable find from their past.

DMV - "Fresh Ink" (CBS, 8:30PM ET/PT)
When the SoHo DMV lands a glossy magazine feature, Barb struggles with feeling overlooked, stirring up old insecurities she thought she’d left behind. Meanwhile, Gregg and Vic go head‑to‑head in a competitive quest to earn their first positive review after a rough streak online.

The Fall and Rise of Reggie Dinkins - "Mischief and Memories" (NBC, 8:00PM ET/PT)
The Dinkins family bands together for their annual push to get Reggie into the hall of fame, but Jerry Basmati stands in their way.

The Fall and Rise of Reggie Dinkins - "A Real Cinderello Story" (NBC, 8:30PM ET/PT)
Monica tries to sign an exciting new prospect; Jerry Basmati unexpectedly takes revenge on Reggie.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of April 13)

Monday, April 13

Henry Winkler (Barry/Arrested Development/Out of Practice/Monty/Happy Days) - Watch Henry on Jimmy Kimmel Live! at 11:35pm on ABC.
Tracy Morgan (The Fall and Rise of Reggie Dinkins/Crutch/The Last O.G./30 Rock/The Tracy Morgan Show) - Tracy is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Maya Rudolph (Loot/Bless the Harts/Forever/Up All Night) - Maya appears on The Late Show with Stephen Colbert at 11:35pm on CBS.
Nick Offerman (Margo's Got Money Troubles/Parks and Recreation) - Nick stops by The Late Show with Stephen Colbert at 11:35pm on CBS.
Rachel Dratch (Grimsburg/Imaginary Mary/30 Rock) - Rachel makes a special appears once on The Late Show with Stephen Colbert at 11:35pm on CBS. Andy Cohen interviews Rachel on Watch What Happens Live with Andy Cohen at 11pm on Bravo.
Kristin Chenoweth (Stumble/Trial & Error/Kristin) - Kristin is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Rachel Dratch (Grimsburg/Imaginary Mary/30 Rock) - Andy Cohen interviews Rachel on Watch What Happens Live with Andy Cohen at 9pm on Bravo.
Elle Fanning (Margo's Got Money Troubles) and Michelle Pfeiffer (Margo's Got Money Troubles/Delta House) - Elle and Michelle talk about Margo's Got Money Troubles on CBS Mornings sometime between 7-9am.
Jennie Garth (Mystery Girls/What I Like About You) - Jennie talks about I Choose Me: Chasing Joy, Finding Purpose & Embracing Reinvention on ABC's Good Morning America sometime between 7-9am, on Live with Kelly and Mark (check your local listings), on NBC's Today in the 10am hour, and on ABC's GMA 3: What You Need to Know at 1pm.
Sarah Chalke (Scrubs/Roseanne/Mad Love/How to Live with Your Parents (For the Rest of Your Life)) - Sarah talks about Scrubs on ABC's Good Morning America sometime between 7-9am.
Anthony Norman (Jury Duty Presents: Company Retreat) - Anthony talks about Jury Duty Presents: Company Retreat on NBC's Today sometime between 7-9am and in the 9am hour and on ABC News Live Prime with Linsey Davis at 7pm.
Bob Odenkirk (The Larry Sanders Show) - All Access sits down with Bob to discuss his life, career and new film Normal on ABC News Live Prime with Linsey Davis at 7pm.
Daniel Radcliffe (The Fall and Rise of Reggie Dinkins/Miracle Workers) - Daniel tells Sherri about his new sitcom, The Fall and Rise of Reggie Dinkins, and his hit Broadway play, Every Brilliant Thing, on Sherri, so check your local listings.
Jake and Jazz Smollett (On Our Own) - Jake and Jazz talk about their lifestyle series, Living By Design, on CLEO TV on Sherri, so check your local listings.
Dan Levy (Big Mistakes/Schitt's Creek) and Laurie Metcalf (Big Mistakes/The Conners/Roseanne/The McCarthys/The Norm Show) - Dan and Laurie talk to Drew about their upcoming comedy crime show Big Mistakes on The Drew Barrymore Show, so check your local listings. Drew is joined by the entire cast of Big Mistakes: Dan Levy, Laurie Metcalf, Jack Innanen and Taylor Ortega.
John Stamos (Palm Royale/UnPrisoned/Fuller House/Grandfathered/Jake in Progress/Full House/You, Again?) and Jodie Sweetin (Fuller House/Hollywood Darlings/Full House) - - John and Jodie are guests on Access Daily with Mario & Kit, so check your local listings.