Thursday, January 13, 2011
TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!
BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Monday, May 19
none scheduled
Sitcom Stars on Talk Shows (Week of May 19)
Monday, May 19
- Seth Rogen (The Studio/Platonic/Undeclared) - Watch Seth on Jimmy Kimmel Live! at 11:35pm on ABC.
- Milly Alcock (Sirens) - Milly appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Bradley Whitford (Perfect Harmony/Trophy Wife) - Bradley is a guest on The Late Show with Stephen Colbert at 11:35pm on CBS.
- Tim Robinson (Detroiters) - Tim appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Owen Thiele (Overcompensating) and Amita Rao (Deli Boys) - Owen and Amita are guests on After Midnight at 12:37am on CBS.
- Meghann Fahy (Sirens) - Meghann talks about Sirens on Live with Kelly and Mark (check your local listings), NBC's Today sometime between 7-9am, and on ABC News Live Prime with Linsey Davis at 7pm.
- Sarah Jessica Parker (And Just Like That.../Divorce/Sex and the City/Square Pegs) - Sarah talks about And Just Like That... on ABC's Good Morning America sometime between 7-9a.
- Hugh Jackman (Human Resources) - Hugh discusses his Radio City Music Hall residency on ABC's Good Morning America sometime between 7-9am.
- Jason Priestley (Call Me Fitz/Sister Kate), Vanessa Morgan (The Latest Buzz) and Giacomo Gianniotti (Backpackers/Selfie) - Jason, Vanessa and Giacomo talk about the dramedy Wild Cards on Tamron Hall, so check your local listings.
- Blair Underwood (Fatherhood/The New Adventures of Old Christine) - NBC's Today catches up with Blair in the 9am hour.
- Valerie Bertinelli (Hot in Cleveland/One Day at a Time) - It's the time management show on a repeat of The Drew Barrymore Show, so check your local listings.
- Luke Kirby (Étoile) - Luke talks about Prime's Étoile on Access Daily with Mario & Kit, so check your local listings.
New on DVD and Blu-ray
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/08 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
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