TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

Thursday, January 13, 2011

TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

NBC is up today at the TCA Winter 2011 press tour. They are not having an executive session today due to the recent Comcast deal still pending. So we are really not getting any new info today. The day started off with an USA Network Character Breakfast. Then there were panels for Syfy series Being Human and Face Off. Then before NBC was up, Bravo's Platinum Hit, Mun2's I Love Jenni and Oxygen's The Glee Project were up. Panels later this afternoon will have NBC shows go up, as we see The Cape (Mondays at 9pm), Perfect Couples (premieres next Thursday at 8:30pm), America's Next Great Restaurant (premieres Wednesday, March 16), Harry's Law (premieres Monday at 10pm), and Community (Thursdays at 8pm). The day will conclude with a NBC Universal Evening Event party.
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!

BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Tuesday, April 1

St. Denis Medical - "Anything to Push Zaluva" (NBC, 8:00PM ET/PT)
Ron's teasing makes Joyce question whether her friendship with a pharmaceutical rep is genuine; Alex has trouble letting Serena take on a new task; Matt finds a mentor in Bruce.

Night Court - "Hot to Trot" (NBC, 8:30PM ET/PT)
Abby's friendship with her ex-boyfriend's mother leads to romantic complications; when Julianne's wealthy aunt passes away, the gang vies for a piece of her inheritance.

Tyler Perry's House of Payne - "Love At First Swipe" (BET, 9:00PM ET/PT)
C.J. and Janine receive marital advice from an unlikely source; Peanut seeks help with his newfound online lover.

Tyler Perry's Assisted Living - "Failure 2 Launch" (BET, 9:30PM ET/PT)
Assisted Living is the new situation comedy by Tyler Perry about three generations who must make a new start in the rural backwoods of Georgia.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of March 31)

Tuesday, April 1

Adam Scott (Ghosted/Veep/Parks and Recreation/Party Down) - Catch Adam on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Kevin Bacon (I Love Dick) - Kevin is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Amanda Peet (Brockmire/Togetherness/Bent) - Amanda appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Paul Rudd (The Shrink Next Door/Living with Yourself/Wild Oats) - Paul stops by Late Night with Seth Meyers at 12:36am on NBC.
Ike Barinholtz (The Studio/The Afterparty/Bless the Harts/The Mindy Project/Eastbound & Down) - Ike appears on Late Night with Seth Meyers at 12:36am on NBC. He will also be on Watch What Happens Live with Andy Cohen at 9:30pm on Bravo.
Vinny Thomas (Platonic), Paul F. Tompkins (The Great North/BoJack Horseman/DAG) and Aparna Nancherla (The Great North/Lopez vs Lopez/Corporate) - Vinny, Paul and Aparna are guests on After Midnight at 12:37am on CBS.
Chase Sui Wonders (The Studio/Bupkis) and Kathryn Hahn (The Studio/Tiny Beautiful Things/Central Park/Happyish/Transparent/Free Agents) - Chase and Kathryn are guests on Watch What Happens Live with Andy Cohen at 9:30pm on Bravo.
Will Ferrell (The Office) and Jennifer Coolidge (2 Broke Girls/Joey) - E! News has interviews with Will and Jennifer at 11pm on E!.
Román Zaragoza (Ghosts) - Román talks about Ghosts on CBS Mornings sometime between 7-9am.
Jenny Slate (The Great North/Big Mouth/Married/Bob's Burgers) - Jenny talks about Dying for Sex on ABC's Good Morning America sometime between 7-9am.
Michael Angarano (Laid/I'm Dying Up Here/Will & Grace) and Michael Cera (Life & Beth/Arrested Development/I Was a Sixth Grade Alien) - Michael and Michael talk about Sacramento with the ladies of The View on ABC at 11am ET/10am CT-PT.
Olivia Munn (Perfect Couples) - Olivia guest co-hosts NBC's Today in the 10am hour.
Hannah Einbinder (Hacks) - Hannah talks about Hacks on NBC's Today in the 10am hour.
Tasha Smith (Survival of the Thickest/Tyler Perry's For Better or Worse/The Tom Show/Boston Common) and Tone Bell (Survival of the Thickest/Fam/Disjointed/Truth Be Told/Bad Judge/Whitney) - Tasha and Tone talk about the new season of Netflix’s Survival of the Thickest on Sherri, so check your local listings.
Kathryn Hahn (The Studio/Tiny Beautiful Things/Central Park/Happyish/Transparent/Free Agents) - Kathryn is dishing on her new comedy series The Studio on The Drew Barrymore Show, so check your local listings.
Wilmer Valderrama (That '70s Show) - Wilmer and Freddy Rodriguez chat about their podcast Dos Amigos on a repeat of Access Daily with Mario & Kit, so check your local listings.
Brenda Song (Running Point/Dollface/Dads/The Suite Life on Deck/The Suite Life of Zack & Cody) - Brenda talks about Netflix's Running Point on a repeat of Access Daily with Mario & Kit, so check your local listings.
Paul Walter Hauser (The Afterparty) - Paul is a guest on PIX11 Morning News on WPIX in New York at 9:40am.