Thursday, January 13, 2011
TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!
BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.
Sitcoms Airing Tonight
Monday, December 11
American Dad! - "A Little Extra Scratch" (TBS, 10:00PM ET/PT)
A CIA agent does anything to protect his homeland and family.
Sitcom Stars on Talk Shows (Week of December 11)
Monday, December 11
- George Clooney (Roseanne/The Facts of Life/ E/R (1984-1985) - Watch George on Jimmy Kimmel Live! at 11:35pm on ABC.
- Kumail Nanjiani (Bless the Harts/Silicon Valley) - Kumail appears on Jimmy Kimmel Live! at 11:35pm on ABC.
- Olivia Rodrigo (Bizaardvark) - Olivia is a guest on The Late Show with Stephen Colbert at 11:35pm on CBS.
- Kal Penn (The Santa Clauses/Sunnyside/We Are Men) - Kal guest hosts Comedy Central's The Daily Show at 11pm.
- Keegan-Michael Key (Schmigadoon!/Friends from College/Playing House/Gary Unmarried) - Drew is on location in London to chat with the cast of Wonka including Keegan-Michael on The Drew Barrymore Show, so check your local listings.
- Sebastian Maniscalco (Bookie) - Sebastian talks about Bookie on Access Daily with Mario & Kit, so check your local listings.
- Cristela Alonzo (Cristela) - Cristela discusses her comedy tour on The Talk on CBS at 2pm ET/1pm CT-PT.
- Glen Powell (Scream Queens) and Sydney Sweeney (Everything Sucks!) - Glen and Syndey talk about Anyone But You on NBC's Today sometime between 7-9am.
- The Cast of Taxi - The View celebrates the iconic television series Taxi, welcoming stars Danny DeVito, Judd Hirsch, Carol Kane, Tony Danza, Marilu Henner and Christopher Lloyd for an exclusive reunion marking 45 years since the beloved series premiered. The View airs on ABC at 11am ET/10am CT-PT.
New on DVD/Blu-ray (September-December)
09/05 - Young Sheldon - The Complete Sixth Season
09/12 - Abbott Elementary - The Complete Second Season
09/12 - Rick and Morty - The Complete Seasons 1-6 (Blu-ray) (DVD)
09/26 - Family Matters - The Complete Series
09/26 - Step by Step - The Complete Series
10/10 - The Adventures of Ozzie and Harriet - The Complete Season Thirteen / The Complete Season Fourteen
10/17 - ALF - The Complete Series (Deluxe Edition) (Shout! Factory Special Offers)
10/17 - Night Court (2023) - The Complete First Season
11/07 - South Park - The Complete Twenty-Sixth Season (Blu-ray) (DVD)
11/14 - Leave it to Beaver - The Complete Series (Blu-ray)
12/05 - Father Knows Best - The Complete Series
12/05 - The Odd Couple - The Complete Series (Blu-ray)
12/12 - The Dick Van Dyke Show - The Complete Series
12/12 - Looney Tunes Collector's Choice - Volume 2 (Blu-ray)
12/12 - That Girl - The Complete Series
12/19 - The Adventures of Ozzie and Harriet - The Official Restored Complete Series
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