Thursday, January 13, 2011
TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!
BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Wednesday, May 13
none scheduled
Sitcom Stars on Talk Shows (Week of May 11)
Wednesday, May 13
- Jim Parsons (Young Sheldon/The Big Bang Theory) - Watch Jim on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Tom Hanks (Bosom Buddies) - Tom appears on The Late Show with Stephen Colbert at 11:35pm on CBS.
- Billy Eichner (Friends from College/Difficult People/Parks and Recreation) - Billy is a guest on Late Night with Seth Meyers at 12:36am on NBC.
- Jill Kargman (Odd Mom Out) - Jill appears on Late Night with Seth Meyers at 12:36am on NBC.
- Alfonso Ribeiro (In the House/The Fresh Prince of Bel-Air/Silver Spoons) - Alfonso swings by the studio for a chat about ABC's America's Funniest Home Videos on Live with Kelly and Mark, so check your local listings.
- Geena Davis (The Geena Davis Show/Sara/Buffalo Bill) - Geena talks about The Boroughs on CBS Mornings sometime between 7-9am.
- Lena Waithe (Master of None) - Lena chats with the ladies of The View on ABC at 11am ET/10am CT-PT. She will also be on ABC News Live Prime with Linsey Davis at 7pm.
- Martha Plimpton (Sprung/The Real O'Neals/Raising Hope) - Martha tells Drew about her show Task on a repeat of The Drew Barrymore Show, so check your local listings.
- Valerie Bertinelli (Hot in Cleveland/Cafe Americain/Sydney/One Day at a Time) - Drew, Ross and Valerie cover the latest headlines on a repeat of The Drew Barrymore Show, so check your local listings.
- Lamorne Morris (Woke/New Girl) - Lamorne talks about Spider-Noir on NBC's Today in the 10am hour.
- Marco Calvani (The Four Seasons) and Erika Henningsen (The Four Seasons/Girl5eva) - Marco and Erika talk about Netflix's The Four Seasons on Access Daily with Mario & Kit, so check your local listings.
New on DVD and Blu-ray
11/04/25 - Happy's Place - Season One (Blu-ray) (DVD)
11/11/25 - Rick and Morty - Season 8 (Blu-ray) (DVD)
11/11/25 - SpongeBob SquarePants - The Complete Fifteenth Season (DVD)
11/11/25 - Two and a Half Men - The Complete Series (Blu-ray)
12/02/25 - Tom and Jerry - The Golden Era Anthology (1940-1958) (Blu-ray) (DVD)
12/16/25 - Lippy the Lion and Hardy Har Har - The Complete Series (Blu-ray)
12/16/25 - Wally Gator - The Complete Series (Blu-ray)
01/20/26 - The Woody Woodpecker and Friends Golden Age Collection (Blu-ray)
01/27/26 - The New Fred and Barney Show - The Complete Series (Blu-ray)
02/11/26 - Tom and Jerry - The Complete CinemaScope Collection (Blu-ray)
03/24/26 - Looney Tunes Collector's Vault - Volume 2 (Blu-ray)
04/11/26 - Abbott Elementary - The Complete Fourth Season (DVD)
04/21/26 - Famous Studios Champion Collection (Blu-ray) (DVD)
05/19/26 - I Love Lucy - The Complete Series - 75th Anniversary Edition (DVD)
07/14/26 - The Office - The Complete Series - Superfan Extended Episodes (Blu-ray)
More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive
Recent SitcomsOnline.com News Blog Posts









Contact Us