Thursday, January 13, 2011
TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!
BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Thursday, April 25
Young Sheldon - "A Fancy Article and a Scholarship for a Baby" (CBS, 8:00PM ET/PT)
Sheldon’s published paper leads to a frenzy of grad school recruiting, and Georgie tries to speak more properly in front of his daughter.
Ghosts - "The Traveling Agent" (CBS, 8:30PM ET/PT)
Pete discovers a power that he never knew he had – one that brings him closer to his buddy Jay (and further apart).
Sitcom Stars on Talk Shows (Week of April 22)
Thursday, April 25
- Rob McElhenney (Mythic Quest/It's Always Sunny in Philadelphia) - Catch Rob on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- Carol Burnett (Palm Royale/Mad About You/Mama's Family) - Carol appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
- Tim Robinson (Digman!/Detroiters) - Tim is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Wendell Pierce (The Odd Couple/The Michael J. Fox Show/The Weber/The Brian Benben Show/The Gregory Hines Show) - Wendell appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Fred Armisen (Los Espookys/Forever/Final Space) - Fred sits in with The 8G Band on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Jerry Seinfeld (Seinfeld) - E! News has an interview with Jerry at 11pm on E!. He also talks about Unfrosted on CBS Mornings some time between 7-9am.
- Ronny Chieng (Young Rock/Ronny Chieng: International Student) - Ronny guest co-hosts Comedy Central's The Daily Show at 11pm.
- Jason Ritter (The Class) - Jason is a guest on After Midnight at 12:37am on CBS.
- Jim Gaffigan (The Jim Gaffigan Show/My Boys/The Ellen Show/Welcome to New York) - Jim talks about Unfrosted on CBS Mornings some time between 7-9am. NBC's Today catches up with Jim in the 9am hour.
- Vivica A. Fox (Mr. Box Office/Getting Personal/Arsenio/Out All Night) - Vivica talks about Not Another Church Movie in the 10am hour.
- Valerie Bertinelli (Hot in Cleveland/Café Americain/Sydney/One Day at a Time) - Valerie talks about her new book Indulge: Delicious and Decadent Dishes to Enjoy and Share on a repeat of The View on ABC at 11am ET/10am CT-PT.
- Pam Grier (Bless This Mess) - Pam talks about Prime Video's Them: The Scare on Access Daily with Mario & Kit, so check your local listings.
- Luenell (Lopez) - Luenell stops by before her performance at the famous Apollo Theater in New York City on Sherri, so check your local listings.
- Tichina Arnold (The Neighborhood/Survivor's Remorse/Happily Divorced/Everybody Hates Chris/Martin) - Tichina guest co-hosts The Talk on CBS at 2pm ET/1pm CT-PT.
New on DVD/Blu-ray
12/05 - Father Knows Best - The Complete Series
12/05 - The Odd Couple - The Complete Series (Blu-ray)
12/12 - The Dick Van Dyke Show - The Complete Series
12/12 - Looney Tunes Collector's Choice - Volume 2 (Blu-ray)
12/12 - That Girl - The Complete Series
12/15 - Letterkenny - Season 11
12/19 - The Adventures of Ozzie and Harriet - The Official Restored Complete Series
12/22 - Three's Company - The Official 40th Anniversary Collection (includes The Ropers and Three's a Crowd)
01/09 - South Park - Seasons 11-15 (Blu-ray)
01/16 - Ghosts (UK) - Season Five
02/13 - Gomer Pyle, U.S.M.C. - The Complete Series (Blu-ray)
02/27 - The Really Loud House - Season One
03/12 - Ghosts (UK) - The Complete Series
03/12 - Looney Tunes Collector's Choice - Volume 3 (Blu-ray)
03/12 - Rick and Morty - Season 7 (Blu-ray Steelbook) (Blu-ray) (DVD)
04/03 - Too Close for Comfort - The Complete Series (VEI)
04/08 - Check It Out! - The Complete Series (VEI)
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