Thursday, January 13, 2011
TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!
BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Wednesday, November 12
none scheduled
Sitcom Stars on Talk Shows (Week of November 10)
Wednesday, November 12
- Ben Stiller (Arrested Development) - Watch Ben on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Matthew Broderick (Better Things) - Matthew is a guest on Late Night with Seth Meyers at 12:36am on NBC. He will also be on Live with Kelly and Mark, so check your local listings.
- Dave Franco (The Afterparty/Scrubs/Do Not Disturb) - Dave appears on Late Night with Seth Meyers at 12:36am on NBC.
- Steve Byrne (Sullivan & Son) - Steve is a guest on Comics Unleashed with Byron Allen at 12:37am on CBS.
- Tiffany Haddish (The Last O.G./The Carmichael Show) - Andy Cohen interviews Tiffany on Watch What Happens Live with Andy Cohen at 10pm on Bravo.
- Rob Riggle (Rob Riggle's Ski Master Academy/Golan the Insatiable/Gary Unmarried) - Rob talks about Grit, Spit, and Never Quit: A Marine's Guide to Comedy and Life with the ladies of The View on ABC at 11am ET/10am CT-PT.
- Ariana Grande (Sam & Cat/Victorious) - Ariana and Cynthia Erivo talk about Wicked: For Good on NBC's Today in the 9am hour.
- Jake Lacy (High Fidelity/The Office/Better with You) - NBC's Today catches up with Jake in the 9am hour.
- Leslie Bibb (Palm Royale/God's Favorite Idiot/American Housewife/The Odd Couple/About a Boy) - Leslie co-hosts NBC's Today in the 10am hour.
- Abby Elliott (The Bear/Indebted/Odd Mom Out) - Abby talks about the thrilling new series All Her Fault on The Drew Barrymore Show, so check your local listings.
- Melissa Joan Hart (Baby Daddy/Sabrina the Teenage Witch/Clarissa Explains It All) - Melissa is a guest on Access Daily with Mario & Kit, so check your local listings.
- Sharon Lawrence (Me, Myself & I/Ladies Man/Fired Up) and Maureen McCormick (The Brady Bunch/The Brady Brides/Teen Angel) - Sharon and Maureen talk about their play Pen Pals on New York Living on WPIX in New York at 10am.
New on DVD and Blu-ray
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/22 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
08/26 - The Huckleberry Hound Show - The Complete Original Series (Blu-ray)
10/07 - Georgie & Mandy's First Marriage - The Complete First Season
More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive
Recent SitcomsOnline.com News Blog Posts









Contact Us