Thursday, January 13, 2011
TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!
BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Wednesday, November 26
Shifting Gears - "Secret" (ABC, 8:00PM ET/PT) (Repeat)
Matt wrestles with his feelings for Eve, and Charlotte convinces him to go to a grief group. Meanwhile, Riley struggles with her own “will she or won’t she” about her feelings for Gabe. Patricia Richardson, Richard Karn and Debbe Dunning guest star.
Shifting Gears - "Passion" (ABC, 8:30PM ET/PT) (Repeat)
When Carter’s job pays more than Riley’s, she decides to find her forever career and clashes with Matt over her future. Gabriel “Fluffy” Iglesias drops by Parker Customs, and Matt debates letting go of a piece of the past. Lori Greiner guest stars.
Sitcom Stars on Talk Shows (Week of November 24)
Wednesday, November 26
- Kerry Washington (UnPrisoned) - Watch Kerry on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- Denis Leary (Going Dutch/No Good Deed/Sex & Drugs & Rock & Roll/The Job) - Denis appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Zoey Deutch (The Suite Life on Deck) - Zoey is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Emma Stone (The Curse) - Emma appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
- Hank Azaria (The Simpsons/Brockmire/Free Agents/Herman's Head) - Hank stops by Late Night with Seth Meyers at 12:36am on NBC.
- John O'Hurley (Seinfeld/Over the Top/The Mullets) - John and David Frei talk about The National Dog Show on NBC's Today sometime between 7-9am.
- Jim Gaffigan (The Jim Gaffigan Show/My Boys/The Ellen Show/Welcome to New York) - NBC's Today catches up with Jim in the 9am hour.
- Marlo Thomas (That Girl) - Marlo shares a special St. Jude Children’s Research Hospital Story on NBC's Today in the 10am hour.
- Craig Robinson (Killing It/Ghosted/Mr. Robinson/The Office/Lucky) - Craig tells Sherri about his new animated Netflix film, In Your Dreams, and his upcoming appearance on FOX's Celebrity Name That Tune! on Sherri, so check your local listings.
New on DVD and Blu-ray
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/22 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
08/26 - The Huckleberry Hound Show - The Complete Original Series (Blu-ray)
10/07 - Georgie & Mandy's First Marriage - The Complete First Season
More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive
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