TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

Thursday, January 13, 2011

TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

NBC is up today at the TCA Winter 2011 press tour. They are not having an executive session today due to the recent Comcast deal still pending. So we are really not getting any new info today. The day started off with an USA Network Character Breakfast. Then there were panels for Syfy series Being Human and Face Off. Then before NBC was up, Bravo's Platinum Hit, Mun2's I Love Jenni and Oxygen's The Glee Project were up. Panels later this afternoon will have NBC shows go up, as we see The Cape (Mondays at 9pm), Perfect Couples (premieres next Thursday at 8:30pm), America's Next Great Restaurant (premieres Wednesday, March 16), Harry's Law (premieres Monday at 10pm), and Community (Thursdays at 8pm). The day will conclude with a NBC Universal Evening Event party.
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!

BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Monday, April 13

The Neighorhood - "Welcome to the Breaking Point" (CBS, 8:00PM ET/PT)
After a frightening encounter, Dave takes a hard look at his health, prompting Calvin to help him find a healthier way to let off steam. Meanwhile, Tina has a hard time letting go of old memories, and Marty and Malcolm argue over a valuable find from their past.

DMV - "Fresh Ink" (CBS, 8:30PM ET/PT)
When the SoHo DMV lands a glossy magazine feature, Barb struggles with feeling overlooked, stirring up old insecurities she thought she’d left behind. Meanwhile, Gregg and Vic go head‑to‑head in a competitive quest to earn their first positive review after a rough streak online.

The Fall and Rise of Reggie Dinkins - "Mischief and Memories" (NBC, 8:00PM ET/PT)
The Dinkins family bands together for their annual push to get Reggie into the hall of fame, but Jerry Basmati stands in their way.

The Fall and Rise of Reggie Dinkins - "A Real Cinderello Story" (NBC, 8:30PM ET/PT)
Monica tries to sign an exciting new prospect; Jerry Basmati unexpectedly takes revenge on Reggie.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of April 13)

Monday, April 13

Henry Winkler (Barry/Arrested Development/Out of Practice/Monty/Happy Days) - Watch Henry on Jimmy Kimmel Live! at 11:35pm on ABC.
Tracy Morgan (The Fall and Rise of Reggie Dinkins/Crutch/The Last O.G./30 Rock/The Tracy Morgan Show) - Tracy is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Maya Rudolph (Loot/Bless the Harts/Forever/Up All Night) - Maya appears on The Late Show with Stephen Colbert at 11:35pm on CBS.
Nick Offerman (Margo's Got Money Troubles/Parks and Recreation) - Nick stops by The Late Show with Stephen Colbert at 11:35pm on CBS.
Rachel Dratch (Grimsburg/Imaginary Mary/30 Rock) - Rachel makes a special appears once on The Late Show with Stephen Colbert at 11:35pm on CBS. Andy Cohen interviews Rachel on Watch What Happens Live with Andy Cohen at 11pm on Bravo.
Kristin Chenoweth (Stumble/Trial & Error/Kristin) - Kristin is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Rachel Dratch (Grimsburg/Imaginary Mary/30 Rock) - Andy Cohen interviews Rachel on Watch What Happens Live with Andy Cohen at 9pm on Bravo.
Elle Fanning (Margo's Got Money Troubles) and Michelle Pfeiffer (Margo's Got Money Troubles/Delta House) - Elle and Michelle talk about Margo's Got Money Troubles on CBS Mornings sometime between 7-9am.
Jennie Garth (Mystery Girls/What I Like About You) - Jennie talks about I Choose Me: Chasing Joy, Finding Purpose & Embracing Reinvention on ABC's Good Morning America sometime between 7-9am, on Live with Kelly and Mark (check your local listings), on NBC's Today in the 10am hour, and on ABC's GMA 3: What You Need to Know at 1pm.
Sarah Chalke (Scrubs/Roseanne/Mad Love/How to Live with Your Parents (For the Rest of Your Life)) - Sarah talks about Scrubs on ABC's Good Morning America sometime between 7-9am.
Anthony Norman (Jury Duty Presents: Company Retreat) - Anthony talks about Jury Duty Presents: Company Retreat on NBC's Today sometime between 7-9am and in the 9am hour and on ABC News Live Prime with Linsey Davis at 7pm.
Bob Odenkirk (The Larry Sanders Show) - All Access sits down with Bob to discuss his life, career and new film Normal on ABC News Live Prime with Linsey Davis at 7pm.
Daniel Radcliffe (The Fall and Rise of Reggie Dinkins/Miracle Workers) - Daniel tells Sherri about his new sitcom, The Fall and Rise of Reggie Dinkins, and his hit Broadway play, Every Brilliant Thing, on Sherri, so check your local listings.
Jake and Jazz Smollett (On Our Own) - Jake and Jazz talk about their lifestyle series, Living By Design, on CLEO TV on Sherri, so check your local listings.
Dan Levy (Big Mistakes/Schitt's Creek) and Laurie Metcalf (Big Mistakes/The Conners/Roseanne/The McCarthys/The Norm Show) - Dan and Laurie talk to Drew about their upcoming comedy crime show Big Mistakes on The Drew Barrymore Show, so check your local listings. Drew is joined by the entire cast of Big Mistakes: Dan Levy, Laurie Metcalf, Jack Innanen and Taylor Ortega.
John Stamos (Palm Royale/UnPrisoned/Fuller House/Grandfathered/Jake in Progress/Full House/You, Again?) and Jodie Sweetin (Fuller House/Hollywood Darlings/Full House) - - John and Jodie are guests on Access Daily with Mario & Kit, so check your local listings.