Thursday, January 13, 2011
TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!
BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Friday, May 23
Happy's Place - "Sisters Ink" (NBC, 8:00PM ET/PT) (Repeat)
When Isabella gifts Bobbie matching sister mugs, Bobbie is forced to quickly think of an equally thoughtful gift, resulting in Isabella expecting the sisters to get matching tattoos; Steve and Takoda investigate where Emmett has been sneaking off.
Happy's Place - "Whiskey Business" (NBC, 8:30PM ET/PT) (Repeat)
When Steve drops his favorite pen down a crack in the bar, Bobbie decides to pry the bar open to find it, discovering a very valuable bottle of whiskey in the process; Steve is thrown by Emmett's reaction to breaking a knife that Steve gifted him.
Sitcom Stars on Talk Shows (Week of May 19)
Friday, May 23
- Milly Alcock (Sirens) - Watch Milly on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Michael Urie (Shrinking/Krapopolis/Partners), Jessica Williams (Shrinking/Love Life/Just for Kicks) and Luke Tennie (Shrinking) - Michael, Jessica and Luke are guests on a repeat of After Midnight at 12:37am on CBS.
- Sarah Jessica Parker (And Just Like That.../Divorce/Sex and the City/Square Pegs) - Sarah talks all things And Just Like That... on Live with Kelly and Mark, so check your local listings.
- Method Man (Method & Red) - Method Man talks about his new film Bad Shabbos on Live with Kelly and Mark, so check your local listings.
- Hannah Waddingham (Ted Lasso) - Hannah talks about Mission Impossible: The Final Reckoning on CBS Mornings sometime between 7-9am.
- Joe Jonas (Jonas) - NBC's Today catches up with Joe sometime between 7-9am.
- Kerry Washington (UnPrisoned) - Kerry talks about Shadow Force on a repeat of The View on ABC at 11am ET/10am CT-PT.
- David Hyde Pierce (Frasier) - NBC's Today catches up with David in the 9am hour.
- Rebel Wilson (Super Fun Night) - Rebel joins Sherri to talk about starring in the new film Juliet & Romeo on a repeat of Sherri, so check your local listings.
- Terri J. Vaughn (She the People/Mann & Wife/Meet the Browns/All of Us/The Steve Harvey Show) - Terri talks about starring in the new Netflix series She the People on a repeat of Sherri, so check your local listings.
New on DVD and Blu-ray
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/08 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
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