TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

Thursday, January 13, 2011

TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

NBC is up today at the TCA Winter 2011 press tour. They are not having an executive session today due to the recent Comcast deal still pending. So we are really not getting any new info today. The day started off with an USA Network Character Breakfast. Then there were panels for Syfy series Being Human and Face Off. Then before NBC was up, Bravo's Platinum Hit, Mun2's I Love Jenni and Oxygen's The Glee Project were up. Panels later this afternoon will have NBC shows go up, as we see The Cape (Mondays at 9pm), Perfect Couples (premieres next Thursday at 8:30pm), America's Next Great Restaurant (premieres Wednesday, March 16), Harry's Law (premieres Monday at 10pm), and Community (Thursdays at 8pm). The day will conclude with a NBC Universal Evening Event party.
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!

BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.

Sitcoms Airing Tonight

Thursday, January 27

Young Sheldon - "A Lot of Band-Aids and the Cooper Surrender" (CBS, 8:00PM ET/PT)
Sheldon makes friends with his dorm neighbors. Also, George Sr. learns his job is in jeopardy.

United States of Al - "Hunt / Shikar" (CBS, 8:30PM ET/PT)
Riley, upset that Freddy taught Hazel how to ride a bike while he was deployed, attempts to teach her something new to make up for it. Also, Ariana invites Al to a fundraiser involving spin bikes, where he becomes competitive with Ariana’s handsome cycling instructor, and Art introduces Lois to his favorite secret pastime.

B Positive - "Dagobah, a Room and a Chimney Sweep" (CBS, 9:00PM ET/PT)
A therapist and newly divorced dad is looking for a kidney donor when he runs into a rough-around-the-edges woman from his past who offers her own kidney.

B Positive - "A Boss, a Bear Claw and a Defibrillator" (CBS, 9:30PM ET/PT)
A therapist and newly divorced dad is looking for a kidney donor when he runs into a rough-around-the-edges woman from his past who offers her own kidney.

Call Me Kat - "Call Me Forty" (Fox, 9:00PM ET/PT)
Oscar attempts multiple surprises to celebrate Kat's 40th birthday, including meeting his mother; Max tries to figure out why he continually strikes out with women.

Pivoting - "Hell on Wheels" (Fox, 9:30PM ET/PT)
Sarah dips her toes into the dating pool and enlists Amy and Jodie's help in vetting a woman whom she ran across on a dating app; Amy's maternal instincts are tested when she learns Luke isn't fitting in with other kids.

grown-ish - "It Was Good Until It Wasn't" (Freeform, 10:00PM ET/PT)
The gang copes with the fallout of the explosive events that took place at the luau; Aaron deals with the accountability of his actions at the party; Zoey turns to Pops and Ruby for advice; Ana and Vivek keep a secret under wraps.

Single Drunk Female - "I'm Sorry, But…" (Freeform, 10:30PM ET/PT)
Sam tries to win over Brit by making an amends at her birthday party. Unfortunately, Sam wasn't invited, and neglects Felicia. Meanwhile, when Sam's probation officer stops by, Carol struggles to explain Sam's "situation" to her friends.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of January 24)

Thursday, January 27

Kevin James (The Crew/Kevin Can Wait/The King of Queens) - Catch Kevin on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Ilana Glazer (The Afterparty/Broad City) - Ilana appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Oliver Hudson (Splitting Up Together/Rules of Engagement/My Guide to Becoming a Rock Star) - Oliver and his sister Kate are guests on The Late Show with Stephen Colbert at 11:35pm on CBS.
Kenan Thompson (Kenan/Kenan & Kel) - Kean will be on Late Night with Seth Meyers at 12:36am on NBC.
David Cross (Arrested Development/Running Wilde/Oliver Beene) - David appears on The Late Late Show with James Corden at 12:37am on CBS.
Cynthia Nixon (And Just Like That.../Sex and the City) - Cynthia is a guest on Watch What Happens: Live at 10:30pm on Bravo.
Tom Selleck (The Closer) - Tom talks about Blue Bloods on LIVE! with Kelly and Ryan, so check your listings.
Sherri Shepherd (Mr. Iglesias/Trial & Error/Sherri/Less Than Perfect) - Sherri guest hosts The Wendy Williams Show.
Yvette Nicole Brown (The Mayor/The Odd Couple/Community) - Yvette appears on The Real, so check your local listings.
Julie Bowen (Modern Family) - Julie is a guest on The Kelly Clarkson Show, so check your local listings.
Valerie Bertinelli (Hot in Cleveland/Café Americain/Sydney/One Day at a Time) - Valerie is talking all about her new memoir and cooking up her mom’s upside-down cake on Rachael Ray, so check your local listings.
Ana Gasteyer (American Auto/People of Earth/Subutagory) - Ana talks about American Auto on Access Daily, so check your local listings.
Stanley Tucci (Central Park) - Stanley talks about AMC's La Fortuna on NBC's Today in the 9am hour.
Halle Berry (Living Dolls) - Halle talks about Moonfall on ABC's Good Morning America sometime between 7-9am.
Trevor Jackson (grown-ish) - Trevor talks about grown-ish on ABC's GMA 3: What You Need to Know at 1pm.