TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

Thursday, January 13, 2011

TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

NBC is up today at the TCA Winter 2011 press tour. They are not having an executive session today due to the recent Comcast deal still pending. So we are really not getting any new info today. The day started off with an USA Network Character Breakfast. Then there were panels for Syfy series Being Human and Face Off. Then before NBC was up, Bravo's Platinum Hit, Mun2's I Love Jenni and Oxygen's The Glee Project were up. Panels later this afternoon will have NBC shows go up, as we see The Cape (Mondays at 9pm), Perfect Couples (premieres next Thursday at 8:30pm), America's Next Great Restaurant (premieres Wednesday, March 16), Harry's Law (premieres Monday at 10pm), and Community (Thursdays at 8pm). The day will conclude with a NBC Universal Evening Event party.
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!

BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Monday, October 13

The Neighborhood - "Welcome to the new Normals" (CBS, 8:00PM ET/PT)
The Johnsons and Butlers face big changes and unexpected challenges as Tina discovers a new passion, Malcolm navigates work and family boundaries and Courtney takes a major step with Marty. Meanwhile, Dave’s tech experiment backfires and Gemma’s parenting plan goes awry.

DMV - "Pilot" (CBS, 8:30PM ET/PT)
East Hollywood Department of Motor Vehicles (DMV) driving examiner Colette pines for her coworker Noa while enduring teasing from colleagues Gregg, Vic and Ceci. Also, new manager Barb rallies the crew to save their branch from government shutdown.

TV We Love - "I Love Lucy" (The CW, 8:00PM ET/PT)
A deep dive into "I Love Lucy," widely regarded as one of the greatest sitcoms of all time; exploring the groundbreaking partnership of Lucille Ball and Desi Arnaz, whose comedic brilliance and bold business moves forever changed television.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of October 13)

Monday, October 13

Kat Dennings (Shifting Gears/Dollface/2 Broke Girls/Raising Dad) - Watch Kat on Jimmy Kimmel Live! at 11:35pm on ABC.
Steve Martin (Only Murders in the Building), Martin Short (Only Murders in the Building/Mulaney/I'm a Big Girl Now/The Associates) and Selena Gomez (Only Murders in the Building/Wizards of Waverly Place) - Steve, Martin and Selena are guests on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Keanu Reaves (Swedish Dicks) - Keanu and Alex Winter are guests on The Late Show with Stephen Colbert at 11:35pm on CBS.
Jason Bateman (Arrested Development/George and Leo/Chicago Sons/Simon/The Hogan Family/It's Your Move/Silver Spoons) - Jason appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Laverne Cox (Clean Slate) - Andy Cohen intervews Laverne on Watch What Happens Live with Andy Cohen at 9pm on Bravo.
Patricia Arquette (High Desert) - Patricia talks about Murdaugh: Death in the Family on ABC's Good Morning America sometime between 7-9am.
Bradley Whitford (Perfect Harmony/Trophy Wife) - Bradley talks about The Diplomat on ABC's Good Morning America sometime between 7-9am and on Live with Kelly and Mark, so check your local listings.
Colin Hanks (Life in Pieces) - Colin chats with the hosts about John Candy: I Like Me on Live with Kelly and Mark, so check your local listings.
Michael J. Fox (Family Ties/Spin City/The Michael J. Fox Show) - Michael discusses his new book Future Boy: Back to the Future and My Journey Through the Space-Time Continuum with the ladies of The View on ABC at 11am ET/10am CT-PT.
Ayo Edebiri (Big Mouth/The Bear) - Co-host Gayle King sits down with Ayo and Julia Roberts on CBS Mornings sometime between 7-9am.
Tim Meadows (DMV/Schooled/No Activity/Son of Zorn/Mr. Box Office/The Bill Engvall Show) - Tim talks about DMV on CBS Mornings Plus in the 9am hour.
Brian Baumgartner (The Office) - Brian talks about the We Need A Fourth podcast on NBC's Today in the 10am hour.
Sherri Shepherd (Mr. Iglesias/Trial & Error/Sherri/Less Than Perfect/Suddenly Susan) - Sherri talks about The Sunshine Queens on NBC's Today in the 10am hour.
Jaleel White (Family Matters/Grown Ups) - Jaleel joins Sherri to talk about the new season of his hit game show Flip Side on Sherri, so check your local listings.
Vanessa Lachey (Truth Be Told/Dads) - Vanessa and Nick Lachey talk about Netflix's Love is Blind on Access Daily with Mario & Kit, so check your local listings.
Cristela Alonzo (Cristela) - Cristela talks about Netflix's Stay Classy on Access Daily with Mario & Kit, so check your local listings.
Valerie Bertinelli (Hot in Cleveland/Cafe Americain/Sydney/One Day at a Time) - Valerie is showing Drew how to make the perfect pumpkin spice meatballs on The Drew Barrymore Show, so check your local listings.