Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Wednesday, April 23, 2008

Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Oxygen was recently bought by NBC Universal...now it will be re-branding and NBC Universal will make its mark on the network this June. Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline titled Live Out Loud, which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.
The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen a window into the world of what viewers will see on the network.
The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.
If Oxygen: Live Out Loud later changes any of its current programming when it re-brands in June, we will let you know for sure!

NBC's daring new series Celebrity Circus features six celebrities who will perform some of the most death-defying circus acts ever seen on television. Antonio Sabato Jr., Blu Cantrell, Christopher Knight (Brady Bunch), Janet Evans, Jason "Wee Man" Acuna and Rachel Hunter will attempt breathtaking stunts in a head-to-head competition in front of a live studio audience. Each week viewers at home will cast their votes for the best acts and determine which of the celebrities is going home. Hosted by former *NSYNC member and Emmy Red Carpet host Joey Fatone (Dancing with the Stars), Celebrity Circus brings the incredible world of the Big Top into America's living rooms in a special 90 minute premiere on Wednesday, June 11 at 9:30 P.M. ET. 9 episodes have been ordered and will air regularly Wednesdays 9-10pm on NBC this summer for 9 weeks.

Beginning immediately, visitors to TVLand.com will be greeted with a huge collection of movie trailers representing movies that TV Land viewers grew up with, fell in love with, laughed at, got scared by and more. From Chitty Chitty Bang Bang to Chariots of Fire and The Way We Were to Whatever Happened to Baby Jane, nearly 1,000 movie trailers are being offered, providing visitors with the chance to relive the excitement, romance, laughter or fear of their favorite films via the three minute snapshot that has become synonymous with the movie-going experience.
With movie trailers spanning from the 50s to the 90s -- with the bulk of the movies from the 60s, 70s and 80s -- TVLand.com visitors now have access to trailers from movies they fell in love with at the drive-in, the multiplex or at home. The collection is alphabetically searchable or by genre or decade and offers information on each film.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Thursday, April 9

Georgie & Mandy's First Marriage - "A Stuffed Monkey and an Ex-Girlfriend" (CBS, 8:00PM ET/PT)
When CeeCee loses her favorite toy, Mandy and Meemaw (Annie Potts) take it as an opportunity to make some money. Meanwhile, Connor contemplates revisiting an old relationship.

Ghosts - "Michael Jackson Goes to HR" (CBS, 8:30PM ET/PT)
Trevor lands himself in trouble when an inappropriate gift to a co‑worker forces him into an HR meeting only Jay can handle. Meanwhile, Pete unintentionally sparks drama with Alberta after casually mentioning a surprise visit to his ex.

Animal Control - "Scaredy Cats and Card Sharks" (Fox, 9:02PM ET/PT)
When Frank and Daisy lose $5,000 in union funds, they try to win the money back by gambling; Shred and Patel cover the late-night shift at the precinct.

Going Dutch - "The Heart Locker" (Fox, 9:32PM ET/PT)
After throwing out his back, the Colonel is ordered to bed rest; the base is sent to sweep for landmines at a local farm, where Major Shah suddenly finds himself in serious danger when he steps on one.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of April 6)

Thursday, April 9

Kerry Washington (UnPrisoned) - Catch Kerry on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Riz Ahmed (Bait) - Riz is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Nathan Lane (Mid-Century Modern/Only Murders in the Building/Modern Family/Charlie Lawrence/Encore! Encore!/One of the Boys) - Nathan appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
Arsenio Hall (Arsenio) - Arsenio is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
Jim Parsons (Young Sheldon/The Big Bang Theory) - Jim appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Judy Reyes (Scrubs) - Judy talks about Scrubs and High Potential on ABC's Good Morning America sometime between 7-9am and on ABC's GMA 3: What You Need to Know at 1pm.
Dany Levy (Big Mistakes/Schitt's Creek) - Dan talks about Big Mistakes on Live with Kelly and Mark, so check your local listings.
Felicity Huffman (Sports Night) - Felicity dishes on Doc on Live with Kelly and Mark, so check your local listings.
Bryan Cranston (Malcolm in the Middle: Life's Still Unfair/Malcolm in the Middle/The Louie Show), Frankie Muniz (Malcolm in the Middle: Life's Still Unfair/Malcolm in the Middle) and Jane Kaczmarek (Malcolm in the Middle: Life's Still Unfair/Malcolm in the Middle/Help Me Help You) - Bryan, Frankie and Jane talk about Malcolm in the Middle: Life's Still Unfair on ABC News Live Prime with Linsey Davis at 7pm.
John C. Reilly (Moonbase 8) - NBC's Today has "Head or Tails" with John in the 9am hour.
Billy Magnussen (The Franchise/Made for Love) - NBC's Today catches up with Billy in the 9am hour.
Terry Crews (Brooklyn Nine-Nine/Are We There Yet?/Everybody Hates Chris) - Tamron Hall has a DAYTIME EXCLUSIVE with Terry and Rebecca King-Crews revealing for the first time Rebecca's health battle, so check your local listings.
Kenya Barris (blackAF) - Kenya talks about Prime's Jerry West: The Logo on Access Daily with Mario & Kit, so check your local listings.
Juliette Lewis (Camping/I Married Dora) - Juliette tells Drew about her current run in Broadway show The Rocky Horror Show on The Drew Barrymore Show, so check your local listings.