Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Wednesday, April 23, 2008

Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Oxygen was recently bought by NBC Universal...now it will be re-branding and NBC Universal will make its mark on the network this June. Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline titled Live Out Loud, which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.
The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen a window into the world of what viewers will see on the network.
The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.
If Oxygen: Live Out Loud later changes any of its current programming when it re-brands in June, we will let you know for sure!

NBC's daring new series Celebrity Circus features six celebrities who will perform some of the most death-defying circus acts ever seen on television. Antonio Sabato Jr., Blu Cantrell, Christopher Knight (Brady Bunch), Janet Evans, Jason "Wee Man" Acuna and Rachel Hunter will attempt breathtaking stunts in a head-to-head competition in front of a live studio audience. Each week viewers at home will cast their votes for the best acts and determine which of the celebrities is going home. Hosted by former *NSYNC member and Emmy Red Carpet host Joey Fatone (Dancing with the Stars), Celebrity Circus brings the incredible world of the Big Top into America's living rooms in a special 90 minute premiere on Wednesday, June 11 at 9:30 P.M. ET. 9 episodes have been ordered and will air regularly Wednesdays 9-10pm on NBC this summer for 9 weeks.

Beginning immediately, visitors to TVLand.com will be greeted with a huge collection of movie trailers representing movies that TV Land viewers grew up with, fell in love with, laughed at, got scared by and more. From Chitty Chitty Bang Bang to Chariots of Fire and The Way We Were to Whatever Happened to Baby Jane, nearly 1,000 movie trailers are being offered, providing visitors with the chance to relive the excitement, romance, laughter or fear of their favorite films via the three minute snapshot that has become synonymous with the movie-going experience.
With movie trailers spanning from the 50s to the 90s -- with the bulk of the movies from the 60s, 70s and 80s -- TVLand.com visitors now have access to trailers from movies they fell in love with at the drive-in, the multiplex or at home. The collection is alphabetically searchable or by genre or decade and offers information on each film.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Thursday, July 16

Georgie & Mandy's First Marriage - "Alpha Males and the Power of Prayer" (CBS, 9:00PM ET/PT) (Repeat)
Mandy tries to make things right with Pastor Jeff (Matt Hobby) when she learns her controversial comments have hurt the tire store’s business. Meanwhile, Jim and Audrey butt heads over Connor’s allowance.

Ghosts - "Under New Management" (CBS, 9:30PM ET/PT) (Repeat)
When new pressures threaten Sam and Jay’s control over Woodstone, they’re forced to navigate unexpected challenges to protect its future. Meanwhile, a long-absent ghost returns, reopening emotional connections that complicate new relationships.

Georgie & Mandy's First Marriage - "A Country Club, a Yokel and a New Boss" (CBS, 10:00PM ET/PT) (Repeat)
Georgie’s plan to make new clients at the local country club backfires when its outdated policies upset Audrey. Meanwhile, Mandy struggles to prove herself at work.

Ghosts - "Gate-gate" (CBS, 10:30PM ET/PT) (Repeat)
When an emotion‑driven decision puts Woodstone at risk, Sam and Jay step up to defend what they’ve built. Meanwhile, Isaac struggles to adjust to new surroundings, only to realize that some connections are too important to leave behind.

The Bear - "Raspberries" (FX, 9:00PM ET/PT)
A traffic jam.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of July 13)

Thursday, July 16

Ike Barinholtz (The Studio/The Afterparty/Bless the Harts/The Mindy Project/Eastbound & Down) - Ike guest hosts Jimmy Kimmel Live! at 11:35pm on ABC.
Regina Hall (Black Monday/Grandfathered/Married/Second Generation Wayans) - Regina talks about The Five-Star Weekend on Jimmy Kimmel Live! at 11:35pm on ABC.
Jon Barinholtz (Amerian Auto/Superstore) - Jon is a guest on Jimmy Kimmel Live! at 11:35pm on ABC.
Will Ferrell (The Hawk/The Office) - Will stops by The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Jake Johnson (Maximum Pleasure Guaranteed/Minx/New Girl) - Jak talks about The Dink on Comedy Central's The Daily Show at 11pm.
Molly Shannon (The Hawk/I Love That for You/The Other Two/Divorce/Kath & Kim/Craking Up) - Andy Cohen interviews Molly on Watch What Happens Live with Andy Cohen at 3:30am on Bravo. She also talks about The Hawk on Live with Kelly and Mark, so check your local listings.
Will Ferrell (The Hawk/The Office) - Will talks about The Hawk on ABC's Good Morning America sometime between 7-9am.
Brandy (Zoe Ever After/The Game/Moesha/Thea) - Brandy and Rita Ora discuss Descendants: Wicked Wonderland with ABC News contributor Kelley L. Carter on ABC's Good Morning America sometime between 7-9am and on ABC's GMA 3: What You Need to Know at 1pm.
The Cast of The Hawk - The Cast of Netflix's The Hawk are guests on NBC's Today in the 10am hour.
Tracy Morgan (The Fall and Rise of Reggie Dinkins/Crutch/The Last O.G./30 Rock/The Tracy Morgan Show) - Tracy tells Drew about his new show Crutch on a repeat of The Drew Barrymore Show, so check your local listings.
Dallas Liu (Pen15) - Dallas appears New York Living on WPIX in New York at 10:15am.