Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Wednesday, April 23, 2008

Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Oxygen was recently bought by NBC Universal...now it will be re-branding and NBC Universal will make its mark on the network this June. Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline titled Live Out Loud, which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.
The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen a window into the world of what viewers will see on the network.
The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.
If Oxygen: Live Out Loud later changes any of its current programming when it re-brands in June, we will let you know for sure!

NBC's daring new series Celebrity Circus features six celebrities who will perform some of the most death-defying circus acts ever seen on television. Antonio Sabato Jr., Blu Cantrell, Christopher Knight (Brady Bunch), Janet Evans, Jason "Wee Man" Acuna and Rachel Hunter will attempt breathtaking stunts in a head-to-head competition in front of a live studio audience. Each week viewers at home will cast their votes for the best acts and determine which of the celebrities is going home. Hosted by former *NSYNC member and Emmy Red Carpet host Joey Fatone (Dancing with the Stars), Celebrity Circus brings the incredible world of the Big Top into America's living rooms in a special 90 minute premiere on Wednesday, June 11 at 9:30 P.M. ET. 9 episodes have been ordered and will air regularly Wednesdays 9-10pm on NBC this summer for 9 weeks.

Beginning immediately, visitors to TVLand.com will be greeted with a huge collection of movie trailers representing movies that TV Land viewers grew up with, fell in love with, laughed at, got scared by and more. From Chitty Chitty Bang Bang to Chariots of Fire and The Way We Were to Whatever Happened to Baby Jane, nearly 1,000 movie trailers are being offered, providing visitors with the chance to relive the excitement, romance, laughter or fear of their favorite films via the three minute snapshot that has become synonymous with the movie-going experience.
With movie trailers spanning from the 50s to the 90s -- with the bulk of the movies from the 60s, 70s and 80s -- TVLand.com visitors now have access to trailers from movies they fell in love with at the drive-in, the multiplex or at home. The collection is alphabetically searchable or by genre or decade and offers information on each film.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Friday, December 26

Happy's Place - "Promises, Promises" (NBC, 8:00PM ET/PT) (Repeat)
When Emmett continues his nightly check-ins with Bobbie to ensure her safety, Isabella pays the price as she's kept up by their loud late-night chats, prompting her to tell Bobbie to advance their relationship or at least take it out of the house.

Stumble - "Media Day" (NBC, 8:30PM ET/PT) (Repeat)
Courteney decides to use media day as a way to recruit new cheerleaders and to push her team to get right back on that mat; DiMarcus proves that not all Buttons are meant to be pushed.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of December 22)

Friday, December 26

Mila Kunis (Family Guy/That '70s Show) - Watch Mila on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Zooey Deschanel (Physical/New Girl) - Zooey appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Laura Dern (F Is for Family/Enlightened) - Laura is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
Rose Byrne (Platonic/Physical) - Rose appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Jamie Kaler (My Boys) - Jamie is a guest on Comics Unleashed with Byron Allen at 12:37am on CBS.
Dick Van Dyke (The Dick Van Dyke Show/The New Dick Van Dyke Show/The Van Dyke Show) - Dick discusses his new book with ABC News' Chris Connelly on ABC's Good Morning America sometime between 7-9am.
Patti LaBelle (Out All Night) - Patti cooks on ABC's GMA 3: What You Need to Know at 1pm.
Lacey Chabert (Still the King/Baby Daddy/Family Guy) - Lacey talks about Loist in Paradise on ABC's GMA 3: What You Need to Know at 1pm.
Ryan Reynolds (Two Guys and a Girl) - Ryan appears on Live with Kelly and Mark, so check your local listings.
Sarah Paulson (Leap of Faith) - Sarah is a guest on Live with Kelly and Mark, so check your local listings.
Phil Rosenthal (Creator of Everybody Loves Raymond) - Phil appears on CBS Mornings sometime between 7-9am.
Mo'Nique (The Parkers) - Tamron Hall (repeat) has a DAYTIME EXCLUSIVE with Mo'Nique about her weight-loss journey and the launch of her new fitness brand, Mo'Niques Movement, as well as the emotional moment with her husband that changed it all, so check your local listings.
Neil Patrick Harris (How I Met Your Mother/Star Raving Mad/Doogie Howser, M.D.) - NBC's Today has Cocktails and Mocktails with Neil and David Burtka on NBC's Today in the 10am hour.
Mario Lopez (Saved by the Bell/Saved by the Bell: The College Years) - Mario tells Sherri about his new holiday film The Christmas Spark on a repeat of Sherri, so check your local listings.
Woody Harrelson (Cheers), Dave Franco (The Afterparty/Scrubs/Do Not Disturb), Isla Fisher (Wolf Like Me) and Ariana Greenblatt (Stuck in the Middle) - The Now You See Me: Now You Don't cast including Woody Harrelson, Dave Franco, Isla Fisher Jesse Eisenberg, Ariana Greenblatt, Justice Smith and Dominic Sessa join Drew to dish all about the third installment of the hit franchise on a repeat of The Drew Barrymore Show, so check your local listings.