Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Wednesday, April 23, 2008

Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Oxygen was recently bought by NBC Universal...now it will be re-branding and NBC Universal will make its mark on the network this June. Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline titled Live Out Loud, which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.
The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen a window into the world of what viewers will see on the network.
The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.
If Oxygen: Live Out Loud later changes any of its current programming when it re-brands in June, we will let you know for sure!

NBC's daring new series Celebrity Circus features six celebrities who will perform some of the most death-defying circus acts ever seen on television. Antonio Sabato Jr., Blu Cantrell, Christopher Knight (Brady Bunch), Janet Evans, Jason "Wee Man" Acuna and Rachel Hunter will attempt breathtaking stunts in a head-to-head competition in front of a live studio audience. Each week viewers at home will cast their votes for the best acts and determine which of the celebrities is going home. Hosted by former *NSYNC member and Emmy Red Carpet host Joey Fatone (Dancing with the Stars), Celebrity Circus brings the incredible world of the Big Top into America's living rooms in a special 90 minute premiere on Wednesday, June 11 at 9:30 P.M. ET. 9 episodes have been ordered and will air regularly Wednesdays 9-10pm on NBC this summer for 9 weeks.

Beginning immediately, visitors to TVLand.com will be greeted with a huge collection of movie trailers representing movies that TV Land viewers grew up with, fell in love with, laughed at, got scared by and more. From Chitty Chitty Bang Bang to Chariots of Fire and The Way We Were to Whatever Happened to Baby Jane, nearly 1,000 movie trailers are being offered, providing visitors with the chance to relive the excitement, romance, laughter or fear of their favorite films via the three minute snapshot that has become synonymous with the movie-going experience.
With movie trailers spanning from the 50s to the 90s -- with the bulk of the movies from the 60s, 70s and 80s -- TVLand.com visitors now have access to trailers from movies they fell in love with at the drive-in, the multiplex or at home. The collection is alphabetically searchable or by genre or decade and offers information on each film.

Sitcoms Airing Tonight

Wednesday, May 18

The Goldbergs - "Adam Graduates!" (ABC, 8:00PM ET/PT)
Graduation day is approaching and everyone, especially Adam, is ready – except for Beverly who is not coping well with the idea of an empty nest. Meanwhile, with Geoff’s encouragement, Erica decides to try out for Cyndi Lauper as a one-time backup singer replacement. Ultimately, resurrecting her singing dreams doesn’t manifest, but bigger and exciting new beginnings await her and the Goldbergs.

The Wonder Years - "Love, Dean" (ABC, 8:30PM ET/PT)
It’s the end of the school year, and summer excitement is all around. When Bill and Lillian each receive major career opportunities, tension builds as they decide who will handle more of the household responsibilities. Meanwhile, Dean and Keisa take shelter together as a tornado tears through Montgomery, providing the perfect moment for Dean to tell her how he really feels.

The Conners - "A Judge and a Priest Walk Into a Living Room..." (ABC, 9:00PM ET/PT)
The Conners gear up for a megawedding! Jackie and Neville, Darlene and Ben, and Harris and Aldo are planning for a shared big day, but along the way they discover that some of the couples may not be on the same page about their happily ever afters. Meanwhile, Dan and the family have decked out the house for the occasion, but will all six of the lovebirds make it to “I do”?

Home Economics - "Ticket to Space, $1 Million" (ABC, 9:30PM ET/PT)
Tom attempts to keep Connor grounded after he announces his plans to go to space then falls into a rough patch himself after learning some bad news. Meanwhile, Marina gets stuck while trying to transform their attic into a writing space for Tom.

Tyler Perry's House of Payne - "Woman to Woman" (BET, 9:00PM ET/PT)
When Christian wins Student of the Year, Laura gets him an autographed football jersey from a popular NFL player; Miranda takes umbrage with the gesture, citing the player's history of domestic violence.

Tyler Perry's Assisted Living - "Wobble Wobble" (BET, 9:30PM ET/PT)
The Pleasant Days crew is worried about Vinny's libertine lifestyle of drinking, smoking, poor diet and no exercise; he's not as young as he used to be, so they want him to clean up his act.

The Ms. Pat Show - "Girls Night Out" (BET, 10:00PM ET/PT)
After Pat catches Terry watching porn on his phone, Denise decides they need a girls' night out, while the children wonder if their parents are going to split up.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of May 16)

Wednesday, May 18

John Mulaney (Mulaney) and Andy Samberg (Brooklyn Nine-Nine) - John and Andy guest host Jimmy Kimmel Live! at 11:35pm on ABC.
Cheryl Hines (Curb Your Enthusiasm/Son of Zorn/Suburgatory) - Cheryl is a guest on Jimmy Kimmel Live! at 11:35pm on ABC.
Sarah Silverman (The Sarah Silverman Program) - Sarah will be on Late Night with Seth Meyers at 12:36am on NBC.
Rhea Seehorn (Whitney/I'm with Her) - Rhea appears on The Late Late Show with James Corden at 12:37am on CBS.
Ricky Gervais (After Life/The Office) - Ricky unpacks his new comedy special SuperNature on LIVE! with Kelly and Ryan, so check your listings.
Quinta Brunson (Abbott Elementary) - Quinta returns to talk about the hit ABC series Abbott Elementary on LIVE! with Kelly and Ryan, so check your listings.
Caroline Rhea (Sydney to the Max/Sabrina the Teenage Witch) - Caroline guest co-hosts LIVE! with Kelly and Ryan, so check your listings.
Ali Wentworth (Nightcap) - Ali appears on The Drew Barrymore Show, so check your local listings.
Rose Mclver (Ghosts/Woke) and Utkarsh Ambudkar (Ghosts/White Famous/The Mindy Project) - Rose and Utkarsh are guests on CBS Mornings sometime between 7-9am.
Mario Lopez (Saved by the Bell/Saved by the Bell: The College Years) - NBC's Today catches up with Mario in the 9am hour.
Hilary Duff (How I Met Your Father/Younger/Lizzie McGuire) - NBC's Today catches up with Hilary in the 10am hour.