Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Wednesday, April 23, 2008

Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Oxygen was recently bought by NBC Universal...now it will be re-branding and NBC Universal will make its mark on the network this June. Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline titled Live Out Loud, which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.
The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen a window into the world of what viewers will see on the network.
The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.
If Oxygen: Live Out Loud later changes any of its current programming when it re-brands in June, we will let you know for sure!

NBC's daring new series Celebrity Circus features six celebrities who will perform some of the most death-defying circus acts ever seen on television. Antonio Sabato Jr., Blu Cantrell, Christopher Knight (Brady Bunch), Janet Evans, Jason "Wee Man" Acuna and Rachel Hunter will attempt breathtaking stunts in a head-to-head competition in front of a live studio audience. Each week viewers at home will cast their votes for the best acts and determine which of the celebrities is going home. Hosted by former *NSYNC member and Emmy Red Carpet host Joey Fatone (Dancing with the Stars), Celebrity Circus brings the incredible world of the Big Top into America's living rooms in a special 90 minute premiere on Wednesday, June 11 at 9:30 P.M. ET. 9 episodes have been ordered and will air regularly Wednesdays 9-10pm on NBC this summer for 9 weeks.

Beginning immediately, visitors to TVLand.com will be greeted with a huge collection of movie trailers representing movies that TV Land viewers grew up with, fell in love with, laughed at, got scared by and more. From Chitty Chitty Bang Bang to Chariots of Fire and The Way We Were to Whatever Happened to Baby Jane, nearly 1,000 movie trailers are being offered, providing visitors with the chance to relive the excitement, romance, laughter or fear of their favorite films via the three minute snapshot that has become synonymous with the movie-going experience.
With movie trailers spanning from the 50s to the 90s -- with the bulk of the movies from the 60s, 70s and 80s -- TVLand.com visitors now have access to trailers from movies they fell in love with at the drive-in, the multiplex or at home. The collection is alphabetically searchable or by genre or decade and offers information on each film.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Friday, November 22

Happy's Place - "Happy's House" (NBC, 8:00PM ET/PT)
Bobbie agrees to take Isabella to Happy's house in search of a connection to their late father, leading Bobbie to worry about what they may find; Gabby hopes to strike it rich by searching through Happy's penny collection looking for a rarity.

Lopez vs Lopez - "Lopez vs Orlando" (NBC, 8:30PM ET/PT)
When Rosie's spoiled nephew Orlando visits, Mayan sets out to expose Rosie's cultural gender bias; George wants to teach Chance the value of hard work, but, instead, helps him create a toxic work environment.

Bob Hearts Abishola - "Whacking the Mole" (The CW, 8:00PM ET/PT) (Repeat)
After Abishola has a romantic dream about Bob, she tries to suppress her feelings for him and pays the price.

Bob Hearts Abishola - "Ralph Lauren and Fish" (The CW, 8:30PM ET/PT) (Repeat)
Bob and Abishola finally go on a proper date, which is interrupted by Dottie's medical emergency.

Bob Hearts Abishola - "Tough Like a Laundromat Washing Machine" (The CW, 9:00PM ET/PT) (Repeat)
Bob hires Abishola to take care of Dottie in his home while she recovers; Dottie has a hard time dealing with her limitations and takes it out on Abishola.

Bob Hearts Abishola - "Useless Potheads" (The CW, 9:30PM ET/PT) (Repeat)
With Abishola only helping part-time, Bob, Douglas and Christina struggle to take care of Dottie.

Wizards Beyond Waverly Place - "Wiz-Taken Identity" (Disney Channel, 8:00PM ET/PT)
When Billie struggles with a spell, Roman says he could do it if he was a wizard: to prove him wrong, Billie uses a Power Glass to transfer her powers to Roman.

Wizards Beyond Waverly Place - " Ain't Gnome Party Like a Wizard Party" (Disney Channel, 8:30PM ET/PT)
Justin embraces mortality to live with his family; his new challenge arises when Alex introduces Billie, a wizard-in-training, seeking Justin's mentorship.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of November 18)

Friday, November 22

Kerry Washington (UnPrisoned) - Watch Kerry on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Jimmy O. Yang (Interior Chinatown/Space Force/Silicon Valley) - Jimmy is a guest on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Ariana Grande (Sam & Cat/Victorious) - Ariana appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Andy Richter (Andy Barker, P.I./Quintuplets/Andy Richter Controls the Universe), Thomas Lennon (The Odd Couple/Sean Saves the World/Reno 911!) and Aparna Nancherla (Lopez vs Lopez/Search Party/Corporate) - Andy, Thomas and Aparna are guests on a repeat of After Midnight at 12:37am on CBS.
Keke Palmer (Scream Queens/True Jackson, VP) - Keke talks about her new book Master of Me: The Secret to Controlling Your Narrative on The Drew Barrymore Show, so check your local listings.
Andrew Rannells (Girls/The New Normal) - Drew is joined by the hilarious Andrew to celebrate all things Thanksgiving on The Drew Barrymore Show, so check your local listings.
Rosie Perez (Human Resources/Search Party) - Rosie tells Sherri about her new Apple TV+ psychological thriller Before on Sherri, so check your local listings.
Candace Cameron Bure (Fuller House/Full House) - Candace will be on New York Living on WPIX in New York at 10:15am.