Day 87: WGA's Strike; More NATPE Notes; 2 More RTN Stations Added; TV Land Scores Big in January 2008

Wednesday, January 30, 2008

Day 87: WGA's Strike; More NATPE Notes; 2 More RTN Stations Added; TV Land Scores Big in January 2008

Today is day 87 of the strike. Various reports are saying the strike could end very soon because the informal negotiations are going well. Let's hope this is true and we get an official announcement soon. If the strike were to end in the next week or two, we could see many of our favorite scripted shows return for a month or two of new episodes this spring! But there are reports shows like Pushing Daisies and Law & Order: SVU would not be able to come back with new episodes until the fall. We'll keep you posted for sure.
In other news, NBC has renewed Celebrity Apprentice for another season. The second season of The Celebrity Apprentice will premiere in January of 2009. The first season wraps up Thursday, March 27 from 9-11pm.

As we did yesterday, we have some more NATPE notes for you.
- Program Partners and 44 Blue Productions have cleared Family Court With Judge Penny, a new syndicated courtroom show, in more than 70% of U.S. markets for this Fall. Clearances include WNYW/WWOR in New York, KTTV/KCOP in Los Angeles, WCIU/WWME in Chicago, WUPA in Atlanta, WBFF/WNUV in Baltimore and KTVT/KTXA in Dallas.
- It looks like The Montel Williams Show is ending after this season. However, CBS TV Distribution will offer 260 episodes of the best of Montel to stations for fall 2008. The show has aired for 17 seasons. Fox stations in the top two markets declined to renew the series for next season.
- NBC Universal's The Steve Wilkos Show was renewed for season two, with clearances in more than 85% of the country including top-market stations WPIX New York, KTLA Los Angeles, WGN Chicago and WPHL Philadelphia. Top Sinclair stations picking up the show for season two include WTTA Tampa, Fla.; WNUV Baltimore; WTTE Columbus, Ohio; and WLFL Raleigh, N.C., and Fox-owned stations extending their deal include WFTC Minneapolis and KUTP Phoenix.
- Litton Entertainment announced that Storm Stories, an unscripted series based on raw footage of extreme weather, has cleared 70% of U.S. stations. It will launch this fall. It comes from The Weather Channel and features customizable format options with features such as live local news and weather updates from station meteorologists. Major-market stations that have signed on include WABC in New York, KCAL/KCBS in Los Angeles, WGN in Chicago, KYW in Philadelphia, WJBK in Detroit, WSB in Atlanta, WTSP in Tampa, Fla., WJW in Cleveland, KPHO in Phoenix, KUSA in Denver, WESH in Orlando, Fla., KXTV in Sacramento, Calif., KSDK in St. Louis, WPXI in Pittsburgh and WJZ in Baltimore.
Litton has done big so far in NATPE, already selling Baywatch reruns to ION and has Cribs, and Pimp My Ride up for sale for this fall.

Retro Television Network (RTN) announced today that it has entered into an agreement with Media General to bring RTN programming to Mobile, AL/Pensacola, FL and Columbus, GA. The new affiliates will launch in the second quarter of this year on a digital stream of WKRG, the CBS affiliate in Mobile/Pensacola, and WRBL, the CBS affiliate in Columbus.

TV Land scored its most-watched month ever across several key categories for January 2008, according to Nielsen Media Research (12/31/07-1/27/08). The successful launch of new acquisition Just Shoot Me!, the network's regularly scheduled "Friday Night Movies" which included a telecast of The Jerk and "The Beverly Hillbillies New Year's Eve Marathon" led the network to score double-digit gains in rating and delivery among its target A25-54, core A40-54 audience and total viewers in total day.
In total day, TV Land posted a 0.4 rating (382,000 viewers) among A25-54, up +33% in rating and +33% in delivery over a year ago. The network attracted an average of 782,000 total viewers, up +18% over January 2007. Among its core audience, A40-54, the network scored a 0.5 rating (279,000 viewers), representing a rise of +25% in rating and +29% in delivery over last year. In prime time, TV Land posted a 0.4 rating (460,000 viewers), up+3% in delivery over last year, and among A40-54, the network averaged a 0.6 rating (336,000 viewers). Additionally, TV Land attracted an average of over 1 million total viewers.
For more on the best month ever in the ratings for TV Land, click HERE!

Come on back tomorrow for TV One March and details on Family Matters coming to Nick at Nite. Family Matters will launch on... (sorry you'll have to wait until tomorrow for that!)