Friday, July 06, 2007
SitcomsOnline.com Special: Networks Selling Out?
Networks Selling Out?
By: Seth Thrasher
For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.
Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.
One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.
People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.
This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.
They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.
Agree or disagree with Seth? Discuss it here.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Wednesday, March 19
Shifting Gears - "Kiss" (ABC, 8:00PM ET/PT)
When Jimmy returns with a new job and a proposition for Riley and the kids to move into his house, Riley is torn between her past and her future. Meanwhile, Matt's feud with Eve flares up once again after she damages his car.
Abbott Elementary - "Audit" (ABC, 8:30PM ET/PT)
Ava and the teachers must band together to hide the golf-course contraband.
Sitcom Stars on Talk Shows (Week of March 17)
Wednesday, March 19
- Lauren Graham (The Z-Suite/M.Y.O.B./Conrad Bloom/Townies/Good Company) - Watch Lauren on Jimmy Kimmel Live! at 11:35pm on ABC.
- Danielle Brooks (Close Enough) - Danielle appears on Jimmy Kimmel Live! at 11:35pm on ABC.
- Eva Longoria (Only Murders in the Building/Telenovela) - Eva is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Dove Cameron (Schmigadoon!/Liv and Maddie) - Dove appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Drew Barrymore (Santa Clarita Diet) - Drew is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
- Paula Pell (Girls5eva/Mapleworth Murders/A.P. Bio) - Paula appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Danny Pudi (Going Dutch/Mythic Quest/Powerless/Community), Jessie Ennis (Mythic Quest) and Ashly Burch (Final Space) - Danny, Jessie and Ashly are guests on a repeat of After Midnight at 12:37am on CBS.
- Anthony Carrigan (Barry) - Anthony appears on Comedy Central's The Daily Show at 11pm.
- Nick Kroll (Big Mouth/The League/Cavemen), Ben Stiller (Arrested Development) and Quinta Brunson (Abbott Elementary) - Nick, Ben and Quinta are guests on Everybody's Live with John Mulaney at 10pm on Netflix.
- Tyler Lepley (Harlem) - Tyler talks about Tyler Perry’s Duplicity on ABC's Good Morning America sometime between 7-9am.
- John Leguizamo (The Brothers Garcia) - John talks about Bob Trevino Likes It on ABC News Live Prime at 7pm.
- Daniel Stern (Shrill/Danny/Dilert/The Wonder Years) - Daniel talks about Home and Alone on CBS Mornings sometime between 7-9am.
- Whitney Cummings (Whitney) - Whitney appears on CBS Mornings sometime between 7-9am.
- Annaleigh Ashford (B Positive) - Annaleigh talks about Happy Face on CBS Mornings sometime between 7-9am and on CBS Mornings Plus in the 9am hour.
- Dennis Quaid (Merry Happy Whatever) - NBC's Today catches up with Dennis in the 9am hour.
- Stanley Tucci (Central Park) - Stanley is joining Drew and telling her about why he hates when people wear sweatpants and his 2025 goal of cleaning less on The Drew Barrymore Show, so check your local listings.
- Jessica Hecht (Red Oaks/What About Joan?/The Single Guy) - Jessica is a guest on New York Living on WPIX in New York at 10:05am.
- Drew Sidora (Mind Your Business/The Game/That's So Raven) - Drew appears on New York Living on WPIX in New York at 10:30am.
New on DVD and Blu-ray
11/05 - I Love Lucy - The Complete Series (Blu-ray)
11/12 - The King of Queens - The Complete Series (Blu-ray) (2024 Release)
11/19 - SpongeBob SquarePants - The Complete Fourteenth Season
11/26 - Looney Tunes Collector's Choice - Volume 4 (Blu-ray)
12/03 - Angel (1960-1961) - The Complete Series, Volume 1
12/17 - Seinfeld - The Complete Series (Blu-ray) (4K UHD)
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
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