Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.


Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Monday, June 17

The Neighborhood - "Welcome to the Baby Shower" (CBS, 8:00PM ET/PT) (Repeat)
Courtney and Marty deal with some baby shower drama with Tina, while Lamar adjusts to a new job at the Fuse Box.

The Neighborhood - "Welcome to the Name Drop" (CBS, 8:30PM ET/PT) (Repeat)
Marty and Courtney’s baby name gets spread around because nobody can keep a secret. Meanwhile, Dave is assigned the ever-complicated task of assembling the diaper changing table.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of June 17)

Monday, June 17

  • Austin Butler (Ruby & the Rockits/Zoey 101/Ned's Declassified School Survival Guide) - Watch Austin on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Eddie Murphy (The PJs) - Eddie appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
  • Matty Matheson (The Bear) - Matty is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
  • Ayo Edebiri (Big Mouth/The Bear) - Ayo appears on Late Night with Seth Meyers at 12:36am on NBC.
  • Nick Jonas (Jonas) - Nick and Adrienne Warren discuss their return to Broadway on ABC's Good Morning America some time between 7-9am.
  • Jim Gaffigan (The Jim Gaffigan Show/My Boys/The Ellen Show/Welcome to New York) - Jim talks about Netflix's Unfrosted on a repeat of Access Daily with Mario & Kit, so check your local listings.
  • Retta (Parks and Recreation) - Retta talks about HGTV's Ugliest House in America on a repeat of Access Daily with Mario & Kit, so check your local listings.


New on DVD/Blu-ray

Gomer Pyle, U.S.M.C. - The Complete Series (Blu-ray) Too Close for Comfort - The Complete Series Check It Out! - The Complete Series The Jeffersons - The Complete Series (2024 Release) Welcome Back, Kotter - The Complete Series (2024 Release)

01/09 - South Park - Seasons 11-15 (Blu-ray)
01/16 - Ghosts (UK) - Season Five
02/13 - Gomer Pyle, U.S.M.C. - The Complete Series (Blu-ray)
02/27 - The Really Loud House - Season One
03/12 - Ghosts (UK) - The Complete Series
03/12 - Looney Tunes Collector's Choice - Volume 3 (Blu-ray)
03/12 - Rick and Morty - Season 7 (Blu-ray Steelbook) (Blu-ray) (DVD)
04/03 - Too Close for Comfort - The Complete Series (VEI)
04/08 - Check It Out! - The Complete Series (VEI)
05/21 - Frasier (2023) - Season One
06/11 - The Jeffersons - The Complete Series (2024 Release)
06/11 - Welcome Back, Kotter - The Complete Series (2024 Release)

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