SitcomsOnline.com Special: Networks Selling Out?

Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Wednesday, July 2

Shifting Gears - "Restoration" (ABC, 8:00PM ET/PT) (Repeat)
Matt, the widowed owner of a classic car restoration shop, is confronted with his most unexpected and challenging project yet when his estranged daughter, Riley, and her adolescent children come crashing back into his life.

Shifting Gears - "Accommodations" (ABC, 8:30PM ET/PT) (Repeat)
Matt joins Riley at Carter’s high school open house, where he’s unsettled to learn about the “accommodations” made for his grandson’s anxiety. Meanwhile, Riley reconnects with Caitlin, a former classmate, and sets her up with Gabriel.

Shifting Gears - "Grief" (ABC, 9:00PM ET/PT) (Repeat)
When Riley discovers a closet filled with her late mother’s clothes, she insists Matt hasn’t processed her death and urges him to see a grief counselor. Meanwhile, Gabriel faces a crisis of confidence when he’s put in charge of the shop for a day.

Shifting Gears - "Valentine's" (ABC, 9:30PM ET/PT) (Repeat)
A Valentine’s Day visit to his late wife’s grave sparks an unexpected connection for Matt in an unlikely place. Meanwhile, Riley is thrust into the spotlight for a promotional video at the dance studio.

Tyler Perry's House of Payne - "Protector in Chief" (BET, 9:00PM ET/PT)
House of Payne is the hilarious comedy about Retired fire chief Curtis Payne and his lovely wife Ella.

Tyler Perry's Assisted Living - "Speed Demons" (BET, 9:30PM ET/PT)
After losing his job, Jeremy decides to move to the backwoods of Georgia to help his grandfather, who has purchased a rundown home for the elderly.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of June 30)

Wednesday, July 2

Will Arnett (Murderville/Arrested Development/Flaked/The Millers/Up All Night/Running Wilde), Jason Bateman (Arrested Development/George and Leo/Chicago Sons/Simon/The Hogan Family/It's Your Move/Silver Spoons) and Sean Hayes (Will & Grace/The Millers/Sean Saves the World) - Watch Will, Jason and Sean on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Henry Winkler (Barry/Arrested Development/Out of Practice/Monty/Happy Days) - Henry is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Monica Barbaro (FUBAR) - Monica appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Owen Thiele (Overcompensating), Amita Rao (Deli Boys) and Malik Elassal (Adults) - Owen, Amita and Malik are guests on a repeat of After Midnight at 12:37am on CBS.
Glen Powell (Scream Queens) - NBC's Today catches up with Glen in the 10am hour.
Casey Wilson (The Righteous Gemstones/Black Monday/The Hotwives/Marry Me/Happy Endings) - Casey talks about The Great American Baking Show on NBC's Today in the 10am hour.
Valerie Bertinelli (Hot in Cleveland/One Day at a Time) - The Drew Barrymore Show has a repeat their skincare show and Drew and Valerie Bertinelli are talking all things moisturizers and hydration with board certified dermatologist and TikTok sensation Dr. Shereene Idriss.
Joe Manganiello (How I Met Your Mother) - Joe talks about Netflix's Nonnas on a repeat of Access Daily with Mario & Kit, so check your local listings.