Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.


Sitcoms Airing Tonight

Wednesday, September 30

Tyler Perry's House of Payne - "Someone" (BET, 8:00PM ET/PT)
After his divorce, Calvin decides to date again.

Tyler Perry's House of Payne - "Something's Rotten" (BET, 8:30PM ET/PT)
Jazmine gets candid with Ella about wanting to have sex for the first time.

Tyler Perry's Assisted Living - "The Monster" (BET, 9:00PM ET/PT)
Jeremy's online plumber training backfires on him, literally.

Tyler Perry's Assisted Living - "Dark Chocolate" (BET, 9:30PM ET/PT)
Sandra tries to mislead Philip about where she's going and who with.

In The Cut - "Big Bruh" (Bounce TV, 8:00PM ET/PT)
Kenny joins an outreach program called Big Bruh, while Jay and Wade deal with a biker crew.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of September 28)

Wednesday, September 30

  • Julie Bowen (Modern Family) - Watch Julie on Jimmy Kimmel Live! at 11:35pm on ABC.
  • John Lithgow (3rd Rock from the Sun/Twenty Good Years/Trial & Error) - John is a guest on The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Lake Bell (Bless This Mess/How to Make It in America) - Lake appears on a repeat of A Little Late with Lilly Singh at 1:35am on NBC.
  • J. B. Smoove (Curb Your Enthusiasm/The Millers/Bent/'Til Death) - J. B. is a guest on a repeat of Conan at 11pm on TBS.
  • Ilana Glazer (Broad City) - Ilana appears on Watch What Happens: Live at 10pm on Bravo.
  • Seth MacFarlane (Family Guy/American Dad!/The Cleveland Show) - Seth will be on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Jason Sudeikis (Ted Lasso/Son of Zorn/The Cleveland Show) - Jason appears on The Ellen DeGeneres Show, so check your local listings.
  • Patricia Heaton (Carol's Second Act/The Middle/Back to You/Everybody Loves Raymond) - Patricia is a guest on The Real, so check your local listings.
  • Beth Behrs (The Neighborhood/2 Broke Girls) - Beth appears on The Kelly Clarkson Show, so check your local listings.
  • Jim Parsons (The Big Bang Theory) - Jim talks about The Boys in the Band on CBS This Morning sometime between 7-9am.
  • Andrew Rannells (Girls/The New Normal) - Andrew talks about Netflix's The Boys in the Band on NBC's Today in the 9am hour.
  • Tia Mowry (Family Reunion/Instant Mom/The Game/Sister, Sister) - Tia will be on The Wendy Williams Show, so check your local listings.


New on DVD/Blu-ray (June/July/August/September)

Head of the Class - The Complete First Season Modern Family - The Eleventh and Final Season Brooklyn Nine-Nine - Season Seven Will & Grace - The Revival -Season Three - The Farewell Season Young Sheldon - The Complete Third Season

06/02 - Work in Progress - Season 1
06/09 - Head of the Class - The Complete First Season (WBShop.com)
06/09 - How to Be a Gentleman - The Complete Series
06/09 - Letterkenny - Seasons 3 & 4
06/09 - Modern Family - The Eleventh and Final Season
06/09 - No Activity - Season 1
06/09 - Superior Donuts - Season Two
06/23 - Bob's Burgers - The Complete 10th Season
06/23 - Fresh Off the Boat - The Complete Sixth and Final Season
06/23 - Last Man Standing - The Complete Seventh Season
06/23 - South Park - The Complete Twenty-Third Season (Blu-ray)
06/30 - Brooklyn Nine-Nine - Season Seven
07/07 - Will & Grace - The Revival - Season Three - The Farewell Season
07/21 - Curb Your Enthusiasm - The Complete Tenth Season
07/21 - The Thundermans - Season 1 / Season 2 / Season 3 / Season 4
07/21 - The Unicorn - Season One
07/28 - The Thundermans - Season 1-4 Bundle
08/04 - Last Man Standing - The Complete Eighth Season
08/04 - The Neighborhood - Season One
08/11 - Awkwafina Is Nora from Queens - Season 1
08/11 - Final Space - The First and Second Seasons (Blu-ray)
09/01 - Young Sheldon - The Complete Third Season (Blu-ray)
09/29 - The Bob Newhart Show - The Complete Series (2020 Release)

More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


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