Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.


Sitcoms Airing Tonight

Saturday, December 3

none scheduled

Complete TV Listings


Sitcom Stars on Talk Shows (Week of November 28)

Friday, December 2

  • Kristen Bell (Central Park/The Good Place) - Watch Kristen on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Marlon Wayans (Marlon/The Wayans Bros.) - Marlon is a guest on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • Marc Maron (GLOW/Maron) - Marc appears on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • James Marsden (Dead to Me/30 Rock) - James is a guest on LIVE! with Kelly and Ryan, so check your listings.
  • ReneĆ© Rapp (The Sex Lives of College Girls) - ReneĆ© will be on The Kelly Clarkson Show, so check your local listings.
  • Ellie Kemper (Unbreakable Kimmy Schmidt/The Office) - NBC's Today catches up with Ellie in the 9am hour.
  • Kenan Thompson (Kenan/Kenan & Kel) - Kenan talks about the People's Choice Awards on NBC's Today in the 10am hour.
  • Rev Run (All About the Washingtons) - Rev Run talks about Disney+'s The Hip Hop Nutcracker on Access Daily with Mario & Kit, so check your local listings.


New on DVD/Blu-ray (September-December)

Abbott Elementary - The Complete First Season Frasier - The Complete Series (Blu-ray) Ghosts - Season One The Adventures of Ozzie and Harriet - 70th Anniversary Ultimate Christmas Collection Hogan's Heroes - The Complete Series (Blu-ray)

09/06 - Young Sheldon - The Complete Fifth Season (Blu-ray) (DVD)
09/20 - Kim's Convenience - The Complete Series
09/27 - The Adventures of Ozzie and Harriet - The Complete Season Five / The Complete Season Six
10/04 - Mr. Mayor - The Complete Series (Blu-ray) (DVD)
10/04 - The Munsters - Marineland Carnival with The Munsters TV Cast
10/18 - Abbott Elementary - The Complete First Season
11/08 - Frasier - The Complete Series (Blu-ray)
11/08 - Young Rock - Season Two (Blu-ray) (DVD)
11/15 - The Adventures of Ozzie and Harriet - The Complete Season Seven / The Complete Season Eight
11/22 - That '70s Show - The Complete Series (Mill Creek)
11/29 - Ghosts - Season One (Blu-ray) (DVD)
12/06 - The Adventures of Ozzie and Harriet - 70th Anniversary Ultimate Christmas Collection
12/13 - And Just Like That... - The Complete First Season
12/13 - Hogan's Heroes - The Complete Series (Blu-ray)
More Recent and Upcoming TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


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12/01 - Apple TV+ Announces Premiere Date for Shrinking; Disney Producing Animated Sitcom
11/30 - That '90s Show Premieres Jan. 19; The CW Midseason 2023 Schedule
11/29 - Master Minds Returns Jan. 9 on Game Show Network; Remembering Sons & Daughters Co-Creator Nick Holly, Clarence Gilyard Jr., Ron Masak and Others We Recently Lost
11/28 - The Game Revival Season 2 Trailer, Premieres Dec. 15; Reno 911! Holiday Movie on Comedy Central
11/27 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of November 28, 2022)
11/26 - SitcomsOnline Digest: Kelsey Grammer Explains Why David Hyde Pierce Won't Return to Frasier Reboot; NBC to End Year with Miley Cyrus and Dolly Parton
11/25 - George Lopez Reunion on Lopez vs. Lopez on Dec. 16; Marc Maron Gets HBO Comedy Special
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11/22 - NBC Schedules New Game Show During Holidays; Peacock Teams Up with Comedian Sean Patton
11/21 - Letterkenny Returns for Season 11 on Hulu; The White Lotus Season 3 Ordered
11/20 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of November 21, 2022)
11/19 - SitcomsOnline Digest: Vicki Lawrence to Guest Star in Call Me Kat; Grey's Anatomy Gets a Little Less Grey
11/18 - Bounce Orders New Sitcom for Spring 2023; Remembering Hogan's Heroes Star Robert Clary, The Bob Newhart Show and Taxi Co-Creator David Davis, and Head of the Class Co-Creator Richard Eustis
11/17 - MeTV's A Very Merry MeTV Schedule; HBO Max's Sort Of Returns Dec. 1
11/16 - Comedic Stars Line Up for Baking It Holiday Special; Atsuko Okatsuka Gets First HBO Special
11/15 - CBS Midseason 2023 Schedule; Oprah Interviews Abbott Elementary Megastar
11/14 - Netflix Books Sebastian Maniscalco Comedy Special; Hallmark Channel Signs Hunter King for Movies
11/13 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of November 14, 2022)
11/12 - SitcomsOnline Digest: Midseason Premiere Dates Set for Reboots of 80s Classics; Abbott Elementary Still Strong in Ratings
11/11 - Chris Rock Live Comedy Special Set for Netflix; Hulu Renews This Fool for Season 2
11/10 - Fox Orders New Animated Comedy for 2024; Netflix Picks Up Reggaeton Comedy Neon
11/09 - NBC Midseason 2023 Schedule; Apple TV+ Renews Bad Sisters for Season 2
11/08 - ABC Midseason 2023 Schedule; Fox 2023 Midseason Schedule
11/07 - Showtime and Paramount Network Set Simultaneous Premiere; Jeff Dunham's New Comedy Central Special
11/06 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of November 7, 2022)
11/05 - SitcomsOnline Digest: Pluto TV Adding 6,300 Episodes from CBS Vault; Tuca & Bertie Cancelled
11/04 - Freeform Announces Premiere Dates for Winter; ABC Broadcasts Special Airing of Reasonable Doubt
11/03 - Final Season of Dead to Me Drops Nov. 17; Lil Rel's 2nd HBO Special Premieres Nov. 12