SitcomsOnline.com Special: Networks Selling Out?

Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Tuesday, April 1

St. Denis Medical - "Anything to Push Zaluva" (NBC, 8:00PM ET/PT)
Ron's teasing makes Joyce question whether her friendship with a pharmaceutical rep is genuine; Alex has trouble letting Serena take on a new task; Matt finds a mentor in Bruce.

Night Court - "Hot to Trot" (NBC, 8:30PM ET/PT)
Abby's friendship with her ex-boyfriend's mother leads to romantic complications; when Julianne's wealthy aunt passes away, the gang vies for a piece of her inheritance.

Tyler Perry's House of Payne - "Love At First Swipe" (BET, 9:00PM ET/PT)
C.J. and Janine receive marital advice from an unlikely source; Peanut seeks help with his newfound online lover.

Tyler Perry's Assisted Living - "Failure 2 Launch" (BET, 9:30PM ET/PT)
Assisted Living is the new situation comedy by Tyler Perry about three generations who must make a new start in the rural backwoods of Georgia.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of March 31)

Tuesday, April 1

Adam Scott (Ghosted/Veep/Parks and Recreation/Party Down) - Catch Adam on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Kevin Bacon (I Love Dick) - Kevin is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Amanda Peet (Brockmire/Togetherness/Bent) - Amanda appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Paul Rudd (The Shrink Next Door/Living with Yourself/Wild Oats) - Paul stops by Late Night with Seth Meyers at 12:36am on NBC.
Ike Barinholtz (The Studio/The Afterparty/Bless the Harts/The Mindy Project/Eastbound & Down) - Ike appears on Late Night with Seth Meyers at 12:36am on NBC. He will also be on Watch What Happens Live with Andy Cohen at 9:30pm on Bravo.
Vinny Thomas (Platonic), Paul F. Tompkins (The Great North/BoJack Horseman/DAG) and Aparna Nancherla (The Great North/Lopez vs Lopez/Corporate) - Vinny, Paul and Aparna are guests on After Midnight at 12:37am on CBS.
Chase Sui Wonders (The Studio/Bupkis) and Kathryn Hahn (The Studio/Tiny Beautiful Things/Central Park/Happyish/Transparent/Free Agents) - Chase and Kathryn are guests on Watch What Happens Live with Andy Cohen at 9:30pm on Bravo.
Will Ferrell (The Office) and Jennifer Coolidge (2 Broke Girls/Joey) - E! News has interviews with Will and Jennifer at 11pm on E!.
Román Zaragoza (Ghosts) - Román talks about Ghosts on CBS Mornings sometime between 7-9am.
Jenny Slate (The Great North/Big Mouth/Married/Bob's Burgers) - Jenny talks about Dying for Sex on ABC's Good Morning America sometime between 7-9am.
Michael Angarano (Laid/I'm Dying Up Here/Will & Grace) and Michael Cera (Life & Beth/Arrested Development/I Was a Sixth Grade Alien) - Michael and Michael talk about Sacramento with the ladies of The View on ABC at 11am ET/10am CT-PT.
Olivia Munn (Perfect Couples) - Olivia guest co-hosts NBC's Today in the 10am hour.
Hannah Einbinder (Hacks) - Hannah talks about Hacks on NBC's Today in the 10am hour.
Tasha Smith (Survival of the Thickest/Tyler Perry's For Better or Worse/The Tom Show/Boston Common) and Tone Bell (Survival of the Thickest/Fam/Disjointed/Truth Be Told/Bad Judge/Whitney) - Tasha and Tone talk about the new season of Netflix’s Survival of the Thickest on Sherri, so check your local listings.
Kathryn Hahn (The Studio/Tiny Beautiful Things/Central Park/Happyish/Transparent/Free Agents) - Kathryn is dishing on her new comedy series The Studio on The Drew Barrymore Show, so check your local listings.
Wilmer Valderrama (That '70s Show) - Wilmer and Freddy Rodriguez chat about their podcast Dos Amigos on a repeat of Access Daily with Mario & Kit, so check your local listings.
Brenda Song (Running Point/Dollface/Dads/The Suite Life on Deck/The Suite Life of Zack & Cody) - Brenda talks about Netflix's Running Point on a repeat of Access Daily with Mario & Kit, so check your local listings.
Paul Walter Hauser (The Afterparty) - Paul is a guest on PIX11 Morning News on WPIX in New York at 9:40am.