SitcomsOnline.com Special: Networks Selling Out?

Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Tuesday, December 3

St. Denis Medical - "A Peanut and Caramel-Filled Miracle" (NBC, 8:00PM ET/PT)
Ron and Bruce butt heads over a candy bar; Alex is forced to fire an incompetent employee; Matt seeks appreciation for saving a patient's life.

Night Court - "The Hole Truth" (NBC, 8:30PM ET/PT)
When a citywide sanitation strike makes its way into the courthouse, Abby must find a way to solve it; Julianne shows Dan how to make the most out of the strike.

Tyler Perry's House of Payne - "If It Ain't Broke" (BET, 9:00PM ET/PT) (Repeat)
Ella prepares to open a battered women's home in the church's unused classrooms, but it is shut down when C.J. cites dangerous fire code violations.

Tyler Perry's Assisted Living "Where's My Refund?" - (BET, 9:30PM ET/PT)
Jeremy and Leah can't seem to see eye-to-eye on how to spend their unexpected I.R.S. refund check; Anastasia and Vinny have their hands full trying to help Theodore study for science.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of December 2)

Tuesday, December 3

Kyle Mooney (Arrested Development/Hello Ladies) - Catch Kyle on Jimmy Kimmel Live! at 11:35pm on ABC.
Fortune Feimster (Kenan/Bless the Harts/Champions) - Fortune is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC. She also discusses her comedy special Fortune Feimster: Crushing It on Live with Kelly and Mark, so check your listings.
Selena Gomez (Only Murders in the Building/Wizards of Waverly Place) - Selena appears on The Late Show with Stephen Colbert at 11:35pm on CBS.
Keri Russell (Running Wilde/Daddy's Girls) - Keri is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
JB Smoove (Curb Your Enthusiasm/Blockbuster/The Millers/Bent/'Til Death) - JB appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC. He discusses his series Buy It Now on The Talk on CBS at 2pm ET/1pm CT-PT.
Brandon Kyle Goodman (Human Resources) - Brandon is a guest on After Midnight at 12:37am on CBS.
Ronny Chieng (Young Rock/Ronny Chieng: International Student) - Ronny hosts Comedy Central's The Daily Show at 11pm.
David Alan Grier (St. Denis Medical/Dad Stop Embarrassing Me!/The Cool Kids/The Carmichael Show/Bad Teacher/Life with Bonnie/DAG) - NBC's Today catches up with David in the 9am hour.
Yara Shahidi (grown-ish/black-ish) - Yara is telling Drew about the new venture she's taking on, where she's currently at with dating and more on The Drew Barrymore Show, so check your local listings.
Bridget Everett (Somebody Somewhere) - Bridget talks about Somebody Somewhere on Live with Kelly and Mark, so check your listings.
Ken Jeong (Dr. Ken/Community) - Ken talks about his new film, A Great Divide, and the new season of Accused on Sherri, so check your local listings.
Carlos (Big Time Rush) and Alexa PenaVega (Ruby & the Rockits) - Carlos and Alexa are guests on PIX11 Morning News on WPIX in New York at 8:50am.
Alicia Witt (Cybill) - Alicia appears on PIX11 Morning News on WPIX in New York at 9:30am.