SitcomsOnline.com Special: Networks Selling Out?

Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Friday, December 26

Happy's Place - "Promises, Promises" (NBC, 8:00PM ET/PT) (Repeat)
When Emmett continues his nightly check-ins with Bobbie to ensure her safety, Isabella pays the price as she's kept up by their loud late-night chats, prompting her to tell Bobbie to advance their relationship or at least take it out of the house.

Stumble - "Media Day" (NBC, 8:30PM ET/PT) (Repeat)
Courteney decides to use media day as a way to recruit new cheerleaders and to push her team to get right back on that mat; DiMarcus proves that not all Buttons are meant to be pushed.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of December 22)

Friday, December 26

Mila Kunis (Family Guy/That '70s Show) - Watch Mila on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Zooey Deschanel (Physical/New Girl) - Zooey appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Laura Dern (F Is for Family/Enlightened) - Laura is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
Rose Byrne (Platonic/Physical) - Rose appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Jamie Kaler (My Boys) - Jamie is a guest on Comics Unleashed with Byron Allen at 12:37am on CBS.
Dick Van Dyke (The Dick Van Dyke Show/The New Dick Van Dyke Show/The Van Dyke Show) - Dick discusses his new book with ABC News' Chris Connelly on ABC's Good Morning America sometime between 7-9am.
Patti LaBelle (Out All Night) - Patti cooks on ABC's GMA 3: What You Need to Know at 1pm.
Lacey Chabert (Still the King/Baby Daddy/Family Guy) - Lacey talks about Loist in Paradise on ABC's GMA 3: What You Need to Know at 1pm.
Ryan Reynolds (Two Guys and a Girl) - Ryan appears on Live with Kelly and Mark, so check your local listings.
Sarah Paulson (Leap of Faith) - Sarah is a guest on Live with Kelly and Mark, so check your local listings.
Phil Rosenthal (Creator of Everybody Loves Raymond) - Phil appears on CBS Mornings sometime between 7-9am.
Mo'Nique (The Parkers) - Tamron Hall (repeat) has a DAYTIME EXCLUSIVE with Mo'Nique about her weight-loss journey and the launch of her new fitness brand, Mo'Niques Movement, as well as the emotional moment with her husband that changed it all, so check your local listings.
Neil Patrick Harris (How I Met Your Mother/Star Raving Mad/Doogie Howser, M.D.) - NBC's Today has Cocktails and Mocktails with Neil and David Burtka on NBC's Today in the 10am hour.
Mario Lopez (Saved by the Bell/Saved by the Bell: The College Years) - Mario tells Sherri about his new holiday film The Christmas Spark on a repeat of Sherri, so check your local listings.
Woody Harrelson (Cheers), Dave Franco (The Afterparty/Scrubs/Do Not Disturb), Isla Fisher (Wolf Like Me) and Ariana Greenblatt (Stuck in the Middle) - The Now You See Me: Now You Don't cast including Woody Harrelson, Dave Franco, Isla Fisher Jesse Eisenberg, Ariana Greenblatt, Justice Smith and Dominic Sessa join Drew to dish all about the third installment of the hit franchise on a repeat of The Drew Barrymore Show, so check your local listings.