SitcomsOnline.com Special: Networks Selling Out?

Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Monday, December 22

Everybody Loves Raymond: 30th Anniversary Reunion Pt. 2 (CBS, 8:00PM ET/PT)
CBS is gifting viewers an extra special holiday present this season, the brand-new EVERYBODY LOVES RAYMOND: 30TH ANNIVERSARY REUNION PT. 2,” airing Monday, Dec. 22, (8:00-9:00 PM, ET/PT) on the CBS Television Network and streaming on Paramount+.*

This one-hour show gives viewers who loved the first special another opportunity to reminisce and revisit the laughter and joy from the original CBS series. The brand-new broadcast follows the success of EVERYBODY LOVES RAYMOND: 30TH ANNIVERSARY REUNION, which originally aired Monday, Nov. 24, with an encore presentation Friday, Nov. 28, garnering 10.08 million live plus 7-day multiplatform viewers across both broadcasts and streaming.

Hosted by Emmy Award-winning actor Ray Romano and series creator Phil Rosenthal, this fresh hour brings fans closer than ever to the original series, with exclusive stories and heartfelt memories shared by beloved cast members gathered together to honor one of TV’s most iconic sitcoms. Ray Romano and Phil Rosenthal share their thoughts on the magic of being back on set and reuniting with the cast. Additionally, viewers can enjoy never-before-seen content, outtakes and behind-the-scenes footage. Plus, guest stars, writers and producers will provide unique insights into the creation and legacy of this beloved series.

St. Denis Medical - "Get Me in the Pod, Brother" (NBC, 8:00PM ET/PT)
Alex and Ron spar over the wisdom of open communication; Joyce brings in a body scanner that proves overly distracting.

The Paper - "I Love You" (NBC, 8:30PM ET/PT)
With Marv camped out in the newsroom while his office is painted, Ned and the staff find their unresolved attitudes toward authority bubbling up; Esmeralda and Ken plot a betrayal that leaks.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of December 22)

Monday, December 22

Kenan Thompson (Kenan/Kenan & Kel) - Watch Kenan on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Tony Shalhoub (We Are Men/Stark Raving Mad/Wings) - Tony appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Ron Funches (Loot/Powerless/Undateable) and Jeff Garcia (Mr. Box Office) - Ron and Jeff are guests on a repeat of Comics Unleashed with Byron Allen at 12:37am on CBS.
Kate Hudson (Running Point) - Andy Cohen interviews Kate on Watch What Happens Live with Andy Cohen at 9pm on Bravo. She also talks about Song Sung Blue on NBC's Today in the 10am hour.
Jamie Lee Curtis (The Sticky/Anything But Love/Operation Petticoat) - Jamie Lee talks about Ella McCay with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
Simu Liu (Kim's Convenience) - Simu talks about The Copenhagen Test on ABC News Live Prime with Linsey Davis at 7pm.
Hugh Jackman (Human Resources) - Hugh talks about Song Sung Blue on NBC's Today in the 10am hour.
Kyle Richards (Down to Earth) - Kyle gives Sherri a sneak peek at the 15th season of The Real Housewives of Beverly Hills on a repeat of Sherri, so check your local listings.
Paul Rudd (The Shrink Next Door/Living with Yourself/Wild Oats) - Paul and Jack Black are telling Drew all about their hilarious adaptation of Anaconda on The Drew Barrymore Show, so check your local listings.
Odessa A'zion (I Love LA/Fam) - Odessa tells Drew about her role in new movie Marty Supreme and hit series I Love LA on The Drew Barrymore Show, so check your local listings.
Melissa Gilbert (Stand by Your Man) - Melissa is guest on New York Living on WPIX in New York at 10:10am.