SitcomsOnline.com Special: Networks Selling Out?

Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Monday, April 6

The Neighorhood - "Welcome to Gemma Johnson's Day Off" (CBS, 8:00PM ET/PT)
Gemma reaches her limit at work, and when a car issue forces her to slow down, an unexpected break helps her rethink what she really wants next. Meanwhile, Marty and Malcolm’s plans are thrown off course when unexpected opportunities arise, and Dave embraces a new career path.

The Neighorhood - "A Farewell Special" (CBS, 8:30PM ET/PT)
CBS presents The Neighborhood: A Farewell Special, an Entertainment Tonight production, airing Monday, April 6 (8:30-9:30 PM, ET/PT) on the CBS Television Network and streaming on Paramount+. Hosted by Entertainment Tonight's Kevin Frazier and filmed on location on The Neighborhood's stages, the special celebrates the acclaimed CBS comedy's final season, honoring eight seasons, 156 episodes, and eight unforgettable years of laughter, heart and community, leading up to the series finale on May 11.

This celebratory event features exclusive new interviews with the cast reflecting on their journey, revisiting early days on set, and looking back at the show's evolution and cultural impact. From its heartfelt exploration of friendship and family to its comedic take on life in a changing community, The Neighborhood has become a beloved part of CBS' comedy legacy.

The special includes never-before-seen footage and archival interviews from the ET Vault, offering fans a nostalgic look at the series' most iconic moments and the relationships built along the way. Viewers will get an exclusive behind-the-scenes look at the emotional final days of production, including the cast and crew's last table read, intimate moments from the final tapings, and heartfelt goodbyes.

Additionally, The Neighborhood: A Farewell Special brings audiences inside the cast's final wrap party, capturing the laughter, speeches, memories, and surprises that marked the end of an era. To cap off the evening, fans will get an exclusive sneak peek at the upcoming series finale, with the cast and producers sharing what viewers can expect as the Butlers and Johnsons say farewell to the neighborhood they've called home for nearly a decade.

The Neighorhood - "Welcome to New Horizons" (CBS, 9:30PM ET/PT) (Repeat)
Dave’s silent auction wins lead to a classical concert outing with Gemma and the Butlers that quickly goes off the rails. Meanwhile, Malcolm’s ghostwriting gig takes a surprising turn when Tina encourages him to dive into reality TV for inspiration – sparking an unexpected obsession.

St. Denis Medical - "We Make Time" (NBC, 8:00PM ET/PT)
When a doctor becomes a patient, his co-workers rally around him, whether he likes it or not; Matt and Serena need to talk.

The Fall and Rise of Reggie Dinkins - "The Loyalty Swamp" (NBC, 8:30PM ET/PT)
Tobin's past comes back to haunt him; Reggie and Brina struggle to set a wedding date.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of April 6)

Monday, April 6

Jason Segel (Shrinking/How I Met Your Mother/Undeclared) - Watch Jason on Jimmy Kimmel Live! at 11:35pm on ABC.
Lisa Ann Walter (Abbott Elementary/Emeril) - Lisa appears on Jimmy Kimmel Live! at 11:35pm on ABC.
Keanu Reaves (Swedish Dicks) - Keanu is a guest on The Late Show with Stephen Colbert at 11:35pm on CBS. He also talks about Outcome on NBC's Today sometime between 7-9am.
Melissa Gilbert (Stand by Your Man) - ABC's Good Morning America has George Stephanopoulos' exclusive interview with Melissa sometime between 7-9am.
Laurie Metcalf (Big Mistakes/The Conners/Roseanne/The McCarthys/The Norm Show) - Laurie talks about Big Mistakes on ABC's Good Morning America sometime between 7-9am and on ABC's GMA 3: What You Need to Know at 1pm.
Kerry Washington (UnPrisoned) - Kerry chats with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
Mindy Kaling (Running Point/The Mindy Project/The Office) - Mindy talks about Mindy's Book Studio on CBS Mornings sometime between 7-9am.
Terry Crews (Brooklyn Nine-Nine/Are We There Yet?/Everybody Hates Chris) - Terry and Rebecca King-Crews make an exclusive announcement on NBC's Today sometime between 7-9am. Terry will also be on in the 9am hour.
Sterling K. Brown (Starved) and Ryan Michelle Bathe (First Wives Club/Retired at 35) - Sterling and his wife Ryan Michelle tell Sherri about the highly anticipated new season of Paradise now streaming on Hulu & Disney+ on a repeat of Sherri, so check your local listings.
Amanda Peet (Brockmire/Togetherness/Bent) - Amanda talks season 2 of Your Friends & Neighbors and her new film Fantasy Life on The Drew Barrymore Show, so check your local listings.