SitcomsOnline.com Special: Networks Selling Out?

Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Wednesday, April 2

The Conners - "Fame, Flying Fists and Cold Feet" (ABC, 8:00PM ET/PT)
The Conners get a taste of fame when their family restaurant is featured in a reality TV show, which inspires Becky to become an influencer. Meanwhile, Jackie and Dan meet with a lawyer, and Darlene connects with someone at The Lobo Lounge.

Abbott Elementary - "Ava Fest: Tokyo Drift" (ABC, 8:30PM ET/PT)
The Abbott teachers turn their open house into a carwash to help raise money for the school.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of March 31)

Wednesday, April 2

Adam DeVine (The Righteous Gemstones/Pitch Perfect: Bumper in Berlin/Workaholics/Modern Family) - Watch Adam on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Michael B. Jordan (The Assistants) - Michael appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC. He also talks about Sinners on ABC's Good Morning America sometime between 7-9am and on ABC's GMA 3: What You Need to Know at 1pm.
Olivia Munn (Perfect Couples) - Olivia is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Hannah Einbinder (Hacks) - Hannah stops by The Late Show with Stephen Colbert at 11:35pm on CBS.
Rob Delaney (Bad Monkey/Catastrophe) - Rob appears on Late Night with Seth Meyers at 12:36am on NBC.
Sasheer Zamata (Home Economics/Woke/Robbie) and Greta Titelman (Fantasmas/Search Party/Los Espookys) - Sasheer and Greta are guests on After Midnight at 12:37am on CBS.
Wanda Sykes (The Upshaws/The New Adventures of Old Christine/Wanda at Large) - Wanda appears on Everybody's Live with John Mulaney at 10pm on Netflix.
Jennifer Lopez (South Central) and Jamie Foxx (Dad Stop Embarrassing Me!/The Jamie Foxx Show) - E! News has interviews with Jennifer and Jamie at 11pm on E!.
Chris Perfetti (Abbott Elementary) - Chris talks about Abbott Elementary on ABC's Good Morning America sometime between 7-9am.
Jenny Slate (The Great North/Big Mouth/Married/Bob's Burgers) - Jenny talks about Dying for Sex with the ladies of The View on ABC at 11am ET/10am CT-PT.
Judy Greer (Kidding/Married/Mad Love/Miss Guided/Arrested Development) - NBC's Today catches up with Judy in the 9am hour.
Olivia Munn (Perfect Couples) - Olivia guest co-hosts NBC's Today in the 10am hour.
Glen Powell (Scream Queens) and Kristin Davis (And Just Like That.../Bad Teacher/Sex and the City) - NBC's Today catches up with Glen and Kristin in the 10am hour.
Tasha Smith (Survival of the Thickest/Tyler Perry's For Better or Worse/The Tom Show/Boston Common) - Tasha, who stars in Netflix's Surival of the Thickest, joins Tamron Hall to discuss how she found her freedom by sharing her story on her own terms and learning to embrace self-love, so check your local listings.
Gabourey Sidibe (Difficult People/The Big C) - Gabourey talks about starring in the new Lifetime movie Give Me Back My Daughter on Sherri, so check your local listings.
Seth Rogen (The Studio/Platonic/Undeclared) - Seth is joining Drew to tell her all about his new show The Studio on The Drew Barrymore Show, so check your local listings.