Friday, July 06, 2007
SitcomsOnline.com Special: Networks Selling Out?
Networks Selling Out?
By: Seth Thrasher
For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.
Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.
One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.
People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.
This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.
They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.
Agree or disagree with Seth? Discuss it here.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Monday, February 10
The Neighborhood - "Welcome to the e-Neighborhood" (CBS, 8:00PM ET/PT)
A new community social app shakes up the neighborhood. Also, Marty and Courtney attend a family class with Daphne and unexpectedly bump into Marty’s high school sweetheart.
Poppa's House - "Dirty Laundry" (CBS, 8:30PM ET/PT)
Junior and Poppa’s relationship hits a rough patch when Junior agrees to film a commercial for JJ’s foam roller company, only to be ridiculed by Poppa on his podcast.
Sitcom Stars on Talk Shows (Week of February 10)
Monday, February 10
- Betty Gilpin (GLOW/Nurse Jackie) - Watch Betty on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Will Ferrell (The Office) - Will is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
- Paula Pell (Girls5eva/Mapleworth Murders/A.P. Bio) - Paula appears on Late Night with Seth Meyers at 12:36am on NBC.
- Zach Cherry (Duncanville/I Feel Bad/Crashing) and Pete Holmes (How We Roll/Crashing) - Zach and Pete are guests on a repeat of After Midnight at 12:37am on CBS.
- Amy Schumer (Life & Beth) and Brianne Howey (Dollface) - Amy and Brianne are guests on Watch What Happens Live with Andy Cohen at 9pm on Bravo.
- Scott Foley (The Goodwin Games/A.U.S.A./Scrubs) - Scott stops by Live with Kelly and Mark, so check your local listings.
- George Wallace (Clean Slate/The Parkers/Arli$$/Tall Hopes) - George talks about Clean Slate on ABC's GMA 3: What You Need to Know at 1pm.
- Melanie Lynskey (Two and a Half Men/Togetherness) and Lauren Ambrose (The Return of Jezebel James) - Drew is chatting with Yellowjackets cast Melanie Lynskey, Christina Ricci, Tawny Cypress and Lauren Ambrose about working as cast of women in their forties, supporting each other as working moms and the newest season of their thrilling show on The Drew Barrymore Show, so check your local listings. Plus, they're playing a rousing round of confession session and Drew is trying to match their fun revealing facts to the right person.
New on DVD and Blu-ray
10/08 - Curb Your Enthusiasm - The Complete Twelfth Season / The Complete Series
10/22 - Veep - The Complete Series (Blu-ray)
11/05 - I Love Lucy - The Complete Series (Blu-ray)
11/12 - The King of Queens - The Complete Series (Blu-ray) (2024 Release)
11/19 - SpongeBob SquarePants - The Complete Fourteenth Season
11/26 - Looney Tunes Collector's Choice - Volume 4 (Blu-ray)
12/03 - Angel (1960-1961) - The Complete Series, Volume 1
12/17 - Seinfeld - The Complete Series (Blu-ray) (4K UHD)
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
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