Friday, July 06, 2007
SitcomsOnline.com Special: Networks Selling Out?
Networks Selling Out?
By: Seth Thrasher
For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.
Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.
One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.
People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.
This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.
They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.
Agree or disagree with Seth? Discuss it here.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Wednesday, October 23
Abbott Elementary - "Class Pet" (ABC, 9:30PM ET/PT)
Janine gets a budget for class pets, but Melissa is resistant to taking on the added work and responsibility for her room’s guinea pig. An IT rep from the school district arrives to set up new computers.
Everybody Still Hates Chris - "Everybody Still Hates Bullies" (Comedy Central, 10:00PM ET/PT)
Chris gets a gig DJ-ing at a drag ball and develops drag queen eyes.
Everybody Still Hates Chris - "Everybody Still Hates Career Tests" (Comedy Central, 10:30PM ET/PT)
Chris and Greg tape over a porno rented from Caruso and must replace it.
Sitcom Stars on Talk Shows (Week of October 21)
Wednesday, October 23
- Billy Crystal (The Comedians/Soap) - Watch Billy on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Anna Kendrick (Love Life) - Anna appears on The Late Show with Stephen Colbert at 11:35pm on CBS.
- Matty Matheson (The Bear) - Matty stops by The Late Show with Stephen Colbert at 11:35pm on CBS.
- Bernadette Peters (High Desert/Mozart in the Jungle/All's Fair) - Bernadette is a guest on Late Night with Seth Meyers at 12:36am on NBC.
- Olivia Munn (Perfect Couples) - NBC's Today catches up with Olivia some time between 7-9am.
- Bridget Everett (Somebody Somewhere) - Bridget talks about Somebody Somewhere on NBC's Today in the 10am hour.
- David Henrie (Wizards Beyond Waverly Place/Wizards of Waverly Place/How I Met Your Mother/The Pitts) - David discusses Wizards Beyond Waverly Place on Live with Kelly and Mark, so check your listings. One or two Wizards Beyond Waverly Place cast members will be on New York Living at 10:05am.
- Judith Light (Who's the Boss?/Phenom/Transparent) - Judith talks about Before on ABC's GMA 3: What You Need to Know at 1pm.
- Billy Crystal (The Comedians/Soap) - Billy chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
- Mariska Hargitay (Can't Hurry Love) - Mariska talks about the greatest thing sheĆ¢€™s learned since turning 60 on The Drew Barrymore Show, so check your local listings.
- Dexter Darden (Saved by the Bell) - Dexter talks about Peacock's Fight Night; The Million Dollar Heist on Access Daily with Mario & Kit, so check your local listings.
- Essence Atkins (Poppa's House/Marlon/Mr. Box Office/Are We There Yet?/Half & Half/Smart Guy/Under One Roof) - Essence talks about Poppa's House on Access Daily with Mario & Kit, so check your local listings.
New on DVD and Blu-ray
09/10 - Rick and Morty - The Complete Seasons 1-7
09/10 - The Ropers - The Complete Series (VEI)
09/10 - Ted - Season One (Blu-ray) (DVD)
09/17 - The Adventures of Ozzie and Harriet - Video Scrapbook
09/17 - Top Cat - The Complete Series (Blu-ray)
09/24 - Friends - The Complete Series (4K Ultra HD)
09/24 - Young Sheldon - The Complete Seventh Season (DVD) / The Complete Series (DVD) (Blu-ray)
10/08 - Curb Your Enthusiasm - The Complete Twelfth Season / The Complete Series
10/22 - Veep - The Complete Series (Blu-ray)
11/05 - I Love Lucy - The Complete Series (Blu-ray)
11/19 - SpongeBob SquarePants - The Complete Fourteenth Season
02/04 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
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