Network Upfronts Canceled But Will Go on Digitally

Tuesday, March 17, 2020

Network Upfronts Canceled But Will Go on Digitally

ViacomCBS announced the company's plan for the 2020 Advertising Upfront season in light of continuing concerns about COVID-19 and guidelines from public health officials. CBS Television Network will forego its live presentation to the advertising community at Carnegie Hall. Instead, network executives and CBS talent will unveil the new 2020-2021 primetime lineup and unique content from CBS Entertainment, CBS News, CBS Sports and CBS All Access in a video Upfront special to be posted to digital platforms on Wednesday, May 13. Additional details regarding the Upfront special will be announced at a future date.

Important information and insights normally shared during ViacomCBS client dinners and presentations scheduled for March and April will instead be delivered digitally via video and other formats. These communications will highlight the valuable opportunities for advertisers across the combined company, featuring the ViacomCBS cable networks and the [largest] premium digital video inventory in the industry, including the leading free streaming television service in the U.S., Pluto TV.

NBCUniversal announced the cancelation of its live Upfront event on May 11th due to health concerns. The company will instead televise and stream the Upfront Presentation for the 2020-21 season to ensure the safety of all participants while also reflecting the increasingly direct relationship between NBCUniversal, its fans and its partners. This will now allow all audiences to tune in for a sneak peek at the future of NBCUniversal's programming. NBCUniversal's new Upfront Presentation will feature talent from across its portfolio and platform, and will preview new programming announcements, trailers and more, from Entertainment to Sports to News. Tune-in and programming details will be announced at a later date.

ABC, Fox and CW Upfronts are likely going the same route as actual live presentations will not be happening. On the cable front, Discovery, Inc. announced that it has canceled its live Upfront presentation in New York scheduled for May 12 at Jazz at Lincoln Center's Frederick P. Rose Hall. The decision was made out of an abundance of caution and care for the health and safety of employees, talent and business partners. Discovery has prepared an alternative digital experience to showcase the company, portfolio, and advanced advertising products to its valued clients and agency partners, with details to be announced at a later date.

SitcomsOnline.com News Blog

Tuesday, March 17, 2020

Network Upfronts Canceled But Will Go on Digitally

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