Prime Video's Bait Premieres March 25; Production Underway on Season 2 of Arctic-set Comedy North of North

Wednesday, January 21, 2026

Prime Video's Bait Premieres March 25; Production Underway on Season 2 of Arctic-set Comedy North of North

Prime Video released the first-look images and special preview clip for the highly anticipated comedy series Bait, starring Riz Ahmed. All six-episodes will be available on March 25, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide. Bait stars Ahmed as Shah Latif, a struggling actor, whose last chance to hit it big comes in the form of an audition of a lifetime. The series follows him over the course of four wild days as his life spirals out of control and his family, ex-lover and the entire world weigh in on whether he is the right man for the job.

The series also stars Guz Khan as "Zulfi," Sheeba Chaddha as "Tahira," Sajid Hasan as "Parvez," Aasiya Shah as 'Q,' Weruche Opia as "Felicia," and Ritu Arya as "Yasmin."

North of North

Netflix, APTN, and CBC with production partners Red Marrow Media and Northwood Entertainment, announced that production is underway on the second season of the Arctic-set comedy North of North (eight half-hour episodes). Created and executive produced by Stacey Aglok MacDonald (Qanurli, The Grizzlies) and Alethea Arnaquq-Baril (Angry Inuk, The Grizzlies) of Red Marrow Media and executive produced by Miranda de Pencier of Northwood Entertainment (Anne with an E, Beginners, The Grizzlies), the highly anticipated new season will premiere on APTN, CBC and Netflix later in 2026. Audiences in Canada can stream season one of North of North on APTN+, CBC Gem and Netflix.

Season two will continue to follow Siaja, a young Inuk mother who attempts to build a new life in her tiny Arctic community of Ice Cove. Anna Lambe will reprise her starring role as Siaja, alongside Maika Harper, Braeden Clarke, Jay Ryan, Mary Lynn Rajskub, Zorga Qaunaq, Bailey Poching, Nutaaq Doreen Simmonds and Keira Cooper. The second season is currently filming in Iqaluit, Nunavut, and Toronto, with production continuing through April.