Tuesday, October 04, 2022
Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Network TV shows that are not live events or sports are mostly watched on DVR, onDemand or on streaming services (Hulu, Peacock, etc) these days. Megahit comedy Abbott Elementary does a respectable live+same day linear TV number in terms of today's numbers but that's no where near its total viewership audience per episode. After 7 days of multiplatform (MP7) viewing, the second season premiere jumped over +300% in Adults 18-49. And that will be even higher after 35 days. It's the present and future of how we watch television and the broadcast networks know this. Here is what ABC released: After just seven days of multiplatform viewing, the second season premiere of Abbott Elementary skyrocketed to a 2.38 rating among Adults 18-49, soaring more than 4 times over its initial Live+Same Day rating (+318% - 0.57 rating). Abbott Elementary also picked up an additional +4.1 million Total Viewers over its Live+Same Day average (2.9 million) to hit 7.0 million viewers after seven days of multiplatform viewing. Abbott Elementary delivered its largest-ever delayed-viewing lift with Total Viewers (+4.1 million) and its 2nd-biggest-ever increase among Adults 18-49 (+318%).
The season 2 premiere of Abbott Elementary nearly doubled its December series debut (on 12/7/21) among Adults 18-49 (+92% - 2.38 rating MP7 vs. 1.24 rating Mp7), while soaring by 52% in Total Viewers (7.0 million vs. 4.6 million). In fact, the ABC sitcom launched its second season with series highs in both Adults 18-49 (2.38 rating) and Total Viewers (7.0 million). Based on linear Live+7 Day program ratings, the second season premiere of Abbott Elementary matched the series' highest-rated telecast among Adults 18-49 (0.9/8) and drew its 2nd-largest audience ever in Total Viewers (4.3 million). Abbott Elementary improved over its December series debut (on 12/7/21) by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 13% with Adults 18-49 (0.9/8 vs. 0.8/6). In addition, the sophomore ABC sitcom built over its April first season finale (3.8 million and 0.8/6, respectively, on 4/12/22) in both Total Viewers (+13%) and Adults 18-49 (+13%).
So it's time to stop looking/reporting at a small piece of a pie (linear live+same day) and start looking at a full piece of pie (MP7/MP35) when looking at broadcast enterainment series. Viewing habits have changed, so reporting should reflect that.
Amazon Freevee revealed the official trailer and premiere date for the Freevee Original series Play-Doh Squished. The lively competition show is hosted by Sarah Hyland (Modern Family, Pitch Perfect Bumper in Berlin). Based on the hit holiday special released last year, and featuring updates reflecting the shift from special to series, the first episode premieres exclusively on Freevee November 11 in the U.S. and UK, with new episodes available on the service every Friday thereafter until February 24, 2023. Sarah Hyland will be joined each week by resident Play-Doh expert Jason Loik as well as two standing judges, painter Alexandra Nechita and sculptor Gil Grimmett. An all-star lineup of celebrity guest judges adds to the fun, including Sarah's hudband Wells Adams, Stephen "tWitch" Boss, Modern Famly mom Julie Bowen, D'Arcy Carden, "Young Dylan" Gilmer, Tony Hale, Chloe Kim, Marshawn Lynch, Alyssa Milano, Madison Pettis, Jay Pharoah, Jaime Pressly, Francia Raisa, Rob Riggle, and Kristen Schaal. Each episode will feature a new theme to inspire teams as they build their Play-Doh creations. From creating monsters, to designing out-of-this-world terrains, teams will be challenged to use Play-Doh tools and compound in a variety of new ways.
Sitcoms Airing Tonight
Monday, May 29
The Neighborhood - "Welcome to What Used to be the Neighborhood" (CBS, 8:00PM ET/PT) (Repeat)
When Calvin’s favorite restaurant closes and is replaced by a flashy pet spa, he worries the community is losing too many small businesses and starts a campaign to only buy local. Also, Tina helps Necie prepare a special surprise for Marty.
Bob Hearts Abishola - "Your Father's Kingdom" (CBS, 8:30PM ET/PT) (Repeat)
Abishola turns to Gloria and Kemi when Bob mortgages their home to pay for a new factory space. Also, Kemi worries that she and Chukwuemeka are losing their spark.
Sitcom Stars on Talk Shows (Week of May 29)
Monday, May 29
- Seth Rogen (Platonic/Undeclared) - Watch Seth on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- Nicole Byer (Grand Crew/Loosely Exactly Nicole) - Nicole is a guest on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- Keanu Reaves (Swedish Dicks) - Keanu appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Melanie Lynskey (Two and a Half Men/Togetherness) - Melanie is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- James Spader (The Office) - James appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Ms. Pat (The Ms. Pat Show) - Ms. Pat is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Amanda Peet (Brockmire/Togetherness/Bent) - Amanda appears on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
- Brett Gelman (Fleabag/Married/Go On) - Brett is a guest on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
- Tichina Arnold (The Neighborhood/Survivor's Remorse/Happily Divorced/Everybody Hates Chris/Martin) - Tichina appears on a repeat of The Talk on CBS at 2pm ET/1pm CT-PT.
- Kristin Chenoweth (Schmigadoon!/Trial & Error/Kristin) - Kristin is a guest on a repeat of The Jennifer Hudson Show, so check your local listings.
- John Leguizamo (The Brothers Garcia) - John talks about MSNBC's Leguizamo Does America on a repeat of Access Daily with Mario & Kit, so check your local listings.
- Eric McCormack (Will & Grace) - Eric talks about Shudder and AMC+'s Slasher: Ripper on a repeat of Access Daily with Mario & Kit, so check your local listings.
- Method Man (Method & Red) - Method Man tells Sherri about his role in Sanaa Lathan’s directorial debut, On the Come Up, on a repeat of Sherri, so check your local listings.
New on DVD/Blu-ray (January-June)
01/03 - Andy Richter Controls the Universe - The Complete Series (2023 Release)
01/27 - Master of None - Season Three / The Complete Series
02/21 - The Adventures of Ozzie and Harriet - The Complete Season Nine / The Complete Season Ten
02/28 - Growing Pains - The Complete Series
03/28 - Rick and Morty - Season 8 (Blu-ray) (DVD)
04/04 - South Park - The Complete Twenty-Fifth Season (Blu-ray) (DVD)
04/18 - Blondie - The Complete 1957 Television Series (Blu-ray)
04/25 - Cheers - The Complete Series (Blu-ray)
05/23 - The Adventures of Ozzie and Harriet - The Complete Season Eleven / The Complete Season Twelve
05/23 - Go On - The Complete Series
05/23 - Kate & Allie - The Complete Series (Universal)
05/29 - Gimme a Break! - The Complete Series (VEI)
05/29 - Kate & Allie - The Complete Series (VEI)
05/30 - Looney Tunes Collector's Choice - Volume 1 (Blu-ray)
06/13 - Mayberry R.F.D. - The Complete Series
06/13 - Night Court (1984-1992) - The Complete Series
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