Tuesday, October 04, 2022
Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series
![Abbott Elementary - Development Day](https://www.sitcomsonline.com/photos/abbottelementary-developmentday.jpg)
Network TV shows that are not live events or sports are mostly watched on DVR, onDemand or on streaming services (Hulu, Peacock, etc) these days. Megahit comedy Abbott Elementary does a respectable live+same day linear TV number in terms of today's numbers but that's no where near its total viewership audience per episode. After 7 days of multiplatform (MP7) viewing, the second season premiere jumped over +300% in Adults 18-49. And that will be even higher after 35 days. It's the present and future of how we watch television and the broadcast networks know this. Here is what ABC released: After just seven days of multiplatform viewing, the second season premiere of Abbott Elementary skyrocketed to a 2.38 rating among Adults 18-49, soaring more than 4 times over its initial Live+Same Day rating (+318% - 0.57 rating). Abbott Elementary also picked up an additional +4.1 million Total Viewers over its Live+Same Day average (2.9 million) to hit 7.0 million viewers after seven days of multiplatform viewing. Abbott Elementary delivered its largest-ever delayed-viewing lift with Total Viewers (+4.1 million) and its 2nd-biggest-ever increase among Adults 18-49 (+318%).
The season 2 premiere of Abbott Elementary nearly doubled its December series debut (on 12/7/21) among Adults 18-49 (+92% - 2.38 rating MP7 vs. 1.24 rating Mp7), while soaring by 52% in Total Viewers (7.0 million vs. 4.6 million). In fact, the ABC sitcom launched its second season with series highs in both Adults 18-49 (2.38 rating) and Total Viewers (7.0 million). Based on linear Live+7 Day program ratings, the second season premiere of Abbott Elementary matched the series' highest-rated telecast among Adults 18-49 (0.9/8) and drew its 2nd-largest audience ever in Total Viewers (4.3 million). Abbott Elementary improved over its December series debut (on 12/7/21) by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 13% with Adults 18-49 (0.9/8 vs. 0.8/6). In addition, the sophomore ABC sitcom built over its April first season finale (3.8 million and 0.8/6, respectively, on 4/12/22) in both Total Viewers (+13%) and Adults 18-49 (+13%).
So it's time to stop looking/reporting at a small piece of a pie (linear live+same day) and start looking at a full piece of pie (MP7/MP35) when looking at broadcast enterainment series. Viewing habits have changed, so reporting should reflect that.
Amazon Freevee revealed the official trailer and premiere date for the Freevee Original series Play-Doh Squished. The lively competition show is hosted by Sarah Hyland (Modern Family, Pitch Perfect Bumper in Berlin). Based on the hit holiday special released last year, and featuring updates reflecting the shift from special to series, the first episode premieres exclusively on Freevee November 11 in the U.S. and UK, with new episodes available on the service every Friday thereafter until February 24, 2023. Sarah Hyland will be joined each week by resident Play-Doh expert Jason Loik as well as two standing judges, painter Alexandra Nechita and sculptor Gil Grimmett. An all-star lineup of celebrity guest judges adds to the fun, including Sarah's hudband Wells Adams, Stephen "tWitch" Boss, Modern Famly mom Julie Bowen, D'Arcy Carden, "Young Dylan" Gilmer, Tony Hale, Chloe Kim, Marshawn Lynch, Alyssa Milano, Madison Pettis, Jay Pharoah, Jaime Pressly, Francia Raisa, Rob Riggle, and Kristen Schaal. Each episode will feature a new theme to inspire teams as they build their Play-Doh creations. From creating monsters, to designing out-of-this-world terrains, teams will be challenged to use Play-Doh tools and compound in a variety of new ways.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Friday, July 26
The Conners - "Keep on Truckin'" (The CW, 8:00PM ET/PT) (Repeat)
After a sudden turn of events, the Conners are forced to face the daily struggles of life in Lanford in a way they never have before.
The Conners - "Tangled Up in Blue" (The CW, 8:30PM ET/PT) (Repeat)
Darlene gets one surprise after another when David introduces his girlfriend at a parent-teacher conference and mentions that Mark & Harris will be spending the weekend with them.
Sitcom Stars on Talk Shows (Week of July 22)
Friday, July 26
- Nick Jonas (Jonas) - Watch Nick on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Michael Douglas (The Kominsky Method) - Michael appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
- Sasheer Zamata (Home Economics/Woke/Robbie), Joe Lo Truglio (Brooklyn Nine-Nine/Burning Love/Reno 911!) and Aparna Nancherla (Corporate) - Sasheer, Joe and Aparna are guests on a repeat of After Midnight at 12:37am on CBS.
- Jennie Garth (Mystery Girls/What I Like About You) - Jennie chats with the ladies of The View on ABC at 11am ET/10am CT-PT. NBC's Today catches up with Jennie in the 10am hour.
- Marcus Scribner (grown-ish/black-ish) - Marcus talks about his coming-of-age film How I Learned to Fly on a repeat of Sherri, so check your local listings.
- Delroy Lindo (UnPrisoned) - Delroy talks about UnPrisoned on ABC's GMA 3: What You Need to Know at 1pm.
- Dylan Sprouse (The Suite Life on Deck/The Suite Life of Zack & Cody/Grace Under Fire) - Dylan talks about Lionsgate's The Duel on Access Daily with Mario & Kit, so check your local listings.
New on DVD/Blu-ray
02/13 - Gomer Pyle, U.S.M.C. - The Complete Series (Blu-ray)
02/27 - The Really Loud House - Season One
03/12 - Ghosts (UK) - The Complete Series
03/12 - Looney Tunes Collector's Choice - Volume 3 (Blu-ray)
03/12 - Rick and Morty - Season 7 (Blu-ray Steelbook) (Blu-ray) (DVD)
04/03 - Too Close for Comfort - The Complete Series (VEI)
04/08 - Check It Out! - The Complete Series (VEI)
05/21 - Frasier (2023) - Season One
06/11 - The Jeffersons - The Complete Series (2024 Release)
06/11 - Welcome Back, Kotter - The Complete Series (2024 Release)
07/05 - Letterkenny - Season 12 (Final Season)
07/30 - Ted Lasso - The Richmond Way (The Complete Series) (Blu-ray) (DVD)
09/17 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
09/24 - Friends - The Complete Series (4K Ultra HD)
09/24 - Young Sheldon - The Complete Seventh Season / The Complete Series
10/08 - Curb Your Enthusiasm - The Complete Twelfth Season / The Complete Series
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