Tuesday, October 04, 2022
Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series
Network TV shows that are not live events or sports are mostly watched on DVR, onDemand or on streaming services (Hulu, Peacock, etc) these days. Megahit comedy Abbott Elementary does a respectable live+same day linear TV number in terms of today's numbers but that's no where near its total viewership audience per episode. After 7 days of multiplatform (MP7) viewing, the second season premiere jumped over +300% in Adults 18-49. And that will be even higher after 35 days. It's the present and future of how we watch television and the broadcast networks know this. Here is what ABC released: After just seven days of multiplatform viewing, the second season premiere of Abbott Elementary skyrocketed to a 2.38 rating among Adults 18-49, soaring more than 4 times over its initial Live+Same Day rating (+318% - 0.57 rating). Abbott Elementary also picked up an additional +4.1 million Total Viewers over its Live+Same Day average (2.9 million) to hit 7.0 million viewers after seven days of multiplatform viewing. Abbott Elementary delivered its largest-ever delayed-viewing lift with Total Viewers (+4.1 million) and its 2nd-biggest-ever increase among Adults 18-49 (+318%).
The season 2 premiere of Abbott Elementary nearly doubled its December series debut (on 12/7/21) among Adults 18-49 (+92% - 2.38 rating MP7 vs. 1.24 rating Mp7), while soaring by 52% in Total Viewers (7.0 million vs. 4.6 million). In fact, the ABC sitcom launched its second season with series highs in both Adults 18-49 (2.38 rating) and Total Viewers (7.0 million). Based on linear Live+7 Day program ratings, the second season premiere of Abbott Elementary matched the series' highest-rated telecast among Adults 18-49 (0.9/8) and drew its 2nd-largest audience ever in Total Viewers (4.3 million). Abbott Elementary improved over its December series debut (on 12/7/21) by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 13% with Adults 18-49 (0.9/8 vs. 0.8/6). In addition, the sophomore ABC sitcom built over its April first season finale (3.8 million and 0.8/6, respectively, on 4/12/22) in both Total Viewers (+13%) and Adults 18-49 (+13%).
So it's time to stop looking/reporting at a small piece of a pie (linear live+same day) and start looking at a full piece of pie (MP7/MP35) when looking at broadcast enterainment series. Viewing habits have changed, so reporting should reflect that.
Amazon Freevee revealed the official trailer and premiere date for the Freevee Original series Play-Doh Squished. The lively competition show is hosted by Sarah Hyland (Modern Family, Pitch Perfect Bumper in Berlin). Based on the hit holiday special released last year, and featuring updates reflecting the shift from special to series, the first episode premieres exclusively on Freevee November 11 in the U.S. and UK, with new episodes available on the service every Friday thereafter until February 24, 2023. Sarah Hyland will be joined each week by resident Play-Doh expert Jason Loik as well as two standing judges, painter Alexandra Nechita and sculptor Gil Grimmett. An all-star lineup of celebrity guest judges adds to the fun, including Sarah's hudband Wells Adams, Stephen "tWitch" Boss, Modern Famly mom Julie Bowen, D'Arcy Carden, "Young Dylan" Gilmer, Tony Hale, Chloe Kim, Marshawn Lynch, Alyssa Milano, Madison Pettis, Jay Pharoah, Jaime Pressly, Francia Raisa, Rob Riggle, and Kristen Schaal. Each episode will feature a new theme to inspire teams as they build their Play-Doh creations. From creating monsters, to designing out-of-this-world terrains, teams will be challenged to use Play-Doh tools and compound in a variety of new ways.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Friday, April 26
none scheduled
Sitcom Stars on Talk Shows (Week of April 22)
Friday, April 26
- Ernie Hudson (Grace and Frankie/The Last Precinct/Highcliffe Manor) - Ernie and Bill Murray are guests on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Steve Buscemi (Miracle Workers) - Steve appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
- Jerrod Carmichael (The Carmichael Show) - Jerrod is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Fred Armisen (Los Espookys/Forever/Final Space) - Fred sits in with The 8G Band on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Retta (Parks and Recreation) - Retta talks about HGTV's Ugliest House in America on Access Daily with Mario & Kit, so check your local listings.
- Janet Jackson (Diff'rent Strokes/Good Times) - Drew and Ross are surprised by Janet whose telling them all about her new tour, some of her most iconic moments and fashion looks and more on The Drew Barrymore Show, so check your local listings.
- Jessica Capshaw (Odd Man Out) and Camilla Luddington (Californication) - Jessica and Camilla are guests on The Talk on CBS at 2pm ET/1pm CT-PT.
New on DVD/Blu-ray
12/05 - Father Knows Best - The Complete Series
12/05 - The Odd Couple - The Complete Series (Blu-ray)
12/12 - The Dick Van Dyke Show - The Complete Series
12/12 - Looney Tunes Collector's Choice - Volume 2 (Blu-ray)
12/12 - That Girl - The Complete Series
12/15 - Letterkenny - Season 11
12/19 - The Adventures of Ozzie and Harriet - The Official Restored Complete Series
12/22 - Three's Company - The Official 40th Anniversary Collection (includes The Ropers and Three's a Crowd)
01/09 - South Park - Seasons 11-15 (Blu-ray)
01/16 - Ghosts (UK) - Season Five
02/13 - Gomer Pyle, U.S.M.C. - The Complete Series (Blu-ray)
02/27 - The Really Loud House - Season One
03/12 - Ghosts (UK) - The Complete Series
03/12 - Looney Tunes Collector's Choice - Volume 3 (Blu-ray)
03/12 - Rick and Morty - Season 7 (Blu-ray Steelbook) (Blu-ray) (DVD)
04/03 - Too Close for Comfort - The Complete Series (VEI)
04/08 - Check It Out! - The Complete Series (VEI)
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