Tuesday, October 04, 2022
Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Network TV shows that are not live events or sports are mostly watched on DVR, onDemand or on streaming services (Hulu, Peacock, etc) these days. Megahit comedy Abbott Elementary does a respectable live+same day linear TV number in terms of today's numbers but that's no where near its total viewership audience per episode. After 7 days of multiplatform (MP7) viewing, the second season premiere jumped over +300% in Adults 18-49. And that will be even higher after 35 days. It's the present and future of how we watch television and the broadcast networks know this. Here is what ABC released: After just seven days of multiplatform viewing, the second season premiere of Abbott Elementary skyrocketed to a 2.38 rating among Adults 18-49, soaring more than 4 times over its initial Live+Same Day rating (+318% - 0.57 rating). Abbott Elementary also picked up an additional +4.1 million Total Viewers over its Live+Same Day average (2.9 million) to hit 7.0 million viewers after seven days of multiplatform viewing. Abbott Elementary delivered its largest-ever delayed-viewing lift with Total Viewers (+4.1 million) and its 2nd-biggest-ever increase among Adults 18-49 (+318%).
The season 2 premiere of Abbott Elementary nearly doubled its December series debut (on 12/7/21) among Adults 18-49 (+92% - 2.38 rating MP7 vs. 1.24 rating Mp7), while soaring by 52% in Total Viewers (7.0 million vs. 4.6 million). In fact, the ABC sitcom launched its second season with series highs in both Adults 18-49 (2.38 rating) and Total Viewers (7.0 million). Based on linear Live+7 Day program ratings, the second season premiere of Abbott Elementary matched the series' highest-rated telecast among Adults 18-49 (0.9/8) and drew its 2nd-largest audience ever in Total Viewers (4.3 million). Abbott Elementary improved over its December series debut (on 12/7/21) by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 13% with Adults 18-49 (0.9/8 vs. 0.8/6). In addition, the sophomore ABC sitcom built over its April first season finale (3.8 million and 0.8/6, respectively, on 4/12/22) in both Total Viewers (+13%) and Adults 18-49 (+13%).
So it's time to stop looking/reporting at a small piece of a pie (linear live+same day) and start looking at a full piece of pie (MP7/MP35) when looking at broadcast enterainment series. Viewing habits have changed, so reporting should reflect that.
Amazon Freevee revealed the official trailer and premiere date for the Freevee Original series Play-Doh Squished. The lively competition show is hosted by Sarah Hyland (Modern Family, Pitch Perfect Bumper in Berlin). Based on the hit holiday special released last year, and featuring updates reflecting the shift from special to series, the first episode premieres exclusively on Freevee November 11 in the U.S. and UK, with new episodes available on the service every Friday thereafter until February 24, 2023. Sarah Hyland will be joined each week by resident Play-Doh expert Jason Loik as well as two standing judges, painter Alexandra Nechita and sculptor Gil Grimmett. An all-star lineup of celebrity guest judges adds to the fun, including Sarah's hudband Wells Adams, Stephen "tWitch" Boss, Modern Famly mom Julie Bowen, D'Arcy Carden, "Young Dylan" Gilmer, Tony Hale, Chloe Kim, Marshawn Lynch, Alyssa Milano, Madison Pettis, Jay Pharoah, Jaime Pressly, Francia Raisa, Rob Riggle, and Kristen Schaal. Each episode will feature a new theme to inspire teams as they build their Play-Doh creations. From creating monsters, to designing out-of-this-world terrains, teams will be challenged to use Play-Doh tools and compound in a variety of new ways.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Monday, June 30
The Neighborhood - "Welcome to the Sting" (CBS, 8:00PM ET/PT) (Repeat)
Calvin and Marty send Courtney on a mission to find out information about Fuse Box’s impressive new rival. Meanwhile, Malcolm attends an event for his creative writing program at USC, where he scores a meeting with a book agent, Lisa (Angelique Cabral).
The Neighborhood - "Welcome to Your Own Medicine" (CBS, 8:30PM ET/PT) (Repeat)
After Dave’s disastrous attempt to dunk a basketball, Calvin takes care of his injured neighbor. Also, Gemma befriends a cool mom group while babysitting Daphne.
Sitcom Stars on Talk Shows (Week of June 30)
Monday, June 30
- Don Johnson (Kenan) - Watch Don on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- George Clooney (Roseanne/The Facts of Life/ E/R (1984-1985) - George appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Christopher Sieber (It's All Relative/Two of a Kind) - Christopher is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Kel Mitchell (Game Shakers/Kenan & Kel) and Thomas Lennon (The Odd Couple/Sean Saves the World/Reno 911!) - Kel and Thomas are guests on a repeat of After Midnight at 12:37am on CBS.
- Evan Handler (And Just Like That...) - Evan talks about And Just Like That... on ABC's Good Morning America sometime between 7-9am and on Live with Kelly and Mark, so check your local listings.
- Hugh Jackman (Human Resources) - Hugh chats with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
- Jeff Hiller (Somebody Somewhere/Nightcap) - Jeff talks about Actress of a Certain Age: My Twenty-Year Trail to Overnight Success on CBS Mornings sometime between 7-9am.
- Amy Poehler (Duncanville/Parks and Recreation) - NBC's Today has Prompter Wars with Amy in the 10am hour.
- Kevin Hart (Lil Kev/Die Hart/The Big House/Undeclared) - NBC's Today catches up with Kevin in the 10am hour.
- Amy Schumer (Life & Beth), Jillian Bell (Bless the Harts/Idiotsitter/Eastbound & Down/Workaholics) and Brianne Howey (Dollface) - NBC's Today catches up with Amy, Jillian and Brianne on NBC's Today in the 10am hour.
- Valerie Bertinelli (Hot in Cleveland/One Day at a Time) - Drew is introducing the newest Drew-crew member, Valerie Bertinelli on a repeat of The Drew Barrymore Show, so check your local listings. Plus, Valerie is making a shrimp and veggie cups recipe from her latest cookbook, Indulge.
- Mario Cantone (And Just Like That.../Sex and the City) - Mario talks about Max's And Just Like That... on a repeat of Access Daily with Mario & Kit, so check your local listings.
- Edwin Lee Gibson (The Bear/Unprisoned) - Edwin is a guest on PIX11 Morning News on WPIX in New York at 9:30am.
New on DVD and Blu-ray
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/08 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive
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