Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Tuesday, October 04, 2022

Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Network TV shows that are not live events or sports are mostly watched on DVR, onDemand or on streaming services (Hulu, Peacock, etc) these days. Megahit comedy Abbott Elementary does a respectable live+same day linear TV number in terms of today's numbers but that's no where near its total viewership audience per episode. After 7 days of multiplatform (MP7) viewing, the second season premiere jumped over +300% in Adults 18-49. And that will be even higher after 35 days. It's the present and future of how we watch television and the broadcast networks know this. Here is what ABC released: After just seven days of multiplatform viewing, the second season premiere of Abbott Elementary skyrocketed to a 2.38 rating among Adults 18-49, soaring more than 4 times over its initial Live+Same Day rating (+318% - 0.57 rating). Abbott Elementary also picked up an additional +4.1 million Total Viewers over its Live+Same Day average (2.9 million) to hit 7.0 million viewers after seven days of multiplatform viewing. Abbott Elementary delivered its largest-ever delayed-viewing lift with Total Viewers (+4.1 million) and its 2nd-biggest-ever increase among Adults 18-49 (+318%).

The season 2 premiere of Abbott Elementary nearly doubled its December series debut (on 12/7/21) among Adults 18-49 (+92% - 2.38 rating MP7 vs. 1.24 rating Mp7), while soaring by 52% in Total Viewers (7.0 million vs. 4.6 million). In fact, the ABC sitcom launched its second season with series highs in both Adults 18-49 (2.38 rating) and Total Viewers (7.0 million). Based on linear Live+7 Day program ratings, the second season premiere of Abbott Elementary matched the series' highest-rated telecast among Adults 18-49 (0.9/8) and drew its 2nd-largest audience ever in Total Viewers (4.3 million). Abbott Elementary improved over its December series debut (on 12/7/21) by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 13% with Adults 18-49 (0.9/8 vs. 0.8/6). In addition, the sophomore ABC sitcom built over its April first season finale (3.8 million and 0.8/6, respectively, on 4/12/22) in both Total Viewers (+13%) and Adults 18-49 (+13%).

So it's time to stop looking/reporting at a small piece of a pie (linear live+same day) and start looking at a full piece of pie (MP7/MP35) when looking at broadcast enterainment series. Viewing habits have changed, so reporting should reflect that.

Play-Doh Squished

Amazon Freevee revealed the official trailer and premiere date for the Freevee Original series Play-Doh Squished. The lively competition show is hosted by Sarah Hyland (Modern Family, Pitch Perfect Bumper in Berlin). Based on the hit holiday special released last year, and featuring updates reflecting the shift from special to series, the first episode premieres exclusively on Freevee November 11 in the U.S. and UK, with new episodes available on the service every Friday thereafter until February 24, 2023. Sarah Hyland will be joined each week by resident Play-Doh expert Jason Loik as well as two standing judges, painter Alexandra Nechita and sculptor Gil Grimmett. An all-star lineup of celebrity guest judges adds to the fun, including Sarah's hudband Wells Adams, Stephen "tWitch" Boss, Modern Famly mom Julie Bowen, D'Arcy Carden, "Young Dylan" Gilmer, Tony Hale, Chloe Kim, Marshawn Lynch, Alyssa Milano, Madison Pettis, Jay Pharoah, Jaime Pressly, Francia Raisa, Rob Riggle, and Kristen Schaal. Each episode will feature a new theme to inspire teams as they build their Play-Doh creations. From creating monsters, to designing out-of-this-world terrains, teams will be challenged to use Play-Doh tools and compound in a variety of new ways.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Wednesday, July 22

Shifting Gears - "Loyalty" (ABC, 9:00PM ET/PT) (Repeat)
Matt’s dream build turns into a nightmare when controversy between Stitch and the client threatens to derail everything. Meanwhile, Riley hires Carter at her coffee business and quickly learns that working with family brews more tension than drinks.

Shifting Gears - "License" (ABC, 9:30PM ET/PT) (Repeat)
When he finds out Carter’s getting driving lessons, Matt’s plan to prove he’s the better teacher hits a snag when he learns his license is expired. Meanwhile, Riley’s two worlds collide as she struggles to keep both her business and family afloat.

Shifting Gears - "Nutcracker" (ABC, 10:00PM ET/PT) (Repeat)
This holiday season, the Parkers discover that romance isn’t always a smooth ride as Matt and Eve are on thin ice, Gabe enlists Riley to help Amelie impress his mom, and Carter seeks help with his “promposal.” Pamela Adlon guest stars.

Shifting Gears - "Dog" (ABC, 10:30PM ET/PT) (Repeat)
When Matt refuses to let Carter bring a dog into “his” house, Riley starts to wonder if it’s time for her and the kids to find their own place. Meanwhile, Gabe seeks Riley’s advice amid second thoughts about moving in with Amelie.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of July 20)

Wednesday, July 22

Colman Domingo (The Four Seasons) - Colman guest hosts Jimmy Kimmel Live! at 11:35pm on ABC.
Arsenio Hall (Arsenio) - Arsenio appears on Jimmy Kimmel Live! at 11:35pm on ABC.
John Leguizamo (The Brothers Garcia) - John is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Tracee Ellis Ross (black-ish/Girlfriends) - Tracee drops by Late Night with Seth Meyers at 12:36am on NBC. She also talks about Solo Traveling with Tracee Ellis Ross on NBC's Today sometime between 7-9am and in the 9am hour.
Terry Crews (Brooklyn Nine-Nine/Are We There Yet?/Everybody Hates Chris) - Tamron Hall has a repeat of a DAYTIME EXCLUSIVE with Terry and Rebecca King-Crews revealing for the first time Rebecca's health battle, so check your local listings.
Patricia Clarkson (Davis Rules) - Patricia talks about Ransom Canyon on NBC's Today in the 10am hour.
Pamela Adlon (King of the Hill/Better Things/The Facts of Life) - Pamela dishes on Hulu's King of the Hill on Live with Kelly and Mark, so check your local listings.
Kevin Sussman (Stuart Fails to Save the Universe/The Big Bang Theory) - Kevin talks about Stuart Fails to Save the Universe on Access Daily with Mario & Kit, so check your local listings.
Kaley Cuoco (The Big Bang Theory/8 Simple Rules/Ladies Man) - Kaley talks about her new miniseries Vanished on The Drew Barrymore Show, so check your local listings.
Valerie Bertinelli (Hot in Cleveland/One Day at a Time) - Valerie appears on The Drew Barrymore Show, so check your local listings.
Jack Whitehall (The 'Burbs) - Jack tells Drew about starring alongside Keke Palmer in new murder comedy The 'Burbs on a repeat of The Drew Barrymore Show, so check your local listings.