Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Tuesday, October 04, 2022

Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Network TV shows that are not live events or sports are mostly watched on DVR, onDemand or on streaming services (Hulu, Peacock, etc) these days. Megahit comedy Abbott Elementary does a respectable live+same day linear TV number in terms of today's numbers but that's no where near its total viewership audience per episode. After 7 days of multiplatform (MP7) viewing, the second season premiere jumped over +300% in Adults 18-49. And that will be even higher after 35 days. It's the present and future of how we watch television and the broadcast networks know this. Here is what ABC released: After just seven days of multiplatform viewing, the second season premiere of Abbott Elementary skyrocketed to a 2.38 rating among Adults 18-49, soaring more than 4 times over its initial Live+Same Day rating (+318% - 0.57 rating). Abbott Elementary also picked up an additional +4.1 million Total Viewers over its Live+Same Day average (2.9 million) to hit 7.0 million viewers after seven days of multiplatform viewing. Abbott Elementary delivered its largest-ever delayed-viewing lift with Total Viewers (+4.1 million) and its 2nd-biggest-ever increase among Adults 18-49 (+318%).

The season 2 premiere of Abbott Elementary nearly doubled its December series debut (on 12/7/21) among Adults 18-49 (+92% - 2.38 rating MP7 vs. 1.24 rating Mp7), while soaring by 52% in Total Viewers (7.0 million vs. 4.6 million). In fact, the ABC sitcom launched its second season with series highs in both Adults 18-49 (2.38 rating) and Total Viewers (7.0 million). Based on linear Live+7 Day program ratings, the second season premiere of Abbott Elementary matched the series' highest-rated telecast among Adults 18-49 (0.9/8) and drew its 2nd-largest audience ever in Total Viewers (4.3 million). Abbott Elementary improved over its December series debut (on 12/7/21) by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 13% with Adults 18-49 (0.9/8 vs. 0.8/6). In addition, the sophomore ABC sitcom built over its April first season finale (3.8 million and 0.8/6, respectively, on 4/12/22) in both Total Viewers (+13%) and Adults 18-49 (+13%).

So it's time to stop looking/reporting at a small piece of a pie (linear live+same day) and start looking at a full piece of pie (MP7/MP35) when looking at broadcast enterainment series. Viewing habits have changed, so reporting should reflect that.

Play-Doh Squished

Amazon Freevee revealed the official trailer and premiere date for the Freevee Original series Play-Doh Squished. The lively competition show is hosted by Sarah Hyland (Modern Family, Pitch Perfect Bumper in Berlin). Based on the hit holiday special released last year, and featuring updates reflecting the shift from special to series, the first episode premieres exclusively on Freevee November 11 in the U.S. and UK, with new episodes available on the service every Friday thereafter until February 24, 2023. Sarah Hyland will be joined each week by resident Play-Doh expert Jason Loik as well as two standing judges, painter Alexandra Nechita and sculptor Gil Grimmett. An all-star lineup of celebrity guest judges adds to the fun, including Sarah's hudband Wells Adams, Stephen "tWitch" Boss, Modern Famly mom Julie Bowen, D'Arcy Carden, "Young Dylan" Gilmer, Tony Hale, Chloe Kim, Marshawn Lynch, Alyssa Milano, Madison Pettis, Jay Pharoah, Jaime Pressly, Francia Raisa, Rob Riggle, and Kristen Schaal. Each episode will feature a new theme to inspire teams as they build their Play-Doh creations. From creating monsters, to designing out-of-this-world terrains, teams will be challenged to use Play-Doh tools and compound in a variety of new ways.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Monday, April 13

The Neighorhood - "Welcome to the Breaking Point" (CBS, 8:00PM ET/PT)
After a frightening encounter, Dave takes a hard look at his health, prompting Calvin to help him find a healthier way to let off steam. Meanwhile, Tina has a hard time letting go of old memories, and Marty and Malcolm argue over a valuable find from their past.

DMV - "Fresh Ink" (CBS, 8:30PM ET/PT)
When the SoHo DMV lands a glossy magazine feature, Barb struggles with feeling overlooked, stirring up old insecurities she thought she’d left behind. Meanwhile, Gregg and Vic go head‑to‑head in a competitive quest to earn their first positive review after a rough streak online.

The Fall and Rise of Reggie Dinkins - "Mischief and Memories" (NBC, 8:00PM ET/PT)
The Dinkins family bands together for their annual push to get Reggie into the hall of fame, but Jerry Basmati stands in their way.

The Fall and Rise of Reggie Dinkins - "A Real Cinderello Story" (NBC, 8:30PM ET/PT)
Monica tries to sign an exciting new prospect; Jerry Basmati unexpectedly takes revenge on Reggie.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of April 13)

Monday, April 13

Henry Winkler (Barry/Arrested Development/Out of Practice/Monty/Happy Days) - Watch Henry on Jimmy Kimmel Live! at 11:35pm on ABC.
Tracy Morgan (The Fall and Rise of Reggie Dinkins/Crutch/The Last O.G./30 Rock/The Tracy Morgan Show) - Tracy is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Maya Rudolph (Loot/Bless the Harts/Forever/Up All Night) - Maya appears on The Late Show with Stephen Colbert at 11:35pm on CBS.
Nick Offerman (Margo's Got Money Troubles/Parks and Recreation) - Nick stops by The Late Show with Stephen Colbert at 11:35pm on CBS.
Rachel Dratch (Grimsburg/Imaginary Mary/30 Rock) - Rachel makes a special appears once on The Late Show with Stephen Colbert at 11:35pm on CBS. Andy Cohen interviews Rachel on Watch What Happens Live with Andy Cohen at 11pm on Bravo.
Kristin Chenoweth (Stumble/Trial & Error/Kristin) - Kristin is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Rachel Dratch (Grimsburg/Imaginary Mary/30 Rock) - Andy Cohen interviews Rachel on Watch What Happens Live with Andy Cohen at 9pm on Bravo.
Elle Fanning (Margo's Got Money Troubles) and Michelle Pfeiffer (Margo's Got Money Troubles/Delta House) - Elle and Michelle talk about Margo's Got Money Troubles on CBS Mornings sometime between 7-9am.
Jennie Garth (Mystery Girls/What I Like About You) - Jennie talks about I Choose Me: Chasing Joy, Finding Purpose & Embracing Reinvention on ABC's Good Morning America sometime between 7-9am, on Live with Kelly and Mark (check your local listings), on NBC's Today in the 10am hour, and on ABC's GMA 3: What You Need to Know at 1pm.
Sarah Chalke (Scrubs/Roseanne/Mad Love/How to Live with Your Parents (For the Rest of Your Life)) - Sarah talks about Scrubs on ABC's Good Morning America sometime between 7-9am.
Anthony Norman (Jury Duty Presents: Company Retreat) - Anthony talks about Jury Duty Presents: Company Retreat on NBC's Today sometime between 7-9am and in the 9am hour and on ABC News Live Prime with Linsey Davis at 7pm.
Bob Odenkirk (The Larry Sanders Show) - All Access sits down with Bob to discuss his life, career and new film Normal on ABC News Live Prime with Linsey Davis at 7pm.
Daniel Radcliffe (The Fall and Rise of Reggie Dinkins/Miracle Workers) - Daniel tells Sherri about his new sitcom, The Fall and Rise of Reggie Dinkins, and his hit Broadway play, Every Brilliant Thing, on Sherri, so check your local listings.
Jake and Jazz Smollett (On Our Own) - Jake and Jazz talk about their lifestyle series, Living By Design, on CLEO TV on Sherri, so check your local listings.
Dan Levy (Big Mistakes/Schitt's Creek) and Laurie Metcalf (Big Mistakes/The Conners/Roseanne/The McCarthys/The Norm Show) - Dan and Laurie talk to Drew about their upcoming comedy crime show Big Mistakes on The Drew Barrymore Show, so check your local listings. Drew is joined by the entire cast of Big Mistakes: Dan Levy, Laurie Metcalf, Jack Innanen and Taylor Ortega.
John Stamos (Palm Royale/UnPrisoned/Fuller House/Grandfathered/Jake in Progress/Full House/You, Again?) and Jodie Sweetin (Fuller House/Hollywood Darlings/Full House) - - John and Jodie are guests on Access Daily with Mario & Kit, so check your local listings.