Tuesday, October 04, 2022
Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series
Network TV shows that are not live events or sports are mostly watched on DVR, onDemand or on streaming services (Hulu, Peacock, etc) these days. Megahit comedy Abbott Elementary does a respectable live+same day linear TV number in terms of today's numbers but that's no where near its total viewership audience per episode. After 7 days of multiplatform (MP7) viewing, the second season premiere jumped over +300% in Adults 18-49. And that will be even higher after 35 days. It's the present and future of how we watch television and the broadcast networks know this. Here is what ABC released: After just seven days of multiplatform viewing, the second season premiere of Abbott Elementary skyrocketed to a 2.38 rating among Adults 18-49, soaring more than 4 times over its initial Live+Same Day rating (+318% - 0.57 rating). Abbott Elementary also picked up an additional +4.1 million Total Viewers over its Live+Same Day average (2.9 million) to hit 7.0 million viewers after seven days of multiplatform viewing. Abbott Elementary delivered its largest-ever delayed-viewing lift with Total Viewers (+4.1 million) and its 2nd-biggest-ever increase among Adults 18-49 (+318%).
The season 2 premiere of Abbott Elementary nearly doubled its December series debut (on 12/7/21) among Adults 18-49 (+92% - 2.38 rating MP7 vs. 1.24 rating Mp7), while soaring by 52% in Total Viewers (7.0 million vs. 4.6 million). In fact, the ABC sitcom launched its second season with series highs in both Adults 18-49 (2.38 rating) and Total Viewers (7.0 million). Based on linear Live+7 Day program ratings, the second season premiere of Abbott Elementary matched the series' highest-rated telecast among Adults 18-49 (0.9/8) and drew its 2nd-largest audience ever in Total Viewers (4.3 million). Abbott Elementary improved over its December series debut (on 12/7/21) by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 13% with Adults 18-49 (0.9/8 vs. 0.8/6). In addition, the sophomore ABC sitcom built over its April first season finale (3.8 million and 0.8/6, respectively, on 4/12/22) in both Total Viewers (+13%) and Adults 18-49 (+13%).
So it's time to stop looking/reporting at a small piece of a pie (linear live+same day) and start looking at a full piece of pie (MP7/MP35) when looking at broadcast enterainment series. Viewing habits have changed, so reporting should reflect that.
Amazon Freevee revealed the official trailer and premiere date for the Freevee Original series Play-Doh Squished. The lively competition show is hosted by Sarah Hyland (Modern Family, Pitch Perfect Bumper in Berlin). Based on the hit holiday special released last year, and featuring updates reflecting the shift from special to series, the first episode premieres exclusively on Freevee November 11 in the U.S. and UK, with new episodes available on the service every Friday thereafter until February 24, 2023. Sarah Hyland will be joined each week by resident Play-Doh expert Jason Loik as well as two standing judges, painter Alexandra Nechita and sculptor Gil Grimmett. An all-star lineup of celebrity guest judges adds to the fun, including Sarah's hudband Wells Adams, Stephen "tWitch" Boss, Modern Famly mom Julie Bowen, D'Arcy Carden, "Young Dylan" Gilmer, Tony Hale, Chloe Kim, Marshawn Lynch, Alyssa Milano, Madison Pettis, Jay Pharoah, Jaime Pressly, Francia Raisa, Rob Riggle, and Kristen Schaal. Each episode will feature a new theme to inspire teams as they build their Play-Doh creations. From creating monsters, to designing out-of-this-world terrains, teams will be challenged to use Play-Doh tools and compound in a variety of new ways.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Wednesday, October 23
Abbott Elementary - "Class Pet" (ABC, 9:30PM ET/PT)
Janine gets a budget for class pets, but Melissa is resistant to taking on the added work and responsibility for her room’s guinea pig. An IT rep from the school district arrives to set up new computers.
Everybody Still Hates Chris - "Everybody Still Hates Bullies" (Comedy Central, 10:00PM ET/PT)
Chris gets a gig DJ-ing at a drag ball and develops drag queen eyes.
Everybody Still Hates Chris - "Everybody Still Hates Career Tests" (Comedy Central, 10:30PM ET/PT)
Chris and Greg tape over a porno rented from Caruso and must replace it.
Sitcom Stars on Talk Shows (Week of October 21)
Wednesday, October 23
- Billy Crystal (The Comedians/Soap) - Watch Billy on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Anna Kendrick (Love Life) - Anna appears on The Late Show with Stephen Colbert at 11:35pm on CBS.
- Matty Matheson (The Bear) - Matty stops by The Late Show with Stephen Colbert at 11:35pm on CBS.
- Bernadette Peters (High Desert/Mozart in the Jungle/All's Fair) - Bernadette is a guest on Late Night with Seth Meyers at 12:36am on NBC.
- Olivia Munn (Perfect Couples) - NBC's Today catches up with Olivia some time between 7-9am.
- Bridget Everett (Somebody Somewhere) - Bridget talks about Somebody Somewhere on NBC's Today in the 10am hour.
- David Henrie (Wizards Beyond Waverly Place/Wizards of Waverly Place/How I Met Your Mother/The Pitts) - David discusses Wizards Beyond Waverly Place on Live with Kelly and Mark, so check your listings. One or two Wizards Beyond Waverly Place cast members will be on New York Living at 10:05am.
- Judith Light (Who's the Boss?/Phenom/Transparent) - Judith talks about Before on ABC's GMA 3: What You Need to Know at 1pm.
- Billy Crystal (The Comedians/Soap) - Billy chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
- Mariska Hargitay (Can't Hurry Love) - Mariska talks about the greatest thing sheĆ¢€™s learned since turning 60 on The Drew Barrymore Show, so check your local listings.
- Dexter Darden (Saved by the Bell) - Dexter talks about Peacock's Fight Night; The Million Dollar Heist on Access Daily with Mario & Kit, so check your local listings.
- Essence Atkins (Poppa's House/Marlon/Mr. Box Office/Are We There Yet?/Half & Half/Smart Guy/Under One Roof) - Essence talks about Poppa's House on Access Daily with Mario & Kit, so check your local listings.
New on DVD and Blu-ray
09/10 - Rick and Morty - The Complete Seasons 1-7
09/10 - The Ropers - The Complete Series (VEI)
09/10 - Ted - Season One (Blu-ray) (DVD)
09/17 - The Adventures of Ozzie and Harriet - Video Scrapbook
09/17 - Top Cat - The Complete Series (Blu-ray)
09/24 - Friends - The Complete Series (4K Ultra HD)
09/24 - Young Sheldon - The Complete Seventh Season (DVD) / The Complete Series (DVD) (Blu-ray)
10/08 - Curb Your Enthusiasm - The Complete Twelfth Season / The Complete Series
10/22 - Veep - The Complete Series (Blu-ray)
11/05 - I Love Lucy - The Complete Series (Blu-ray)
11/19 - SpongeBob SquarePants - The Complete Fourteenth Season
02/04 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive
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