Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Tuesday, October 04, 2022

Abbott Elementary Season 2 Premiere Soars in Viewership; Sarah Hyland Heads to Freevee to Host Series

Network TV shows that are not live events or sports are mostly watched on DVR, onDemand or on streaming services (Hulu, Peacock, etc) these days. Megahit comedy Abbott Elementary does a respectable live+same day linear TV number in terms of today's numbers but that's no where near its total viewership audience per episode. After 7 days of multiplatform (MP7) viewing, the second season premiere jumped over +300% in Adults 18-49. And that will be even higher after 35 days. It's the present and future of how we watch television and the broadcast networks know this. Here is what ABC released: After just seven days of multiplatform viewing, the second season premiere of Abbott Elementary skyrocketed to a 2.38 rating among Adults 18-49, soaring more than 4 times over its initial Live+Same Day rating (+318% - 0.57 rating). Abbott Elementary also picked up an additional +4.1 million Total Viewers over its Live+Same Day average (2.9 million) to hit 7.0 million viewers after seven days of multiplatform viewing. Abbott Elementary delivered its largest-ever delayed-viewing lift with Total Viewers (+4.1 million) and its 2nd-biggest-ever increase among Adults 18-49 (+318%).

The season 2 premiere of Abbott Elementary nearly doubled its December series debut (on 12/7/21) among Adults 18-49 (+92% - 2.38 rating MP7 vs. 1.24 rating Mp7), while soaring by 52% in Total Viewers (7.0 million vs. 4.6 million). In fact, the ABC sitcom launched its second season with series highs in both Adults 18-49 (2.38 rating) and Total Viewers (7.0 million). Based on linear Live+7 Day program ratings, the second season premiere of Abbott Elementary matched the series' highest-rated telecast among Adults 18-49 (0.9/8) and drew its 2nd-largest audience ever in Total Viewers (4.3 million). Abbott Elementary improved over its December series debut (on 12/7/21) by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 13% with Adults 18-49 (0.9/8 vs. 0.8/6). In addition, the sophomore ABC sitcom built over its April first season finale (3.8 million and 0.8/6, respectively, on 4/12/22) in both Total Viewers (+13%) and Adults 18-49 (+13%).

So it's time to stop looking/reporting at a small piece of a pie (linear live+same day) and start looking at a full piece of pie (MP7/MP35) when looking at broadcast enterainment series. Viewing habits have changed, so reporting should reflect that.

Play-Doh Squished

Amazon Freevee revealed the official trailer and premiere date for the Freevee Original series Play-Doh Squished. The lively competition show is hosted by Sarah Hyland (Modern Family, Pitch Perfect Bumper in Berlin). Based on the hit holiday special released last year, and featuring updates reflecting the shift from special to series, the first episode premieres exclusively on Freevee November 11 in the U.S. and UK, with new episodes available on the service every Friday thereafter until February 24, 2023. Sarah Hyland will be joined each week by resident Play-Doh expert Jason Loik as well as two standing judges, painter Alexandra Nechita and sculptor Gil Grimmett. An all-star lineup of celebrity guest judges adds to the fun, including Sarah's hudband Wells Adams, Stephen "tWitch" Boss, Modern Famly mom Julie Bowen, D'Arcy Carden, "Young Dylan" Gilmer, Tony Hale, Chloe Kim, Marshawn Lynch, Alyssa Milano, Madison Pettis, Jay Pharoah, Jaime Pressly, Francia Raisa, Rob Riggle, and Kristen Schaal. Each episode will feature a new theme to inspire teams as they build their Play-Doh creations. From creating monsters, to designing out-of-this-world terrains, teams will be challenged to use Play-Doh tools and compound in a variety of new ways.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Friday, March 28

none scheduled

Complete TV Listings

Sitcom Stars on Talk Shows (Week of March 24)

Friday, March 28

Walton Goggins (The Righteous Gemstones/The Unicorn/Vice Principals) - Watch Walton on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Mike Epps (The Upshaws/Uncle Buck/Survivor's Remorse) - Mike is a guest on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Selena Gomez (Only Murders in the Building/Wizards of Waverly Place) - Selena appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Nathan Lane (Mid-Century Modern/Only Murders in the Building/Modern Family/Charlie Lawrence/Encore! Encore!/One of the Boys) and Matt Bomer (Mid-Century Modern) - Nathan and Matt talk about Mid-Century Modern on ABC's The Late Show with Stephen Colbert at 11:35pm on CBS.
Natasha Rothwell (How to Die Alone) - Natasha appeas on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
John Hodgman (Up Here/Married) - John is a guest on a repeat of After Midnight at 12:37am (delayed ET/CT due to NCAA basketball coverage) on CBS.
Nathan Lane (Mid-Century Modern/Only Murders in the Building/Modern Family/Charlie Lawrence/Encore! Encore!/One of the Boys) and Matt Bomer (Mid-Century Modern) - Nathan and Matt talk about Mid-Century Modern on ABC's Good Morning America sometime between 7-9am and on NBC's Today in the 10am hour.
Seth Rogen (The Studio/Platonic/Undeclared), Kathryn Hahn (The Studio/Tiny Beautiful Things/Central Park/Happyish/Transparent/Free Agents), Ike Barinholtz (The Studio/The Afterparty/Bless the Harts/The Mindy Project/Eastbound & Down) and Chase Sui Wonders (The Studio/Bupkis) - Seth, Kathryn, Ike and Chase talk about The Studio on The View on ABC at 11am ET/10am CT-PT.
Paul Rudd (The Shrink Next Door/Living with Yourself/Wild Oats) - Paul talks about Death of a Unicorn on NBC's Today sometime between 7-9am.
Keshia Knight Pulliam (Tyler Perry's House of Payne/The Cosby Show) - NBC's Today catches up with Keshia in the 9am hour.
Valerie Bertinelli (Hot in Cleveland/Café Americain/Sydney/One Day at a Time) - Valerie is joining Drew and Ross to cover the latest news on The Drew Barrymore Show, so check your local listings.
Connie Britton (SMILF/Lost at Home/The Fighting Fitzgeralds/Spin City) - Connie is telling Drew about her upcoming movie The Life List on The Drew Barrymore Show, so check your local listings.
Beth Behrs (The Neighborhood/2 Broke Girls) - Beth is telling Drew about the latest season of the hit show The Neighborhood on The Drew Barrymore Show, so check your local listings.
Chelsea Handler (Are You There, Chelsea?) - Chelsea talks about Netflix's Chelsea Handler: The Feeling on Access Daily with Mario & Kit, so check your local listings.
Joanna Gleason (Bette/Oh Baby/Love & War/Hello, Larry) - Joanna talks about We Had a World on New York Living on WPIX in New York at 10:05am.