Old Christine Coming to Lifetime in Fall 2010; 30 Rock Heads Locals in Fall 2011, ION Q2 Ratings Growth

Thursday, July 09, 2009

Old Christine Coming to Lifetime in Fall 2010; 30 Rock Heads Locals in Fall 2011, ION Q2 Ratings Growth

Lifetime Television has acquired the cable rights to air reruns of The New Adventures of Old Christine starting Fall 2010 every weekday. Lifetime has reportedly paid $350,000 per episode to air the reruns.
It will join the Lifetime line-up with such off-net series such as How I Met Your Mother, Grey's Anatomy, Will & Grace, Desperate Housewives, Medium, and Wife Swap.
Old Christine is about a divorced mom who has got a handle on her career and motherhood, and a pretty good relationship with her ex-husband. Until, that is, he introduces her to his new girlfriend, a younger woman also named Christine.
As we previously reported, Old Christine will also air in local broadcast syndication starting in Fall 2010 airing on such stations such as WPIX in NY, KTLA in LA, and WCIU in Chicago.

Yesterday we mentioned 30 Rock was bought by Comedy Central and WGN America for a cable rerun deal beginning fall 2011, now Universal has sold the comedy to local broadcast syndication beginning in fall 2011 as well!
30 Rock has been sold to the Fox Television Stations and Tribune Broadcasting stations in the nation's top markets, including WNYW-TV New York (Fox), KTTV-TV Los Angeles (Fox), WGN-TV Chicago (Tribune) and WPHL-TV Philadelphia (Tribune).
Additional Fox stations include KDFW-TV/KDFI-TV Dallas, KRIV-TV/KTXH-TV Houston, KSAZ-TV/KUTP-TV Phoenix, WOFL-TV/WRBW-TV Orlando and KMSP-TV/WFTC-TV Minneapolis. Tribune stations that have also acquired 30 Rock include WDCW-TV Washington D.C., KCPQ-TV/KMYQ-TV Seattle, KRCW-TV Portland, WSFL-TV Miami, KSWB-TV San Diego, KTXL-TV Sacramento, WXMI-TV Grand Rapids, WPMT-TV Harrisburg and WNOL-TV/WGNO-TV New Orleans.

ION Television announced across the board viewership growth during the second quarter 2009. Overall, ION Television's household delivery in primetime increased 59%, while primetime delivery for adults 25-54 shot up by 74% year over year. In addition, June 2009 attracted the highest viewership in primetime of any month since ION officially re-launched in 2008, with year over year viewing doubling in the demo.
The popularity of ION Television's off-net series and its movies has resulted in this successful viewership growth trend. NCIS continued its solid performance with a quarterly average of over 1 million households for the first time.
This fall, in addition to the off-network debut of Criminal Minds, ION will launch their first ION Television original series, Durham County.