Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Wednesday, April 23, 2008

Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Oxygen was recently bought by NBC Universal...now it will be re-branding and NBC Universal will make its mark on the network this June. Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline titled Live Out Loud, which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.
The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen a window into the world of what viewers will see on the network.
The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.
If Oxygen: Live Out Loud later changes any of its current programming when it re-brands in June, we will let you know for sure!

NBC's daring new series Celebrity Circus features six celebrities who will perform some of the most death-defying circus acts ever seen on television. Antonio Sabato Jr., Blu Cantrell, Christopher Knight (Brady Bunch), Janet Evans, Jason "Wee Man" Acuna and Rachel Hunter will attempt breathtaking stunts in a head-to-head competition in front of a live studio audience. Each week viewers at home will cast their votes for the best acts and determine which of the celebrities is going home. Hosted by former *NSYNC member and Emmy Red Carpet host Joey Fatone (Dancing with the Stars), Celebrity Circus brings the incredible world of the Big Top into America's living rooms in a special 90 minute premiere on Wednesday, June 11 at 9:30 P.M. ET. 9 episodes have been ordered and will air regularly Wednesdays 9-10pm on NBC this summer for 9 weeks.

Beginning immediately, visitors to TVLand.com will be greeted with a huge collection of movie trailers representing movies that TV Land viewers grew up with, fell in love with, laughed at, got scared by and more. From Chitty Chitty Bang Bang to Chariots of Fire and The Way We Were to Whatever Happened to Baby Jane, nearly 1,000 movie trailers are being offered, providing visitors with the chance to relive the excitement, romance, laughter or fear of their favorite films via the three minute snapshot that has become synonymous with the movie-going experience.
With movie trailers spanning from the 50s to the 90s -- with the bulk of the movies from the 60s, 70s and 80s -- TVLand.com visitors now have access to trailers from movies they fell in love with at the drive-in, the multiplex or at home. The collection is alphabetically searchable or by genre or decade and offers information on each film.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Saturday, October 11

none scheduled

Complete TV Listings

Sitcom Stars on Talk Shows (Week of October 6)

Friday, October 10

Seth Rogen (The Studio/Platonic/Undeclared) and Aziz Ansari (Master of None/Parks and Recreation) - Watch Seth and Aziz on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Carrie Preston (Crowded/Happyish/Emeril) - Carrie is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
Rose Byrne (Platonic/Physical) - Rose appears on Late Night with Seth Meyers at 12:36am on NBC. She also chats about If I Had Legs I’d Kick You with the ladies of The View on ABC at 11am ET/10am CT-PT and on ABC News Live Prime with Linsey Davis at 7pm.
Bill Bellamy (Mr. Box Office/Men, Women & Dogs/Cousin Skeeter) - Bill is a guest on a repeat of Comics Unleashed with Byron Allen at 12:37am on CBS.
Michael J. Fox (Family Ties/Spin City/The Michael J. Fox Show) - Michael discusses his new book Future Boy: Back to the Future and My Journey Through the Space-Time Continuum on ABC's Good Morning America sometime between 7-9am.
Kenzi Richardson (Vampirina: Teenage Vampire) - Kenzi talks about Vampirina: Teenage Vampire on ABC's The View at 11am ET/10am CT-PT and on GMA 3: What You Need to Know at 1pm.
Morris Chestnut (Out All Night) - Morris sits down for a DAYTIME EXCLUSIVE to chat about the Season 2 premiere of Watson on Tamron Hall, so check your local listings.
Maya Rudolph (Loot/Bless the Harts/Forever/Up All Night) - Maya stops by the studio to discuss Loot on Live with Kelly and Mark, so check your local listings.
Greta Lee (HouseBroken/Russian Doll) - Greta talks about Disney's Tron: Ares on Live with Kelly and Mark, so check your local listings.
Dermot Mulroney (The Righteous Gemstones/Four Weddings and a Funeral) - Dermot is a guest on CBS Mornings sometime between 7-9am.
Idris Elba (Turn Up Charlie) - Idris and Rebecca Ferguson talk about A House of Dynamite on NBC's Today sometime between 7-9am.
Aubrey Plaza (Parks and Recreation) - Aubrey talks about her new book Luna and the Witch Throw a Halloween Party on NBC's Today in the 10am hour and on The Drew Barrymore Show, so check your local listings.
Sheryl Lee Ralph (Abbott Elementary/Fam/Instant Mom/Moesha/It's a Living) - Sheryl stops by to chat with Sherri about the new season of Abbott Elementary on Sherri, so check your local listings.
Henry Winkler (Barry/Arrested Development/Out of Practice/Monty/Happy Days) - TV legend Henry shares details about his 40th book, Detective Duck: The Mystery at Emerald Pond, on Sherri, so check your local listings.
Valerie Bertinelli (Hot in Cleveland/Cafe Americain/Sydney/One Day at a Time) - Valerie appears on The Drew Barrymore Show, so check your local listings.
Teri Hatcher (The Odd Couple/Sunday Dinner/Karen's Song/The Love Boat) - Teri and her daughter Emerson Tenney talk about the Desperately Devoted podcast on a repeat of Access Daily with Mario & Kit, so check your local listings.
Jeremy Piven (Entourage/Ellen/Pride & Joy/The Larry Sanders Show) - Jeremy is a guest on New York Living on WPIX in New York at 10:05am.