Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Wednesday, April 23, 2008

Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Oxygen was recently bought by NBC Universal...now it will be re-branding and NBC Universal will make its mark on the network this June. Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline titled Live Out Loud, which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.
The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen a window into the world of what viewers will see on the network.
The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.
If Oxygen: Live Out Loud later changes any of its current programming when it re-brands in June, we will let you know for sure!

NBC's daring new series Celebrity Circus features six celebrities who will perform some of the most death-defying circus acts ever seen on television. Antonio Sabato Jr., Blu Cantrell, Christopher Knight (Brady Bunch), Janet Evans, Jason "Wee Man" Acuna and Rachel Hunter will attempt breathtaking stunts in a head-to-head competition in front of a live studio audience. Each week viewers at home will cast their votes for the best acts and determine which of the celebrities is going home. Hosted by former *NSYNC member and Emmy Red Carpet host Joey Fatone (Dancing with the Stars), Celebrity Circus brings the incredible world of the Big Top into America's living rooms in a special 90 minute premiere on Wednesday, June 11 at 9:30 P.M. ET. 9 episodes have been ordered and will air regularly Wednesdays 9-10pm on NBC this summer for 9 weeks.

Beginning immediately, visitors to TVLand.com will be greeted with a huge collection of movie trailers representing movies that TV Land viewers grew up with, fell in love with, laughed at, got scared by and more. From Chitty Chitty Bang Bang to Chariots of Fire and The Way We Were to Whatever Happened to Baby Jane, nearly 1,000 movie trailers are being offered, providing visitors with the chance to relive the excitement, romance, laughter or fear of their favorite films via the three minute snapshot that has become synonymous with the movie-going experience.
With movie trailers spanning from the 50s to the 90s -- with the bulk of the movies from the 60s, 70s and 80s -- TVLand.com visitors now have access to trailers from movies they fell in love with at the drive-in, the multiplex or at home. The collection is alphabetically searchable or by genre or decade and offers information on each film.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Thursday, December 11

Georgie & Mandy's First Marriage - "Bitin’, Spankin’ and a Load of Yankee Psychobabble" (CBS, 8:00PM ET/PT)
Georgie and Mandy get upset when Audrey disciplines CeeCee without their permission.

Ghosts - "The Life and Times of Esther Greene" (CBS, 8:30PM ET/PT)
Now a successful podcaster, Todd Pearlman returns to profile Sam and Isaac’s book, but becomes obsessed with Jay. Meanwhile, Pete tries to get to the bottom of why Alberta changed her name, forcing her to admit a hidden truth.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of December 8)

Thursday, December 11

Jamie Lee Curtis (The Sticky/Anything But Love/Operation Petticoat) - Catch Jamie Lee on Jimmy Kimmel Live! at 11:35pm on ABC.
Rachel Sennott (I Love LA/Call Your Mother) - Rachel appears on Jimmy Kimmel Live! at 11:35pm on ABC.
Ike Barinholtz (The Studio/The Afterparty/Bless the Harts/The Mindy Project/Eastbound & Down) - Ike stops by Late Night with Seth Meyers at 12:36am on NBC.
Elon Gold (Stacked/In-Laws) - Elon is a guest on Comics Unleashed with Byron Allen at 12:37am on CBS.
Zooey Deschanel (Physical/New Girl) - Andy Cohen interviews Zooey on Watch What Happens Live with Andy Cohen at 3:30am on Bravo. She also talks about Merv on Live with Kelly and Mark (check your local listings) and on ABC News Live Prime with Linsey Davis at 7pm.
Lucien Laviscount (Emily in Paris) - Lucien talks about Emily in Paris on ABC's Good Morning America sometime between 7-9am and on ABC's GMA 3: What You Need to Know at 1pm.
Kyra Sedgwick (Call Your Mother/Brooklyn Nine-Nine) and Kevin Bacon (I Love Dick) - Kyra and Kevin talk about The Best You Can with the ladies of The View on ABC at 11am ET/10am CT-PT.
Loretta Devine (Family Reunion/The Carmichael Show) and Lela Rochon (The Wayans Bros.) - Co-host Gayle King sits down with Angela Bassett, Loretta Devine and Lela Rochon, original cast of Waiting to Exhale, on CBS Mornings sometime between 7-9am.
Lea Michele (The Mayor) - Lea talks about Broadway's Chess on NBC's Today sometime between 7-9am. She also performs in the 10am hour.
Daryl McCormack (Bad Sisters - NBC's Today catches up with Daryl in the 9am hour.
Brooke Shields (Suddenly Susan) - Brooke co-hosts NBC's Today in the 10am hour.
Mila Kunis (Family Guy/That '70s Show) - Mila tells Drew about her role in Wake Up Dead Man: A Knives Out Mystery on The Drew Barrymore Show, so check your local listings.
Ashley Park (Emily in Paris) - Emily tells Drew about what to expect in season five of Emily in Paris on The Drew Barrymore Show, so check your local listings.
Joey McIntyre (Return of the Mac/The McCarthys) - Joey talks about Roku's Jingle Bell Wedding on Access Daily with Mario & Kit, so check your local listings.
Danica McKellar (The Wonder Years) - Danica is a guest on New York Living on WPIX in New York at 10:15am.