Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Wednesday, April 23, 2008

Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Oxygen was recently bought by NBC Universal...now it will be re-branding and NBC Universal will make its mark on the network this June. Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline titled Live Out Loud, which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.
The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen a window into the world of what viewers will see on the network.
The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.
If Oxygen: Live Out Loud later changes any of its current programming when it re-brands in June, we will let you know for sure!

NBC's daring new series Celebrity Circus features six celebrities who will perform some of the most death-defying circus acts ever seen on television. Antonio Sabato Jr., Blu Cantrell, Christopher Knight (Brady Bunch), Janet Evans, Jason "Wee Man" Acuna and Rachel Hunter will attempt breathtaking stunts in a head-to-head competition in front of a live studio audience. Each week viewers at home will cast their votes for the best acts and determine which of the celebrities is going home. Hosted by former *NSYNC member and Emmy Red Carpet host Joey Fatone (Dancing with the Stars), Celebrity Circus brings the incredible world of the Big Top into America's living rooms in a special 90 minute premiere on Wednesday, June 11 at 9:30 P.M. ET. 9 episodes have been ordered and will air regularly Wednesdays 9-10pm on NBC this summer for 9 weeks.

Beginning immediately, visitors to TVLand.com will be greeted with a huge collection of movie trailers representing movies that TV Land viewers grew up with, fell in love with, laughed at, got scared by and more. From Chitty Chitty Bang Bang to Chariots of Fire and The Way We Were to Whatever Happened to Baby Jane, nearly 1,000 movie trailers are being offered, providing visitors with the chance to relive the excitement, romance, laughter or fear of their favorite films via the three minute snapshot that has become synonymous with the movie-going experience.
With movie trailers spanning from the 50s to the 90s -- with the bulk of the movies from the 60s, 70s and 80s -- TVLand.com visitors now have access to trailers from movies they fell in love with at the drive-in, the multiplex or at home. The collection is alphabetically searchable or by genre or decade and offers information on each film.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Thursday, December 26

Ghosts - "The Christmas: Spirit One" (CBS, 8:00PM ET/PT) (Repeat)
In part one of a special one-hour #Ghostsmas episode, Jay’s sister, Bela (Punam Patel), visits Woodstone Mansion and brings along an adoring male friend, inspiring Sam to spark a romance between them in the spirit of the holiday rom-coms she loves. Meanwhile, the ghosts have conjured up a very different holiday plan for Trevor and Bela. Also, Isaac has an awkward encounter with Nigel that forces him to look back on events in his life.

Ghosts - "The Christmas: Spirit Two" (CBS, 8:30PM ET/PT) (Repeat)
In part two of a special one-hour #Ghostsmas episode, Sam and Thorfinn get caught in the crossfire as the scheme Jay’s sister, Bela (Punam Patel), and the ghosts have conjured up goes awry. Also, Isaac’s marriage to Beatrice sheds light on how apprehensive he has been in communicating his feelings to Nigel.

Ghosts - "A Very Arondekar Christmas Part 1" / "A Very Arondekar Christmas Part 2" (CBS, 9:00PM ET/PT) (Repeat)
A leaky water heater mishap threatens to ruin holiday plans as Sam and Jay prepare to host Jay’s hard-to-please dad, Mahesh (Bernard White), difficult-to-impress mom, Champa (Sakina Jaffrey), and sister Bela (Punam Patel), on a one-hour GHOSTSMAS special.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of December 23)

Thursday, December 26

Jenny Slate (The Great North/Big Mouth/Married/Bob's Burgers) - Catch Jenny on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Paul Feig (Sabrina, the Teenage Witch/The Louie Show/The Jackie Thomas Show/Dirty Dancing) - Paul is a guest on a repeat of After Midnight at 12:37am on CBS.
Luke Wilson (No Good Deed/Englightened) - Luke is joining Drew for a round of "Behind-the-Scenes" with tidbits from his roles in movies like Legally Blonde on The Drew Barrymore Show, so check your local listings. He's also telling her about his role in the thrilling new show, No Good Deed.
Whitney Cummings (Whitney) - Whitney is chatting with Drew about joining her on Hollywood Squares, going back to work in comedy after becoming a mother, and hosting her new trivia show about Friends on The Drew Barrymore Show, so check your local listings.
Michelle Buteau (Survival of the Thickest/Bless the Harts/Enlisted) - Michelle appears on ABC's GMA 3: What You Need to Know at 1pm.
Sanaa Lathan (Family Guy/The Cleveland Show/LateLine) - Sanaa and Aunjanue Ellis-Taylor talk about the enduring power of friendship in their new Hulu film The Supremes at Earl's All-You-Can-Eat on a repeat of Tamron Hall, so check your local listings.
Carol Kane (Taxi/All Is Forgiven/Amerian Dreamer/Pearl/Unbreakable Kimmy Schmidt) - Carol chats with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
Lamorne Morris (Woke/New Girl) - Lamorne sits down for an interview on Live with Kelly and Mark, so check your listings.
Jay Pharoah (White Famous/Champaign ILL) - Jay talks about his new virtual reality series Soapstone Comedy Presents on a repeat of Access Daily with Mario & Kit, so check your local listings.