Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Wednesday, April 23, 2008

Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Oxygen was recently bought by NBC Universal...now it will be re-branding and NBC Universal will make its mark on the network this June. Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline titled Live Out Loud, which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.
The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen a window into the world of what viewers will see on the network.
The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.
If Oxygen: Live Out Loud later changes any of its current programming when it re-brands in June, we will let you know for sure!

NBC's daring new series Celebrity Circus features six celebrities who will perform some of the most death-defying circus acts ever seen on television. Antonio Sabato Jr., Blu Cantrell, Christopher Knight (Brady Bunch), Janet Evans, Jason "Wee Man" Acuna and Rachel Hunter will attempt breathtaking stunts in a head-to-head competition in front of a live studio audience. Each week viewers at home will cast their votes for the best acts and determine which of the celebrities is going home. Hosted by former *NSYNC member and Emmy Red Carpet host Joey Fatone (Dancing with the Stars), Celebrity Circus brings the incredible world of the Big Top into America's living rooms in a special 90 minute premiere on Wednesday, June 11 at 9:30 P.M. ET. 9 episodes have been ordered and will air regularly Wednesdays 9-10pm on NBC this summer for 9 weeks.

Beginning immediately, visitors to TVLand.com will be greeted with a huge collection of movie trailers representing movies that TV Land viewers grew up with, fell in love with, laughed at, got scared by and more. From Chitty Chitty Bang Bang to Chariots of Fire and The Way We Were to Whatever Happened to Baby Jane, nearly 1,000 movie trailers are being offered, providing visitors with the chance to relive the excitement, romance, laughter or fear of their favorite films via the three minute snapshot that has become synonymous with the movie-going experience.
With movie trailers spanning from the 50s to the 90s -- with the bulk of the movies from the 60s, 70s and 80s -- TVLand.com visitors now have access to trailers from movies they fell in love with at the drive-in, the multiplex or at home. The collection is alphabetically searchable or by genre or decade and offers information on each film.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Thursday, May 21

Georgie & Mandy's First Marriage - "Funky Chili and Friends Who Take Their Clothes Off" (CBS, 8:00PM ET/PT)
Mandy and Jim butt heads when they take over the store for a sick Georgie and Ruben. Meanwhile, Audrey panics when Connor rekindles an old flame.

Georgie & Mandy's First Marriage - "A New Beau and Someone Else's Mom’s House" (CBS, 8:30PM ET/PT)
Georgie and Mandy take matters into their own hands when Mary starts warming up to Fagenbacher (Matthew Letscher). Also, Audrey struggles to cope with Connor’s absence.

Ghosts - "Up the Creek" (CBS, 9:00PM ET/PT)
When Woodstone’s future is put in jeopardy, Sam and Jay join forces with the ghosts to protect the mansion by securing its place in history.

Ghosts - "Across the Pond" (CBS, 9:00PM ET/PT)
A trip abroad could determine Woodstone’s fate. Meanwhile, a major career opportunity takes Sam out of town, leaving others to step in and help with the ghosts.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of May 18)

Thursday, May 21

The Late Show with Stephen Colbert - Watch the series finale of The Late Show with Stephen Colbert at 11:35pm on CBS.
Wanda Sykes (The Upshaws/The New Adventures of Old Christine/Wanda at Large) - Wanda is a guest on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Jake Johnson (Maximum Pleasure Guaranteed/Minx/New Girl) - Jake appears on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Andrew Rannells (Girls/The New Normal) - Andrew is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Maya Rudolph (Loot/Bless the Harts/Forever/Up All Night) - Maya appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Keke Palmer (Scream Queens/True Jackson, VP) and Brooke Shields (Suddenly Susan) - Andy Cohen interviews Keke and Brooke on Watch What Happens Live with Andy Cohen at 9pm on Bravo.
Ronny Chieng (Young Rock/Ronny Chieng: International Student) - Ronny hosts Comedy Central's The Daily Show at 11pm.
LaKeith Stanfield (Atlanta) - LaKeith chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
Laurie Metcalf (Big Mistakes/The Conners/Roseanne/The McCarthys/The Norm Show) - Laure discusses Death of a Salesman on Live with Kelly and Mark, so check your local listings.
Niecy Nash (Reno 911!/Getting On/The Soul Man/Do Not Disturb) - Niecy is Sherri's special guest on the final Sherri show, so check your local listings.
Michelle Buteau (Survival of the Thickest/Bless the Harts/Enlisted) - Michelle stops by for a very special Sherri's Laugh Lounge on Sherri, so check your local listings.
Valerie Bertinelli (Hot in Cleveland/Cafe Americain/Sydney/One Day at a Time) - The Drew Barrymore Show has a little bit extra from Drew-crewers Ross Mathews, Sunny Anderson and Valerie sharing their tips in the kitchen with knife skills 101, so check your local listings.
Paul Rudd (The Shrink Next Door/Living with Yourself/Wild Oats) and Nick Jonas (Jonas) - Paul and Nick can be heard on the Morning Mash Up on SiriusXM.
Judith Light (Who's the Boss?/Phenom/Transparent) - Judith talks about AMC+'s The Terror: Devil in Silver on Access Daily with Mario & Kit, so check your local listings.
Utkarsh Ambudkar (Ghosts) - Utkarsh talks about Ghosts on Access Daily with Mario & Kit, so check your local listings.