Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Wednesday, April 23, 2008

Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Oxygen was recently bought by NBC Universal...now it will be re-branding and NBC Universal will make its mark on the network this June. Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline titled Live Out Loud, which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.
The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen a window into the world of what viewers will see on the network.
The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.
If Oxygen: Live Out Loud later changes any of its current programming when it re-brands in June, we will let you know for sure!

NBC's daring new series Celebrity Circus features six celebrities who will perform some of the most death-defying circus acts ever seen on television. Antonio Sabato Jr., Blu Cantrell, Christopher Knight (Brady Bunch), Janet Evans, Jason "Wee Man" Acuna and Rachel Hunter will attempt breathtaking stunts in a head-to-head competition in front of a live studio audience. Each week viewers at home will cast their votes for the best acts and determine which of the celebrities is going home. Hosted by former *NSYNC member and Emmy Red Carpet host Joey Fatone (Dancing with the Stars), Celebrity Circus brings the incredible world of the Big Top into America's living rooms in a special 90 minute premiere on Wednesday, June 11 at 9:30 P.M. ET. 9 episodes have been ordered and will air regularly Wednesdays 9-10pm on NBC this summer for 9 weeks.

Beginning immediately, visitors to TVLand.com will be greeted with a huge collection of movie trailers representing movies that TV Land viewers grew up with, fell in love with, laughed at, got scared by and more. From Chitty Chitty Bang Bang to Chariots of Fire and The Way We Were to Whatever Happened to Baby Jane, nearly 1,000 movie trailers are being offered, providing visitors with the chance to relive the excitement, romance, laughter or fear of their favorite films via the three minute snapshot that has become synonymous with the movie-going experience.
With movie trailers spanning from the 50s to the 90s -- with the bulk of the movies from the 60s, 70s and 80s -- TVLand.com visitors now have access to trailers from movies they fell in love with at the drive-in, the multiplex or at home. The collection is alphabetically searchable or by genre or decade and offers information on each film.

Sitcoms Airing Tonight

Wednesday, September 22

The Goldbergs - "The Goldbergs' Excellent Adventure" (ABC, 8:00PM ET/PT)
The season nine premiere revolves around the iconic ‘80s family paying tribute to Pops. Together they venture down memory lane by visiting Pops’ favorite stomping grounds. Adam Goldberg, forever with camera in hand, captures the outing – theming it to “Bill and Ted’s Excellent Adventure.” Hijinks and hilarity ensue, and we are reminded that there is no bond greater than family.

The Wonder Years - "Pilot" (ABC, 8:30PM ET/PT)
As the youngest in the Williams family, Dean is struggling to figure out where he fits in. Between his brother’s athleticism, sister’s popularity, mother’s intelligence and dad’s overall coolness, everyone else seems to have their lane figured out. He decides to pursue his calling as “The Great Uniter” and attempts to organize the first integrated baseball game between his team and his friend Brad’s team.

The Conners - "Trucking Live in Front of a Fully Vaccinated Studio Audience" (ABC, 9:00PM ET/PT)
Lights, Camera, Action: “The Conners” is going live for both the East and West Coast broadcasts of the season four premiere episode. This iconic TV family continues to deal with the current pandemic while navigating breakups and newfound sobriety, all while planning an upcoming wedding.

Home Economics - "49ers Foam Finger, $7" (ABC, 9:30PM ET/PT)
Connor invites the Hayworth clan to a San Francisco 49ers game as he tries to close his latest business deal. Desperately trying to prove that he knows the game, Tom gets a once-in-a-lifetime chance to showcase his football skills in front of the entire crowd of 49ers Faithful at Levi’s® Stadium. Meanwhile, Denise tries to get Sarah to come to terms with Shamiah’s new interest in cheerleading.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of September 20)

Wednesday, September 22

Steve Martin (Only Murders in the Building) and Martin Short (Only Murders in the Building/Mulaney/The Martin Short Show) - Watch Steve and Martin on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Jim Gaffigan (The Jim Gaffigan Show/My Boys/Welcome to New York) - Jim appears on Late Night with Seth Meyers at 12:36am on NBC.
Melissa McCarthy (Mike & Molly/Samantha Who?) - Melissa is a guest on The Late Late Show with James Corden at 12:37am on CBS.
Scott Foley (The Goodwin Games/Scrubs/A.U.S.A.) - Scott appears on The Ellen DeGeneres Show, so check your local listings.
Kim Fields (The Upshaws/Living Single/The Facts of Life/Baby, I'm Back) - Kim is a guest on a repeat of The Wendy Williams Show, so check your local listings.
Alyson Hanningan (How I Met Your Mother/Free Spirit) - Alyson will be on The Kelly Clarkson Show, so check your local listings.
Jaleel White (Family Matters/Grown Ups) - Jaleel talks about his hit podcast Ever After on Tamron Hall, so check your local listings.
John Stamos (Fuller House/Grandfathered/Jake in Progrews/Full House/You, Again?) - John talks about his podcast The Grand Scheme on The Drew Barrymore Show, so check your local listings.
Drew Barrymore (Santa Clarita Diet) - Drew appears on CBS This Morning sometime between 7-9am.
Martin Lawrence (Martin/Partners) - Martin gets excited for the NFL season by partnering with DraftKings on Access Daily, so check your local listings.
Jon Bernthal (The Class) - Jon talks about The Many Saints of Newark on NBC's Today sometime between 7-9am.
The Cast of The Wonder Years (2021) - Elisha "EJ" Williams, Laura Kariuki, Dulé Hill and Saycon Sengbloh are guests on Tamron Hall, so check your local listings. Dulé appears on LIVE! with Kelly and Ryan (check your local listings) and chats with the ladies of The View on ABC at 11am ET/10am CT-PT. Dulé and EJ will be on ABC's Good Morning America sometime between 7-9am.