Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Wednesday, April 23, 2008

Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Oxygen was recently bought by NBC Universal...now it will be re-branding and NBC Universal will make its mark on the network this June. Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline titled Live Out Loud, which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.
The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen a window into the world of what viewers will see on the network.
The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.
If Oxygen: Live Out Loud later changes any of its current programming when it re-brands in June, we will let you know for sure!

NBC's daring new series Celebrity Circus features six celebrities who will perform some of the most death-defying circus acts ever seen on television. Antonio Sabato Jr., Blu Cantrell, Christopher Knight (Brady Bunch), Janet Evans, Jason "Wee Man" Acuna and Rachel Hunter will attempt breathtaking stunts in a head-to-head competition in front of a live studio audience. Each week viewers at home will cast their votes for the best acts and determine which of the celebrities is going home. Hosted by former *NSYNC member and Emmy Red Carpet host Joey Fatone (Dancing with the Stars), Celebrity Circus brings the incredible world of the Big Top into America's living rooms in a special 90 minute premiere on Wednesday, June 11 at 9:30 P.M. ET. 9 episodes have been ordered and will air regularly Wednesdays 9-10pm on NBC this summer for 9 weeks.

Beginning immediately, visitors to TVLand.com will be greeted with a huge collection of movie trailers representing movies that TV Land viewers grew up with, fell in love with, laughed at, got scared by and more. From Chitty Chitty Bang Bang to Chariots of Fire and The Way We Were to Whatever Happened to Baby Jane, nearly 1,000 movie trailers are being offered, providing visitors with the chance to relive the excitement, romance, laughter or fear of their favorite films via the three minute snapshot that has become synonymous with the movie-going experience.
With movie trailers spanning from the 50s to the 90s -- with the bulk of the movies from the 60s, 70s and 80s -- TVLand.com visitors now have access to trailers from movies they fell in love with at the drive-in, the multiplex or at home. The collection is alphabetically searchable or by genre or decade and offers information on each film.

Sitcoms Airing Tonight

Thursday, June 30

Young Sheldon - "A Pink Cadillac and a Glorious Tribal Dance" (CBS, 8:00PM ET/PT) (Repeat)
Sheldon attends his first comic book convention; Mary tries selling makeup.

United States of Al - "Punch / Musht" (CBS, 8:30PM ET/PT) (Repeat)
When Hazel gets in trouble at school, Riley and Vanessa disagree on how to handle the issue.

Ghosts - "Farnsby & B" (CBS, 9:00PM ET/PT) (Repeat)
As Sam and Jay await the arrival of their first official bed-and-breakfast guests, they face obstacles triggered by a Norse curse placed upon them by Thorfinn; Isaac takes a huge, centuries-in-the-making step in his personal life.

B Positive - "Payroll, a Waterwall and Valley Forge" (CBS, 9:30PM ET/PT) (Repeat)
Gina struggles to keep Valley Hills running smoothly after Mrs. Ludlum quits and starts work at a rival assisted living facility. Also, Drew wonders whether he should go on another road trip adventure or stay close to Gina.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of June 27)

Thursday, June 30

Chelsea Handler (Are You There, Chelsea?) - Chelsea guest hosts Jimmy Kimmel Live! at 11:35pm on ABC.
Craig Robinson (Killing It/Ghosted/Mr. Robinson/The Office) - Craig chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
Jim Carrey (Kidding/The Duck Factory) - Jim appears on a repeat of The Kelly Clarkson Show, so check your local listings.
Idris Elba (Turn Up Charlie) - Idris will be on a repeat of The Kelly Clarkson Show, so check your local listings.
The Jonas Brothers (Jonas) - The Jonas Brothers are guests on The Kelly Clarkson Show, so check your local listings.
Dakota Johnson (Ben and Kate) - Dakota appears on a repeat of The Drew Barrymore Show, so check your local listings.
Kym Whitley (Young & Hungry/Animal Practice/Sparks) and Finesse Mitchell (Outmatched/A.N.T. Farm) - Kym and Finesse guest co-host a repeat of The Wendy Williams Show, so check your local listings.
Cedric the Entertainer (The Neighborhood/The O.G./The Soul Man/The Steve Harvey Show) - Cedric is a guest on a repeat of The Wendy Williams Show, so check your local listings.
Jason Biggs (Outmatched/Mad Love/Drexell's Class) - Jason appears on a repeat of Rachael Ray, so check your local listings.
Selena Gomez (Only Murders in the Building/Wizards of Waverly Place) - Selena is a guest on E!'s Daily Pop at 11am.
Steve Carell (Space Force/The Office/Come to Papa/Watching Ellie) - Steve appears on E!'s Daily Pop at 11am.
Michelle Buteau (Enlisted/China, IL) - Michelle will be on NBC's Today in the 10am hour.
Cristela Alonzo (Cristela) - Cristela talks about Netflix's Middle Classy on Access Daily, so check your local listings.
Page Kennedy (Blue Mountain State) - Page is a guest on PIX11 Morning News on WPIX in New York at 9:40am.
Marsai Martin (black-ish) - Marsai talks about executive producing Saturdays on ABC's GMA 3: What You Need to Know at 1pm.