Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Wednesday, April 23, 2008

Oxygen Re-Branding in June; Circus Celebs Announced for NBC; 1,000 Movie Trailers Come to TVLand.com

Oxygen was recently bought by NBC Universal...now it will be re-branding and NBC Universal will make its mark on the network this June. Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline titled Live Out Loud, which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.
The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen a window into the world of what viewers will see on the network.
The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.
If Oxygen: Live Out Loud later changes any of its current programming when it re-brands in June, we will let you know for sure!

NBC's daring new series Celebrity Circus features six celebrities who will perform some of the most death-defying circus acts ever seen on television. Antonio Sabato Jr., Blu Cantrell, Christopher Knight (Brady Bunch), Janet Evans, Jason "Wee Man" Acuna and Rachel Hunter will attempt breathtaking stunts in a head-to-head competition in front of a live studio audience. Each week viewers at home will cast their votes for the best acts and determine which of the celebrities is going home. Hosted by former *NSYNC member and Emmy Red Carpet host Joey Fatone (Dancing with the Stars), Celebrity Circus brings the incredible world of the Big Top into America's living rooms in a special 90 minute premiere on Wednesday, June 11 at 9:30 P.M. ET. 9 episodes have been ordered and will air regularly Wednesdays 9-10pm on NBC this summer for 9 weeks.

Beginning immediately, visitors to TVLand.com will be greeted with a huge collection of movie trailers representing movies that TV Land viewers grew up with, fell in love with, laughed at, got scared by and more. From Chitty Chitty Bang Bang to Chariots of Fire and The Way We Were to Whatever Happened to Baby Jane, nearly 1,000 movie trailers are being offered, providing visitors with the chance to relive the excitement, romance, laughter or fear of their favorite films via the three minute snapshot that has become synonymous with the movie-going experience.
With movie trailers spanning from the 50s to the 90s -- with the bulk of the movies from the 60s, 70s and 80s -- TVLand.com visitors now have access to trailers from movies they fell in love with at the drive-in, the multiplex or at home. The collection is alphabetically searchable or by genre or decade and offers information on each film.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Monday, December 15

St. Denis Medical - "A Waste of Time and Marble" (NBC, 8:00PM ET/PT)
With the threat of a nurse walkout, Alex is caught between her colleagues and Joyce; Ron and Bruce go above and beyond to help an unexpected patient.

The Paper - "Churnalism" (NBC, 8:30PM ET/PT)
Ned takes over Esmeralda's advertorials and assigns the staff to test products themselves, but Esmeralda retaliates and covers one of Ned's stories and finds a scandal; Ken turns Adam into a lab rat; Oscar and Adelola compare pain tolerances.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of December 15)

Monday, December 15

Simu Liu (Kim's Convenience) - Watch Simu on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC. He also talks about The Copenhagen Test on NBC's Today sometime between 7-9am and in the 10am hour.
Paul Rudd (The Shrink Next Door/Living with Yourself/Wild Oats) - Paul appears on The Late Show with Stephen Colbert at 11:35pm on CBS.
Maria Bamford (Lady Dynamite/Benched) - Maria is a guest on Comics Unleashed with Byron Allen at 12:37am on CBS.
Kerry Washington (UnPrisoned) - Andy Cohen interviews Kerry on Watch What Happens Live with Andy Cohen at 11pm on Bravo.
Odessa A'zion (I Love LA/Fam) - Odessa talks about Marty Supreme on ABC's GMA 3: What You Need to Know at 1pm.
Patti LaBelle (Out All Night) - Patti treats us to an EXCLUSIVE festive performance of It’s The Most Wonderful Time of The Year on Tamron Hall, so check your local listings.
Kate Hudson (Running Point) - Kate talks about Song Sung Blue on NBC's Today sometime between 7-9am.
Rosie Perez (Human Resources/Search Party) - Rosie co-hosts NBC's Today in the 10am hour.
Hank Azaria (The Simpsons/Brockmire/Free Agents/Herman's Head) - Hank and The EZ Street Band stop by for a chat and performance on Live with Kelly and Mark, so check your local listings.
Ana Gasteyer (American Auto/People of Earth/Lady Dynamite/Suburgatory) - NBC's Today catches up with Ana in the 10am hour.
Connie Britton (SMILF/Lost at Home/The Fighting Fitzgeralds/Spin City) - Connie tells Sherri about starring in The Family McMullen, the sequel to The Brothers McMullen, on a repeat of Sherri, so check your local listings.
Ashley Park (Emily in Paris/Only Murders in the Building/Girls5eva/Nightcap) - Ashley talks about the highly-anticipated fifth season of Emily in Paris on Netflix on a repeat of Sherri, so check your local listings.
Glen Powell (Chad Powers/Scream Queens) - Glen talks about The Running Man on a repeat of The Drew Barrymore Show, so check your local listings.
William H. Macy (Sports Night) - William talks about Netflix's Train Dreams on Access Daily with Mario & Kit, so check your local listings.
Andy Richter (Andy Barker, P.I./Quintuplets/Andy Richter Controls the Universe) - Andy talks about ABC's Dancing with the Stars on Access Daily with Mario & Kit, so check your local listings.