Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Wednesday, August 4

Dave - "Enlightened Dave" (FXX, 10:00PM ET/PT)
Dave journeys to a legendary recording studio, hoping to break through his creative block but is forced to confront his greatest obstacle: his own ego.

Younger - "The Last Unicorn" (TV Land, 10:00PM ET/PT)
Liza and Kelsey start an underground event called Inkubator; Liza debates telling Charles about Quinn's true motives; Maggie's first class lands her an invite to dinner at the dean's.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of August 2)

Wednesday, August 4

  • Wanda Sykes (The Upshaws/The New Adventures of Old Christine/Wanda at Large) - Wanda guest hosts a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Nick Kroll (Big Mouth/The League/Cavemen) - Nick appears on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Hannah Einbinder (Hacks) - Hannah is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Brett Gelman (Fleabag/Married/Go On) - Brett appears on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • Kristin Chenoweth (Schmigadoon!/Trial & Error/Kristin) - Kristin is a guest on Watch What Happens: Live at 3:30am on Bravo.
  • Mary McCormack (The Kids Are Alright/Welcome to the Family) - Mary will be on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Ryan Reynolds (Two Guys and a Girl) - Ryan talks about the new movie Free Guy on ABC's Good Morning America sometime between 7-9am and on LIVE! with Kelly and Ryan, so check your listings.
  • Cedric the Entertainer (The Neighborhood/The Last O.G./The Soul Man/The Steve Harvey Show) - Cedric is a guest on a repeat of The Ellen DeGeneres Show, so check your local listings.
  • Eva Marcille (Born Again Virgin) - Eva appears on a repeat of The Wendy Williams Show, so check your local listings.
  • Amy Poehler (Duncanville/Parks and Recreation) - Amy will be on a repeat of The Kelly Clarkson Show, so check your local listings.
  • Ben Feldman (Superstore/A to Z/Living with Fran) - Ben appears on a repeat of The Kelly Clarkson Show, so check your local listings.
  • Jennifer Coolidge (2 Broke Girls/Joey) - Jennifer talks about her new film Swan Song on Access Daily, so check your local listings.


New on DVD/Blu-ray (April-August)

Fuller House - The Complete Series Parks and Recreation - The Complete Series (Blu-ray) Head of the Class - The Complete Third Season Family Ties - The Complete Series (2021 Release) Hot in Cleveland - The Complete Series (2021 Release)

04/20 - 'Til Death - The Complete Series
05/11 - Dead to Me - Season Two
06/08 - The Critic - The Complete Series
06/08 - Fuller House - The Fifth and Final Season
06/08 - Fuller House - The Complete Series
06/08 - Our Cartoon President - Season 3
06/15 - The Office - Season 1 (Blu-ray) / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9
06/15 - Parks and Recreation - The Complete Series (Blu-ray)
07/07 - No Activity - Season 2
07/13 - The Unicorn - Season 2
07/20 - Head of the Class - The Complete Third Season
07/27 - Family Ties - The Complete Series (2021 Re-Release)
07/27 - Hot in Cleveland - The Complete Series (2021 Re-Release)
07/27 - The Neighborhood - Season Three
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


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