Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Friday, January 24

American Housewife - "Wildflower Girls" (ABC, 8:00PM ET/PT)
Katie grows concerned when Anna-Kat is invited to join Westport’s elite scout troop, The Wildflower Girls. Meanwhile, Taylor learns her Carnegie Mellon interview is scheduled with famous alumnus and Broadway star Brecken Phillips (Ian Gomez); and, Oliver befriends the school recluse, Trevor (Tenzing Norgay-Trainor).

Fresh Off the Boat - "The Magic Motor Inn" (ABC, 8:30PM ET/PT)
In a selfish move to avoid Jessica’s wrath once SAT scores arrive, Eddie convinces Evan that coaching from former classmate and spelling bee champ Simryn is exactly what he needs to finally win the state spelling bee. However, when it backfires and Evan begins to spiral, Eddie gets some much-needed wisdom from Simryn’s dad. On the other side of town, Jessica and Louis convince Emery to get a job only to be shocked by what he chooses.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of January 20)

Friday, January 24

  • Penn Badgley (Do Over) - Watch Penn on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Larry David (Curb Your Enthusiasm) - Larry appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Ali Wong (American Housewife/Are You There, Chelsea?) - Ali is a guest on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • Tim Robbins (The Brink) - Tim chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
  • Susie Essman (Curb Your Enthusiasm/Bless This Mess/Broad City) - Susie chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
  • Jennifer Anison (Friends/Muddling Through/Ferris Bueller/Molloy) - Jennifer guest hosts The Ellen DeGeneres Show, so check your local listings.
  • Selena Gomez (Wizards of Waverly Place) - Selena is a guest on The Ellen DeGeneres Show, so check your local listings.
  • Ashley Williams (The Jim Gaffigan Show/Good Morning, Miami) - Ashley talks about Chris Watts: Confessions of a Killer on People Now at 12pm.
  • The Cast of Indebted - Abby Elliot, Jessy Hodges and Adam Pally are guests on New York Live on WNBC in New York at 11:30am ET.
  • Retta (Parks and Recreation) and Reno Wilson (Mike & Molly) - Retta and Reno talk about Good Girls on NBC's Today in the 10am hour and on New York Live on WNBC in New York at 11:30am ET.
  • Jeff Garlin (The Goldbergs/Curb Your Enthusiasm) - Jeff appears on a repeat of Access Daily, so check your local listings.
  • Valerie Bertinelli (Hot in Cleveland/Cafe Americain/One Day at a Time) - Valerie will be on NBC's Today sometime between 7-9am.
  • Vivica A. Fox (Mr. Box Office/Getting Personal/Out All Night) - Vivica is a guest on The Talk on CBS at 2pm ET/1pm CT-PT.


New on DVD/Blu-ray (November/December/January)

Step by Step - The Complete Fifth Season The Big Bang Theory - The Twelfth and Final Season The King of Queens - The Complete Series (Mill Creek) Fuller House - The Complete Fourth Season My Three Sons - The Fifth Season - Volume One

11/05 - The Fonz and the Happy Days Gang - The Complete Animated Series
11/05 - Laverne & Shirley in the Army (Animated Series) - The DVD Edition
11/05 - Letterkenny - Seasons 1 & 2
11/05 - Step by Step - The Complete Fifth Season (WBShop.com)
11/12 - The Big Bang Theory - The Twelfth and Final Season (Blu-ray)
11/12 - The Big Bang Theory - The Complete Series (Blu-ray Limited Edition)
11/18 - The Guest Book - Season Two
11/19 - The King of Queens - The Complete Series (Mill Creek) (Blu-ray)
11/19 - The Kominsky Method - The Complete First Season (Blu-ray)
12/03 - The Simpsons - The Nineteenth Season
12/03 - The Simpsons - Seasons 1-20: Limited Collector's Set
12/06 - 9JKL - The Complete Series
12/10 - Family Guy - Season Seventeen
12/17 - Atlanta - Season 2 - Robbin' Season
12/17 - Fuller House - The Complete Fourth Season
12/17 - Hogan's Heroes - The Complete Series (2019 Release)
12/17 - The Other Two - Season 1
01/02 - My Three Sons - The Fifth Season - Volume One
01/02 - My Three Sons - The Fifth Season - Volume Two
01/14 - Veep - The Final (Seventh) Season ((Blu-ray)
01/14 - Veep - The Complete Series (DVD)
01/21 - Hangin' with Mr. Cooper - The Complete Third Season (WBShop.com)
01/21 - The Mindy Project - The Complete Series (Blu-ray)
01/28 - Ballers - The Complete Fifth and Final Season
01/28 - Ballers - The Complete Series
01/28 - The Mindy Project - The Complete Series (DVD)
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


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