Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Thursday, August 22

The Big Bang Theory - "The Laureate Accumulation" (CBS, 8:00PM ET/PT) (Repeat)
When competitors Pemberton (Sean Astin) and Campbell (Kal Penn) charm America on a publicity tour, Sheldon and Amy try to bring Nobel laureates Kip Thorne, George Smoot and Frances Arnold to their side. Also, Halley’s fear of the dark leads to opportunity and conflict for Howard, Bernadette and Stuart.

Young Sheldon - "A Financial Secret and Fish Sauce" (CBS, 8:30PM ET/PT) (Repeat)
When George Sr. asks Sheldon to keep a secret from Mary, the stress of not being honest drives Sheldon to hideout at Tam’s for his first sleepover.

Baskets - "Moving On" (FX, 10:00PM ET/PT)
Martha removes her cast.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of August 19)

Thursday, August 22

  • Carla Gugino (Spin City/Entourage) - Catch Carla on a repeat of The Tonight Show Starring Jimmy Fallon at 11:34pm on NBC.
  • Adam Scott (Ghosted/Parks and Recreation/Party Down) - Adam appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Denise Richards (Blue Mountain State) - Denise is a guest on a repeat of Watch What Happens: Live at 11pm on Bravo.
  • NeNe Leakes (The New Normal) - NeNe appears on a repeat of The Talk on CBS at 2pm ET/1pm CT-PT.
  • Selena Gomez (Wizards of Waverly Place) - Selena stops by LIVE! with Kelly and Ryan, so check your listings.
  • Bill Hader (Barry) - Bill visits LIVE! with Kelly and Ryan, so check your listings.
  • Bradley Cooper (Kitchen Confidential) - Bradley is a guest on a repeat of The Ellen DeGeneres Show, so check your local listings.
  • Master P and Romeo (Romeo!) - Master P and Romeo are guests on a repeat of The Wendy Williams Show, so check your local listings.
  • Eva Longoria (Telenovela and Isabela Moner (100 Things to Do Before High School/Growing Up Fisher) - Eva and Isabela talk about Dora and the Lost City of Gold on a repeat of ABC's Strahan & Sara at 1pm.
  • Jim Gaffigan (The Jim Gaffigan Show/My Boys/Welcome to New York) - Jim talks about American Dreamer on NBC's Today in the 9am hour.
  • Angela Kinsey (The Office/The Hotwives of Orlando/Your Family or Mine/Haters Back Off) - Angela will be on New York Live on WNBC in New York at 11:30am ET.


New on DVD/Blu-ray (June/July/August)

The Brady Bunch - 50th Anniversary The Brady-est TV & Movie Collection Will & Grace (The Revival) - Season Two The Good Place - The Complete Third Season Life in Pieces - The Complete Fourth Season Brooklyn Nine-Nine - Season Six

06/04 - The Brady Bunch - 50th Anniversary The Brady-est Brady Bunch TV & Movie Collection
06/18 - Will & Grace (The Revival) - Season Two (Blu-ray)
07/08 - Man with a Plan - Season Two
07/09 - Broad City - Season 5
07/09 - Broad City - The Complete Series
07/09 - Life in Pieces - The Complete Fourth Season
07/09 - Speechless - The Complete Third Season
07/16 - Eight Is Enough - The Complete First Season
07/17 - The Practice (1976) - The Complete Series (WBShop.com)
07/23 - Brockmire - The Complete First Season
07/23 - What I Like About You - The Complete First Season
07/30 - The Good Place - The Complete Third Season
08/06 - Caroline in the City - The Third Season
08/06 - Caroline in the City - The Fourth Season
08/13 - I Love Lucy - Colorized Collection
08/13 - Leave it to Beaver - Seasons One and Two
08/20 - Brooklyn Nine-Nine - Season Six
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


Recent SitcomsOnline.com News Blog Posts

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08/21 - Decades Celebrates Bob Newhart's 90th Birthday with Big Marathon; Wanda Sykes & Mike Epps Get Netflix Sitcom
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08/15 - Comedy Central Gets Phoebe Robinson Series; Crank Yankers Returns for 5th Season
08/14 - Fox to Air Holiday Comedy Series; CBS and Viacom to Combine
08/13 - The Flintstones Coming to MeTV in Fall 2019; Lifetime Tackles The College Admissions Scandal
08/12 - Freeform Celebrates 30 Days of Disney in September; A-List Stars Visit Fox's Animation Domination This Fall
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08/07 - FX Orders Atlanta Season 4; Netflix to Turn The Baby-Sitters Club Into Series
08/06 - ABC to Air 2 More Live in Front of a Studio Audience Specials; The Goldbergs Head to Disneyland
08/05 - CW Seed Gets Schitt's Creek Streaming Rights; Adam Scott to Host ABC Comedic Game Show
08/04 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of August 5, 2019)
08/03 - SitcomsOnline Digest: HBO Max Acquires BBC Library; Loretta Devine to Recur on black-ish
08/02 - FX's Baskets to End After This Season; GSN's Catch 21 Returns with Dancing with the Stars Duo Reunion
08/01 - Ovation Airs Classic Episodes of Actors Studio; FX Orders Limited Series Starring Kate Mara and Nick Robinson
07/31 - Netflix Goes Big with New Sitcom; CW Seed Expands to 24/7 Linear Channel
07/30 - A Very Brady Renovation Premieres Sept. 9 on HGTV; Trinkets Gets Conclusion Season in 2020 on Netflix
07/29 - Hulu Nabs Designing Women, More from TCA Tour; Exclusive: Modern Family's Ariel Winter to Guest Star on Law & Order: SVU
07/28 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of July 29, 2019)
07/27 - SitcomsOnline Digest: Brady Kids Reunite; DVDs for The Simpsons and Lucille Ball's Final Sitcom on the Way
07/26 - Fri-Yay: What Sitcoms Can We Expect on Disney+?; National Golden Girls Day on July 30, Event in Florida
07/25 - TV Land Gets Lucky 7 with Younger; The Last O.G. Enlists Keenen Ivory Wayans
07/24 - getTV Acquires Hot in Cleveland in August; Sean Hayes to Roast Alec Baldwin
07/23 - Stars from Fan-Favorite Series Reunite on It's a Wonderful Lifetime; HGTV's A Very Brady Contest
07/22 - FXX Comedy Archer Gets 11th Season; TBS Sets Date for Comedy Game Show with The Good Place Star