Wednesday, October 07, 2015
ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS
ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.
The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.
During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.
On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Saturday, August 2
Mind Your Business - "Tick Tock" (Bounce TV, 8:00PM ET/PT)
Aaliyah discovers that she could be running out of time to become a mother when she's diagnosed with endometriosis; family tensions rise when they're convinced Lucille wrote a book filled with their family secrets and drama.
Sitcom Stars on Talk Shows (Week of July 28)
Friday, August 1
- Chris Distefano (Benders) - Chris guest hosts a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- Julie Bowen (Modern Family/Ed) - Watch Julie on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- Owen Wilson (Stick) - Owen takes "The Colbert Questionert" on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
- Mary Beth Barone (Overcompensating) - Mary appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Thomas Lennon (The Odd Couple/Sean Saves the World/Reno 911!) - Thomas is a guest on a repeat of After Midnight at 12:37am on CBS.
- Pamela Anderson (Stacked/Home Improvement) - Pamela talks about The Naked Gun on Live with Kelly and Mark, so check your local listings.
- Nicole Ari Parker (And Just Like That.../Second Time Around) - NBC's Today catches up with Nicole in the 10am hour.
- Sheryl Lee Ralph (Abbott Elementary/Fam/Instant Mom/Moesha/It's a Living) - Sheryl and her husband, Pennsylvania State Senator Vincent Hughes, sit down for an EXCLUSIVE conversation about their choice to live in separate cities, which set off the internet on a repeat of Tamron Hall, so check your local listings.
- Brooke Shields (Suddenly Susan) - Brooke is sharing the secrets behind her shiny and bouncy hair and why she decided to create he own haircare line in her 50s on a repeat of The Drew Barrymore Show, so check your local listings.
- Michael Jai White (Tyler Perry's For Better or Worse) - Michael is a guest on a repeat of Access Daily with Mario & Kit, so check your local listings.
New on DVD and Blu-ray
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/22 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
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