ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.

Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.

Sitcoms Airing Tonight

Wednesday, October 23

The Goldbergs - "Parents Thursday" (ABC, 8:00PM ET/PT)
While at school, Erica attempts to fool Beverly into thinking Parents Weekend has been rescheduled to Parents Thursday so the family won’t attend … but the smother knows better! Meanwhile, William Penn is doing “Romeo & Juliet,” the perfect play for Adam to romance Dana until someone else gets the leading lady.

Schooled - "Outbreak" (ABC, 8:30PM ET/PT)
When a bad flu epidemic hits William Penn, Coach Mellor is sent to his sick bed and Principal Glascott must step it up as the wrestling coach with the Jenkintown Cup on the line. Meanwhile, Lainey thinks she can easily pass a class taught by CB, yet it’s anything but.

Modern Family - "New Kids on the Block" (ABC, 9:00PM ET/PT) (Repeat)
Haley is determined to follow the advice in her parenting books with the twins, but Phil and Claire think their old methods are better. Meanwhile, Manny is set to direct Jay’s dog bed commercial in the hopes of winning his ex-girlfriend back.

Single Parents - "Sport" (ABC, 9:30PM ET/PT)
Will is pumped to become the coach of Sophie’s soccer team in order to spend more time with his daughter, especially since she has been distant recently. However, his intentions to focus on Sophie and teach the team that you don’t need to win to have fun slowly shift once he realizes he has a secret weapon on his team – Rory – but allowing him on the team means Will must keep a certain secret about Rory. Meanwhile, Douglas and Angie attempt to navigate what their friendship looks like now that they are roommates for the foreseeable future.

It's Always Sunny in Philadelphia - "The Gang Texts" (FXX, 10:00PM ET/PT)
During their trip to the Philadelphia Zoo, Mac sets up a text group chain for the gang, but confusion sets in and the gang must learn from the meerkats on how to communicate properly in a group.

Family Time - "Black Love" (Bounce TV, 9:00PM ET/PT)
Lisa and Tony appear on a TV show that exposes some of the imperfections in their relationship; Donnie and Brandy use a dating app to play matchmaker for each other.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of October 21)

Wednesday, October 23

Ellie Kemper (Unbreakable Kimmy Schmidt/The Office) - Watch Ellie on Jimmy Kimmel Live! at 11:35pm on ABC.
Michael Douglas (The Kominsky Method) - Michael stops by The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Kathryn Hahn (Transparent/Happyish/Free Agents) - Kathryn appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Andrea Savage (I'm Sorry/Significant Others) - Andrea is a guest on The Late Show with Stephen Colbert at 11:35pm on CBS.
Jesse Plemons (No Activity/Bent) - Jesse visits Late Night with Seth Meyers at 12:36am on NBC. He also talks about El Camino: A Breaking Bad Movie on ABC's GMA 3: Strahan, Sara & Keke at 1pm.
Lea Michele (The Mayor/Scream Queens) - Lea drops by A Little Late with Lilly Singh at 1:35am on NBC.
Tim Robbins (The Brink) - Tim appears on Conan at 11pm on TBS.
Ali Wong (American Housewife/Are You There, Chelsea?) - Ali is a guest on The Ellen DeGeneres Show, so check your local listings.
Amanda Seales (Insecure) - Amanda guest co-hosts The Real, so check your local listings. She also talks about Small Doses on Access Live, so check your local listings.
Thomas Lennon (The Odd Couple/Sean Saves the World/Reno 911!) - Thomas will be on The Kelly Clarkson Show, so check your local listings.
Ken Jeong (Dr. Ken/Community) - Ken talks about The Masked Singer on People Now at 12pm and on the BUILD Series at 1pm..
Alfonso Ribeiro (The Fresh Prince of Bel-Air/In the House/Silver Spoons) - Alfonso talks about Catch 21 on Home & Family on Hallmark Channel at 10am ET/PT and on Access Daily, so check your local listings.
Alan Alda (M*A*S*H) - Alan talks about the Clear + Vivid Podcast on NBC's Today in the 9am hour.
Neil Patrick Harris (How I Met Your Mother/Stark Raving Mad/Doogie Howser, M.D.) - Neil is a guest on NBC's Today in the 10am hour.
Anna Camp (Perfect Harmony/The Mindy Project) - Anna talks about Perfect Harmony on New York Live on WNBC in New York at 11:30am ET.
Rob Corddry (The Unicorn/Ballers/The Winner) - Rob is a guest on the BUILD Series at 2pm.