Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Sunday, February 5

none scheduled

Complete TV Listings


Sitcom Stars on Talk Shows (Week of January 30)

Friday, February 3

  • Eddie Murphy (The PJs) - Watch Eddie on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • D'Arcy Carden (The Good Place/Barry) - D'Arcy appears on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Tyler James Williams (Abbott Elementary/Go On/Everybody Hates Chris) - Tyler is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
  • Kenan Thompson (Kenan/Kenan & Kel) - Kenan appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Will Arnett (Murderville/Arrested Development/Flaked/The Millers/Up All Night/Running Wilde) - Will is a guest on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • Harrison Ford (Shrinking) - Harrison talks about the prequel series 1923 on NBC's Today some time between 7-9am and on LIVE! with Kelly and Ryan, so check your listings.
  • Wendell Pierce (The Odd Couple/The Michael J. Fox Show/The Weber/The Brian Benben Show/The Gregory Hines Show) - Wendell unpacks the new TV series Accused on LIVE! with Kelly and Ryan, so check your listings.
  • Craig Robinson (Killing It/Ghosted/Mr. Robinson/The Office/Lucky) - Craig is a guest on The Kelly Clarkson Show, so check your local listings.
  • Jennifer Grey (Red Oaks/It's Like, You Know...) - Jennifer talks about taking on the controversial role of religious leader and Christian diet guru in her Lifetime film Gwen Shamblin: Starving for Salvation on Tamron Hall, so check your local listings.
  • Rita Moreno (One Day at a Time/Happily Divorced/9 to 5) - Rita appears on The Jennifer Hudson Show, so check your local listings.
  • Connie Britton (SMILF/Lost at Home/The Fighting Fitzgeralds/Spin City) - Connie talks about Dear Edward on CBS Mornings some time between 7-9am.
  • Anthony Anderson (black-ish/Guys with Kids/All About the Andersons) - Anthony discusses his "Get Real with Diabetes" campaign on Access Daily with Mario & Kit, so check your local listings.


New on DVD/Blu-ray (November-February)

Frasier - The Complete Series (Blu-ray) Ghosts - Season One Hogan's Heroes - The Complete Series (Blu-ray) The Adventures of Ozzie and Harriet - The Complete Season Ten Growing Pains - The Complete Series

11/08 - Frasier - The Complete Series (Blu-ray)
11/08 - Young Rock - Season Two (Blu-ray) (DVD)
11/15 - The Adventures of Ozzie and Harriet - The Complete Season Seven / The Complete Season Eight
11/22 - That '70s Show - The Complete Series (Mill Creek)
11/29 - Ghosts - Season One (Blu-ray) (DVD)
12/06 - The Adventures of Ozzie and Harriet - 70th Anniversary Ultimate Christmas Collection
12/13 - And Just Like That... - The Complete First Season
12/13 - Hogan's Heroes - The Complete Series (Blu-ray)
01/03 - Andy Richter Controls the Universe - The Complete Series (2023 Release)
01/27 - Master of None - Season Three / The Complete Series
02/21 - The Adventures of Ozzie and Harriet - The Complete Season Nine / The Complete Season Ten
02/28 - Growing Pains - The Complete Series
More Recent and Upcoming TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


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