Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Wednesday, October 30

Abbott Elementary - "Costume Contest" (ABC, 9:30PM ET/PT)
It’s Halloween at Abbott Elementary! Janine and Gregory proudly show off their couple’s costume, but it fails to translate. Meanwhile, Barbara faces pushback from parents concerned about hygiene and her beloved apple-bobbing tradition.

Wizards Beyond Waverly Place - "Saved by the Spell" (Disney Channel, 8:00PM ET/PT)
On her first day of school, Billie uses magic to impress Roman's best friend; when a jealous Roman steals Billie's wand, he falls into the grasp of a wizard-hunting phantomus.

Wizards Beyond Waverly Place - "Something Wizard This Way Comes" (Disney Channel, 8:30PM ET/PT)
On Halloween, Billie tells Roman about Pumpkin Belly, a ghoul who eats anyone whose house isn't spookily decorated; Justin, Milo and Giada defend the home from pranksters.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of October 28)

Wednesday, October 30

  • Sheryl Lee Ralph (Abbott Elementary/Fam/Instant Mom/Moesha/It's a Living) - Watch Sheryl on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Salma Hayek Pinault (The Sinbad Show) - Salma appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
  • Kieran Culkin (Solar Opposites/Go Fish) - Kieran is a guest on The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Tom Hanks (Bosom Buddies) - Tom stops by Late Night with Seth Meyers at 12:36am on NBC.
  • Emily Osment (Georgie & Mandy's First Marriage/Young Sheldon/Young & Hungry/Hannah Montana), Tien Tran (How I Met Your Father) and Vinny Thomas (Platonic) - Emily, Tien and Vinny are guests on After Midnight at 12:37am on CBS.
  • Ronny Chieng (Young Rock/Ronny Chieng: International Student) - Ronny hosts Comedy Central's The Daily Show at 11pm.
  • Adam Pally (Mr. Throwback/Indebted/Making History/The Mindy Project/Happy Endings) - Adam appears on Watch What Happens Live with Andy Cohen at 3:30am on Bravo.
  • Keri Russell (Running Wilde/Daddy's Girls) - Keri talks about The Diplomat on ABC's Good Morning America some time between 7-9am and on Live with Kelly and Mark, so check your local listings.
  • Matty Matheson (The Bear) - Matty talks about improvising scenes on the hit show The Bear and how he started his career in restaurants on The Drew Barrymore Show, so check your local listings.
  • Anna Kendrick (Love Life) - Anna is chatting with Drew about directing her first film Woman of the Hour, the crazy serial killer case the movie is based on, finding boundaries in her life, turning 40 and more on The Drew Barrymore Show, so check your local listings.
  • Mayan Lopez (Lopez vs Lopez) - Mayan discusses her sitcom Lopez vs Lopez on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Blair Underwood (Fatherhood/The New Adventures of Old Christine) - Blair is a guest on PIX11 Morning News on WPIX in New York at 9:30am.
  • Marissa Jaret Winokur (What We Do in the Shadows/Retired at 35/Stacked) - Marissa appears on New York Living on WPIX in New York at 10:05am.
  • Melissa Peterman (Happy's Place/Young Sheldon/Baby Daddy/Working Class/Reba) - Melissa talks about NBC's Happy's Place on Access Daily with Mario & Kit, so check your local listings.


New on DVD and Blu-ray

The Ropers - The Complete Series Friends - The Complete Series (4K Ultra HD) Young Sheldon - The Complete Series Veep - The Complete Series (Blu-ray) I Love Lucy - The Complete Series (Blu-ray)

09/10 - Rick and Morty - The Complete Seasons 1-7
09/10 - The Ropers - The Complete Series (VEI)
09/10 - Ted - Season One (Blu-ray) (DVD)
09/17 - The Adventures of Ozzie and Harriet - Video Scrapbook
09/17 - Top Cat - The Complete Series (Blu-ray)
09/24 - Friends - The Complete Series (4K Ultra HD)
09/24 - Young Sheldon - The Complete Seventh Season (DVD) / The Complete Series (DVD) (Blu-ray)
10/08 - Curb Your Enthusiasm - The Complete Twelfth Season / The Complete Series
10/22 - Veep - The Complete Series (Blu-ray)
11/05 - I Love Lucy - The Complete Series (Blu-ray)
11/19 - SpongeBob SquarePants - The Complete Fourteenth Season
02/04 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)

More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive


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