Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Saturday, May 8

Side Hustle - "Rat Busters" (Nickelodeon, 8:00PM ET/PT)
After accidentally setting their principal's boat on fire, best friends Lex, Presley and Munchy create an app to get jobs to pay off their debt.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of May 3)

Friday, May 7

  • Maya Rudolph (Bless the Harts/Forever/Big Mouth/Up All Night) - Watch Maya on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Anna Kendrick (Love Life) - Anna is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Marlo Thomas (That Girl) - Marlo and Phil Donahue are guests on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Nick Offerman (Parks and Recreation) - Nick appears on a repeat of A Little Late with Lilly Singh at 1:35am on NBC.
  • Jerry O'Connell (We Are Men/Carpoolers/My Secret Identity) - Jerry guest co-hosts The Talk on CBS at 2pm ET/1pm CT-PT.
  • Christian Serratos (Ned's Declassified School Survival Guide) - Christian (Netflix's Selena: The Series) on portraying Tejano star Selena and the pressure to carry on her legacy on Tamron Hall, so check your local listings.
  • Laura Benanti (The Detour/Go On) - Laura is a guest on Tamron Hall, so check your local listings.
  • Vanessa Hudgens (Powerless) - Vanessa appears on The Drew Barrymore Show, so check your local listings.
  • Justin Long (F Is for Family/Ed) - Justin and his mom Wendy are guests on Rachael Ray, so check your local listings.
  • Jane Levy (Suburgatory) - Jane will be on Couch Surfing at 8am.
  • Arica Himmel (mixed-ish) - Arica talks about mixed-ish on ABC's GMA 3: What You Need to Know at 1pm.


New on DVD/Blu-ray (January-May)

Corporate - Season 2 Fam - The Complete Series Betty White's Pet Set - The Complete Series Happy Together - The Complete Series Til Death - The Complete Series

01/22 - Corporate - Season 2
01/22 - Corporate - Season 3
02/02 - Rowan & Martin's Laugh-In - The Complete Series (2021 Retail Release)
02/16 - Fam - The Complete Series
02/23 - Betty White's Pet Set - The Complete Series
03/02 - Blue Mountain State - The Complete Series
03/02 - Happy Together - The Complete Series
03/02 - Rick and Morty - The Complete Seasons 1-4 (DVD) (Blu-ray)
04/20 - 'Til Death - The Complete Series
05/11 - Dead to Me - Season Two

More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


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