Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Saturday, May 28

none scheduled

Complete TV Listings


Sitcom Stars on Talk Shows (Week of May 23)

Friday, May 27

  • Josh Charles (Sports Night) - Watch Josh on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
  • Miley Cyrus (Hannah Montana) - Miley appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Jenna Fischer (The Office/Splitting Up Together) and Angela Kinsey (The Office/The Hotwives of Orlando) - Jenna and Angela talk about their new book, The Office BFFs: Tales of The Office from Two Best Friends Who Were There, on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • David Arquette (In Case of Emergency/Double Rush/Parenthood) - David appears on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • Queen Latifah (Living Single) - Queen Latifah chats with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
  • Courteney Cox (Shining Vale/Cougar Town/Friends/Family Ties) - Courteney is a guest on a repeat of The Ellen DeGeneres Show, so check your local listings.
  • Sherri Shepherd (Mr. Iglesias/Trial & Error/Sherri/Less Than Perfect/Suddenly Susan) - Sherri guest hosts The Wendy Williams Show, so check your local listings.
  • Mayim Bialik (Call Me Kat/The Big Bang Theory/Blossom/Molloy) - Mayim appears on The Kelly Clarkson Show, so check your local listings.
  • Cedric the Entertainer (The Neighborhood/The Last O.G./The Soul Man/The Steve Harvey Show) - Cedric is a guest on a repeat of The Drew Barrymore Show, so check your local listings.
  • Jennifer Grey (Red Oaks/It's Like, You Know...) - Jennifer talks about her new memoir, Out of the Corner: A Memoir, on a repeat of Access Daily, so check your local listings.
  • Glen Powell (Scream Queens) - Glen talks about Top Gun: Maverick on NBC's Today in the 10am hour.


New on DVD/Blu-ray (February-May)

ALT= Gomer Pyle, U.S.M.C. - The Complete Series (2022 Release) Brooklyn Nine-Nine - The Complete Series (Blu-ray) Head of the Class - The Complete Fourth Season Becker - The Complete Series (2022 Release)

02/08 - Last Man Standing - The Complete Ninth Season
02/22 - Everybody Hates Chris - The Complete Series (2022 Release)
02/22 - Gomer Pyle, U.S.M.C. - The Complete Series (2022 Release)
03/08 - Brooklyn Nine-Nine - Season Eight
03/08 - Brooklyn Nine-Nine - The Complete Series (Blu-ray) (DVD)
03/15 - Head of the Class - The Complete Fourth Season
03/15 - The Proud Family - The Complete Original Series - Anniversary Collection
03/22 - The Honeymooners Specials - The Complete Collection
03/29 - Rick and Morty - The Complete Seasons 1-5 (Blu-ray) (DVD)
03/29 - Young Rock - Season One
04/05 - Up All Night - The Complete Series (Blu-ray)
04/26 - The Danny Thomas Show (aka Make Room for Daddy) - The Complete Fourth Season
04/26 - Jackie Gleason TV Treasures - 70th Anniversary Collection (including Honeymooners Rarities)
05/03 - No Activity - Season Three
05/31 - Becker - The Complete Series (2022 Release)
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


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