ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.

Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.

Sitcoms Airing Tonight

Tuesday, July 7

Live in Front of a Studio Audience: All in the Family and Good Times - (ABC, 8:00PM ET/PT) (Repeat)
“Live in Front of a Studio Audience: ‘All in the Family’ and ‘Good Times’,” the holiday-inspired live event that captivated audiences back in December, is set to rebroadcast on ABC, TUESDAY, JULY 7 (8:00-9:30 p.m. EDT). Produced by Sony Pictures Television, “Live in Front of a Studio Audience: ‘All in the Family’ and ‘Good Times’” recreates installments of Norman Lear and Bud Yorkin’s Emmy® Award-winning series “All in the Family” and groundbreaking sitcom “Good Times,” created by Mike Evans, Eric Monte and developed by Lear.

All-star cast members taking on the famed “All in the Family” roles include Woody Harrelson, Marisa Tomei, Ellie Kemper and Ike Barinholtz reprising their iconic roles as Archie and Edith Bunker, Gloria Stivic and Meathead, along with Kevin Bacon as Pinkie Peterson, Jesse Eisenberg as David Brewster and Justina Machado as Teresa Bettencourt.

A lineup of all-star talent tackling “Good Times” roles include Viola Davis and Andre Braugher as Florida Evans and James Evans, Jay Pharoah as J.J Evans, Asante Blackk as Michael Evans, Corinne Foxx as Thelma Evans and Tiffany Haddish as Willona Woods. Jharrel Jerome also stars as Jimmy Pearson, while ABC’s Anthony Anderson and the legendary Patti LaBelle join forces for a show-stopping musical performance.

black-ish - "Boss Daddy" (ABC, 9:30PM ET/PT) (Repeat)
Dre’s torn at the office between looking out for Junior as his dad or letting him make his own mistakes. Meanwhile, Jack loses a friendship after trying to look cool in front of the basketball team.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of July 6)

Tuesday, July 7

Anthony Anderson (black-ish/Guys with Kids/All About the Andersons) - Anthony guest hosts Jimmy Kimmel Live! at 11:35pm on ABC.
D.L. Hughley (The Hughleys) - Catch D.L. on Jimmy Kimmel Live! at 11:35pm on ABC.
Demi Lovato (Sonny with a Chance) - Demi appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Patton Oswalt (A.P. Bio/The Goldbergs/The King of Queens) - Patton is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Ray Romano (Everybody Loves Raymond) - Ray appears on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
Lauren Ash (Superstore/Super Fun Night) - Lauren is a guest on a repeat of A Little Late with Lilly Singh at 1:35am on NBC.
Ben Feldman (Superstore/A to Z/Living with Fran) - Ben appears on a repeat of A Little Late with Lilly Singh at 1:35am on NBC.
Rob Lowe (The Grinder/Parks and Recreation) - Rob is a guest on Conan at 11pm on TBS.
Yvette Nicole Brown (The Mayor/The Odd Couple/Community) - Yvette chats with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
Denise Richards (Blue Mountain State) - Denise appears on The Talk on CBS at 2pm ET/1pm CT-PT.
Jada Pinkett Smith (A Different World) - Jada is a guest on LIVE! with Kelly and Ryan, so check your listings.
Ron Funches (Final Space/Powerless/Undateable) - Ron appears on a repeat of The Real, so check your local listings.
Sherri Shepherd (Mr. Iglesias/Trial & Error/Sherri/Less Than Perfect) - Sherri is a guest on The Kelly Clarkson Show, so check your local listings.
Kym Whitley (Young & Hungry/Animal Practice/Sparks) - Kym will be on The Kelly Clarkson Show, so check your local listings.
Paul Reiser (The Kominsky Method/Mad About You/Red Oaks/My Two Dads) - Paul appears on The Kelly Clarkson Show, so check your local listings.
Jim Carrey (Kidding/The Duck Factory) - Jim talks about Memoirs and Misinformation on ABC's Good Morning America sometime between 7-9am.
Tom Hanks (Bosom Buddies) - Tom is a guest on NBC's Today sometime between 7-9am and in the 10am hour.
Kristen Bell (The Good Place) - Kristen talks about The World Needs More Purple People on NBC's Today in the 10am hour.