Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Saturday, July 12

Mind Your Business - "Love Child" (Bounce TV, 8:00PM ET/PT)
Alfonso and Aaliyah's world is flipped upside down when their mother's secret love child comes into town, while Mia tries to figure out who is sending her gifts every hour on the hour.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of July 7)

Friday, July 11

  • Aparna Nancherla (The Great North/Fairview/Corporate) and Whitney Cummings (Whitney) - Aparna and Whitney are guests on a repeat of After Midnight at 12:37am on CBS.
  • Malachi Barton (Stuck in the Middle) and Meg Donnelly (American Housewife) - Malachi and Meg discuss Zombies 4: Dawn of the Vampires and perform on ABC's Good Morning America sometime between 7-9am. They will also be on ABC's GMA 3: What You Need to Know at 1pm.
  • Jean Smart (Hacks/Samantha Who?/Center of the Universe/In-Laws/Style & Substance/Designing Women) - Jean chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
  • Patton Oswalt (A.P. Bio/The Goldbergs/The King of Queens) - Patton talks about Black Coffee and Ice Water on CBS Mornings sometime between 7-9am.
  • Margaret Cho (All-American Girl) and Joel Kim Booster (Loot/Shrill) - CBS News contributor Lisa Ling talks with Margaret and Joel on CBS Mornings sometime between 7-9am.
  • Krysten Ritter (Don't Trust the B---- in Apartment 23) - Tamron Hall (repeat) has a DAYTIME EXCLUSIVE sitdown with actress/director/author Krysten Ritter who recently released her new thriller/mystery novel Retreat, so check your local listings.
  • Maggie Q (Pivoting) - Maggie Q talks about Prime's Ballard on Access Daily with Mario & Kit, so check your local listings.
  • Tisha Campbell (Act Your Age/Uncoupled/Outmatched/Dr. Ken/Rita Rocks/My Wife and Kids/Martin) and Wendy Raquel Robinson (Poppa's House/The Game/Here We Go Again/The Steve Harvey Show/Minor Adjustments) - Tisha and Wendy chat about their film Operation: Aunties on Access Daily with Mario & Kit, so check your local listings. They will also be on PIX11 Morning News on WPIX in New York at 9:30am.
  • David Zayas (The Bear/Saint George) - David appears on PIX11 Morning News on WPIX in New York at 9:40am.


New on DVD and Blu-ray

The Wayans Bros. - The Complete Series Frasier (2023) - Season Two Abbott Elementary - The Complete Third Season The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered) Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)

01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/22 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)

More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive


Recent SitcomsOnline.com News Blog Posts

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07/10 - The Big Bang Theory's Stuart Spinoff Ordered by HBO Max; Long Story Short Premieres August 22 on Netflix
07/09 - New Girl Summer on Hulu; Vir Das Gets Brand New Netflix Special
07/08 - Tubi Comedy Series Demascus Premieres in August; LEGO Masters Jr. Lines Up Celebs for 4-Week Event
07/07 - Digman! Season Premiere Moved to July 23; Hulu's Reasonable Doubt Returns September 18
07/06 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of July 7, 2025)
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07/04 - Happy 4th of July; Antenna TV's McHale's Navy Red, White and Navy Independence Day Marathon
07/03 - The Proud Family: Louder and Prouder Season 3 Premieres August 6; South Park New Season Moves by Two Weeks
07/02 - FETV Acquires The Rookies; Hulu Renews The Bear for Season 5
07/01 - Bert Kreischer Gets Netflix Sitcom; NBC Gets Into Survival Mode This Summer
06/30 - The Comeback Makes Another...Comeback; First Look at Black Rabbit at Netflix
06/29 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of June 30, 2025)
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06/27 - The White Lotus Star Teams Up with Netflix; Remembering Bobby Sherman, Lynn Hamilton, and Rick Hurst
06/26 - The CW's Fall Movie of the Week; First Look at New York Comic Con 2025
06/25 - Netflix Renews Ransom Canyon for Season 2; My Life with the Walter Boys First Look for Season 2
06/24 - Marc Maron Gets Second HBO Comedy Special; Outlander Prequel Renewed for Season 2 Ahead of Series Premiere
06/23 - MeTV Summer Changes, Adds Adventures of Superman; Jimmy Kimmel Live! Summer Guest Hosts
06/22 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of June 23, 2025)
06/21 - SitcomsOnline Digest: Night Court Officially Dead After Not Finding New Home; Weigel Announces New WEST Network
06/20 - Great American Media Announces New Danica McKellar Movie; Jennifer Love Hewitt ID True Crime Series
06/19 - Bad Thoughts Renewed for Season 2 at Netflix; Zarna Garg Gets Hulu Special This July
06/18 - Weigel Broadcasting Announces WEST Network with Classic TV Westerns; Hulu's Season 2 of Such Brave Girls
06/17 - Gary Coleman's Ex-Wife on A&E Series; Digman! Returns July 9 on Comedy Central
06/16 - Hulu's Chad Powers Teaser; Prime Video's Jesse Williams Series
06/15 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of June 16, 2025)
06/14 - SitcomsOnline Digest: NBC Mulls Airing The Paper on Primetime Lineup; Fox Revives Baywatch Reboot Talk
06/13 - My Next Guest Needs No Introduction with David Letterman Renewed for 2 More Seasons; Hanna-Barbera Developing Adult Animated Series
06/12 - Comedy Superstar Jack Black Is the King of Comedy at Nickelodeon; Doc Adds Felicity Huffman
06/11 - Celebrities for Celebrity Family Feud Season 11; Netflix's Little House on the Prairie Starts Production