Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Friday, October 22

Sydney to the Max - "Honey, You Shrunk the Fit" (Disney Channel, 8:00PM ET/PT)
Sydney is asked to represent a popular clothing line on social media but struggles with its "one size fits all" mold; in the '90s, Max enlists Leo to help him get buff to impress Alisha.

Gabby Duran & the Unsittables - "Adventures in Alien House-Sitting" (Disney Channel, 8:30PM ET/PT)
Gabby gets FOMO while babysitting an alien smart home, but when she uses the cool alien tech to lure a party to the house, the situation goes dangerously interstellar.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of October 18)

Friday, October 22

  • Martin Short (Only Murders in the Building/Mulaney/The Martin Short Show) - Watch Martin on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Jerry Seinfeld (Seinfeld) - Jerry appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
  • Jason Sudeikis (Ted Lasso/Son of Zorn/The Cleveland Show) and Brendan Hunt (Ted Lasso) - Jason, Brendan and Joe Kelly are guests on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Susie Essman (Curb Your Enthusiasm/Broad City/Baby Boom) - Susie chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
  • Montana Jordan (Young Sheldon) - Montana appears on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Ricky Gervais (After Life/The Office) - Ricky talks about his new podcast, Absolutely Mental, on LIVE! with Kelly and Ryan, so check your listings.
  • Tiffany Haddish (The Last O.G./The Carmichael Show) - Tiffany guest hosts The Ellen DeGeneres Show, so check your local listings.
  • Leah Remini (Kevin Can Wait/The Exes/Family Tools/The King of Queens/Fired Up) - Leah guest hosts The Wendy Williams Show, so check your local listings.
  • Abigail Breslin (Scream Queens) - Abigail appears on The Kelly Clarkson Show, so check your local listings.
  • Quinta Brunson (Abbott Elementary) - Quinta is a guest on Tamron Hall, so check your local listings.
  • Laura Benanti (Younger/The Detour/Go On) - Laura will be on Rachael Ray, so check your local listings.
  • Issa Rae (Insecure) - Issa appears on CBS This Morning sometime between 7-9am.
  • Cheryl Hines (Curb Your Enthusiasm/Son of Zorn/Suburgatory) - Cheryl is a guest on Access Daily, so check your local listings.


New on DVD/Blu-ray (June-October)

Head of the Class - The Complete Third Season Family Ties - The Complete Series (2021 Release) Hot in Cleveland - The Complete Series (2021 Release) Young Sheldon - The Complete Fourth Season Maude - The Complete Series (2021 Release)

06/08 - The Critic - The Complete Series
06/08 - Fuller House - The Fifth and Final Season
06/08 - Fuller House - The Complete Series
06/08 - Our Cartoon President - Season 3
06/15 - The Office - Season 1 (Blu-ray) / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9
06/15 - Parks and Recreation - The Complete Series (Blu-ray)
07/07 - No Activity - Season 2
07/13 - The Unicorn - Season 2
07/20 - Head of the Class - The Complete Third Season
07/27 - Family Ties - The Complete Series (2021 Release)
07/27 - Hot in Cleveland - The Complete Series (2021 Release)
07/27 - The Neighborhood - Season Three
08/20 - The Adventures of Ozzie & Harriet - Deluxe Edition (100 Episodes) (Time Life)
08/20 - The Adventures of Ozzie & Harriet - Standard Edition (50 Episodes) (Time Life)
08/24 - The Jim Gaffigan Show - Season 2
09/07 - Young Sheldon - The Complete Fourth Season (Blu-ray)
10/19 - Maude - The Complete Series (2021 Release)
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


Recent SitcomsOnline.com News Blog Posts

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10/05 - New Peanuts Holiday Special on Apple TV+, PBS to Air Classic Holiday Specials; COZI TV Acquires Heartland
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09/29 - Curb Your Enthusiasm Returns Yet Again; Archer Returning for Lucky Season 13 on FXX
09/28 - Nick at Nite Acquires Mike & Molly; NBC Orders Night Court to Series
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