Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Friday, September 18

none scheduled

Complete TV Listings


Sitcom Stars on Talk Shows (Week of September 14)

Friday, September 18

  • David Spade (Rules of Engagement/8 Simple Rules/Just Shoot Me!) - David guest hosts a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Dan Levy (Schitt's Creek) - Dan appears on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • John Cleese (Wednesday 9:30 (8:30 Central)) - John will be on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Glenn Howerton (A.P. Bio/It's Always Sunny in Philadelphia/The Mindy Project/That '80s Show) - Glenn is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Bryan Cranston (Malcolm in the Middle) - Bryan appears on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • Kristen Bell (The Good Place) - Kristen will be on a repeat of The Talk on CBS at 2pm ET/1pm CT-PT.
  • Sean Hayes (Will & Grace/The Millers/Sean Saves the World) - Sean is a guest on a repeat of The Ellen DeGeneres Show, so check your local listings.
  • Tiffany Haddish (The Last O.G./The Carmichael Show) - Tiffany appears on repeats of The Wendy Williams Show and The Real, so check your local listings.
  • Tracee Ellis Ross (black-ish/Girlfriends) and Olivia Munn (Perfect Couples) - The Kelly Clarkson Show has the most uplifting moments featuring Tracee and Olivia, so check your local listings.
  • Gabourey Sidibe (Difficult People/The Big C) and Kiersey Clemons (Angie Tribeca/Transparent) - Gabourey and Kiersey talk about Antebellum on ABC's Good Morning America sometime between 7-9am.
  • Jason Schwartzman (Bored to Death) - Jason talks about Fargo on Access Daily, so check your local listings.


New on DVD/Blu-ray (June/July/August/September)

Head of the Class - The Complete First Season Modern Family - The Eleventh and Final Season Brooklyn Nine-Nine - Season Seven Will & Grace - The Revival -Season Three - The Farewell Season Young Sheldon - The Complete Third Season

06/02 - Work in Progress - Season 1
06/09 - Head of the Class - The Complete First Season (WBShop.com)
06/09 - How to Be a Gentleman - The Complete Series
06/09 - Letterkenny - Seasons 3 & 4
06/09 - Modern Family - The Eleventh and Final Season
06/09 - No Activity - Season 1
06/09 - Superior Donuts - Season Two
06/23 - Bob's Burgers - The Complete 10th Season
06/23 - Fresh Off the Boat - The Complete Sixth and Final Season
06/23 - Last Man Standing - The Complete Seventh Season
06/23 - South Park - The Complete Twenty-Third Season (Blu-ray)
06/30 - Brooklyn Nine-Nine - Season Seven
07/07 - Will & Grace - The Revival - Season Three - The Farewell Season
07/21 - Curb Your Enthusiasm - The Complete Tenth Season
07/21 - The Thundermans - Season 1 / Season 2 / Season 3 / Season 4
07/21 - The Unicorn - Season One
07/28 - The Thundermans - Season 1-4 Bundle
08/04 - Last Man Standing - The Complete Eighth Season
08/04 - The Neighborhood - Season One
08/11 - Awkwafina Is Nora from Queens - Season 1
08/11 - Final Space - The First and Second Seasons (Blu-ray)
09/01 - Young Sheldon - The Complete Third Season (Blu-ray)
09/29 - The Bob Newhart Show - The Complete Series (2020 Release)

More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


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