Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Saturday, May 18

none scheduled

Complete TV Listings


Sitcom Stars on Talk Shows (Week of May 13)

Friday, May 17

  • Chris Perfetti (Abbott Elementary) - Watch Chris on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Cedric the Entertainer (The Neighborhood/The Last O.G./The Soul Man/The Steve Harvey Show) - Cedric appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Brooke Shields (Suddenly Susan) and Rachael Harris (Surviving Jack/In the Motherhood/Notes from the Underbelly) - Brooke and Rachael are guests on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Will Forte (MacGruber/The Last Man on Earth/The Cleveland Show) - Will talks about his new show Bodkin on The Drew Barrymore Show, so check your local listings.
  • Howie Mandel (Good Grief) - Howie talks about America's Got Talent on NBC's Today in the 10am hour.
  • Bailee Madison (Trophy Wife) - Bailee talks about Pretty Little Liars: Summer School on NBC's Today in the 10am hour.
  • Jane Seymour (B Positive/Modern Men) - Jane talks about Acorn TV's Harry Wild on Access Daily with Mario & Kit, so check your local listings.
  • Ilana Glazer (The Afterparty/Broad City), Michelle Buteau (Survival of the Thickest/Bless the Harts/Enlisted) and Pamela Adlon (Better Things/King of the Hill/The Facts of Life) - Ilana, Michelle and Pamela talk about Babes on of The View on ABC at 11am ET/10am CT-PT.
  • Trevor Jackson (grown-ish) - Trevor discusses his career transformation, from his role in grown-ish to transitioning into a successful solo music career. He is here to perform a medley of two new songs, Heads Up and He Don't Know on Tamron Hall, so check your local listings.


New on DVD/Blu-ray

Father Knows Best - The Complete Series Three's Company - The Official 40th Anniversary Collection Gomer Pyle, U.S.M.C. - The Complete Series (Blu-ray) Too Close for Comfort - The Complete Series Check It Out! - The Complete Series

12/05 - Father Knows Best - The Complete Series
12/05 - The Odd Couple - The Complete Series (Blu-ray)
12/12 - The Dick Van Dyke Show - The Complete Series
12/12 - Looney Tunes Collector's Choice - Volume 2 (Blu-ray)
12/12 - That Girl - The Complete Series
12/15 - Letterkenny - Season 11
12/19 - The Adventures of Ozzie and Harriet - The Official Restored Complete Series
12/22 - Three's Company - The Official 40th Anniversary Collection (includes The Ropers and Three's a Crowd)
01/09 - South Park - Seasons 11-15 (Blu-ray)
01/16 - Ghosts (UK) - Season Five
02/13 - Gomer Pyle, U.S.M.C. - The Complete Series (Blu-ray)
02/27 - The Really Loud House - Season One
03/12 - Ghosts (UK) - The Complete Series
03/12 - Looney Tunes Collector's Choice - Volume 3 (Blu-ray)
03/12 - Rick and Morty - Season 7 (Blu-ray Steelbook) (Blu-ray) (DVD)
04/03 - Too Close for Comfort - The Complete Series (VEI)
04/08 - Check It Out! - The Complete Series (VEI)
05/21 - Frasier (2023) - Season One

The Odd Couple - The Complete Series (Blu-ray) That Girl - The Complete Series The Adventures of Ozzie and Harriet - The Official Restored Complete Series

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