Wednesday, April 20, 2011
2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS
The 2011 TV Land Awards 2011 scored huge, record-breaking numbers for the network, attracting over 2 million viewers for its premiere telecast this past Sunday (April 17) at 9 p.m. ET/PT. This makes it the network's most watched TV Land Awards show ever (not counting simulcast airings on Nick at Nite, which was done the first few years). The star-studded special, which was held in New York City for the very first time, was the highest rated TV Land Awards show since 2004 across all key demos and posted double-digit gains in rating and viewers over last year's show. The 2011 TV Land Awards, which honored John Travolta and the cast of Welcome Back, Kotter, Michael J. Fox and the cast of Family Ties, Bill Cosby and the cast of The Cosby Show, the cast of The Facts of Life, Regis Philbin and music duo Daryl Hall and John Oates, reached nearly 7 million viewers for its premiere night on the network.
The TV Land Awards averaged over 2 million viewers, up 20% over last year's show. Among the network's target Adults 25-54 audience, the special earned a 0.8 rating and 856,000 viewers, an increase of 19% in rating and 16% in viewers 25-54 over 2010's telecast. The special was a hit among Women 25-54, posting a 1.0 rating and 503,000 viewers among women 25-54, up 32% in rating and 30% in viewers over last year. And among the network's core Adults 40-54 audience, it posted a 1.3 rating and 697,000 viewers 40-54, up 19% in rating and 17% in viewers over 2010's show.
Also, this year's TV Land Awards attracted a 48% larger audience to the Awards site section of TVLand.com versus last year, making it the most visited TV Land Awards to date. Social Media played a role in helping to drive this increase, specifically the TV Land Facebook Fan page which drove users to engage with posts on the page via comments and likes, and ultimately clicking through to TVLand.com for additional content around the TV Land Awards. Additionally, the photo gallery featuring celebrities on the red carpet at the show was a hit with visitors on the site, with each fan viewing nearly all 50 photos contained within the gallery.
And now a special message from "The Management" of Dunder Mifflin Scranton:
The TV Land Awards averaged over 2 million viewers, up 20% over last year's show. Among the network's target Adults 25-54 audience, the special earned a 0.8 rating and 856,000 viewers, an increase of 19% in rating and 16% in viewers 25-54 over 2010's telecast. The special was a hit among Women 25-54, posting a 1.0 rating and 503,000 viewers among women 25-54, up 32% in rating and 30% in viewers over last year. And among the network's core Adults 40-54 audience, it posted a 1.3 rating and 697,000 viewers 40-54, up 19% in rating and 17% in viewers over 2010's show.
Also, this year's TV Land Awards attracted a 48% larger audience to the Awards site section of TVLand.com versus last year, making it the most visited TV Land Awards to date. Social Media played a role in helping to drive this increase, specifically the TV Land Facebook Fan page which drove users to engage with posts on the page via comments and likes, and ultimately clicking through to TVLand.com for additional content around the TV Land Awards. Additionally, the photo gallery featuring celebrities on the red carpet at the show was a hit with visitors on the site, with each fan viewing nearly all 50 photos contained within the gallery.
And now a special message from "The Management" of Dunder Mifflin Scranton:
"Our beloved boss, Michael Scott, is leaving Dunder Mifflin, Inc. and moving to Colorado with his fiancée, Holly. On Tuesday, April 26, two days before the happy couple departs, we'll hold a special going-away party to celebrate the world's best boss.Tune in from 8-11pm in primetime on TBS next Tuesday to see the best of Michael Scott, aka the man with two first names! I don't think you need to write this on paper, but you can watch the finale of Michael Scott at Dunder Mifflin Scranton on Thursday, April 28 at 9/8 central on NBC. That's The Office to the rest of the world.
We've asked our friends at TBS to put together six of the most memorable events from Michael's time at Dunder Mifflin. The event will include "The Injury," "Gay Witch Hunt," "Survivor Man," "Dinner Party," "Café Disco," and "Double Date."
Sitcoms Airing Tonight
Friday, August 23
American Housewife - "The Things You Do" (ABC, 8:00PM ET/PT) (Repeat)
Greg’s insistence on doing the family’s taxes prompts Katie to take matters into her own hands. Meanwhile, Oliver and Anna-Kat join forces in an attempt to win a popular radio contest; and when Taylor finally sees Pierce’s true colors, the family bands together to help her pull off an over-the-top apology for Trip.
Fresh Off the Boat - "Driver's Eddie" (ABC, 8:30PM ET/PT) (Repeat)
Louis makes it his mission to teach Eddie how to be a good driver after a police officer makes an inappropriate Asian driver stereotype comment. Meanwhile, Evan is jealous when he discovers that Grandma has only been inviting Emery to hang out with her at her new garage apartment.
Sitcom Stars on Talk Shows (Week of August 19)
Friday, August 23
- Henry Winkler (Barry/Out of Practice/Monty/Happy Days) - Watch Henry on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- Dana Carvey (One of the Boys) - Dana appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:34pm on NBC.
- Idris Elba (Turn Up Charlie) - Idris is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
- Sanaa Lathan (Family Guy/The Cleveland Show/LateLine) - Sanaa appears on a repeat of Last Call with Carson Daly at 1:35am on NBC.
- Amy Poehler (Parks and Recreation) - Amy chats with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
- Katy Mixon (American Housewife/Mike & Molly) - Katy is a guest on a repeat of The Talk on CBS at 2pm ET/1pm CT-PT.
- Brie Larson (United States of Tara/Raising Dad) - Brie appears on a repeat of The Ellen DeGeneres Show, so check your local listings.
- Chloe x Halle (grown-ish) - Chloe x Halle are guests on a repeat of The Real, so check your local listings.
- Jillian Bell (Bless the Harts/Workaholics) - Jillian talks about Brittany Runs a Marathon on Couch Surfing at 8am.
- John Travolta (Welcome Back, Kotter) - John talks about The Fanatic on Access Live, so check your local listings.
- Jennifer Tilly (Out of Practice) - Jennifer will be on New York Live on WNBC in New York at 11:30am ET.
- Christine Lakin (Hollywood Darlings/Step by Step) - Christine is a guest on a repeat of Steve, so check your local listings.
New on DVD/Blu-ray (June/July/August)
06/04 - The Brady Bunch - 50th Anniversary The Brady-est Brady Bunch TV & Movie Collection
06/18 - Will & Grace (The Revival) - Season Two (Blu-ray)
07/08 - Man with a Plan - Season Two
07/09 - Broad City - Season 5
07/09 - Broad City - The Complete Series
07/09 - Life in Pieces - The Complete Fourth Season
07/09 - Speechless - The Complete Third Season
07/16 - Eight Is Enough - The Complete First Season
07/17 - The Practice (1976) - The Complete Series (WBShop.com)
07/23 - Brockmire - The Complete First Season
07/23 - What I Like About You - The Complete First Season
07/30 - The Good Place - The Complete Third Season
08/06 - Caroline in the City - The Third Season
08/06 - Caroline in the City - The Fourth Season
08/13 - I Love Lucy - Colorized Collection
08/13 - Leave it to Beaver - Seasons One and Two
08/20 - Brooklyn Nine-Nine - Season Six
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