Wednesday, April 20, 2011
2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS
The 2011 TV Land Awards 2011 scored huge, record-breaking numbers for the network, attracting over 2 million viewers for its premiere telecast this past Sunday (April 17) at 9 p.m. ET/PT. This makes it the network's most watched TV Land Awards show ever (not counting simulcast airings on Nick at Nite, which was done the first few years). The star-studded special, which was held in New York City for the very first time, was the highest rated TV Land Awards show since 2004 across all key demos and posted double-digit gains in rating and viewers over last year's show. The 2011 TV Land Awards, which honored John Travolta and the cast of Welcome Back, Kotter, Michael J. Fox and the cast of Family Ties, Bill Cosby and the cast of The Cosby Show, the cast of The Facts of Life, Regis Philbin and music duo Daryl Hall and John Oates, reached nearly 7 million viewers for its premiere night on the network.
The TV Land Awards averaged over 2 million viewers, up 20% over last year's show. Among the network's target Adults 25-54 audience, the special earned a 0.8 rating and 856,000 viewers, an increase of 19% in rating and 16% in viewers 25-54 over 2010's telecast. The special was a hit among Women 25-54, posting a 1.0 rating and 503,000 viewers among women 25-54, up 32% in rating and 30% in viewers over last year. And among the network's core Adults 40-54 audience, it posted a 1.3 rating and 697,000 viewers 40-54, up 19% in rating and 17% in viewers over 2010's show.
Also, this year's TV Land Awards attracted a 48% larger audience to the Awards site section of TVLand.com versus last year, making it the most visited TV Land Awards to date. Social Media played a role in helping to drive this increase, specifically the TV Land Facebook Fan page which drove users to engage with posts on the page via comments and likes, and ultimately clicking through to TVLand.com for additional content around the TV Land Awards. Additionally, the photo gallery featuring celebrities on the red carpet at the show was a hit with visitors on the site, with each fan viewing nearly all 50 photos contained within the gallery.
And now a special message from "The Management" of Dunder Mifflin Scranton:
The TV Land Awards averaged over 2 million viewers, up 20% over last year's show. Among the network's target Adults 25-54 audience, the special earned a 0.8 rating and 856,000 viewers, an increase of 19% in rating and 16% in viewers 25-54 over 2010's telecast. The special was a hit among Women 25-54, posting a 1.0 rating and 503,000 viewers among women 25-54, up 32% in rating and 30% in viewers over last year. And among the network's core Adults 40-54 audience, it posted a 1.3 rating and 697,000 viewers 40-54, up 19% in rating and 17% in viewers over 2010's show.
Also, this year's TV Land Awards attracted a 48% larger audience to the Awards site section of TVLand.com versus last year, making it the most visited TV Land Awards to date. Social Media played a role in helping to drive this increase, specifically the TV Land Facebook Fan page which drove users to engage with posts on the page via comments and likes, and ultimately clicking through to TVLand.com for additional content around the TV Land Awards. Additionally, the photo gallery featuring celebrities on the red carpet at the show was a hit with visitors on the site, with each fan viewing nearly all 50 photos contained within the gallery.
And now a special message from "The Management" of Dunder Mifflin Scranton:
"Our beloved boss, Michael Scott, is leaving Dunder Mifflin, Inc. and moving to Colorado with his fiancée, Holly. On Tuesday, April 26, two days before the happy couple departs, we'll hold a special going-away party to celebrate the world's best boss.Tune in from 8-11pm in primetime on TBS next Tuesday to see the best of Michael Scott, aka the man with two first names! I don't think you need to write this on paper, but you can watch the finale of Michael Scott at Dunder Mifflin Scranton on Thursday, April 28 at 9/8 central on NBC. That's The Office to the rest of the world.
We've asked our friends at TBS to put together six of the most memorable events from Michael's time at Dunder Mifflin. The event will include "The Injury," "Gay Witch Hunt," "Survivor Man," "Dinner Party," "Café Disco," and "Double Date."
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Wednesday, April 8
Scrubs - "My Odds" (ABC, 8:00PM ET/PT)
J.D. has finally hit his stride as the new chief of medicine, only to be shaken by an unexpected visit. Meanwhile, Elliot grapples with being a good mentor for the interns while still holding them accountable.
Abbott Elementary - "Trip" (ABC, 8:30PM ET/PT)
Janine and Gregory plan a vacation. Meanwhile, one of Melissa’s most successful former students comes back for a visit.
Sitcom Stars on Talk Shows (Week of April 6)
Wednesday, April 8
- Jean Smart (Hacks/Samantha Who?/Center of the Universe/In-Laws/Style & Substance/Designing Women) - Watch Jean on Jimmy Kimmel Live! at 11:35pm on ABC.
- Linda Cardellini (Dead to Me/Guys Like Us) - Linda appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Bryan Cranston (Malcolm in the Middle: Life's Still Unfair/Malcolm in the Middle/The Louie Show) - Bryan stops by The Late Show with Stephen Colbert at 11:35pm on CBS.
- Robby Hoffman (Hacks) - Robby is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Frankie Muniz (Malcolm in the Middle: Life's Still Unfair/Malcolm in the Middle) - Frankie talks about Hulu's Malcolm in the Middle: Life's Still Unfair on Live with Kelly and Mark, so check your local listings.
- Sarah Michelle Gellar (The Crazy Ones) - Sarah chats with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
- Taylor Ortega (Big Mistakes) - Taylor talks about Big Mistakes on Live with Kelly and Mark, so check your local listings.
- Halle Bailey (grown-ish) - Halle talks about You, Me and Tuscany on CBS Mornings sometime between 7-9am.
- Elle Fanning (Margo’s Got Money Troubles) - Elle talks about Margo's Got Money Troubles on NBC's Today sometime between 7-9am.
- Nick Offerman (Margo's Got Money Troubles/Parks and Recreation and Thaddea Graham (Margo's Got Money Troubles - Nick and Thaddea talk about Margo's Got Money Troubles on NBC's Today in the 9am hour.
- Riz Ahmed (Bait) - Riz talks about Hamlet on ABC News Live Prime with Linsey Davis at 7pm.
- Olivia Munn (Perfect Couples) - Olivia talks to Drew about being a mother, her breast cancer journey and being married to a comedian on The Drew Barrymore Show, so check your local listings.
New on DVD and Blu-ray
07/22 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
08/26 - The Huckleberry Hound Show - The Complete Original Series (Blu-ray)
09/30 - Touché Turtle and Dum Dum - The Complete Series (Blu-ray)
10/07 - Georgie & Mandy's First Marriage - The Complete First Season (DVD)
10/14 - Curb Your Enthusiasm - The Complete Series (Blu-ray) (DVD)
10/28 - St. Denis Medical - Season One (Blu-ray) (DVD)
11/04 - Happy's Place - Season One (Blu-ray) (DVD)
11/11 - Rick and Morty - Season 8 (Blu-ray) (DVD)
11/11 - SpongeBob SquarePants - The Complete Fifteenth Season (DVD)
11/11 - Two and a Half Men - The Complete Series (Blu-ray)
12/02 - Tom and Jerry - The Golden Era Anthology (1940-1958) (Blu-ray) (DVD)
12/16 - Lippy the Lion and Hardy Har Har - The Complete Series (Blu-ray)
12/16 - Wally Gator - The Complete Series (Blu-ray)
01/20 - The Woody Woodpecker and Friends Golden Age Collection (Blu-ray)
01/27 - The New Fred and Barney Show - The Complete Series (Blu-ray)
02/11 - Tom and Jerry - The Complete CinemaScope Collection (Blu-ray)
03/24 - Looney Tunes Collector's Vault - Volume 2 (Blu-ray)
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