2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS

Wednesday, April 20, 2011

2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS

The 2011 TV Land Awards 2011 scored huge, record-breaking numbers for the network, attracting over 2 million viewers for its premiere telecast this past Sunday (April 17) at 9 p.m. ET/PT. This makes it the network's most watched TV Land Awards show ever (not counting simulcast airings on Nick at Nite, which was done the first few years). The star-studded special, which was held in New York City for the very first time, was the highest rated TV Land Awards show since 2004 across all key demos and posted double-digit gains in rating and viewers over last year's show. The 2011 TV Land Awards, which honored John Travolta and the cast of Welcome Back, Kotter, Michael J. Fox and the cast of Family Ties, Bill Cosby and the cast of The Cosby Show, the cast of The Facts of Life, Regis Philbin and music duo Daryl Hall and John Oates, reached nearly 7 million viewers for its premiere night on the network.
The TV Land Awards averaged over 2 million viewers, up 20% over last year's show. Among the network's target Adults 25-54 audience, the special earned a 0.8 rating and 856,000 viewers, an increase of 19% in rating and 16% in viewers 25-54 over 2010's telecast. The special was a hit among Women 25-54, posting a 1.0 rating and 503,000 viewers among women 25-54, up 32% in rating and 30% in viewers over last year. And among the network's core Adults 40-54 audience, it posted a 1.3 rating and 697,000 viewers 40-54, up 19% in rating and 17% in viewers over 2010's show.
Also, this year's TV Land Awards attracted a 48% larger audience to the Awards site section of TVLand.com versus last year, making it the most visited TV Land Awards to date. Social Media played a role in helping to drive this increase, specifically the TV Land Facebook Fan page which drove users to engage with posts on the page via comments and likes, and ultimately clicking through to TVLand.com for additional content around the TV Land Awards. Additionally, the photo gallery featuring celebrities on the red carpet at the show was a hit with visitors on the site, with each fan viewing nearly all 50 photos contained within the gallery.

And now a special message from "The Management" of Dunder Mifflin Scranton:

"Our beloved boss, Michael Scott, is leaving Dunder Mifflin, Inc. and moving to Colorado with his fiancée, Holly. On Tuesday, April 26, two days before the happy couple departs, we'll hold a special going-away party to celebrate the world's best boss.
We've asked our friends at TBS to put together six of the most memorable events from Michael's time at Dunder Mifflin. The event will include "The Injury," "Gay Witch Hunt," "Survivor Man," "Dinner Party," "Café Disco," and "Double Date."

Tune in from 8-11pm in primetime on TBS next Tuesday to see the best of Michael Scott, aka the man with two first names! I don't think you need to write this on paper, but you can watch the finale of Michael Scott at Dunder Mifflin Scranton on Thursday, April 28 at 9/8 central on NBC. That's The Office to the rest of the world.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Friday, December 6

Happy's Place - "Ho-Ho Howey" (NBC, 9:15PM ET/PT)
When the tavern's health insurance is threatened to be canceled, Gabby has a plan; she'll persuade her friend Danny to host his company party at Happy's, but the catch is everyone must call Bobbie "Gabby" and Gabby "Bobbie."

Lopez vs Lopez - "Lopez vs Santa" (NBC, 9:45PM ET/PT)
While Mayan tries to track down the perfect Christmas gift for Chance, George has to settle a feud with Santa that stretches back to George's childhood; Quinten tries to shake Rosie out of her holiday blues.

Bob Hearts Abishola - "We Were Beggars, Now We Are Choosers" (The CW, 8:00PM ET/PT) (Repeat)
After Abishola gives her previous suitor a second chance, Uncle Tunde goes behind Auntie Olu's back to warn Bob about the other man who's courting his niece.

Bob Hearts Abishola - "Ice Cream for Breakfast" (The CW, 8:30PM ET/PT) (Repeat)
Bob must gain the confidence to fight for Abishola when she goes on another date with Chukwuemeka; Uncle Tunde finds an unlikely friend in Dottie in the aftermath of his fight with Auntie Olu.

Children Ruin Everything - "Chores" (The CW, 9:00PM ET/PT)
Astrid and James question the effectiveness of their own parenting when they meet one of Felix's friends with impeccable manners; Astrid and James worry about the types of adults their kids will become.

Children Ruin Everything - "Feelings" (The CW, 9:30PM ET/PT)
James, feeling left out when Ennis makes a new friend, inserts himself in Ennis' dodgeball tournament; Astrid struggles to get Viv to control her emotions, especially when frustrations at work make it hard to lead by example.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of December 2)

Friday, December 6

Ralph Macchio (Eight Is Enough) - Watch Ralph on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Ben Stiller (Arrested Development) - Ben is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Rita Moreno (One Day at a Time/Happily Divorced/9 to 5) - Rita appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Emily Osment (Georgie & Mandy's First Marriage/Young Sheldon/Young & Hungry/Hannah Montana), Tien Tran (How I Met Your Father) and Vinny Thomas (Platonic) - Emily, Tien and Vinny are guests on a repeat of After Midnight at 12:37am on CBS.
Hilary Swank (Camp Wilder) - NBC's Today catches up with Hilary in the 10am hour.
The Cast of Sex Lives of College Girls - The Sex Lives of College Girls creator Mindy Kaling is joining Drew on The Drew Barrymore Show, so check your local listings. Then, the case of the show, Pauline Chalamet, Alyah Chanelle Scott, Amrit Kaur, Mia Rodgers and Gracie Lawrence are all chatting about the latest season of the hit show.
Ryan Destiny (grown-ish) and Brian Tyree Henry (HouseBroken/Atlanta) - Ryan and Brian talk about their new film The Fire Inside on Sherri, so check your local listings.
Steve Howey (Reba) - Steve talks about NBC's Happy Place on Access Daily with Mario & Kit, so check your local listings.
Krysten Ritter (Don't Trust the B---- in Apartment 23) - Krysten discusses her film Sonic 3 on The Talk on CBS at 2pm ET/1pm CT-PT.
Melissa Joan Hart (Baby Daddy/Sabrina the Teenage Witch/Clarissa Explains It All) - Melissa is a guest on New York Living on WPIX in New York at 10:05am.