TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

Thursday, January 13, 2011

TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

NBC is up today at the TCA Winter 2011 press tour. They are not having an executive session today due to the recent Comcast deal still pending. So we are really not getting any new info today. The day started off with an USA Network Character Breakfast. Then there were panels for Syfy series Being Human and Face Off. Then before NBC was up, Bravo's Platinum Hit, Mun2's I Love Jenni and Oxygen's The Glee Project were up. Panels later this afternoon will have NBC shows go up, as we see The Cape (Mondays at 9pm), Perfect Couples (premieres next Thursday at 8:30pm), America's Next Great Restaurant (premieres Wednesday, March 16), Harry's Law (premieres Monday at 10pm), and Community (Thursdays at 8pm). The day will conclude with a NBC Universal Evening Event party.
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!

BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Thursday, April 24

Georgie & Mandy's First Marriage - "TV Money" (CBS, 8:00PM ET/PT)
Mandy tries to prove she’s financially responsible after Jim and Georgie call out her poor spending habits, and Connor’s new girlfriend needs a place to stay.

Ghosts - "I Know What You Did Thirty-Seven Summers Ago" (CBS, 8:30PM ET/PT)
When Sam and Jay host a fundraiser for the mayor to earn a favor for Jay’s restaurant, they learn of his bizarre connection to one of Woodstone’s ghosts. Odessa Adlon returns as Stephanie, the ghost who died on her prom night.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of April 21)

Thursday, April 24

Da'Vine Joy Randolph (Only Murders in the Building/High Fidelity/People of Earth/Selfie) - Catch Da'Vine on Jimmy Kimmel Live! at 11:35pm on ABC.
Michael B. Jordan (The Assistants) - Michael appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Olivia Munn (Perfect Couples) - Olivia is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Walton Goggins (The Righteous Gemstones/The Unicorn/Vice Principals) - Walton appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Sasheer Zamata (Home Economics/Woke/Robbie) and Greta Titelman (Fantasmas/Search Party/Los Espookys) - Sasheer and Greta are guests on a repeat of After Midnight at 12:37am on CBS.
Will Forte (The Four Seasons/HouseBroken/MacGruber/The Last Man on Earth/The Cleveland Show) - E! News has an interview with Will at 11pm on E!.
Tika Sumpter (mixed-ish/Final Space/The Game) - Tika sits down with the Tam Fam to talk about her new children's book I Got It From My Mama on Tamron Hall, so check your local listings.
Michael Urie (Shrinking/Krapopolis/Partners) - Michael swings by the studio on Live with Kelly and Mark, so check your local listings.
Edi Patterson (The Righteous Gemstones/Vice Principals/Partners) - Edi chats about The Righteous Gemstones on Live with Kelly and Mark, so check your local listings.
Ernest Lee Thomas (Everybody Hates Chris/What's Happening!!/What's Happening Now!!) and Haywood Nelson (What's Happening!!/What's Happening Now!!) - Ernest and Haywood talk about the 49th Anniversary of What's Happening!! on NBC's Today in the 9am hour.
Cheech Marin (Rob/The Golden Palace) and Tommy Chong (That '90s Show/That '70s Show) - Cheech and Tommy talk about Cheech & Chong's Last Movie on NBC's Today in the 9am hour.
Tiffany Haddish (The Last O.G./The Carmichael Show) - Tiffany co-hosts NBC's Today in the 10am hour.
Casey Wilson (The Righteous Gemstones/Black Monday/The Hotwives/Marry Me/Happy Endings) - Casey talks about The Great American Baking Show on NBC's Today in the 10am hour.
Michelle Buteau (Survival of the Thickest/Bless the Harts/Enlisted) - Michelle is telling Drew about her show Survival of the Thickest on The Drew Barrymore Show, so check your local listings.
Valerie Bertinelli (Hot in Cleveland/Café Americain/Sydney/One Day at a Time) - Dating expert Damona Hoffman is joining Drew and Valerie for a Q & A about first dates on The Drew Barrymore Show, so check your local listings.
Morris Chestnut (Out All Night) - Morris tells Sherri about the new season of Watson on CBS, so check your local listings.