Thursday, January 13, 2011
TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!
BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.
Sitcoms Airing Tonight
Thursday, December 5
Young Sheldon - "A Party Invitation, Football Grapes and an Earth Chicken" (CBS, 8:00PM ET/PT)
Mary gets Pastor Jeff involved when Sheldon isn’t invited to Billy’s birthday party. Also, George Sr. has “male-bonding time” with Dr. Sturgis.
The Unicorn - "No Pressure" (CBS, 8:30PM ET/PT)
Wade pretends to be dating Caroline (Betsy Brandt) to avoid being set up on blind dates by Delia. Also, Ben and Michelle throw an anniversary party for themselves, but have issues with the catering.
Mom - "Tuna Florentine and a Clean Handoff" (CBS, 9:00PM ET/PT)
Christy and the ladies rally around Tammy when she has trouble adjusting to early release from parole. Also, Bonnie is disappointed when her perfect birthday gift for Adam gets a lukewarm response.
Carol's Second Act - "Therapy Dogs" (CBS, 9:30PM ET/PT)
As the hospital hosts therapy dogs to help care for their patients, Carol helps Lexie when the emotional burden of being a doctor becomes too “ruff."
Sitcom Stars on Talk Shows (Week of December 2)
Thursday, December 5
- Sam Rockwell (F Is for Family) - Catch Sam on Jimmy Kimmel Live! at 11:35pm on ABC.
- Lizzy Caplan (Party Down/The Class) - Lizzy appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Rebel Wilson (Super Fun Night) - Rebel drops by The Late Late Show with James Corden at 12:37am on CBS.
- Anna Faris (Mom) - Anna is a guest on a repeat of A Little Late with Lilly Singh at 1:35am on NBC.
- John Lithgow (Trial and Error/Twenty Good Years/3rd Rock from the Sun) - John visits Comedy Central's The Daily Show with Trevor Noah at 11pm.
- Casey Wilson (The Hotwives/Marry Me/Happy Endings), Nico Santos (Superstore) and Chris Hardwick (Guys Like Us) - Casey, Nico and Chris are panelists on Lights Out with David Spade at 11:30pm on Comedy Central.
- Jameela Jamil (The Good Place) - Jameela stops by Conan at 11pm on TBS.
- Lea Michele (The Mayor) - Lea appears on LIVE! with Kelly and Ryan, so check your listings. She talks about Same Time Next Christmas on ABC's GMA 3: Strahan, Sara & Keke at 1pm.
- Sean Hayes (Will & Grace/The Millers/Sean Saves the World) - Sean appears on The Ellen DeGeneres Show, so check your local listings.
- Iain Armitage (Young Sheldon) - Iain is a guest on The Kelly Clarkson Show, so check your local listings.
- Kristin Chenoweth (Trial and Error/Kristin) - Kristin talks about Hallmark Channel's A Christmas Love Story on Home & Family on Hallmark Channel at 10am ET/PT and on Access Daily, so check your local listings.
New on DVD/Blu-ray (October/November/December)
10/08 - Leave it to Beaver - The Complete Series
10/08 - Life with Lucy - The Complete Series
10/15 - Mom - The Complete Sixth Season
10/16 - Our Miss Brooks - Season 1 - Volume 1
10/16 - Our Miss Brooks - Season 1 - Volume 2
11/05 - The Fonz and the Happy Days Gang - The Complete Animated Series
11/05 - Laverne & Shirley in the Army (Animated Series) - The DVD Edition
11/05 - Letterkenny - Seasons 1 & 2
11/05 - Step by Step - The Complete Fifth Season (WBShop.com)
11/12 - The Big Bang Theory - The Twelfth and Final Season (Blu-ray)
11/12 - The Big Bang Theory - The Complete Series (Blu-ray Limited Edition)
11/18 - The Guest Book - Season Two
11/19 - The King of Queens - The Complete Series (Mill Creek)
11/19 - The Kominsky Method - The Complete First Season (Blu-ray)
12/03 - The Simpsons - The Nineteenth Season
12/03 - The Simpsons - Seasons 1-20: Limited Collector's Set
12/10 - Family Guy - Season Seventeen
12/17 - Fuller House - The Complete Fourth Season
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