Thursday, January 13, 2011
TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!
BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Saturday, July 12
Mind Your Business - "Love Child" (Bounce TV, 8:00PM ET/PT)
Alfonso and Aaliyah's world is flipped upside down when their mother's secret love child comes into town, while Mia tries to figure out who is sending her gifts every hour on the hour.
Sitcom Stars on Talk Shows (Week of July 7)
Friday, July 11
- Aparna Nancherla (The Great North/Fairview/Corporate) and Whitney Cummings (Whitney) - Aparna and Whitney are guests on a repeat of After Midnight at 12:37am on CBS.
- Malachi Barton (Stuck in the Middle) and Meg Donnelly (American Housewife) - Malachi and Meg discuss Zombies 4: Dawn of the Vampires and perform on ABC's Good Morning America sometime between 7-9am. They will also be on ABC's GMA 3: What You Need to Know at 1pm.
- Jean Smart (Hacks/Samantha Who?/Center of the Universe/In-Laws/Style & Substance/Designing Women) - Jean chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
- Patton Oswalt (A.P. Bio/The Goldbergs/The King of Queens) - Patton talks about Black Coffee and Ice Water on CBS Mornings sometime between 7-9am.
- Margaret Cho (All-American Girl) and Joel Kim Booster (Loot/Shrill) - CBS News contributor Lisa Ling talks with Margaret and Joel on CBS Mornings sometime between 7-9am.
- Krysten Ritter (Don't Trust the B---- in Apartment 23) - Tamron Hall (repeat) has a DAYTIME EXCLUSIVE sitdown with actress/director/author Krysten Ritter who recently released her new thriller/mystery novel Retreat, so check your local listings.
- Maggie Q (Pivoting) - Maggie Q talks about Prime's Ballard on Access Daily with Mario & Kit, so check your local listings.
- Tisha Campbell (Act Your Age/Uncoupled/Outmatched/Dr. Ken/Rita Rocks/My Wife and Kids/Martin) and Wendy Raquel Robinson (Poppa's House/The Game/Here We Go Again/The Steve Harvey Show/Minor Adjustments) - Tisha and Wendy chat about their film Operation: Aunties on Access Daily with Mario & Kit, so check your local listings. They will also be on PIX11 Morning News on WPIX in New York at 9:30am.
- David Zayas (The Bear/Saint George) - David appears on PIX11 Morning News on WPIX in New York at 9:40am.
New on DVD and Blu-ray
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/22 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive
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