Thursday, January 13, 2011
TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!
BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Friday, July 26
The Conners - "Keep on Truckin'" (The CW, 8:00PM ET/PT) (Repeat)
After a sudden turn of events, the Conners are forced to face the daily struggles of life in Lanford in a way they never have before.
The Conners - "Tangled Up in Blue" (The CW, 8:30PM ET/PT) (Repeat)
Darlene gets one surprise after another when David introduces his girlfriend at a parent-teacher conference and mentions that Mark & Harris will be spending the weekend with them.
Sitcom Stars on Talk Shows (Week of July 22)
Friday, July 26
- Nick Jonas (Jonas) - Watch Nick on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Michael Douglas (The Kominsky Method) - Michael appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
- Sasheer Zamata (Home Economics/Woke/Robbie), Joe Lo Truglio (Brooklyn Nine-Nine/Burning Love/Reno 911!) and Aparna Nancherla (Corporate) - Sasheer, Joe and Aparna are guests on a repeat of After Midnight at 12:37am on CBS.
- Jennie Garth (Mystery Girls/What I Like About You) - Jennie chats with the ladies of The View on ABC at 11am ET/10am CT-PT. NBC's Today catches up with Jennie in the 10am hour.
- Marcus Scribner (grown-ish/black-ish) - Marcus talks about his coming-of-age film How I Learned to Fly on a repeat of Sherri, so check your local listings.
- Delroy Lindo (UnPrisoned) - Delroy talks about UnPrisoned on ABC's GMA 3: What You Need to Know at 1pm.
- Dylan Sprouse (The Suite Life on Deck/The Suite Life of Zack & Cody/Grace Under Fire) - Dylan talks about Lionsgate's The Duel on Access Daily with Mario & Kit, so check your local listings.
New on DVD/Blu-ray
02/13 - Gomer Pyle, U.S.M.C. - The Complete Series (Blu-ray)
02/27 - The Really Loud House - Season One
03/12 - Ghosts (UK) - The Complete Series
03/12 - Looney Tunes Collector's Choice - Volume 3 (Blu-ray)
03/12 - Rick and Morty - Season 7 (Blu-ray Steelbook) (Blu-ray) (DVD)
04/03 - Too Close for Comfort - The Complete Series (VEI)
04/08 - Check It Out! - The Complete Series (VEI)
05/21 - Frasier (2023) - Season One
06/11 - The Jeffersons - The Complete Series (2024 Release)
06/11 - Welcome Back, Kotter - The Complete Series (2024 Release)
07/05 - Letterkenny - Season 12 (Final Season)
07/30 - Ted Lasso - The Richmond Way (The Complete Series) (Blu-ray) (DVD)
09/17 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
09/24 - Friends - The Complete Series (4K Ultra HD)
09/24 - Young Sheldon - The Complete Seventh Season / The Complete Series
10/08 - Curb Your Enthusiasm - The Complete Twelfth Season / The Complete Series
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