TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

Thursday, January 13, 2011

TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

NBC is up today at the TCA Winter 2011 press tour. They are not having an executive session today due to the recent Comcast deal still pending. So we are really not getting any new info today. The day started off with an USA Network Character Breakfast. Then there were panels for Syfy series Being Human and Face Off. Then before NBC was up, Bravo's Platinum Hit, Mun2's I Love Jenni and Oxygen's The Glee Project were up. Panels later this afternoon will have NBC shows go up, as we see The Cape (Mondays at 9pm), Perfect Couples (premieres next Thursday at 8:30pm), America's Next Great Restaurant (premieres Wednesday, March 16), Harry's Law (premieres Monday at 10pm), and Community (Thursdays at 8pm). The day will conclude with a NBC Universal Evening Event party.
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!

BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.

Sitcoms Airing Tonight

Wednesday, October 16

The Goldbergs - "Animal House" (ABC, 8:00PM ET/PT)
Barry decides to rush a fraternity, but it doesn’t quite work out as he expects. Meanwhile, Beverly and Murray find themselves getting closer to being empty nesters, which means more hobbies and activities for Beverly and more TV for Murray.

Schooled - "Kick Like a Girl" (ABC, 8:30PM ET/PT)
Hoping to improve the football team’s chances at winning the title, Coach Mellor and Principal Glascott recruit star soccer player Felicia to kick field goals. But soon, she is treated like one of the guys, which affects her relationship with fellow player Reza. Meanwhile, CB chaperones an overnight ski trip and hopes to get in some quality time with Lainey but is constantly thwarted by socially awkward Tom Scott.

Modern Family - "Pool Party" (ABC, 9:00PM ET/PT)
Mitch and Cam help Lily overcome her insecurities about wearing a bathing suit to a pool party but discover their own. Meanwhile, now that Gloria’s new internship is taking up so much of her time, Jay is feeling particularly neglected.

Single Parents - "Big Widow Wives" (ABC, 9:30PM ET/PT)
After a house incident leaves Graham in fear of staying in his and Angie’s home, Angie enlists Will to help her get the house back together; however, there is a hiccup in the plan as Angie discovers a possum on the loose that she has to deal with. Meanwhile, Poppy discovers that Douglas is lying to her about a weekly poker game he must attend, as he participates in a weekly widow’s support group instead, causing Poppy to get a little jealous of his emotional vulnerability with the women in his support group.

It's Always Sunny in Philadelphia - "The Gang Chokes" (FXX, 10:00PM ET/PT)
Annoyed that the gang failed to react as he nearly choked to death on an appetizer, Frank decides the waiter, his savior, is the only person who has his back.

Family Time - "Age Ain't Nothin' But a Number" (Bounce TV, 9:00PM ET/PT)
Devin starts dating an older woman, which has Tony and Lisa concerned; Ebony's school project inspires her to go vegan.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of October 14)

Wednesday, October 16

Jennifer Aniston (Friends/Muddling Through/Ferris Bueller/Molloy) - Watch Jennifer on Jimmy Kimmel Live! at 11:35pm on ABC.
Dane Cook (Maybe This Time) - Dane appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Whoopi Goldberg (Whoopi) - Whoopi is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
John Goodman (The Conners/Roseanne/Center of the Universe/Normal, Ohio) - John appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Ed Helms (The Office) - Ed is a guest on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
June Diane Raphael (Grace and Frankie/Burning Love/Players) - June appears on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
Thomas Lennon (The Odd Couple/Sean Saves the World/Reno 911!) and Whitney Cummings (Whitney) - Thomas and Whitney are panelists on Lights Out with David Spade at 11:30pm on Comedy Central.
Alyssa Milano (Who's the Boss?/Romantically Challenged) - Alyssa chats with the ladies of The View about her book Project Middle School (Alyssa Milano’s Hope #1) on ABC at 11am ET/10am CT-PT.
Melissa McCarthy (Mike & Molly/Samantha Who?) - Melissa visits The Ellen DeGeneres Show, so check your local listings.
Michael Rapaport (Awkward/The War at Home) - Michael stops by The Wendy Williams Show, so check your local listings.
Kaley Cuoco (The Big Bang Theory/8 Simple Rules) - Kaley is a guest on The Kelly Clarkson Show, so check your local listings.
Paul Rudd (Living with Yourself/Wet Hot American Summer: Ten Years Later/Wet Hot American Summer: First Day of Camp/Wild Oats) - Paul talks about Netflix's Living with Yourself on CBS This Morning sometime between 7-9am.
Ali Wong (American Housewife/Are You There, Chelsea?) - Ali talks about Dear Girls on NBC's Today sometime between 7-9am.
William Jackson Harper (The Good Place) - William talks about The Good Place on NBC's Today sometime between 7-9am and on New York Live on WNBC in New York at 11:30am ET.
Angela Kinsey (The Office/Haters Back Off/Your Family or Mine) and Jenna Fischer (Splitting Up Together/The Office) - Angela and Jenna talk about the Office Ladies Podcast on NBC's Today in the 10am hour and on the BUILD Series at 2pm.
Julie Andrews (Julie) - Julie talks about her book Home Work: A Memoir of My Hollywood Years on the BUILD Series at 5pm.