Thursday, January 13, 2011
TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!
BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Monday, June 1
The Neighorhood - "Welcome to Baby Proofing" (CBS, 8:00PM ET/PT) (Repeat)
While Marty heads to San Diego for a tech convention and Courtney is away for the weekend, Tina’s insistence on babysitting Daphne sparks a baby-proofing fiasco that leaves Calvin and Dave unexpectedly locked inside the bathroom.
The Neighorhood - "Welcome to Walk of Roses" (CBS, 8:30PM ET/PT) (Repeat)
Calvin receives an unexpected honor that sparks mixed emotions, while Malcolm’s ghostwriting gig takes a wild turn after a viral outburst from his celebrity client.
Sitcom Stars on Talk Shows (Week of June 1)
Monday, June 1
- Tina Fey (The Four Seasons/Only Murders in the Building/30 Rock) - Watch Tina on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC. She also talks about The Four Seasons on NBC's Today sometime between 7-9am and in the 9am hour..
- Marlon Wayans (Marlon/The Wayans Bros.) - Marlon appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Brett Goldstein (Shrinking/Ted Lasso) - Brett is a guest on Late Night with Seth Meyers at 12:36am on NBC.
- Jason Bateman (Arrested Development/The Hogan Family/It's Your Move/Silver Spoons) - Jason talks about HBO's DTF St. Louis and Netflix's Black Rabbit on Comedy Central's The Daily Show at 11pm.
- Olivia Munn (Perfect Couples) - Olivia swings by the studio to talk about Your Friends & Neighbors on Live with Kelly and Mark, so check your local listings.
- Tony Hale (Veep/Arrested Development) - Tony talks about Pixar's Toy Story 5 on ABC's Good Morning America sometime between 7-9am, on Live with Kelly and Mark (check your local listings), and on ABC's GMA 3: What You Need to Know at 1pm.
- Anna Faris (Mom) - Anna talks about Scary Movie on CBS Mornings sometime between 7-9am.
- Katie Lowes (How We Roll) - Katie and Jamie Ray Newman talk about The Hunting Wives on a repeat of Tamron Hall, so check your local listings.
- Erika Henningsen (The Four Seasons/Girls5eva) and Kerri Kenney-Silver (The Four Seasons/Maggie/Superstore/Reno 911!/The Ellen Show) - Erika and Kerri talk about The Four Seasons on NBC's Today in the 9am hour.
- Soleil Moon Frye (Punky Brewster/Sabrina the Teenage Witch) - Soleil appears on a repeat of Access Daily with Mario & Kit, so check your local listings.
- Lea Michele (The Mayor) - Lea tells Drew about starring in Chess on Broadway plus she gets a surprise from a favorite restaurant of hers on a repeat of The Drew Barrymore Show, so check your local listings.
New on DVD and Blu-ray
11/04/25 - Happy's Place - Season One (Blu-ray) (DVD)
11/11/25 - Rick and Morty - Season 8 (Blu-ray) (DVD)
11/11/25 - SpongeBob SquarePants - The Complete Fifteenth Season (DVD)
11/11/25 - Two and a Half Men - The Complete Series (Blu-ray)
12/02/25 - Tom and Jerry - The Golden Era Anthology (1940-1958) (Blu-ray) (DVD)
12/16/25 - Lippy the Lion and Hardy Har Har - The Complete Series (Blu-ray)
12/16/25 - Wally Gator - The Complete Series (Blu-ray)
01/20/26 - The Woody Woodpecker and Friends Golden Age Collection (Blu-ray)
01/27/26 - The New Fred and Barney Show - The Complete Series (Blu-ray)
02/11/26 - Tom and Jerry - The Complete CinemaScope Collection (Blu-ray)
03/24/26 - Looney Tunes Collector's Vault - Volume 2 (Blu-ray)
04/11/26 - Abbott Elementary - The Complete Fourth Season (DVD)
04/21/26 - Famous Studios Champion Collection (Blu-ray) (DVD)
05/19/26 - I Love Lucy - The Complete Series - 75th Anniversary Edition (DVD)
05/19/26 - Looney Tunes Cartoons - The Complete Series (Blu-ray) (DVD)
07/14/26 - The Office - The Complete Series - Superfan Extended Episodes (Blu-ray)
07/28/26 - I Love Lucy - The Complete Series - 75th Anniversary Edition (Blu-ray)
More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive
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