TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

Thursday, January 13, 2011

TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

NBC is up today at the TCA Winter 2011 press tour. They are not having an executive session today due to the recent Comcast deal still pending. So we are really not getting any new info today. The day started off with an USA Network Character Breakfast. Then there were panels for Syfy series Being Human and Face Off. Then before NBC was up, Bravo's Platinum Hit, Mun2's I Love Jenni and Oxygen's The Glee Project were up. Panels later this afternoon will have NBC shows go up, as we see The Cape (Mondays at 9pm), Perfect Couples (premieres next Thursday at 8:30pm), America's Next Great Restaurant (premieres Wednesday, March 16), Harry's Law (premieres Monday at 10pm), and Community (Thursdays at 8pm). The day will conclude with a NBC Universal Evening Event party.
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!

BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Sunday, December 22

Bob's Burgers - "The Nightmare 2 Days Before Christmas" (Fox, 7:00PM ET/PT) (Repeat)
When the power goes out two days before Christmas, The Belchers must spend the holiday at Mr. Fischoeder's family's old hunting lodge.

Krapopolis - "Krapocalypse" (Fox, 7:30PM ET/PT) (Repeat)
Tyrannis is stuck in a time loop trying to save the city.

The Simpsons - "The Man Who Flew Too Much" (Fox, 8:00PM ET/PT)
The new and improved Pin Pals travel to Capital City for their first ever state bowling championship.

Universal Basic Guys - "The Devil You Know" (Fox, 8:30PM ET/PT)
Mark insists on teaching his son Darren how to throw a handmade boomerang that was gifted to Darren by his father; the two soon find themselves on a trek deep into the Jersey woods; David is the recipient of a sex doll that he swears he didn't order.

The Great North - "The Lies Aquatic Adventure" (Fox, 9:00PM ET/PT)
While Beef is away, the Tobin fishing boat goes missing; the Tobin siblings wildly speculate on what could have happened.

Krapopolis - "National Lampoon's The Odyssey!" (Fox, 9:30PM ET/PT) (Repeat)
The family takes a vacation to Storgos for Shlub's mother's birthday.

Bob Hearts Abishola - "Full-Frontal Dottie" (The CW, 9:30PM ET/PT) (Repeat)
Excited by her physical therapy progress, Dottie insists she is ready to return to MaxDot, much to Bob, Douglas and Christina's dismay.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of December 16)

Friday, December 20

Jason Bateman (Arrested Development/George and Leo/Chicago Sons/Simon/The Hogan Family/It's Your Move/Silver Spoons) - Watch Jason on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
Sharon Horgan (Bad Sisters/HouseBroken/Catastrophe) - Sharon is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Dwayne Johnson (Young Rock) - Dwayne appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Colton Dunn (Superstore) and Diona Reasonover (Clipped) - Colton and Diona are guests on a repeat of After Midnight at 12:37am on CBS.
Zachary Quinto (Big Mouth/So Notorious) - NBC's Today catches up with Zachary in the 9am hour.
Billy Eichner (Friends from College/Difficult People/Parks and Recreation) - Billy talks about Mufasa: The Lion King on NBC's Today in the 10am hour. He can also be heard on The Morning Mash Up on SiriusXM.
Kerry Washington (UnPrisoned) - Kerry talks about The Six Triple Eight on CBS Mornings sometime between 7-9am and on Sherri, so check your local listings.
James Marsden (30 Rock) and Ben Schwartz (The Afterparty/Space Force/Parks and Recreation) - James and Ben talk about Sonic the Hedgehog 3 on The Drew Barrymore Show, so check your local listings.
Jamie Lee Curtis (The Sticky/Anything But Love/Operation Petticoat) - Jamie Lee chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
Whitney Cummings (Whitney) - Whitney talks about Max's Fast Friends on Access Daily with Mario & Kit, so check your local listings.
Henry Winkler (Barry/Arrested Development/Out of Practice/Monty/Happy Days) - Access Daily with Mario & Kit has the best of Henry and Kit Hoover, so check your local listings.
Howie Mandel (Good Grief) - The Talk celebrates 15 seasons with a special finale episode; friend of the show Howie Mandel makes his 21st appearance on the show when he stops by one last time with a surprise for the hosts on CBS at 2pm ET/1pm CT-PT.