Thursday, January 13, 2011
TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!
BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Thursday, May 8
Georgie & Mandy's First Marriage - "Ladies Love Brunch" (CBS, 8:00PM ET/PT)
Georgie tries to juggle his mom, his mother-in-law and Mandy on Mother’s Day. Meanwhile, Audrey wants to meet Connor’s girlfriend.
Ghosts - "The Devil Went Down to Woodstone" (CBS, 8:30PM ET/PT)
Sam and Jay host a big party for the launch of Sam and Isaac’s vampire book. Mary Holland (Patience), Punam Patel (Bela) and Matt Walsh (Elias Woodstone) return as guest stars.
Sitcom Stars on Talk Shows (Week of May 5)
Thursday, May 8
- Paula Poundstone (Home Movies) - Paula performs stand-up comedy on The Late Show with Stephen Colbert at 11:35pm on CBS.
- Natasha Lyonne (Russian Doll) - Natasha appears on Late Night with Seth Meyers at 12:36am on NBC.
- Michelle Buteau (Survival of the Thickest/Bless the Harts/Enlisted) - Michelle talks about Netflix's Survival of the Thickest on Comedy Central's The Daily Show at 11pm.
- Maria Bamford (Lady Dynamite/Benched) and Doug Benson (You're the Worst) - Maria and Doug are guests on After Midnight at 12:37am on CBS.
- John Benjamin Hickey (HouseBroken/The Big C/It's All Relative) - John stops by Watch What Happens Live with Andy Cohen at 11:15pm on Bravo.
- Patricia Clarkson (Davis Rules) - Patricia is a guest on Watch What Happens Live with Andy Cohen at 11:15pm on Bravo.
- Kerry Washington (UnPrisoned) - E! News has an interview with Kerry at 11pm on E!. Kerry and Omar Sy discuss their highly anticipated new film Shadow Force on Sherri, so check your local listings.
- Rebel Wilson (Super Fun Night) - Rebel chats about Juliet & Romeo on Live with Kelly and Mark, so check your local listings.
- Valerie Bertinelli (Hot in Cleveland/Café Americain/Sydney/One Day at a Time) - In A Little Bit Extra Valerie and Ross Mathews are sharing more of their conversation with Al Roker in Charleston at the Food & Wine Classic on The Drew Barrymore Show, so check your local listings.
- Morris Chestnut (Out All Night) and Randall Park (Young Rock/Blockbuster/Fresh Off the Boat/Veep/Supah Ninjas) - Morris and Randall talk about Watson on PIX11 Morning News on WPIX in New York at 9:30am.
New on DVD and Blu-ray
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/08 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive
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