Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Sunday, December 9

The Simpsons - "'Tis the 30th Season" (Fox, 8:00PM ET/PT)
After a failed Black Friday shopping spree, Marge is determined to fix Christmas; Homer and the kids surprise Marge with a vacation to a Florida resort.

Bob's Burgers - "Better Off Sled" (Fox, 8:30PM ET/PT)
Teenagers take over the Belchers' sledding territory, inciting an epic turf war; Bob steps in to help Linda, who's in a time crunch to get three scarves knitted before Christmas.

Family Guy - "Pawtucket Pete" (Fox, 9:00PM ET/PT)
The brewery's new bosses decide to change the company's mascot; in an attempt to be crowned the new face of Pawtucket Ale, Peter and Brian go head-to-head.

Rel - "Hate & Hip Hop" (Fox, 9:30PM ET/PT)
One of Rel's patients is prejudiced and Rel is conflicted on how to behave as his attending nurse; everyone is obsessing over Brittany's ex-boyfriend's awful new rap song.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of December 3)

Friday, December 7

  • Julie Bowen (Modern Family) - Watch Julie on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Kathy Griffin (Suddenly Susan) - Kathy visits The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Jameela Jamil (The Good Place) - Jameela is a guest on a repeat of Last Call with Carson Daly at 1:35am on NBC.
  • Alex Wolff (The Naked Brothers Band) - Alex appears on a repeat of Last Call with Carson Daly at 1:35am on NBC.
  • Sean Hayes (Will & Grace/Sean Saves the World) - Sean visits The Talk on CBS at 2pm ET/1pm CT-PT.
  • Sinbad (Rel/The Sinbad Show/A Different World) - Sinbad is a guest on The Ellen DeGeneres Show, so check your local listings.
  • Mark Feuerstein (9JKL/Good Morning, Miami/Conrad Bloom/Fired Up) - Mark stops by Access Live, so check your local listings.
  • Lori Loughlin (Fuller House/Hudson Street/Full House) - Lori talks about Hallmark Channel's original movie Homegrown Christmas on Home & Family on Hallmark Channel at 10am ET/PT. She will also be on Access Live, so check your local listings.
  • Rickey Smiley (The Rickey Smiley Show) - Rickey drops by Access Live, so check your local listings.
  • Dondre Whitfield (Hidden Hills/Inside Schwartz/Between Brothers/The Crew) - Dondre is a guest on Access Live, so check your local listings.
  • Tiffani Thiessen (Alexa & Katie/Good Morning, Miami/Saved by the Bell: The College Years/Saved by the Bell) - Tiffani cooks up holiday recipes from her new cookbook on E!'s Daily Pop at 12pm.


New on DVD/Blu-ray (October/November)

The Beverly Hillbillies - The Official Fifth Season The Love Boat - Season Four - Volume One Saved by the Bell - The Complete Collection Alice - The Complete Eighth Season Step by Step - The Complete Third Season

10/02 - The Beverly Hillbillies - The Official Fifth Season
10/02 - Bob's Burgers - The Complete 6th Season
10/02 - Bob's Burgers - The Complete 7th Season
10/02 - Bob's Burgers - The Complete 8th Season
10/02 - Ghosted - The Complete First Season
10/02 - The Love Boat - Season Four - Volume One / Volume Two
10/02 - Police Squad! - TV and Movie Collection
10/02 - Saved by the Bell - The Complete Collection
10/16 - Community - The Complete Series (Mill Creek)
10/23 - Alice - The Complete Eighth Season
10/24 - The Odd Couple (2015) - Season Two
10/24 - The Odd Couple (2015) - Season Three
10/31 - The Bad News Bears - The Complete Series - All 26 Episodes
11/01 - Episodes - Season 5
11/05 - Robin Williams - Comic Genius (includes Mork & Mindy)
11/06 - American Dad! - Volume 13
11/16 - Man with a Plan - Season One
11/20 - Step by Step - The Complete Third Season
11/27 - What I Like About You - The Complete Third Season
12/04 - Family Guy - Season Sixteen
12/04 - Perfect Strangers - The Complete Sixth Season
12/18 - Our Cartoon President - Season One
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