Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Tuesday, October 16

The Conners - "Keep on Truckin'" (ABC, 8:00PM ET/PT)
A sudden turn of events forces the Conners to face the daily struggles of life in Lanford in a way they never have before.

The Kids Are Alright - "Pilot" (ABC, 8:30PM ET/PT)
Lawrence, the prodigal eldest Cleary son, returns home from the seminary and breaks the news to his family that he’s dropping out for good, leaving Mike and Peggy upset and wondering why. Meanwhile, Timmy decides he wants to audition for a children’s theatre production but when Peggy finds out where it’s being held she forbids him from participating. Elsewhere, Eddie tries to keep his girlfriend a secret after Frank finds out and tries to blackmail him.

black-ish - "Gap Year" (ABC, 9:00PM ET/PT)
After dropping Junior off at college, Dre and Bow are beside themselves when they find him back at home announcing his decision to take a gap year. Meanwhile, Jack and Diane begin to question whether they should still be sharing a room.

Splitting Up Together - "Sign Language" (ABC, 9:30PM ET/PT)
The morning after Lena and Martin sleep together, Lena searches for signs that they are or aren’t meant to be a couple. Their relationship is put to the test after she organizes a romantic beach getaway and it becomes apparent what’s meant to be. Meanwhile, Arthur and Camille trail Lisa Apple, hoping to determine if she is pregnant with Martin’s baby. Elsewhere, Maya struggles to decide if she should tell her new boyfriend, Frank, about her pregnancy.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of October 15)

Tuesday, October 16

  • John Krasinski (The Office) - Catch John on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Kevin Hart (The Big House/Undeclared) - Kevin appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:34pm on NBC.
  • Eric McCormack (Will & Grace) - Eric is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Kathryn Hahn (I Love Dick/Happyish/Transparent/Free Agents) - Kathryn stops by The Late Late Show with James Corden at 12:37am on CBS. She will also be on The Ellen DeGeneres Show, so check your local listings.
  • Jameela Jamil (The Good Place) - Jameela appears on a repeat of Last Call with Carson Daly at 1:35am on NBC.
  • Melissa McCarthy (Mike & Molly/Samantha Who?) - Melissa drops by Comedy Central's The Daily Show with Trevor Noah at 11pm. She also talks about Can You Ever Forgive Me? on the BUILD Series at 12pm.
  • Jane Curtin (3rd Rock from the Sun/Kate & Allie) - Jane visits Watch What Happens: Live at 11pm on Bravo.
  • Laurence Fishburne (black-ish) - Laurence chats on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Nathan Fillion (Two Guys and a Girl) - Nathan talks about The Rookie on ABC's Good Morning America sometime between 7-9am and on LIVE! with Kelly and Ryan, so check your listings.
  • Katy Mixon (American Housewife/Mike & Molly) - Katy is a guest on The Real, so check your local listings.
  • Sara Gilbert (The Conners/Roseanne/Bad Teacher/The Big Bang Theory and John Goodman (The Connners/Roseanne/The Trouble in Normal, Ohio) - Sara and John are guests on ABC's Good Morning America sometime between 7-9am.
  • John Leguizamo (The Brothers Garcia) - John appears on ABC's GMA Day at 1pm.
  • Heather Dubrow (Stark Raving Mad) - Heather is a guest on People Now at 12pm.
  • Candace Cameron Bure (Fuller House/Full House) - Candace visits NBC's Today in the 10am hour.
  • Fran Drescher (Happily Divorced/The Nanny/Living with Fran) - Fran talks about hosting Cancer Scchmancer's Master Class Health Summit on E!'s Daily Pop at 12pm.
  • Analeigh Tipton (Manhattan Love Story) - Analeigh talks about her movie Better Start Running on Home & Family on Hallmark Channel at 10am ET/PT.


New on DVD/Blu-ray (September/October)

The Big Bang Theory - The Complete Eleventh Season The Middle - The Complete Ninth Season Modern Family - The Complete Ninth Season Step by Step - The Complete Second Season Perfect Strangers - The Complete Fifth Season

09/04 - It's Always Sunny in Philadelphia - The Complete Season 12
09/04 - Mom - The Complete Fifth Season
09/04 - Silicon Valley - The Complete Fifth Season
09/04 - Superstore - Season Three
09/04 - Young Sheldon - The Complete First Season
09/11 - The Big Bang Theory - The Complete Eleventh Season (Blu-ray)
09/11 - The Middle - The Complete Ninth Season
09/11 - Modern Family - The Complete Ninth Season
09/11 - People of Earth - The Complete Second Season
09/18 - Community - The Complete Series (Blu-ray)
09/18 - Step by Step - The Complete Second Season
09/18 - You're the Worst - The Complete Fourth Season
09/25 - Blondie - The Complete 1957 Television Series
09/25 - Perfect Strangers - The Complete Fifth Season
10/02 - The Beverly Hillbillies - The Official Fifth Season
10/02 - The Love Boat - Season Four - Volume One / Volume Two
10/02 - Saved by the Bell - The Complete Collection
10/16 - Police Squad! - TV and Movie Collection
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