Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


New on DVD/Blu-ray (June/July/August)

Father Knows Best - Season Six Diff'rent Strokes - The Complete Sixth Season Alice - The Complete Fifth Season Rhoda - Season Four Brooklyn Nine-Nine - Season Four

06/13 - The Andy Griffith Show - Return to Mayberry
06/13 - That's My Mama - The Complete Series
06/20 - Workaholics - The Final (Seventh) Season
06/20 - Workaholics - The Complete Series
06/27 - The Jamie Foxx Show - The Complete Third Season
07/04 - Superstore - Season Two
07/18 - Father Knows Best - Season Six
07/25 - Diff'ernt Strokes - The Complete Sixth Season
07/25 - Girls - The Final (Sixth) Season (Blu-ray)
08/01 - Alice - The Complete Fifth Season (WBShop.com)
08/01 - Crashing - The Complete First Season (Blu-ray)
08/15 - Rhoda - Season Four
08/22 - Brooklyn Nine-Nine - Season Four
08/29 - Will & Grace - Season One (Universal)
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


Sitcoms Airing Tonight

Wednesday, September 20

The Goldbergs - "Graduation Day" (ABC, 8:00PM ET/PT) (Repeat)
Graduation Day is quickly approaching, and Erica cannot wait to get out of the house, until it dawns on her how much Beverly’s love means to her. She attempts to delay her graduating so she can stay home. Later, Barry has plans for him and Lainey, but they turn to dust. Meanwhile, Dana makes a surprise visit just as Adam and Jackie officially become a couple.

Speechless - "C-A-- CAMP" (ABC, 8:30PM ET/PT) (Repeat)
As the family readies for their flight to JJ’s camp, Maya gets a surprise at the airport. Ray sees the summer as an opportunity to reinvent himself while Jimmy and Dylan turn the trip to camp into a father/daughter bonding moment.

Modern Family - "The Graduates" (ABC, 9:00PM ET/PT) (Repeat)
Manny’s father, Javier (guest-star Benjamin Bratt), shows up for his graduation and takes him out on a wild night of celebration, and then Jay steps in to pick-up the pieces. Meanwhile, the Pritchett-Dunphy-Tucker clan is getting ready for Luke and Manny’s big day and dealing with the emotions that come with seeing your kids grow up and leave the nest.

American Housewife - "Can't Hide It Anymore" (ABC, 9:30PM ET/PT) (Repeat)
Katie has been avoiding the mandatory volunteer hours at her kids’ schools all year. But when the other moms pressure her, she hits on a genius excuse after wearing a fake pregnancy “empathy” bump leads everyone to think she is pregnant. But things soon get out of hand after her former frenemies plan a baby shower for her.

Swedish Dicks - (Pop, 8:00PM ET/PT)
Ingmar and Axel get asked to find the breeding ram, Russel Crowe, but before they can start, Ingmar gets picked up by the FBI. Axel calls Sarah to ask her help Ingmar, while he himself continues to look for the missing animal. The situation looks grim for Ingmar, but the FBI seems to be willing to offer him a dangerous deal.

Swedish Dicks - (Pop, 8:30PM ET/PT)
A number of incidents convince Ingmar that he has to move back to Sweden. Sun is quick to take his place in the agency, but before Ingmar has time to leave, they get a case where his own daughter seems to be in danger. When it hits the fan, they all get dragged into the mess - in their most dangerous case to date - leading them towards Ingmar's mysterious past.

You're the Worst - "This Is Just Marketing" (FXX, 10:00PM ET/PT)
Jimmy learns that his literary novel is being marketed as erotica. While doing Vernon's podcast, Gretchen realizes she's been letting Jimmy off easy. When Edgar and Lindsay babysit Tallulah, Lindsay learns for the first time that she's capable of love and Edgar tries a new technique to pick up women.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of September 18)

Wednesday, September 20

  • Adam Scott (Ghosted/Parks and Recreation) - Watch Adam on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Pamela Adlon (Better Things/The King of Queens/The Facts of Life) - Pamela is a guest on The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Bobby Moynihan (Me, Myself & I) - Bobby visits Late Night with Seth Meyers at 12:36am on NBC. He will also be on CBS This Morning sometime between 7-9am.
  • Mayim Bialik (The Big Bang Theory/Blossom) - Mayim stops by The Late Late Show with James Corden at 12:37am on CBS.
  • Tig Notaro (One Mississippi) - Tig drops by Last Call with Carson Daly at 1:35am on NBC.
  • Kumail Nanjiani (Silicon Valley) - Kumail is a guest on Watch What Happens: Live at 11pm on Bravo.
  • Jim Gaffigan (The Jim Gaffigan Show/My Boys/Welcome to New York) - Jim appears on Watch What Happens: Live at 11pm on Bravo.
  • Garcelle Beauvais (The Jamie Foxx Show) - Garcelle guest co-hosts The Talk on CBS at 2pm ET/1pm CT-PT.
  • Adrian Grenier (Entourage) - Adrian talks about his life after Entourage and his ocean conservation foundation's Strawless September Challenge on Harry, so check your local listings. He will also be on the AOL Build Show 4pm.
  • Christopher McDonald (Good Advice/Walter & Emily) - Christopher will be on New York Live on WNBC in New York at 11:30am ET.
  • Walton Goggins (Vice Principals) - Walton shows Rach how to make his perfect cocktail on Rachael Ray, so check your local listings.
  • Judith Light (Transparent/Phenom/Who's the Boss?) - Judith is a guest on Home & Family on Hallmark Channel at 10am ET/PT.
  • Christian Slater (Breaking In) - Christian talks about Mr. Robot on NBC's Today in the 9am hour.
  • Sky Katz (Raven's Home) - Sky appears on PIX11 Morning News on WPIX in New York at 8:45am.