Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Tuesday, December 12

The Middle - "The Christmas Miracle" (ABC, 8:00PM ET/PT)
It’s Christmastime, and Frankie and Sue are devastated after Axl informs them that he’s not going to church this year because he’s beginning to question his faith. Meanwhile, Mike goes to war with the Glossner kids after they keep defacing his new, giant inflatable snowman; and Brick goes all out in an attempt to wrap his first present for a planned Christmas Yankee Swap.

Fresh Off the Boat - "Do You Hear What I Hear?" (ABC, 8:30PM ET/PT)
As head of the HOA Christmas committee, Jessica threatens to cut the neighborhood caroling this year due to last year’s rocky performance. However, Deirdre says that her friend Holly (Paula Abdul), who teaches “Performance and Movement,” will help get everyone into tip-top, melodic shape. Meanwhile, Marvin becomes suspicious of Honey when she goes to see “Titanic” at the movies without him; Nicole develops her first girl crush and struggles with how to get her attention.

black-ish - "Sugar Daddy" (ABC, 9:00PM ET/PT)
Dre is diagnosed with Type 2 Diabetes and after talking to Pops, he’s resolved to curing himself. Things come to a head at the Stevens & Lido holiday party. Meanwhile, Jack is convinced that baby Devante hates him, so he enlists Junior and Diane’s help.

The Mayor - "Grey Christmas" (ABC, 9:30PM ET/PT)
After visiting a homeless shelter on Christmas Eve, Courtney realizes things for the needy could be improved and pledges to make it a joyous Christmas that every family deserves. But when he learns he doesn’t have the budget to deliver on his promise, Courtney loses hope and his holiday spirit which leads to a magical “It’s A Wonderful Life” moment that makes him realize he has the gift needed to pull off a Christmas miracle.

Brooklyn Nine-Nine - "Game Night" / "The Favor" (Fox, 9:00PM ET/PT)
Rosa asks for Jake's help to deliver important information to her parents, but their plan goes awry when they assume the two are in a relationship; Seamus Murphy comes back to redeem an ethically questionable favor owed by Capt. Holt.

Teachers - "Let It Flow" (TV Land, 10:00PM ET/PT)
Ms. Cannon discovers that one of her students is an artistic prodigy. Mrs. Adler and Ms. Watson take the mini-society competition to a new level.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of December 11)

Tuesday, December 12

  • Tom Hanks (Bosom Buddies) - Catch Tom on The Late Show with Stephen Colbert at 11:35pm on CBS. He also talks about The Post on CBS This Morning sometime between 7-9am.
  • Jane Krakowski (Unbreakable Kimmy Schmidt/30 Rock) - Jane appears on The Late Late Show with James Corden at 12:37am on CBS.
  • Ari Graynor (I'm Dying Up Here/Bad Teacher) - Ari is a guest on Conan at 11pm on TBS.
  • Niecy Nash (The Soul Man/Getting On/Do Not Disturb/Reno 911!) - Niecy visits The Talk on CBS at 2pm ET/1pm CT-PT.
  • Bill Pullman (1600 Penn) - Bill stops by Steve, so check your local listings.
  • Miles Brown (black-ish) - Miles appears on Home & Family on Hallmark Channel at 10am ET/PT.
  • Ana Gasteyer (People of Earth/Lady Dynamite/Suburgatory) - Ana talks about Fox's A Christmas Story Live! on Access Hollywood Live, so check your local listings.
  • Noah Galvin (The Real O'Neals) - Noah talks about Dear Evan Hansen on the BUILD Series at 4pm.


New on DVD/Blu-ray (November/December)

The Wayans Bros. - The Complete Third Season Living Single - The Complete Third Season Alice - The Complete Sixth Season One Day at a Time - The Complete Series Fuller House - The Complete Second Season

11/07 - American Dad! - Volume 12
11/07 - Family Guy - Season Fifteen
11/07 - The Wayans Bros. - The Complete Third Season
11/14 - D.C. Follies - The Complete Series
11/21 - Living Single - The Complete Third Season
11/24 - Grandfathered - Season 1
12/05 - Alice - The Complete Sixth Season
12/05 - One Day at a Time - The Complete Series
12/05 - The Simpsons - The Eighteenth Season
12/05 - South Park - The Complete First Season (Blu-ray) / 2 / 3 / 4 / 5
12/12 - Fuller House - The Complete Second Season
12/19 - South Park - The Complete Sixth Season (Blu-ray) / 7 / 8 / 9 / 10 / 11
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