Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS


ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.

Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.

New on DVD/Blu-ray (September)

The Big Bang Theory - The Complete Ninth Season Newhart - The Complete Sixth Season 2 Broke Girls - The Complete Fifth Season Family Matters - The Complete Eighth Season Modern Family - The Complete Season 7

09/06 - Coach - Season One (Mill Creek) / Season Two / Seasons One and Two
09/06 - South Park - The Complete Ninteenth Season (Blu-ray)
09/13 - The Big Bang Theory - The Complete Ninth Season (Blu-ray)
09/13 - Newhart - The Complete Sixth Season
09/20 - 2 Broke Girls - The Complete Fifth Season
09/20 - Family Matters - The Complete Eighth Season
09/20 - Modern Family - The Complete Season 7
09/20 - Veep - Season 5
09/27 - The Wonder Years - Season Six
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest

Sitcoms Airing Tonight

Monday, October 24

Kevin Can Wait - "Beat the Parents" (CBS, 8:30PM ET/PT)
Kevin and Donna are thrilled when their son, Jack, makes friends with a boy from school, Grayden (Graydon Peter Yosowitz), however, when Donna and Kevin don’t hit it off with Grayden’s arrogant father, Vic (Ray Romano), and his pushy wife, Brandi (Lindsay Broad), they set out to sabotage the boys’ new friendship. Matt Romano guest stars as Vic’s second son, Braden.

Man with a Plan - "Pilot" (CBS, 8:30PM ET/PT)
Golden Globe Award winner Matt LeBlanc stars as Adam, a contractor who starts spending more time with his three kids when his wife, Andi, goes back to work and discovers the truth all parents eventually realize—their little angels are maniacs.

2 Broke Girls - "And the Godmama Drama" (CBS, 9:00PM ET/PT)
Oleg and Sophie’s plan to have Max and Caroline as Barbara’s godparents is derailed when Oleg’s domineering mother, Olga (Mercedes Ruehl), arrives from the Ukraine for the baby’s baptism and fires Max and Caroline from their godparent duties.

The Odd Couple - "Food Fight" (CBS, 9:30PM ET/PT)
When Oscar learns that his favorite hangout, Langford’s, is in financial trouble, he impulsively asks Felix to help save it, without considering the disastrous consequences. Also, Felix tries to make his mark on the restaurant when the owner, Fred Langford (Fred Willard), puts him in charge for a few days.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of October 24)

Monday, October 24

  • Ricky Gervais (The Office) - Watch Ricky on The Tonight Show Starring Jimmy Fallon at 11:34pm on NBC.
  • Tom Hanks (Bosom Buddies) - Tom appears on The Late Show with Stephen Colbert at 11:35pm on CBS. He also talks about Inferno on NBC's Today sometime between 7-9am and on LIVE! with Kelly, so check your listings.
  • Elijah Wood (Wilfred) - Elijah is a guest on Late Night with Seth Meyers at 12:36am on NBC.
  • Ana Gasteyer (People of Earth/Lady Dynamite/Suburgatory) - Ana visits Late Night with Seth Meyers at 12:36am on NBC.
  • Nick Offerman (Parks and Recreation) - Nick stops by The Late Late Show with James Corden at 12:37am on CBS.
  • Ron Howard (Happy Days/The Andy Griffith Show) - Ron appears on The Late Late Show with James Corden at 12:37am on CBS.
  • Kate Micucci (Raising Hope/The Big Bang Theory) - Kate is a guest on a repeat of @midnight on Comedy Central at midnight.
  • Zooey Deschanel (New Girl) - Zooey appears on The Ellen DeGeneres Show, so check your local listings.
  • Michael Chiklis (Daddio) - Michael drops by Harry, so check your local listings.
  • Jameela Jamil (The Good Place) - Jameela appears on Home & Family on Hallmark Channel at 10am ET/PT.
  • Aya Cash (You're the Worst) - Aya talks about You're the Worst on the AOL Build ShoW at 2pm. She will also be on New York Live on WNBC in New York at 12:30pm ET.
  • Will Forte (The Last Man on Earth) - Will is a guest on ABC's Good Morning America sometime between 7-9am.
  • Mary Steenburgen (The Last Man on Earth/Ink) - Mary talks about The Last Man on Earth on NBC's Today in the 10am hour. She will also be on the AOL Build Show at 12:30pm.
  • Anna Camp (The Mindy Project) - Anna talks about Good Girls Revolt on People Now at 8:30am.
  • James Brolin (Life in Pieces) - James is a guest on Access Hollywood Live, so check your local listings.
  • Matt LeBlanc (Man with a Plan/Episodes/Joey/Friends) - Matt appears on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Nico Tortorella (Younger) - Nico guest co-hosts The Talk on CBS at 2pm ET/1pm CT-PT.