Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Thursday, April 26

The Big Bang Theory - "The Monetary Insufficiency" (CBS, 8:00PM ET/PT)
Sheldon goes to Vegas to win money for science. Also, Penny and Bernadette take Amy wedding dress shopping, but her terrible choice entangles them in a web of lies.

Young Sheldon - "A Dog, A Squirrel, and a Fish Named Fish" (CBS, 8:30PM ET/PT)
A battle erupts between the Coopers and Sparks when the Sparks’ new dog terrorizes Sheldon.

Mom - "A Taco Bowl and a Tubby Seamstress" (CBS, 9:00PM ET/PT)
Christy is concerned that she and Bonnie might lose their apartment when Bonnie locks horns with the tough new building owner, Rita (Patti Lupone).

Life in Pieces - "#TBT: House Destiny Introduction Retirement" (CBS, 9:30PM ET/PT)
The Short family’s quirky history is revealed with stories of when Tim met Heather’s family for the first time; when Jen and Greg bought their dream home; when Matt got sidetracked after he saw Colleen while waiting for a blind date; and John’s last flight before retiring.

Superstore - "Aftermath" (NBC, 8:00PM ET/PT)
Amy (America Ferrera) and Jonah (Ben Feldman) deal with the consequences of their recent interactions. Meanwhile Glenn (Mark McKinney) and Dina (Lauren Ash) enlist Garrett's (Colton Dunn) help to win the store a visit from Cloud 9's CEO.

A.P. Bio - "Walleye" (NBC, 8:30PM ET/PT)
Jack (Glenn Howerton) successfully convinces Miles (Tom Bennett) that Devin (Jacob McCarthy) is his illegitimate son. Durbin (Patton Oswalt), Mary (Mary Sohn), Stef (Lyric Lewis) and Michelle (Jean Villepique) clash on the Sadie Hawkins dance theme.

Will & Grace - "Staten Island Fairy" (NBC, 9:00PM ET/PT) (Repeat)
Jack's (Sean Hayes) intimacy issues are challenged by a closeted boyfriend. Will (Eric McCormack) and Grace (Debra Messing) sell their new line of bedding on TV.

Champions - "Nepotism" (NBC, 9:30PM ET/PT)
As Michael waits to hear if the musical he wrote will be picked for the freshman show, Vince is accused of treating some staff members better than others.

Nobodies - "Kristen's Wiig" (TV Land, 10:00PM ET/PT)
Rachel and Larry attempt to convince Kristen Wiig to play Jen in the pilot for "Open Dorf Policy"; Hugh gets put in an uncomfortable position when an accident lands Sam in the hospital.

Atlanta - "North of the Border" (FX, 10:00PM ET/PT)
The possibility arises to make a move; it is believed Paper Boi will be at a pajama party.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of April 23)

Thursday, April 26

  • Don Cheadle (House of Lies/The Golden Palace) - Catch Don on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Method Man (Method & Red) - Method Mani s a guest on The Late Late Show with James Corden at 12:37am on CBS.
  • Adam Pally (Making History/Happy Endings/The Mindy Project) - Adam appears on The Opposition with Jordan Klepper at 11:30pm on Comedy Central.
  • Chris Pratt (Parks and Recreation) - Chris visits Conan at 11pm on TBS.
  • Jason Biggs (Mad Love/Drexell's Class) - Jason and his wife Jenny Mollen are guests on The Wendy Williams Show, so check your local listings.
  • Dylan McDermott (LA to Vegas) - Dylan reveals role he lost to Harry Connick, Jr. on a repeat of Harry, so check your local listings.
  • Rob Riggle (Golan the Insatiable/Gary Unmarried) - Rob is a guest on Good Mythical Morning with Rhett & Link on YouTube.


New on DVD/Blu-ray (February/March/April)

Diff'rent Strokes - The Complete Seventh Season Green Acres - The Complete Fifth Season Mayberry R.F.D. - The Complete First Season One Day at a Time - Season Two Perfect Strangers  - The Complete Third Season

02/06 - All in the Family - Seasons 1-5
02/06 - Bosom Buddies - The Complete Series
02/06 - Women of the House - Complete 12 Episode Series
02/13 - Broad City - Season 4
02/13 - Three's Company - The Complete Series - Come and Knock on Our Door Collection
02/27 - Diff'rent Strokes - The Complete Seventh Season
02/27 - Green Acres - The Complete Fifth Season
02/27 - Mayberry R.F.D. - The Complete First Season
03/06 - Atlanta - The Complete First Season
03/06 - Curb Your Enthusiasm - The Complete Ninth Season
03/13 - The New Adventures of Old Christine - The Complete First Season
03/27 - One Day at a Time - Season Two
04/03 - Ballers - The Complete Third Season (Blu-ray)
04/03 - 90's Sitcom (Just Shoot Me!/The Larry Sanders Show/Wings) Starter Set - Season 1 & 2 Bundle
04/10 - Vice Principals - The Compelte Series
04/17 - Perfect Strangers - The Complete Third Season
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