Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


New on DVD/Blu-ray (December/January)

American Dad! - Volume 11 Newhart - The Complete Seventh Season I Love Lucy - Superstar Special #2 (Colorized) The Love Boat - Season Three - Volume Two Hooperman - Season One

12/06 - Family Guy - Season Fourteen
12/13 - American Dad! - Volume 11
12/13 - Newhart - The Complete Seventh Season
01/03 - Girls - The Complete Fifth Season (Blu-ray)
01/10 - Broad City - Season 3
01/17 - I Love Lucy - Superstar Special #2 (Colorized)
01/17 - The Love Boat - Season Three - Volume One
01/17 - The Love Boat - Season Three - Volume Two
01/24 - Hooperman - Season One
01/24 - Hooperman - Season Two
01/31 - Ballers - The Complete Second Season (Blu-ray)
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


Sitcoms Airing Tonight

Friday, January 20

Last Man Standing - "A House Divided" (ABC, 8:00PM ET/PT)
When Mike and Vanessa ask newlyweds Mandy and Kyle to tone down their constant displays of affection, Mandy agrees but only if her parents become more discreet in the way they express their feelings to each other. Meanwhile, Kristen gets Eve a gig playing at the Grill, but Ed wants to fire her after a lackluster performance.

Dr. Ken - "A Day in the Life" (ABC, 8:30PM ET/PT)
Amy (guest star Yvette Nicole Brown), the producer of a documentary health series, follows Ken around to record a typical day at an HMO, giving Ken his big moment in the limelight.  But much to Ken’s chagrin, a series of the less than thrilling day-to-day parts of the job at Welltopia leads Ken to doubt his own career choice.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of January 16)

Friday, January 20

  • Anthony Anderson (black-ish/Guys with Kids/All About the Andersons) - Catch Anthony on Jimmy Kimmel Live! at 11:35pm on ABC.
  • JoAnna Garcia Swisher (Reba/Better with You) - JoAnna visits The Tonight Show Starring Jimmy Fallon at 11:34pm on NBC.
  • Jim Gaffigan (The Jim Gaffigan Show/My Boys/Welcome to New York) - Jim stops by The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Cristela Alonzo (Cristela) - Cristela drops by The Late Show with Stephen Colbert at 11:35pm on CBS.
  • John Lithgow (3rd Rock from the Sun/Twenty Good Years) - John is a guest on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • Ken Jeong (Dr. Ken/Community) - Ken is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC. He also appears on The Ellen DeGeneres Show, so check your local listings.
  • Nicole Byer (Loosely, Exactly Nicole) - Nicole appears on a repeat of Last Call with Carson Daly at 1:35am on NBC.
  • Joe Jonas (Jonas L.A.) - Joe guest co-hosts LIVE! with Kelly, so check your listings.
  • Bernadette Peters (Mozart in the Jungle/All's Fair) - Bernadette is a guest on LIVE! with Kelly, so check your listings.
  • Queen Latifah (Living Single) - Queen Latifah is a guest on a repeat of Rachael Ray, so check your local listings.
  • Andrew Dice Clay (Bless This House/Hitz) - Andrew stops by Access Hollywood Live, so check your local listings.
  • Johnny Galecki (The Big Bang Theory/Roseanne - Johnny discusses his role in the new film, Rings, and dishes on this season of The Big Bang Theory on the AOL Build Show at 1pm.