Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


New on DVD/Blu-ray (March/April)

The Jamie Foxx Show - The Complete Second Season What I Like About You - The Complete Second Season Newhart - The Final (Eighth) Season Diff'rent Strokes - The Complete Fifth Season Father Knows Best - Season Five

03/03 - The Dick Van Dyke Show - Now... In Living Color! (Blu-ray)
03/07 - The Jamie Foxx Show - The Complete Second Season
03/07 - Mama's Family - Mama's Favorites
03/07 - That '70s Show - The Complete Series - Flashback Edition (Blu-ray)
03/07 - What I Like About You - The Complete Second Season
03/07 - You Me Her - Season One
03/14 - Newhart - The Final (Eighth) Season
03/14 - Unbreakable Kimmy Schmidt - Season Two
03/21 - Master of None - Season One
04/04 - Diff'rent Strokes - The Complete Fifth Season
04/11 - Father Knows Best - Season Five
04/11 - Schitt's Creek - The Complete Third Season
04/11 - Silicon Valley - The Complete Third Season (Blu-ray)
04/11 - Veep - The Complete Fifth Season
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


Sitcoms Airing Tonight

Saturday, April 22

Henry Danger - "Green Fingers" (Nickelodeon, 8:00PM ET/PT)
fter Schwoz creates a disease that accidentally effects Charlotte, Henry, his family, and even Ray, he quarantines them in Henry’s house in order to find a cure.

Nicky, Ricky, Dicky & Dawn - "This Little Piggy Went to the Harpers" (Nickelodeon, 8:30PM ET/PT)
When The Quads kidnap a rival soccer team’s pig mascot as a prank, they have to pass it off as Anne’s surprise birthday present in order to not get caught forgetting her birthday.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of April 17)

Monday, April 24

  • Kathryn Hahn (Happyish/Transparent/Free Agents) - Watch Kathryn on The Tonight Show Starring Jimmy Fallon at 11:34pm on NBC. She also talks about the new series I Love Dick on NBC's Today in the 10am hour.
  • Allison Janney (Mom/Mr. Sunshine) - Allison appears on The Late Show with Stephen Colbert at 11:35pm on CBS. She also chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
  • Jim Gaffigan (The Jim Gaffigan Show/My Boys/Welcome to New York) - Jim visits Late Night with Seth Meyers at 12:36am on NBC.
  • Andrea Martin (Great News/Difficult People/Working the Engels) - Andrea stops by Late Night with Seth Meyers at 12:36am on NBC.
  • Briga Heelan (Great News/Ground Floor) - Briga is a guest on Last Call with Carson Daly at 1:35am on NBC.
  • Matt Walsh (Veep), Mary Holland (Blunt Talk) and Timothy Simons (Veep) - Matt, Mary and Timothy are guests on @midnight on Comedy Central at midnight.
  • Kumail Nanjiani (Silicon Valley) - Kumail drops by Conan at 11pm on TBS.
  • John Leguizamo (The Brothers Garcia) - John guest co-hosts LIVE! with Kelly, so check your listings.
  • Cobie Smulders (How I Met Your Mother) - Cobie talks about making her Broadway debut in Present Laughter on LIVE! with Kelly, so check your listings.
  • Katie Gill (Baby Daddy) - Katie is a guest on Home & Family on Hallmark Channel at 10am ET/PT.
  • Lisa Kudrow (Friends/The Comeback) - Lisa joins Clinton Kelly in the kitchen to make a delicious dessert with an ingredient she’s never had before—Rhubarb on ABC's The Chew at 1pm ET/12pm PT/CT.
  • Alfonso Ribeiro (The Fresh Prince of Bel-Air/In the House/Silver Spoons) - Alfonso will be on NBC's Today in the 9am hour.
  • Kate Walsh (Bad Judge/The Drew Carey Show) - Kate talks about 13 Reasons Why on the AOL Build Show at 11am.
  • Ron Howard (Happy Days/The Andy Griffith Show) - Ron is a guest on The Talk on CBS at 2pm ET/1pm CT-PT.