Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Friday, February 15

Fresh Off the Boat - "Cupid's Crossbow" (ABC, 8:00PM ET/PT)
On Valentine’s Day, the mood is anything but romantic as Jessica competes with Louis to see who can give Evan the best advice on how to celebrate with new girlfriend, Sicily. Meanwhile, Eddie asks Honey for help to find out who his secret admirer is after he’s passed a love note on a Cattleman’s delivery run.

Speechless - "J-I-- JIMMY V-A-L-VALENTINE" (ABC, 8:30PM ET/PT)
JJ’s love-match with Izzy becomes a cage match with Kenneth. Maya and Jimmy dismiss Valentine’s Day as a holiday for suckers until they find a way to profit from it. Unable to find a date to a prepaid romantic night out, Ray brings Dylan.

Last Man Standing - "The Best Man" / "Sibling Quibbling" (Fox, 8:00PM ET/PT)
Chuck and Carol decide to renew their vows; Mike plans to take his officiating to the next level.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of February 11)

Friday, February 15

  • Tracy Morgan (The Last O.G./30 Rock/The Tracy Morgan Show) - Watch Tracy on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Rosie O'Donnell (Gimme a Break!) - Rosie appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Ken Jeong (Dr. Ken/Community) - Ken is a guest on a repeat of The Late Late Show with James Corden at 12:37am on CBS. He talks about Fox's The Masked Singer and Netflix's You Complete Me, Ho on Access Live, so check your local listings.
  • Brian Tyree Henry (Atlanta) - Brian appears on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • Morris Chestnut (Out All Night) - Morris talks about The Enemy Within on LIVE! with Kelly and Ryan, so check your listings.
  • Jerry O'Connell (We Are Men/Cavemen/My Secret Identity) - Jerry guest hosts The Wendy Williams Show, so check your local listings. Jerry and his wife Rebecca Romijn talk about the 2019 American Rescue Dog Show on Home & Family on Hallmark Channel at 10am ET/PT.
  • Henry Winkler (Barry/Out of Practice/Happy Days) - Henry stops by The Real, so check your local listings.
  • Lori Loughlin (Fuller House/Hudson Street/Full House) - Lori talks about When Calls the Heart on New York Live on WNBC in New York at 11:30am ET.
  • Dan Cortese (What I Like About You/Veronica's Closet) - Dan is part of the panel on Steve, so check your local listings.
  • Daniel Radcliffe (Miracle Workers) - Daniel is a guest on Couch Surfing at 8am.


New on DVD/Blu-ray (January/February)

Fuller House - The Complete Third Season The Wayans Bros. - The Complete Fourth Season The Game - The Complete Series Step by Step - The Complete Fourth Season What I Like About You - The Complete Fourth Season

01/08 - Family Guy - 20 Greatest Hits
01/22 - Fuller House - The Complete Third Season
01/22 - The Wayans Bros. - The Complete Fourth Season (WBShop.com)
01/29 - Ballers - The Complete Fourth Season (Blu-ray)
01/29 - Crashing - The Complete Second Season
01/29 - The Game - The Complete Series
01/29 - Kidding - Season One
02/05 - Family Guy - Part 1 - Volumes 1-5
02/05 - Family Guy - Part 2 - Volumes 6-10
02/05 - Family Guy - Part 3 - Seasons 10-14
02/05 - First Lady of Television - Betty White Collection (40 rare and acclaimed episodes from her early days in television)
02/05 - Mama's Family - Seasons 1-6 - The Complete Series
02/12 - Rick and Morty - The Complete Seasons 1-3 (Blu-ray)
02/12 - Step by Step - The Complete Fourth Season
02/26 - What I Like About You - The Complete Fourth Season
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