Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Saturday, May 25

Live in Front of a Studio Audience: Norman Lear’s "All in the Family" and "The Jeffersons" (ABC, 8:00PM ET/PT) (Repeat)
Kerry Washington joins “Live in Front of a Studio Audience: Norman Lear’s ‘All in the Family’ and ‘The Jeffersons,’” the live sitcom special coming from late-night host Jimmy Kimmel and television icon Norman Lear. Washington is set to play Helen Willis in the special, airing live WEDNESDAY, MAY 22 (8:00-9:31 p.m. EDT), on The ABC Television Network. This historic event will take viewers down memory lane, recreating an original episode from each of the Emmy® Award-winning series “All in the Family” and “The Jeffersons.” This legendary night of television will be hosted by Lear and Kimmel, directed by 10-time Emmy winner James Burrows and produced by Sony Pictures Television.

Previously announced stars include Woody Harrelson (Archie Bunker), Marisa Tomei (Edith Bunker), Jamie Foxx (George Jefferson), Wanda Sykes (Louise Jefferson), Ellie Kemper (Gloria Stivic), Will Ferrell (Tom Willis), Justina Machado (Florence Johnston), Ike Barinholtz (Meathead), Sean Hayes (Mr. Lorenzo), Amber Stevens West (Jenny Willis Jefferson), Jovan Adepo (Lionel Jefferson), Anthony Anderson (Uncle Henry), Stephen Tobolowsky (Mr. Bentley) and Jackée Harry (Diane Stockwell).

All About "All in the Family" and "The Jeffersons" (ABC, 9:30PM ET/PT) (Repeat)
After the star-studded live sitcom special “Live in Front of a Studio Audience: Norman Lear’s ‘All in the Family’ and ‘The Jeffersons,’” “Nightline” will take a special look at the cultural and historical significance of the two iconic series. Participants in the live sitcom special along with modern-day comedians, television stars and journalists reminisce about each show’s groundbreaking impact and legacy.“Nightline” Presents “All About ‘All in the Family’ and ‘The Jeffersons’” airs WEDNESDAY, MAY 22 (9:31–10:00 p.m. EDT), on The ABC Television Network.

The prime-time special features interviews with “All in the Family” and “The Jeffersons” creator Norman Lear; host and executive producer Jimmy Kimmel and stars Anthony Anderson, Ike Barinholtz, Jackée Harry, Ellie Kemper and Kerry Washington; comedians and actors Raven-Symoné, David Alan Grier, Lil’ Rel and John Amos; original “The Jeffersons” cast member Marla Gibbs; and journalists Deborah Roberts, Chris Connelly, Marc Lamont Hill and Joe Levy.

Game Shakers - "Bug Tussle" (Nickelodeon, 8:00PM ET/PT)
After Dub goes to Vegas and leaves Trip behind, the Game Shakers take Trip to Dub's awesome apartment to show him a good time.

Game Shakers - "Why Tonya" (Nickelodeon, 8:30PM ET/PT)
The Game Shakers are approached by a fan who demands that they make changes to one of their games.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of May 20)

Friday, May 24

  • Dana Carvey (One of the Boys) - Watch Dana on The Tonight Show Starring Jimmy Fallon at 11:34pm on NBC. He talks about The Secret Life of Pets 2 on LIVE! with Kelly and Ryan, so check your listings.
  • The Cast of The Big Bang Theory - Johnny Galecki, Jim Parsons, Kaley Cuoco, Simon Helberg, Kunal Nayyar, Mayim Bialik and Melissa Rauch are guests on The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Bill Hader (Barry) - Bill appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Kathryn Newton (Gary Unmarried) - Kathryn is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Adam Scott - Adam appears on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • John Travolta (Welcome Back, Kotter) - John and his daughter Ella Bleu are guests on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Jodie Sweetin (Fuller House/Hollywood Darlings/Full House) - Jodie guest co-hosts The Talk on CBS at 2pm ET/1pm CT-PT.
  • Logan Browning (Dear White People/Meet the Browns) - Logan stops by The Real, so check your local listings. She will also be on the BUILD Series at 5:30pm
  • Bryan Cranston (Malcolm in the Middle) - Bryan talks about Broadway's Network on CBS This Morning sometime between 7-9am.
  • Jackée Harry (Tyler Perry's The Paynes/The First Family/Sister, Sister/227) - Jackée talks about Pride and Prejudice: Atlanta on ABC's Strahan & Sara at 1pm and on People Now at 12pm.
  • Justin Long (F Is for Family/Ed) - Justin talks about Life is Short with Justin Long on Couch Surfing at 8am.
  • Beanie Feldstein (What We Do in the Shadows) and Kaitlyn Dever (Last Man Standing) - Beanie and Kaitlyn talk about Booksmart on NBC's Today in the 10am hour.
  • Tiffani Thiessen (Alexa & Katie/Good Morning, Miami/Saved by the Bell) - Tiffani is in the kitchen on Pickler & Ben, so check your local listings.


New on DVD/Blu-ray (March/April/May)

Hangin' with Mr. Cooper - The Complete Second Season Alice - The Complete Ninth Season The Wayans Bros. - The Complete Fifth Season Evening Shade - The Complete Collection Perfect Strangers - The Complete Seventh and Eighth Seasons

03/05 - Hangin' with Mr. Cooper - The Complete Second Season (WBShop.com)
03/12 - Alice - The Complete Ninth Season (WBShop.com)
03/26 - The Wayans Bros. - The Complete Fifth Season (WBShop.com)
04/02 - Archer: Danger Island - The Complete Season Nine
04/09 - You're the Worst - The Complete Fifth Season
04/12 - Evening Shade - The Complete Collection
04/16 - The Big C - The Complete Series (Blu-ray)
05/07 - Baskets - The Complete Season Three
05/13 - My Three Sons - The Third Season - Volume One
05/13 - My Three Sons - The Third Season - Volume Two
05/14 - The Donna Reed Show - Seasons 1-5
05/14 - Petticoat Junction - Seasons 1-3
05/28 - Perfect Strangers - The Complete Seventh and Eighth Seasons
05/28 - South Park - The Complete Twenty-Second Season (Blu-ray)
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


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