Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Wednesday, February 21

The Goldbergs - "Hogan Is My Grandfather" (ABC, 8:00PM ET/PT) (Repeat)
Adam is assigned a term paper on a great person in history, and he decides to make a movie about his grandfather but finds all of Pop’s war stories mundane. Pops takes matters into his own hands and decides to tell more exciting stories based on an old television series. Meanwhile, Erica returns home to confront Beverly for over-mothering her. Murray insists Beverly teach Erica and Barry basic life skills, but she worries Erica and Barry will be too independent.

Speechless - "B-I-- BIKINI U-N-- UNIVERSITY " (ABC, 8:30PM ET/PT) (Repeat)
JJ convinces his parents to take him on a college visit but hides an ulterior motive. As his plan unravels, JJ enlists the help of new friend Tyson (guest star, Nick Viall of ABC’s “The Bachelor”), an actor who gives the performance of his life to keep JJ out of hot water. Meanwhile, Ray goes wild when he’s left home alone for the first time.

Modern Family - "Dear Beloved Family" (ABC, 9:00PM ET/PT) (Repeat)
Gloria has to rush Phil to the hospital for an emergency surgery after he experiences some intense stomach pains and rallies the entire family to be by his side.

American Housewife - "Blondetourage" (ABC, 9:30PM ET/PT) (Repeat)
Taylor enlists Oliver to help her carry out a scheme so she can ditch her less cool friend Ellen and go to a concert with her “blondetourage.” Meanwhile, Katie is devastated when Anna-Kat doesn’t need her as much anymore, which causes Katie to make some poor and desperate parenting decisions.

Schitt's Creek - "RIP Moira Rose" (Pop, 8:00PM ET/PT)
A rumour that Moira died appears online; Roland asks Johnny to be the godfather of his child.

Let's Get Physical - "Paybacks a Bitch" (Pop, 8:30PM ET/PT)
At the regional competition, the Fitness by Force and The Metrix teams deliver great performances, but the judge announces neither team will advance; the teams put aside their differences to discover the truth behind this injustice.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of February 19)

Wednesday, February 21

  • Jason Bateman (Arrested Development/The Hogan Family/It's Your Move/Silver Spoons) - Watch Jason on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Sam Rockwell (F Is for Family) - Sam stops by The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Allison Janney (Mom/Mr. Sunshine) - Allison appears on The Late Late Show with James Corden at 12:37am on CBS. She will also be on a repeat of Conan at 11pm on TBS.
  • Joel McHale (The Great Indoors/Community) - Joel visits The Late Late Show with James Corden at 12:37am on CBS.
  • Pete Holmes (Crashing) - Pete is a guest on a repeat of Conan at 11pm on TBS. He will also be on Good Mythical Morning with Rhett & Link on YouTube.
  • Brooke Shields (Suddenly Susan) - Brooke drops by Watch What Happens: Live at 11pm on Bravo. She also talks about Mr. Pickles on ABC's Good Morning America sometime between 7-9am, on NBC's Today in the 10am hour and on New York Live on WNBC in New York at 11:30am ET.
  • Laurie Metcalf (Roseanne/The Big Bang Theory/The McCarthys) - Laurie chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
  • Tiffani Thiessen (Alexa & Katie/Good Morning, Miami/Saved by the Bell/Saved by the Bell: The College Years) - Tiffani appears on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Katy Mixon (American Housewife/Mike & Molly/Eastbound & Down) - Katy is a guest on LIVE! with Kelly and Ryan, so check your listings. She will also be on the BUILD Series at 11am.
  • James Brolin (Life in Pieces) - James visits The Wendy Williams Show, so check your local listings.
  • Keshia Knight Pulliam (The Cosby Show/Tyler Perry's House of Payne) - Keshia appears on The Real, so check your local listings.
  • Dylan McDermott (LA to Vegas) - Dylan is a guest on a repeat of Steve, so check your local listings.
  • Holly Robinson Peete (Hangin' with Mr. Cooper/For Your Love) - Holly will be on the BUILD Series at 1pm and on New York Live on WNBC in New York at 11:30am ET.
  • Kirk Cameron (Growing Pains/Kirk) - Kirk talks about his documentary Kirk Cameron: Connect on Home & Family on Hallmark Channel at 10am ET/PT.
  • The Cast of Andi Mack - Peyton Lee, Lilan Bowden, Joshua Rush and Sofia Wylie talk about the new season of Andi Mack on the BUILD Series at 1pm.


New on DVD/Blu-ray (November/December/January)

The Wayans Bros. - The Complete Third Season Living Single - The Complete Third Season Alice - The Complete Sixth Season One Day at a Time - The Complete Series Fuller House - The Complete Second Season

11/07 - American Dad! - Volume 12
11/07 - Family Guy - Season Fifteen
11/07 - The Wayans Bros. - The Complete Third Season
11/14 - D.C. Follies - The Complete Series
11/21 - Living Single - The Complete Third Season
11/24 - Grandfathered - Season 1
12/05 - Alice - The Complete Sixth Season
12/05 - One Day at a Time - The Complete Series
12/05 - The Simpsons - The Eighteenth Season
12/05 - South Park - The Complete First Season (Blu-ray) / 2 / 3 / 4 / 5
12/12 - Fuller House - The Complete Second Season
12/19 - South Park - The Complete Sixth Season (Blu-ray) / 7 / 8 / 9 / 10 / 11
01/09 - Girlfriends - The Complete Series
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest