Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Monday, October 23

The Big Bang Theory - "The Collaboration Contamination" (CBS, 8:00PM ET/PT)
Sheldon and Koothrappali confide in Bernadette when they can’t handle Amy and Wolowitz working together. Also, Penny and Leonard learn new tactics for how to deal Sheldon from an unlikely source.

9JKL - "High Steaks" (CBS, 8:30PM ET/PT)
Josh begs Andrew and Harry to let him join their racquetball game only to learn the monthly outing is actually a cover for having a steak and scotch dinner behind Judy’s back. Also, Eve and Judy begrudgingly spend their free evening together.

Kevin Can Wait - "Grief Thief" (CBS, 9:00PM ET/PT)
Vanessa plots her revenge on Kevin after learning he lied his way out of working on a Sunday to attend a football game with Goody. Also, Kyle has a new girlfriend, Denise (Deborah Unger), and Chale and Kendra have their first squabble as a married couple.

Me, Myself & I - "Family Tree" (CBS, 9:30PM ET/PT)
When Mid-life Alex helps his daughter, Abby, with a family tree project, he’s tempted to find his biological father. Also, Young Alex must perform at Ron’s family reunion talent show, and Older Alex meets Older Abby’s new boyfriend.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of October 23)

Monday, October 23

  • George Clooney (The Facts of Life/Roseanne) - Watch George on Jimmy Kimmel Live! at 11:35pm on ABC. He will also be on ABC's Good Morning America sometime between 7-9am.
  • Anna Faris (Mom) - Anna appears on The Late Show with Stephen Colbert at 11:35pm on CBS. She chats about the book Unqualified on LIVE! with Kelly and Ryan, so check your listings. She will also be on the AOL Build Show at 12pm.
  • John Cho (Selfie/Go On/Kitchen Confidential) - John is a guest on Late Night with Seth Meyers at 12:36am on NBC. He will also be on Good Day New York on WNYW-Fox5 in New York sometime between 7-10am.
  • Method Man (Method & Red) - Method Man visits The Late Late Show with James Corden at 12:37am on CBS.
  • Stephanie Beatriz (Brooklyn Nine-Nine) - Stephanie stops by Last Call with Carson Daly at 1:35am on NBC.
  • Bobby Moynihan (Me, Myself & I) - Bobby appears on The Ellen DeGeneres Show, so check your local listings.
  • Mark Feuerstein (9JKL/Good Morning, Miami/Conrad Bloom/Fired Up) - Mark is a guest on Steve, so check your local listings.
  • Betsy Brandt (Life in Pieces/The Michael J. Fox Show) - Betsy will be on New York Live on WNBC in New York at 11:30am ET.
  • Heather Graham (Californication/Emily's Reasons Why Not) - Heather talks about Law & Order: True Crime on NBC's Today sometime between 7-9am. She will also be on the AOL Build Show at 2pm. She can be heard on The Morning Mash Up on SiriusXM at 9:25am.
  • Valerie Bertinelli (Hot in Cleveland/CafĂ© Americain/One Day at a Time) - Valerie shows Clinton Kelly how to make her amazing pumpkin dish on ABC's The Chew at 1pm ET/12pm PT/CT.
  • Judith Light (Transparent/Phenom/Who's the Boss?) - Judith is a guest on ABC's Good Morning America sometime between 7-9am.


New on DVD/Blu-ray (June/July/August)

Father Knows Best - Season Six Diff'rent Strokes - The Complete Sixth Season Alice - The Complete Fifth Season Rhoda - Season Four Brooklyn Nine-Nine - Season Four

06/13 - The Andy Griffith Show - Return to Mayberry
06/13 - That's My Mama - The Complete Series
06/20 - Workaholics - The Final (Seventh) Season
06/20 - Workaholics - The Complete Series
06/27 - The Jamie Foxx Show - The Complete Third Season
07/04 - Superstore - Season Two
07/18 - Father Knows Best - Season Six
07/25 - Diff'ernt Strokes - The Complete Sixth Season
07/25 - Girls - The Final (Sixth) Season (Blu-ray)
08/01 - Alice - The Complete Fifth Season (WBShop.com)
08/01 - Crashing - The Complete First Season (Blu-ray)
08/15 - Rhoda - Season Four
08/22 - Brooklyn Nine-Nine - Season Four
08/29 - Will & Grace - Season One (Universal)
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest