Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


New on DVD/Blu-ray (June/July/August)

Father Knows Best - Season Six Diff'rent Strokes - The Complete Sixth Season Alice - The Complete Fifth Season Rhoda - Season Four Brooklyn Nine-Nine - Season Four

06/13 - The Andy Griffith Show - Return to Mayberry
06/13 - That's My Mama - The Complete Series
06/20 - Workaholics - The Final (Seventh) Season
06/20 - Workaholics - The Complete Series
06/27 - The Jamie Foxx Show - The Complete Third Season
07/04 - Superstore - Season Two
07/18 - Father Knows Best - Season Six
07/25 - Diff'ernt Strokes - The Complete Sixth Season
07/25 - Girls - The Final (Sixth) Season (Blu-ray)
08/01 - Alice - The Complete Fifth Season (WBShop.com)
08/01 - Crashing - The Complete First Season (Blu-ray)
08/15 - Rhoda - Season Four
08/22 - Brooklyn Nine-Nine - Season Four
08/29 - Will & Grace - Season One (Universal)
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


Sitcoms Airing Tonight

Wednesday, August 16

Marlon - "Pilot" (NBC, 9:00PM ET/PT)
Exes Marlon (Marlon Wayans) and Ashley (Essence Atkins) try a friendly divorce for their children's sake, but things get tricky when Ashley decides to date again. Marlon struggles to keep a sponsor for his online channel, The Marlon Way.

Marlon - "Cleaning Out the Closet" (NBC, 9:30PM ET/PT)
Ashley (Essence Atkins) is shocked to learn that Marlon (Marlon Wayans) has a storage unit crammed full of things from when they were married and challenges him to have a yard sale to part with it all.

Swedish Dicks - (Pop, 8:00PM ET/PT)
Ingmar's daughter, Sarah, helps the guys get a case at an advertising agency to find out who is stealing secret data; the undercover job takes a turn when Ingmar and Axel's client makes a fatal decision; Sun works on the firm's marketing strategy.

Swedish Dicks - (Pop, 8:30PM ET/PT)
Haunted by the ghost of his former stunt buddy, an unstable Ingmar makes an embarrassing mistake; Axel takes it upon himself to infiltrate a cult.

Younger - "The Gelato and the Pube" (TV Land, 10:00PM ET/PT)
Liza receives a great opportunity at work, but there’s a catch. Josh meets someone new. Maggie ruffles some feathers.

Odd Mom Out - "Dadderall" (Bravo, 10:00PM ET/PT)
Faced with an impossible work deadline on the night of his Dad's Committee Night Out, Andy takes stimulants; Jill and Vanessa learn the cruel definition of Med Spa as they visit their college friend, Ollie, at his new venture.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of August 14)

Wednesday, August 16

  • Zach Galifianakis (Baskets) - Watch Zach on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Lake Bell (Wet Hot American Summer: Ten Years Later/How to Make It in America/Childrens Hospital) - Lake appears on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Marc Maron (GLOW/Maron) - Marc is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:34pm on NBC.
  • Ellie Kemper (Unbreakable Kimmy Schmidt/The Office) - Ellie visits The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Andrew Dice Clay (Dice/Hitz/Bless This House) - Andrew stops by The Late Show with Stephen Colbert at 11:35pm on CBS. He will also be on the AOL Build Show at 1pm.
  • Carl Reiner (The Dick Van Dyke Show) - Carl is a guest on Conan at 11pm on TBS.
  • James Van Der Beek (What Would Diplo Do?/Friends with Better Lives/Don't Trust the B---- in Apartment 23) - James appears on Conan at 11pm on TBS.
  • Eric Stonestreet (Modern Family) - Eric chats with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
  • Kristin Chenoweth (Kristin) - Kristin performs Smile off her new album, The Art of Elegance, and faces her fear of crawfish on a repeat of Harry, so check your local listings.
  • Tasha Smith (Tyler Perry's For Better or Worse/The Tom Show/Boston Common) - Tasha will be on New York Live on WNBC in New York at 11:30am ET. She will also be on PIX11 Morning News on WPIX in New York at 8:45am.
  • Ben Falcone (Joey/A to Z) - Ben talks about his new book, Being a Dad Is Weird, on a repeat of ABC's The Chew at 1pm ET/12pm PT/CT.
  • Brandy (Moesha/The Game/Thea) - Brandy talks about Chicago on Broadway on NBC's Today in the 9am hour.
  • Peter Serafinowicz, Griffin Newman and Brendan Hines (The Tick) - Peter, Griffin and Brendan talk about Amazon's The Tick on the AOL Build Show at 3pm.