Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


Sitcoms Airing Tonight

Saturday, June 23

Nicky, Ricky, Dicky & Dawn - "Quadbusters" (Nickelodeon, 8:00PM ET/PT)
When the quads are pressured by older kids to sneak out after curfew and hang out at Get Sporty, they discover that the store is haunted.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of June 18)

Friday, June 22

  • Jodie Foster (Paper Moon/The Courtship of Eddie's Father) - Watch Jodie on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Eric Stonestreet (Modern Family) - Eric chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
  • Raven-Symone (Raven's Home/That's So Raven/Hangin' with Mr. Cooper/The Cosby Show) - Raven-Symone appears on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Joel McHale (The Great Indoors/Community) - Joel visits LIVE! with Kelly and Ryan, so check your listings.
  • Demi Lovato (Sonny with a Chance) - Demi is a guest on The Ellen DeGeneres Show, so check your local listings.
  • Lauren Ash (Superstore/Super Fun Night) - Lauren appears on a repeat of The Wendy Williams Show, so check your local listings.
  • Seth MacFarlane (Family Guy/American Dad!/The Cleveland Show) - Seth is a guest on Harry, so check your local listings.
  • Miles Brown (black-ish) - Miles appears on a repeat of Steve, so check your local listings.
  • Amber Stevens West (Ghosted/The Carmichael Show) - Amber is part of the panel on a repeat of Steve, so check your local listings.
  • Daniella Pineda (The Detour) - Daniella talks about Jurassic World: Fallen Kingdom on Access Live, so check your local listings.
  • Josie Bissett (The Hogan Family) - Josie talks about Hallmark Channel's Wedding March 4: Something Old, Something New on Access Live, so check your local listings.
  • Fran Drescher (The Nanny/Happily Divorced/Living with Fran) - Fran will be on the BUILD Series at 2pm and on New York Live on WNBC in New York at 11:30am ET.
  • Christian Slater (Breaking In) - Christian is a guest on NBC's Today in the 10am hour.


New on DVD/Blu-ray (June)

Living Single - The Complete Fifth Season Step by Step - The Complete First Season Will & Grace (The Revival) - Season One Perfect Strangers - The Complete Fourth Season Last Man Standing - The Complete Sixth Season

06/05 - Living Single - The Complete Fifth Season
06/05 - New Girl - The Complete Sixth Season
06/05 - South Park - The Complete Twenty-First Season (Blu-ray)
06/12 - Fresh Off the Boat - The Complete Fourth Season
06/12 - Life in Pieces - The Complete Third Season
06/12 - The Office - The Complete Series
06/12 - Speechless - The Complete First Season
06/12 - Speechless - The Complete Second Season
06/12 - Step by Step - The Complete First Season
06/12 - Will & Grace (The Revival) - Season One (Blu-ray)
06/19 - Perfect Strangers - The Complete Fourth Season
06/26 - Last Man Standing - The Complete Fifth Season
06/26 - Last Man Standing - The Complete Sixth Season
06/26 - The Mick - The Complete First Season
06/26 - The Mick - The Complete Second Season
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest