Wednesday, October 07, 2015

ABC Family Rebranding to Freeform; Mary Tyler Moore: A Celebration on PBS

Freeform

ABC Family President Tom Ascheim announced that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media. The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation. Eleven years ago, ABC Family was ahead of the curve when it began super-serving Millennials to become their entertainment staple. Today, nearly 70% of 12-34 year olds are Millennials, but in five years, Millennials will be less than half of the target. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. There are two billion Becomers worldwide.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all. The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road. Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.

During the 2014/15 season, ABC Family landmarked as cable TV's #1 network in Prime for the first time in the channel's 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.


Mary Tyler Moore

On the eve of the 45th anniversary of the premiere of The Mary Tyler Moore Show, PBS announces a new documentary about the TV legend featuring new interviews with an array of Moore's colleagues, friends and admirers. Mary Tyler Moore: A Celebration airs October 13, 2015, 8:00-9:00 p.m. ET (check local listings). Not only did Moore "turn the world on with her smile," as her show's theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore's own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. Mary Tyler Moore: A Celebration includes heartfelt interviews with Dick Van Dyke, Betty White, Valerie Harper and many others who recall Moore's career highlights and underscore the importance of her television characters in shaping today's society.


New on DVD/Blu-ray (September)

The Big Bang Theory - The Complete Ninth Season Newhart - The Complete Sixth Season 2 Broke Girls - The Complete Fifth Season Family Matters - The Complete Eighth Season Modern Family - The Complete Season 7

09/06 - Coach - Season One (Mill Creek) / Season Two / Seasons One and Two
09/06 - South Park - The Complete Ninteenth Season (Blu-ray)
09/13 - The Big Bang Theory - The Complete Ninth Season (Blu-ray)
09/13 - Newhart - The Complete Sixth Season
09/20 - 2 Broke Girls - The Complete Fifth Season
09/20 - Family Matters - The Complete Eighth Season
09/20 - Modern Family - The Complete Season 7
09/20 - Veep - Season 5
09/27 - The Wonder Years - Season Six
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


Sitcoms Airing Tonight

Wednesday, September 28

The Goldbergs - "I Heart Video Dating" (ABC, 8:00PM ET/PT)
Erica and Lainey try to find Bill a woman of interest by using new technology for dating. They recruit Adam to create a demo reel, but Beverly insists she will find someone the old fashioned way. Meanwhile, after a “failed” aptitude test, Barry decides he wants to be a gym teacher and becomes Coach Mellor’s apprentice.

Speechless - "N-E--NEW A-I--AIDE" (ABC, 8:30PM ET/PT)
Maya struggles as Kenneth takes over as JJ’s full-time aide. Loving his new freedom, JJ avoids attending a physical therapy appointment, and Maya automatically blames Kenneth, using any excuse to confirm her misgivings and moves to fire him. Meanwhile, Jimmy struggles to teach Dylan the family way to not be so neighborly.

Modern Family - "A Stereotypical Day" (ABC, 9:00PM ET/PT)
Jay does not want to give the new family moving in across the street the wrong impression and goes out of his way to make sure they know he is the best kind of neighbor, while Manny decides that the best way to an attractive and radical-thinking teenage girl’s heart is through his actions. Meanwhile, at the Pritchett house, the entire family is using Alex’s recent bout of mono to their advantage. Finally, Cam and Mitchell have always felt they were the most open, non-judgmental and supportive parents. However, when they overhear Lily insulting her new friend, they have to take a quick look in the mirror before they teach her a lesson about acceptance.

black-ish - "God" (ABC, 9:30PM ET/PT)
When Dre discovers that Zoey is questioning her belief in God, he undergoes a crisis of faith and leans on family members and coworkers for their input. Meanwhile, Bow’s brother Johan comes to stay with The Johnsons after living abroad and becomes an instant thorn in Dre’s side.

Younger - "A Kiss is Just a Kiss" (TV Land, 10:00PM ET/PT)
Liza sends Caitlin off to college and struggles to weigh her feelings for both Josh and Charles.

Impastor - "The Devil Went Down to Ladner" (TV Land, 10:30PM ET/PT)
Buddy’s attempt to outfox the detectives backfires. Dora, Alexa, and Russell suspect something ominous is going on with their new pastor. Schmidt learns the truth about Ashlee.

You're the Worst - "Twenty-Two" (FXX, 10:00PM ET/PT)
Edgar spends the day trying to find some relief for his PTSD.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of September 26)

Wednesday, September 28

  • Sarah Jessica Parker (Divorce/Sex and the City/Square Pegs) - Watch Sarah on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Daveed Diggs (black-ish) - Daveed stops by Jimmy Kimmel Live! at 11:35pm on ABC.
  • January Jones (The Last Man on Earth) - January appears on Late Night with Seth Meyers at 12:36am on NBC. She will also be on LIVE! with Kelly, so check your listings and on the AOL Build Show at 11am.
  • Wilmer Valderrama (That '70s Show) - Wilmer visits The Late Late Show with James Corden at 12:37am on CBS.
  • Ken Marino (Marry Me/Party Down/Men Behaving Badly) - Ken is a guest on @midnight on Comedy Central at midnight.
  • Ted Danson (The Good Place/Becker/Cheers) - Ted stops by Conan at 11pm on TBS.
  • T.J. Miller (Silicon Valley/The Goodwin Games/Carpoolers) - T.J. appears on Chelsea on Netflix.
  • Jerry O'Connell (We Are Men/Carpoolers/My Secret Identity) - Jerry guest co-hosts LIVE! with Kelly, so check your listings.
  • Kristin Chenoweth (Kristin) - Kristin joins the Chew Crew on ABC's The Chew at 1pm ET/12pm PT/CT.
  • Nathan Lane (Modern Family/Encore! Encore!/Charlie Lawrence) and John Goodman (Roseanne) - Nathan and John talk about The Front Page on NBC's Today sometime between 7-9am.
  • Hilary Duff (Younger/Lizzie McGuire) and Debbie Mazar (Younger/Entourage/Working) - Hilary and Debbie talk about Younger on NBC's Today in the 10am hour. Hilary will also be on People Now at 8:30am.
  • The Cast of Impastor - Michael Rosenbaum, Sara Rue, Mircea Monroe, David Rasche and Mike Kosinski discuss Impastor on the AOL Build Show at 12pm and on Facebook Live. Sara will also be on PIX Morning News on WPIX in New York.
  • Marcia Gay Harden (Trophy Wife) - Marcia is a guest on Access Hollywood Live, so check your local listings.
  • Norm Macdonald (Norm) - Norm appears on Access Hollywood Live, so check your local listings.