Sunday, December 19, 2010
Total Viewers: N/A
Adults 18-49: N/A
Week 13 (Dec. 13-19) Analysis: Week 13 has a lot of repeats with some originals mixed in as we are getting closer to Christmas. Through the first four days (I don't have actual averages), CBS has the lead in all categories, as NBC is in second across the board. Fox is in third and ABC in fourth, in this untypical week. As usual, this could change like usual after tonight, due to a NFL overrun on CBS for the second straight week and the NBC Sunday Night Football Game. I'll let you know at the end of this analysis on what I think will happen. Last week, week 12, had CBS again take first in HH/viewers but they were second in 18-49. NBC took home a rare first place 18-49 finish and even was second in HH/viewers thanks to huge Sunday Night Football game. ABC was third in HH/viewers and tied for third in 18-49 with Fox, while Fox was fourth in HH/viewers.
Monday it was CBS with the win on a pretty slow night. ABC is off the map on this night without Dancing with the Stars as the fourth episode of Skating with the Stars did terrible with 3.79 million and an even worse 0.8 18-49 rating, on par with previous week. At 9pm ABC aired the special Mariah Carey: Merry Christmas To You and did 4.94 million and a 1.1 18-49 rating, which could have been better. At 10pm a repeat of Castle did 5.27 million and a 1.2 18-49 rating. CBS was all-new with its comedies and Hawaii Five-0. At 8pm, a new How I Met Your Mother started it off with 9.7 million and a 3.6 18-49 rating, the usual business and up some in total viewers from previous week. At 8:30, a new Rules of Engagement did 9.59 million and a 3.2 18-49 rating, up a bit from previous week and better retention as a result. Two and a Half Men followed with a new episode doing 13.95 million and a 4.2 18-49 rating, which is on par from previous week but still below its normal rating. At 9:30, Mike & Molly was all-new and did 11.96 million and a 3.6 18-49 rating, up a bit in both from previous week. A new Hawaii Five-0 at 10pm did 10.91 million and a 2.8 18-49 rating, on par with previous week. CBS was preempted in Baltimore for MNF simulcast. Fox aired repeats of House and Lie To Me that were preempted in New York and Minneapolis for the delayed Giants/Vikings game, as they did 4.45 million and a 1.5 18-49 rating and 3.23 million and a 1.0 18-49 rating, respectively. For the second straight week NBC had its best Monday in months from 8-10pm because Chuck and The Event didn't air, as night three of the 5 night event of The Sing Off did 9.51 million and a 3.3 18-49 rating, up from previous week. Then at 10pm, a repeat of Chase did 4.43 million and a 1.2 18-49 rating. The CW was next as it started its five night marathon week of Vampire Diaries repeats, as 90210 and Gossip Girl were preempted. The 8pm repeat did 1.2 million and a 0.4 18-49 rating, while the 9pm repeat did 1.01 million and a 0.4 18-49 rating. Better than the normal Monday repeats of the normal Monday shows...
Tuesday had CBS and surprisingly NBC battle. Starting with CBS, they had a new episode of NCIS open the night off with 19.87 million and a 4.0 18-49 rating, just chugging along quietly. At 9pm, NCIS: Los Angeles was new too doing 16.82 million and a 3.3 18-49 rating, which is good but could be better. And finally CBS aired a new The Good Wife and did 11.83 million and a not-so-good 2.2 18-49 rating. For ABC, the newer I Want A Dog for Christmas, Charlie Brown aired and did 5.57 million and a 1.6 18-49 rating, which is OK. At 9pm, a repeat of No Ordinary Family at a special extraordinary time did 3.52 million and a 1.0 18-49 rating, which isn't too good. At 10, Detroit 1-8-7 was a repeat too and did 3.89 million and just a 0.8 18-49 rating, it should be repeating better than this. Fox had a repeat of Glee do 5.62 million and a 2.1 18-49 rating, which is good. Next Raising Hope and Running Wilde were preempted for a second repeat of Glee that did 5.38 million and a 2.1 18-49 rating, which is good for a repeat. NBC started off well with a holiday episode of Minute to Win It doing 7.66 million and a 2.3 18-49 rating, up from previous week. The Biggest Loser was next at a special time again from 9-11pm, with its season finale doing 11.05 million and a 4.0 18-49 rating, up a ton from previous week and the best by far of the season. NBC's Parenthood was preempted again. The CW was on night two of the Vampire Diaries marathon repeat week as One Tree Hill and Life UneXpected were preempted. The first repeat did 1.33 million and a 0.5 18-49 rating, while the 9pm repeat did 1.24 million and a 0.5 18-49 rating as well. Better than Monday and again better than the regularly scheduled series repeats on this night.
Wednesday it was CBS on top again with its third straight night of new episodes. CBS started the night off with Survivor: Nicaragua at 12.32 million and a 3.5 18-49 rating, off a tenth in 18-49 from previous week. Veteran drama Criminal Minds was all-new next and did 13.77 million and a 3.3 A18-49 rating, both off some from previous week. At 10pm, The Defenders was new and did 10.28 million and a 2.0 18-49 rating, on par with previous week in 18-49. ABC was in repeats with its Laugh On comedy block and had The Middle open the night with 5.49 million and 1.4 18-49 rating, but it was preempted in 3% of the country. Better With You was next with a repeat of its own doing 4.34 million and a 1.3 18-49 rating, not bad retention at all and also preempted in 3% of the country. At 9pm, ABC was back in full coverage as a Modern Family repeat did 5.9 million and a 2.0 18-49 rating, which is good for a repeat. A second repeat at a special time of 9:30pm did 5.87 million and a 2.1 18-49 rating, building from its lead-in. Cougar Town was a repeat at a special time of 10pm and did 3.42 million and a 1.3 18-49 rating, and a second repeat at 10:30pm did 3.0 million and a 1.2 18-49 rating, which was off some from previous week at 10:30. NBC aired episode four of five of The Sing Off doing 8.45 million and a 2.9 18-49 rating, up from previous week's Wednesday airing but lower than Monday's. Still the best NBC can do, as nothing from Sept-Nov. was even close. Sad! Then a repeat of Law & Order: SVU at 10 did 6.74 million and a 1.9 18-49 rating, which was up some from previous week. As a reminder, Law & Order: Los Angeles will not return until February on NBC, but on Tuesdays at 10 now. Fox started off with a new episode of Human Target at 5.82 million and a 1.6 18-49 rating, on par with previous week. Hell's Kitchen aired at 9 with its season finale and did 5.86 million and a 2.6 18-49 rating, up from previous week but below normal for a season finale. The CW had night three of the Vampire Diaries 10 episode repeat marathon doing 1.33 million and a 0.5 18-49 rating at 8pm and 1.25 million and a 0.5 18-49 rating at 9pm. Similar to Tuesday and better than the usual Wednesday series repeats. Hellcats was preempted.
Thursday it was repeats galore with only one hour new, as CBS took the night because of that. But first, ABC opened the night with the a second airing of A Charlie Brown Christmas doing solid for a second run at 6.41 million and a 1.9 18-49 rating. This included the seven minute Prep & Landing: Operation Secret Santa short in the middle of the hour. Then from 9-11pm Grey's Anatomy and Private Practice were repeats as the former did 4.01 million and a 1.2 18-49 rating and the latter did 3.05 million and a 1.0 18-49 rating. Both did usual repeat business. CBS opened with a new The Big Bang Theory at 13.24 million and a 4.0 A18-49 rating, which was up some from previous week. Then a new $#*! My Dad Says followed with 10.3 million and a 2.9 18-49 rating, which is better than previous week as well as the retention. Next, CSI was a repeat and did 9.21 million and a 1.9 18-49 rating. A repeat of The Mentalist did 10.1 million and a 1.8 18-49 rating. Both dramas seemed at normal repeat levels. Fox aired a repeat of Bones and did 5.11 million and a 1.2 18-49 rating, but a 9pm repeat instead of Fringe was better with 4.91 million and a 1.5 18-49 rating, that was near Fringe all-new episode status. Ouch. NBC was in repeats as Community did just 3.19 million and a 1.2 18-49 rating, then a repeat of 30 Rock did 3.43 million and a 1.4 18-49 rating, which did build some. At 9pm The Office was also a repeat and did 4.33 million and a 1.8 18-49 rating, which is only OK. Outsourced was next and a repeat as well doing 3.63 million and a 1.5 18-49 rating. Oddly did OK retention wise. At 10, NBC went with two more repeats of The Office to close the night doing 3.02 million and a 1.3 18-49 then 2.9 million and a 1.2 18-49 rating. The CW was next with night four of Vampire Diaries marathon as its normal 8pm airing did 1.91 million and a 0.8 18-49 rating, followed by another repeat instead of Nikita doing 1.58 million and a 0.6 18-49 rating. The best of the marathon yet so far.
Now, final numbers for Friday and Saturday are not available as usual, but NBC nipped by both CBS and ABC in 18-49. NBC had a decent showing of a two-hour Dateline from 9-11pm, on this very low rated night thanks to the holidays
Saturday numbers were not available at the time of this writing.
Tonight ABC's regular Sunday of AFV, Extreme Makeover: Home Edition, Desperate Housewives, and Brothers & Sisters is preempted for the holiday movies The Santa Clause 2 and The Santa Clause 3: The Escape Clause starring Tim Allen and Elizabeth Mitchell from 7-11pm! They should do decent. NBC has the Packers/Pats NFL game that will likely do big, but not as great as last week's game. CBS has the NFL overrun for the second straight week lading into a new 60 Minutes & Survivor finale, so look for delayed times for a boost. Fox's animation block is in repeats from 7-10pm. NBC will win the night, thanks to NFL, CBS will be second thanks to an NFL overrun and Survivor finale, with ABC and Fox following with repeats.
As for the week (week 13), since CBS has the overrun tonight, they will secure a win for the week in HH/viewers. But NBC could win 18-49 though for the second straight week, especially if the NFL game tonight does big. Even if it doesn't, they should still win thanks to good reality showings against limited competition. Fox and ABC will battle for third overall, but Fox should secure third in 18-49. And for the coming week (week 14), we have Christmas coming, so there is nothing really new this week except for The Sing Off finale on Monday, Skating with the Stars finale on Monday/Tuesday and Fox's four night event of game show Million Dollar Money Drop. Repeats and holiday specials elsewhere in primetime!
Week 13 How the Sitcoms Did
Last Sunday Sitcoms (counts for week 12 -- Dec. 6-12)
- The Simpsons (Fox) 2 episodes - An all-new episode at 8pm did 7.19 million and a 3.2 18-49 rating, which is down a lot week-to-week as it didn't have a direct NFL lead-in this time. A repeat at 7:30pm only did 3.76 million but the 1.6 18-49 rating is OK for a repeat.
- The Cleveland Show (Fox) - preempted.
- Family Guy (Fox) - A one-hour Christmas episode from 8:30-9:30 did solid with 8.03 million and a 3.9 18-49 rating.
- American Dad! (Fox) - A new episode did 6.22 million and a 3.1 18-49 rating, sharply up week-to-week thanks to a better lead-in.
- Running Wilde (Fox) - A repeat at 7pm did only 1.58 million and a 0.6 18-49 rating but for about 84% of the country only, as the rest aired an NFL overrun. Everyone was in at 7:20pm as the show was joined in progress and did 2.75 million and a 1.0 18-49 rating, which is still bad.
- How I Met Your Mother (CBS) - A new showing did 9.7 million and a 3.6 18-49 rating, normal stuff. Total viewers was up a it from previous week, but the 18-49 rating was exactly the same.
- Rules of Engagement (CBS) - 9.59 million for a new episode is up from previous week and its 3.2 18-49 rating was up a tenth from previous week. Above average and improved!
- Two and a Half Men (CBS) - 13.95 million is great as is its 4.2 18-49 rating for a new episode, up some in viewers from week-to-week but 18-49 rating was exactly the same.
- Mike & Molly (CBS) - 11.96 million for a new showing and a 18-49 rating of 3.6, both up from previous week.
- Raising Hope (Fox) - preempted.
- Running Wilde (Fox) - preempted.
- The Middle (ABC) - ABC Laugh on Wednesday was in repeats. A repeat did 5.49 million and a 1.4 18-49 rating, which is below normal for a repeat but the ABC 8pm hour was preempted in about 3% of the country.
- Better with You (ABC) - A repeat did 4.34 million and a 1.3 18-49 rating, decent retention but the show was also preempted in some markets.
- Modern Family (ABC) 2 episodes - A repeat did 5.9 million and a 2.0 18-49 rating at 9pm, which is good for a repeat. A special 9:30pm repeat did solid too with 5.87 million and a 2.1 18-49 rating.
- Cougar Town (ABC) 2 episodes - A repeat did 3.42 million and a 1.3 18-49 rating at a special time of 10pm. A repeat at 10:30pm did 3.0 million and a 1.2 18-49 rating, bit lower from previous week's 10:30 repeat.
- The Big Bang Theory (CBS) - A new episode at 8pm did a 13.24 million and a 4.0 18-49 rating, which is up some from previous week. Nice that it went up.
- S#*! My Dad Says (CBS) - A new episode did 10.3 million and a 2.9 18-49 rating, as with the lead-in, it went up some from previous week. Better retention this week.
- Community (NBC) - A repeat only mustered 3.19 million and a 1.2 18-49 rating.
- 30 Rock (NBC) - A repeat did just 3.43 million and a 1.4 18-49 rating.
- The Office (NBC) 3 episodes - A repeat of this show at 9pm did 4.33 million and a 1.8 18-49 rating, which is OK. Two more repeats aired in the 10pm hour, with the first one doing 3.02 million and a 1.3 18-49 rating and the second one doing 2.9 million and a 1.2 18-49 rating. Similar to Cougar Town's 10pm airings the night before on ABC, but that did a bit better overall.
- Outsourced (NBC) - A repeat in its 9:30 slot did 3.63 million and a 1.5 18-49 rating...decent retention from lead-in.
- The Office (NBC) - The one-hour Christmas episode from last week reaired.
Airing tonight (Sunday) are Fox's animated comedies from 7-10 with repeats.
Summing it up. Two and a Half Men, The Big Bang Theory, How I Met Your Mother, Mike & Molly, Rules of Engagement, $#*! My Dad Says were impressive (and new) for the week. Everything else was OK (such as repeats of Modern Family, The Middle) or just plain old terrible (such as repeats of Community, 30 Rock).