Tuesday, June 10, 2008

Hallmark Licenses CBS Consumer Products; Network Notes

Hallmark has licensed CBS Consumer Products' Classic TV catalog for various products. The agreement opens the door to more than 150 properties -- among them The Beverly Hillbillies, The Love Boat, Taxi, Beverly Hills, 90210, Happy Days and Rawhide -- not only for greeting cards but also for party goods, collectibles and other gift categories. The CBS property will be labeled Television City, as most of the shows from the CBS-Paramount library did not air on CBS itself.
Several shows are also celebrating anniversaries next year: The Twilight Zone (50th), Rawhide (50th), The Brady Bunch (40th) and Happy Days (35th)...so expect some sort of tribute cards, collectibles or other products by Hallmark for them. Initial licensees include Hallmark, which will be producing cards featuring many classic TV titles.
A Television City logo will be included on Hallmark products and in marketing outreaches.
Television City shows are in the process of being licensed for use in other categories and already have been tapped by University Games for board games and Steve & Barry's and NTD Apparel for T-shirts and other clothing.
I know I will be asked this question, so I will just say it right now...no, these Paramount shows will not be available on television on The Hallmark Channel, this is just for Hallmark products, like cards and collectibles.

MyNetworkTV will launch The Tony Rock Project Wednesdays this fall following episodes of sitcom Under One Roof this fall. 8 episodes have been picked-up thus far. Tony Rock Project is a sketch comedy show starring Tony Rock, the brother of Chris Rock from Everybody Hates Chris, that will fuse reality (streeter interviews, hidden camera footage) with comic examination of race, class and power.
Other new MyNetworkTV shows for the fall are Magic Secrets (Mondays at 9), Funniest Moments (Wednesdays at 9), and WWE Smackdown! will move to the network in October. The network will also air Saturday movies now, in addition to their Thursday movies. Check out the MyNetworkTV Fall schedule.
Today they announced Arsenio Hall will host Funniest Moments.

Take back the first season of Terminator: The Sarah Connor Chronicles this August on Fox. Beginning Sunday, Aug. 10 at 9:00 PM ET/PT, encore episodes of the entire first season will air for two weeks Sunday through Wednesday at 9:00 PM ET/PT through Aug. 24. The action-packed season finale cliff-hanger that left Cameron's fate unknown will encore on Sunday, Aug. 24 at 9:00 PM ET/PT.
The Season One reboot kicks off the countdown to the Season Two premiere Monday, Sept. 8 at 8:00 PM ET/PT on Fox.