Friday, July 06, 2007
SitcomsOnline.com Special: Networks Selling Out?
Networks Selling Out?
By: Seth Thrasher
For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.
Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.
One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.
People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.
This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.
They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.
Agree or disagree with Seth? Discuss it here.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Tuesday, March 19
Night Court - "The Duke's a Hazard" (NBC, 8:00PM ET/PT)
When Gurgs' royal boyfriend pays a surprise visit, she questions their compatibility; Dan defends his family's honor after he discovers a feud that dates back centuries.
Extended Family - "The Consequences of Being Irish" (NBC, 8:30PM ET/PT)
When Jim learns of Trey's St. Patrick's Day fundraiser plans, he offers his expertise in an effort to save Trey and the Celtics from embarrassment.
Sitcom Stars on Talk Shows (Week of March 18)
Tuesday, March 19
- Tracy Morgan (The Last O.G./30 Rock/The Tracy Morgan Show) - Catch Tracy on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Leslie Bibb (Palm Royale/God's Favorite Idiot/American Housewife/The Odd Couple/About a Boy) - Leslie appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Brendan Hunt (Ted Lasso), Marc Maron (GLOW/Maron) and Zainab Johnson (Upload) - Brendan, Marc and Zainab are guests on a repeat of After Midnight at 12:37am on CBS.
- Hilary Swank (Camp Wilder) - NBC's Today catches up with Hilary in the 10am hour.
- The cast of Girls5eva) - Busy Philipps, Renée Elise Goldsberry, Paula Pell and Sara Bareilles are guests on Access Daily with Mario & Kit, so check your local listings.
- Jesse Tyler Ferguson (Modern Family/The Class) - Jesse talks about his podcast Dinner's On Me on Access Daily with Mario & Kit, so check your local listings.
- Annie Potts (Young Sheldon/Over the Top/Love & War/Designing Women/Goodtime Girls) - Annie talks about her legendary career and new film, Ghostbuster: Frozen Empire, on Access Daily with Mario & Kit, so check your local listings.
- Joe Manganiello (How I Met Your Mother) - Joe stops by Tamron hall to chat about hosting the new Deal or No Deal Island, so check your local listings.
New on DVD/Blu-ray (November-March)
11/07 - South Park - The Complete Twenty-Sixth Season (Blu-ray) (DVD)
11/14 - Leave it to Beaver - The Complete Series (Blu-ray)
12/05 - Father Knows Best - The Complete Series
12/05 - The Odd Couple - The Complete Series (Blu-ray)
12/12 - The Dick Van Dyke Show - The Complete Series
12/12 - Looney Tunes Collector's Choice - Volume 2 (Blu-ray)
12/12 - That Girl - The Complete Series
12/15 - Letterkenny - Season 11
12/19 - The Adventures of Ozzie and Harriet - The Official Restored Complete Series
12/22 - Three's Company - The Official 40th Anniversary Collection (includes The Ropers and Three's a Crowd)
01/09 - South Park - Seasons 11-15 (Blu-ray)
01/16 - Ghosts (UK) - Season Five
02/13 - Gomer Pyle, U.S.M.C. - The Complete Series (Blu-ray)
02/27 - The Really Loud House - Season One
03/12 - Ghosts (UK) - The Complete Series
03/12 - Looney Tunes Collector's Choice - Volume 3 (Blu-ray)
03/12 - Rick and Morty - Season 7 (Blu-ray Steelbook) (Blu-ray) (DVD)
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