Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.


Sitcoms Airing Tonight

Saturday, June 12

Henry Danger - "Captain Man Strikes Out" (Nickelodeon, 8:00PM ET/PT)
After Captain Man goes on strike because he declines to pay for artwork that he destroyed while on a mission, the vice mayor appoints a new hero, Monsieur Man, to defend Swellview.

Tyler Perry's Young Dylan - "Food for the Soul" (Nickelodeon, 8:30PM ET/PT)
Dylan gets ready to return to Chicago with his mother, but a change in plans has him questioning their relationship; the rest of the family is trying to help Dylan through this latest crisis.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of June 7)

Friday, June 11

  • Kathryn Hahn (Central Park/Happyish/Transparent/Free Agents) - Catch Kathryn on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
  • Jean Smart (Hacks/Samantha Who?/Designing Women) - Jean appears on Late Night with Seth Meyers at 12:36am on NBC.
  • Michelle Buteau (Bless the Harts/Enlisted) - Michelle chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
  • Zooey Deschanel (New Girl) - Zooey talks about The Celebrity Dating Game on LIVE! with Kelly and Ryan, so check your listings.
  • Wilmer Valderrama (That '70s Show) - Wilmer appears on a repeat of The Kelly Clarkson Show, so check your local listings.
  • Ellen Burstyn (The Ellen Burstyn Show) - Ellen will be on CBS This Morning sometime between 7-9am. She also talks about Queen Bees in the 10am hour.
  • Jasmine Cephas-Jones (Blindspotting) - Jasmine talks about Blindspotting on ABC's GMA 3: What You Need to Know at 1pm.
  • Rob Riggle (Rob Riggle's Ski Master Academy/Golan the Insatiable/Gary Unmarried) and David Koechner (Superior Donuts/F Is for Family/The Golbergs/Hank/The Office) - Rob and David talk about The Big Slick Benefit on NBC's Today in the 9am hour.
  • Jane Curtin (United We Fall/Crumbs/3rd Rock from the Sun/Kate & Allie) and Loretta Devine (Family Reunion/The Carmichael Show) - Jane and Loretta talk about Queen Bees on NBC's Today in the 10am hour.


New on DVD/Blu-ray (February-June)

Betty White's Pet Set - The Complete Series Happy Together - The Complete Series 'Til Death - The Complete Series Fuller House - The Complete Series Parks and Recreation - The Complete Series

02/02 - Rowan & Martin's Laugh-In - The Complete Series (2021 Retail Release)
02/16 - Fam - The Complete Series
02/23 - Betty White's Pet Set - The Complete Series
03/02 - Blue Mountain State - The Complete Series
03/02 - Happy Together - The Complete Series
03/02 - Rick and Morty - The Complete Seasons 1-4 (DVD) (Blu-ray)
04/20 - 'Til Death - The Complete Series
05/11 - Dead to Me - Season Two
06/08 - The Critic - The Complete Series
06/08 - Fuller House - The Fifth and Final Season
06/08 - Fuller House - The Complete Series
06/08 - Our Cartoon President - Season 3
06/15 - The Office - Season 1 (Blu-ray) / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9
06/15 - Parks and Recreation - The Complete Series (Blu-ray)
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


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