Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.


Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Tuesday, December 24

none scheduled

Complete TV Listings


Sitcom Stars on Talk Shows (Week of December 23)

Tuesday, December 24

  • Jamie Lee Curtis (The Sticky/Anything But Love/Operation Petticoat) - Watch Jamie Lee on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Mindy Kaling (The Mindy Project/The Office) - Mindy appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Maria Bamford (Lady Dynamite/Benched), Murray Hill (Somebody Somewhere) and Aya Cash (The Franchise/Welcome to Flatch/You're the Worst/Traffic Light) - Maria, Murray and Aya are guests on a repeat of After Midnight at 12:37am on CBS.
  • Christina Milian (Grandfathered) - Christina talks about starring in the new series Dexter: Original Sin on Paramount+ with Showtime on a repeat of Sherri, so check your local listings.
  • Lisa Kudrow (No Good Deed/HouseBroken/Web Therapy/The Comeback/Friends/Mad About You) - Lisa is telling Drew about her first audition ever, her thirty-year wedding anniversary and whether his son has seen Friends on The Drew Barrymore Show, so check your local listings. Plus, shes dishing on her thrilling new show No Good Deed.
  • Carol Kane (Taxi/All Is Forgiven/Amerian Dreamer/Pearl/Unbreakable Kimmy Schmidt) - Carol is joining Drew and they're reminiscing on meeting at SNL in 1982 and talking about Carol's fifty-year career including projects like The Princess Bride and Taxi on The Drew Barrymore Show, so check your local listings.
  • Megan Hilty (Sean Saves the World) and Jordan Fisher (Liv and Maddie) - Megan and Jordan are guests on ABC's GMA 3: What You Need to Know at 1pm.
  • Ted McGinley (Shrinking/Hope & Faith/Married with Children/Happy Days) - Ted stops by Live with Kelly and Mark, so check your listings.
  • Dennis Quaid (Merry Happy Whatever) - NBC's Today has The 70 Club with Dennis in the 9am hour.
  • Ego Nwodim (Mr. Throwback) - NBC's Today has Class Acts: SNL’s Ego Nwodim Teaches Improv to Hometown Middle Schools in the 9am hour.
  • Vivica A. Fox (Mr. Box Office/Getting Personal/Arsenio/Out All Night) and Jackée Harry (The Paynes/The First Family/Sister, Sister/The Royal Family/227) - Vivica and Jackée talk about Lifetime's Make or Bake Christmas on a repeat of Access with Mario & Kit, so check your local listings.
  • Jane Lynch (Angel from Hell) and Kate Flannery (The Office) - Jane and Kate discuss their A Swingin' Little Christmas cabaret tour on a repeat of Access Daily with Mario & Kit, so check your local listings.


New on DVD and Blu-ray

Friends - The Complete Series (4K UHD) Young Sheldon - The Complete Series Veep - The Complete Series (Blu-ray) I Love Lucy - The Complete Series (Blu-ray) Seinfeld - The Complete Series (Blu-ray)

09/10 - Rick and Morty - The Complete Seasons 1-7
09/10 - The Ropers - The Complete Series (VEI)
09/10 - Ted - Season One (Blu-ray) (DVD)
09/17 - The Adventures of Ozzie and Harriet - Video Scrapbook
09/17 - Top Cat - The Complete Series (Blu-ray)
09/24 - Friends - The Complete Series (4K UHD)
09/24 - Young Sheldon - The Complete Seventh Season (DVD) / The Complete Series (DVD) (Blu-ray)
10/08 - Curb Your Enthusiasm - The Complete Twelfth Season / The Complete Series
10/22 - Veep - The Complete Series (Blu-ray)
11/05 - I Love Lucy - The Complete Series (Blu-ray)
11/12 - The King of Queens - The Complete Series (Blu-ray) (2024 Release)
11/19 - SpongeBob SquarePants - The Complete Fourteenth Season
11/26 - Looney Tunes Collector's Choice - Volume 4 (Blu-ray)
12/03 - Angel (1960-1961) - The Complete Series, Volume 1
12/17 - Seinfeld - The Complete Series (Blu-ray) (4K UHD)
02/04 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)

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