Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.


Sitcoms Airing Tonight

Friday, November 27

none scheduled

Complete TV Listings


Sitcom Stars on Talk Shows (Week of November 23)

Friday, November 27

  • David Cross (Arrested Development/Running Wilde/Oliver Beene) - Watch David on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Dan Levy (Schitt's Creek) - Dan is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
  • Michael J. Fox (Family Ties/Spin City/The Michael J. Fox Show) - Michael appears on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
  • Thomas Middleditch (B Positive/Silicon Valley) - Thomas is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Hugh Laurie (Avenue 5/Veep) - Hugh is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Josh Gad (Avenue 5/Central Park/The Comedians/1600 Penn/Back to You) - Josh appears on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • Jason Ritter (The Class) - Jason is a guest on a repeat of The Talk on CBS at 2pm ET/1pm CT-PT.
  • Joel McHale (Community/The Great Indoors) - Joel talks about Card Sharks on LIVE! with Kelly and Ryan, so check your listings.
  • Sarah Hyland (Modern Family) - Sarah appears on a repeat of The Ellen DeGeneres Show, so check your local listings.
  • Kiersey Clemons (Angie Tribeca) - Kiersey is a guest on a repeat of The Real, so check your local listings.
  • Lauren Ash (Superstore/Super Fun Night) - Lauren appears on a repeat of The Kelly Clarkson Show, so check your local listings.
  • Tisha Campbell (Outmatched/Dr. Ken/Rita Rocks/My Wife and Kids/Martin) and Tichina Arnold (The Neighborhood/Survivor's Remorse/Happily Divorced/Everybody Hates Chris/Martin) - Tisha and Tichina talk about hosting the Soul Train Awards on ABC's Good Morning America sometime between 7-9am.
  • Marlo Thomas (That Girl) - NBC's Today has Thanks + Giving with Marlo sometime between 7-9am.
  • Patricia Heaton (Carol's Second Act/The Middle/Back to You/Everybody Loves Raymond) - Patricia opens up about her biggest struggle as a parent during the pandemic, why she gave up bread and booze, and how to start a new beginning at any age on a repeat of The Dr. Oz Show, so check your local listings.


New on DVD/Blu-ray (August/September/October/November)

Young Sheldon - The Complete Third Season Mom - The Complete Seventh Season The Flintstones - The Complete Series (Blu-ray) Head of the Class - The Complete Second Season The Office - The Complete Series (Blu-ray)

08/04 - Last Man Standing - The Complete Eighth Season
08/04 - The Neighborhood - Season One
08/11 - Awkwafina Is Nora from Queens - Season 1
08/11 - Final Space - The First and Second Seasons (Blu-ray)
09/01 - It's Always Sunny in Philadelphia - Season 14
09/01 - What We Do in the Shadows - The Complete Second Season
09/01 - Young Sheldon - The Complete Third Season (Blu-ray)
09/15 - Mom - The Complete Seventh Season
09/15 - South Side - Season 1
09/22 - Brockmire - The Complete Second Season
09/22 - Brockmire - The Complete Third Season
09/22 - Brockmire - The Complete Fourth Season
09/22 - Man with a Plan - Season Three
09/29 - The Bob Newhart Show - The Complete Series (2020 Release)
10/13 - The Jetsons - The Complete Series (Diamond Collection)
10/13 - Our Cartoon President - Season Two
10/23 - Some Mothers Do 'Ave 'Em - The Complete Collection
10/27 - The Flintstones - The Complete Series (Blu-ray)
10/27 - Head of the Class - The Complete Second Season (WBShop.com)
11/10 - Letterkenny - Seasons 5 & 6
11/10 - The Office - The Complete Series (Blu-ray)
11/10 - Schitt's Creek - The Complete Collection

More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


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