Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.


Sitcoms Airing Tonight

Sunday, May 29

none scheduled

Complete TV Listings


Sitcom Stars on Talk Shows (Week of May 23)

Friday, May 27

  • Josh Charles (Sports Night) - Watch Josh on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
  • Miley Cyrus (Hannah Montana) - Miley appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Jenna Fischer (The Office/Splitting Up Together) and Angela Kinsey (The Office/The Hotwives of Orlando) - Jenna and Angela talk about their new book, The Office BFFs: Tales of The Office from Two Best Friends Who Were There, on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • David Arquette (In Case of Emergency/Double Rush/Parenthood) - David appears on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • Queen Latifah (Living Single) - Queen Latifah chats with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
  • Courteney Cox (Shining Vale/Cougar Town/Friends/Family Ties) - Courteney is a guest on a repeat of The Ellen DeGeneres Show, so check your local listings.
  • Sherri Shepherd (Mr. Iglesias/Trial & Error/Sherri/Less Than Perfect/Suddenly Susan) - Sherri guest hosts The Wendy Williams Show, so check your local listings.
  • Mayim Bialik (Call Me Kat/The Big Bang Theory/Blossom/Molloy) - Mayim appears on The Kelly Clarkson Show, so check your local listings.
  • Cedric the Entertainer (The Neighborhood/The Last O.G./The Soul Man/The Steve Harvey Show) - Cedric is a guest on a repeat of The Drew Barrymore Show, so check your local listings.
  • Jennifer Grey (Red Oaks/It's Like, You Know...) - Jennifer talks about her new memoir, Out of the Corner: A Memoir, on a repeat of Access Daily, so check your local listings.
  • Glen Powell (Scream Queens) - Glen talks about Top Gun: Maverick on NBC's Today in the 10am hour.


New on DVD/Blu-ray (February-May)

ALT= Gomer Pyle, U.S.M.C. - The Complete Series (2022 Release) Brooklyn Nine-Nine - The Complete Series (Blu-ray) Head of the Class - The Complete Fourth Season Becker - The Complete Series (2022 Release)

02/08 - Last Man Standing - The Complete Ninth Season
02/22 - Everybody Hates Chris - The Complete Series (2022 Release)
02/22 - Gomer Pyle, U.S.M.C. - The Complete Series (2022 Release)
03/08 - Brooklyn Nine-Nine - Season Eight
03/08 - Brooklyn Nine-Nine - The Complete Series (Blu-ray) (DVD)
03/15 - Head of the Class - The Complete Fourth Season
03/15 - The Proud Family - The Complete Original Series - Anniversary Collection
03/22 - The Honeymooners Specials - The Complete Collection
03/29 - Rick and Morty - The Complete Seasons 1-5 (Blu-ray) (DVD)
03/29 - Young Rock - Season One
04/05 - Up All Night - The Complete Series (Blu-ray)
04/26 - The Danny Thomas Show (aka Make Room for Daddy) - The Complete Fourth Season
04/26 - Jackie Gleason TV Treasures - 70th Anniversary Collection (including Honeymooners Rarities)
05/03 - No Activity - Season Three
05/31 - Becker - The Complete Series (2022 Release)
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