SitcomsOnline.com Special: Networks Selling Out?

Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Saturday, June 7

The Conners - "It's Gonna Be a Great Day" (ABC, 8:00PM ET/PT) (Repeat)
Darlene celebrates her promotion, hoping it will allow her to spend more time with Ben; Jackie stumbles upon an opportunity to sue the pharmaceutical company responsible for Roseanne's addiction, which sparks a family debate.

The Conners - "Fame, Flying Fists and Cold Feet" (ABC, 8:30PM ET/PT) (Repeat)
The Conners get a taste of fame when their family restaurant is featured in a reality TV show, which inspires Becky to become an influencer; Jackie and Dan meet with a lawyer; Darlene connects with someone at The Lobo Lounge.

The Conners - "Applications, Accusations and a Man-Bag" (ABC, 9:00PM ET/PT) (Repeat)
Jackie decides to rejoin the police force despite everyone's concerns; Darlene grows more skeptical about Mark's secretive behavior; Dan and Becky wade through uncomfortable conversations about Roseanne's addiction issues and death.

The Conners - "Danny Boy, the Interview, the New Hire, and the Hanging Chad" (ABC, 9:30PM ET/PT) (Repeat)
Dan sidesteps vulnerable emotions surrounding Roseanne's death ahead of an upcoming deposition; Becky prepares for a job interview; Harris impulsively hires a new server at the Lunch Box.

The Conners - "Exercise Bands, Money Plans, and Faraway Lands" (ABC, 10:00PM ET/PT) (Repeat)
Ahead of the deposition, Dan gets support from Jackie, Becky and Darlene; Mark is presented with an opportunity which leads to a major life decision; Becky and Tyler consider the next step in their relationship.

The Conners - "The Truck Stops Here" (ABC, 10:30PM ET/PT) (Repeat)
Jackie prepares for a series of physical tests in an effort to rejoin the police force; Darlene confronts the insecurities in her marriage with Ben; Dan's deposition stirs up feelings; final farewells are made in true Conner family fashion.

Mind Your Business - "The Parent Trap" (Bounce TV, 8:00PM ET/PT)
Jordan enlists family members to help plan a romantic night when she thinks she overhears her parents talking about getting a divorce; Aaliyah and Mia become roommates.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of June 1)

Friday, June 6

Paul Rudd (The Shrink Next Door/Living with Yourself/Wild Oats) - Watch Paul on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Ike Barinholtz (The Studio/The Afterparty/Bless the Harts/The Mindy Project/Eastbound & Down) - Ike appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
David Oyelowo (Government Cheese), Bokeem Woodbine (Government Cheese/Battery Park) and Simone Missick (Government Cheese) - David, Bokeem and Simone are guests on a repeat of After Midnight at 12:37am on CBS.
Whitney Cummings (Whitney) - Whitney appears on Real Time with Bill Maher at 10pm on HBO.
Sarita Choudhury (And Just Like That...) - Sarita talks about And Just Like That... on ABC's Good Morning America sometime between 7-9am and on ABC's GMA 3: What You Need to Know at 1pm.
Mark Hamill (The Texas Wheelers) - Mark chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
Brianne Howey (Dollface) - Brianne chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
Steve Guttenberg (No Soap, Radio/Billy) - Steve talks about Kidnapped by a Killer: The Heather Robinson Story on Live with Kelly and Mark, so check your local listings.
Andrew Rannells (Girls/The New Normal) - Andrew talks about I Don't Understand You on CBS Mornings sometime between 7-9am and on CBS Mornings Plus in the 9am hour.
Lena Waithe (Master of None) and Phylicia Rashad (The Cosby Show/Cosby) - Lena and Phylicia talk about The Chi on CBS Mornings sometime between 7-9am.
Mark Hamill (The Texas Wheelers) - NBC's Today catches up with Mark in the 9am hour.
Natasha Rothwell (How to Die Alone/Insecure) - Natasha talks about The White Lotus on NBC's Today in the 10am hour.