SitcomsOnline.com Special: Networks Selling Out?

Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Monday, April 13

The Neighorhood - "Welcome to the Breaking Point" (CBS, 8:00PM ET/PT)
After a frightening encounter, Dave takes a hard look at his health, prompting Calvin to help him find a healthier way to let off steam. Meanwhile, Tina has a hard time letting go of old memories, and Marty and Malcolm argue over a valuable find from their past.

DMV - "Fresh Ink" (CBS, 8:30PM ET/PT)
When the SoHo DMV lands a glossy magazine feature, Barb struggles with feeling overlooked, stirring up old insecurities she thought she’d left behind. Meanwhile, Gregg and Vic go head‑to‑head in a competitive quest to earn their first positive review after a rough streak online.

The Fall and Rise of Reggie Dinkins - "Mischief and Memories" (NBC, 8:00PM ET/PT)
The Dinkins family bands together for their annual push to get Reggie into the hall of fame, but Jerry Basmati stands in their way.

The Fall and Rise of Reggie Dinkins - "A Real Cinderello Story" (NBC, 8:30PM ET/PT)
Monica tries to sign an exciting new prospect; Jerry Basmati unexpectedly takes revenge on Reggie.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of April 13)

Monday, April 13

Henry Winkler (Barry/Arrested Development/Out of Practice/Monty/Happy Days) - Watch Henry on Jimmy Kimmel Live! at 11:35pm on ABC.
Tracy Morgan (The Fall and Rise of Reggie Dinkins/Crutch/The Last O.G./30 Rock/The Tracy Morgan Show) - Tracy is a guest on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
Maya Rudolph (Loot/Bless the Harts/Forever/Up All Night) - Maya appears on The Late Show with Stephen Colbert at 11:35pm on CBS.
Nick Offerman (Margo's Got Money Troubles/Parks and Recreation) - Nick stops by The Late Show with Stephen Colbert at 11:35pm on CBS.
Rachel Dratch (Grimsburg/Imaginary Mary/30 Rock) - Rachel makes a special appears once on The Late Show with Stephen Colbert at 11:35pm on CBS. Andy Cohen interviews Rachel on Watch What Happens Live with Andy Cohen at 11pm on Bravo.
Kristin Chenoweth (Stumble/Trial & Error/Kristin) - Kristin is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
Rachel Dratch (Grimsburg/Imaginary Mary/30 Rock) - Andy Cohen interviews Rachel on Watch What Happens Live with Andy Cohen at 9pm on Bravo.
Elle Fanning (Margo's Got Money Troubles) and Michelle Pfeiffer (Margo's Got Money Troubles/Delta House) - Elle and Michelle talk about Margo's Got Money Troubles on CBS Mornings sometime between 7-9am.
Jennie Garth (Mystery Girls/What I Like About You) - Jennie talks about I Choose Me: Chasing Joy, Finding Purpose & Embracing Reinvention on ABC's Good Morning America sometime between 7-9am, on Live with Kelly and Mark (check your local listings), on NBC's Today in the 10am hour, and on ABC's GMA 3: What You Need to Know at 1pm.
Sarah Chalke (Scrubs/Roseanne/Mad Love/How to Live with Your Parents (For the Rest of Your Life)) - Sarah talks about Scrubs on ABC's Good Morning America sometime between 7-9am.
Anthony Norman (Jury Duty Presents: Company Retreat) - Anthony talks about Jury Duty Presents: Company Retreat on NBC's Today sometime between 7-9am and in the 9am hour and on ABC News Live Prime with Linsey Davis at 7pm.
Bob Odenkirk (The Larry Sanders Show) - All Access sits down with Bob to discuss his life, career and new film Normal on ABC News Live Prime with Linsey Davis at 7pm.
Daniel Radcliffe (The Fall and Rise of Reggie Dinkins/Miracle Workers) - Daniel tells Sherri about his new sitcom, The Fall and Rise of Reggie Dinkins, and his hit Broadway play, Every Brilliant Thing, on Sherri, so check your local listings.
Jake and Jazz Smollett (On Our Own) - Jake and Jazz talk about their lifestyle series, Living By Design, on CLEO TV on Sherri, so check your local listings.
Dan Levy (Big Mistakes/Schitt's Creek) and Laurie Metcalf (Big Mistakes/The Conners/Roseanne/The McCarthys/The Norm Show) - Dan and Laurie talk to Drew about their upcoming comedy crime show Big Mistakes on The Drew Barrymore Show, so check your local listings. Drew is joined by the entire cast of Big Mistakes: Dan Levy, Laurie Metcalf, Jack Innanen and Taylor Ortega.
John Stamos (Palm Royale/UnPrisoned/Fuller House/Grandfathered/Jake in Progress/Full House/You, Again?) and Jodie Sweetin (Fuller House/Hollywood Darlings/Full House) - - John and Jodie are guests on Access Daily with Mario & Kit, so check your local listings.