Friday, July 06, 2007
SitcomsOnline.com Special: Networks Selling Out?
Networks Selling Out?
By: Seth Thrasher
For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.
Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.
One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.
People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.
This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.
They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.
Agree or disagree with Seth? Discuss it here.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Monday, March 31
The Neighborhood - "Welcome to the Signature Service Loyalty Rewards Program" (CBS, 8:00PM ET/PT)
Malcom receives an unexpected call from USC’s athletic director about a baseball head coach vacancy. Meanwhile, Calvin and Marty start a new signature loyalty rewards program at The Fuse Box.
Poppa's House - "Say Wha?!" (CBS, 8:30PM ET/PT)
Junior’s fundraising effort for his film takes a dramatic turn when he discovers Poppa’s flea market purchase is worth a fortune. Vivica A. Fox guest stars as “Judge SayWha.”
Sitcom Stars on Talk Shows (Week of March 31)
Monday, March 31
- Jennifer Coolidge (2 Broke Girls/Joey) - Watch Jennifer on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- Britt Lower (Ghosted/Man Seeking Woman/Big Lake) - Britt appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Nathan Lane (Mid-Century Modern/Only Murders in the Building/Modern Family/Charlie Lawrence/Encore! Encore!/One of the Boys) - Nathan stops by Late Night with Seth Meyers at 12:36am on NBC.
- Maria Bamford (Lady Dynamite/Benched) - Maria is a guest on After Midnight at 12:37am on CBS.
- Jay Ellis (Running Point/Insecure/The Game) - Jay talks about Running Point and Freaky Tales on CBS Mornings sometime between 7-9am and on CBS Mornings Plus in the 9am hour.
- Sara Gilbert (The Conners/Bad Teacher/The Big Bang Theory/The Class/Roseanne) - Sara chats with the ladies of The View on ABC at 11am ET/10am CT-PT. She also talks about The Conners on ABC's GMA 3: What You Need to Know at 1pm.
- Michelle Buteau (Survival of the Thickest/Bless the Harts/Enlisted) - Michelle talks about Survival of the Thickest on NBC's Today in the 10am hour and on ABC News Live Prime with Linsey Davis at 7pm.
- Michael Angarano (Laid/I'm Dying Up Here/Will & Grace) - Michael talks about Sacramento on ABC News Live Prime with Linsey Davis at 7pm.
- Olivia Munn (Perfect Couples) - Olivia guest co-hosts NBC's Today in the 10am hour.
- Eva Longoria (Only Murders in the Building/Telenovela) - Eva talks about Alexander and the Terrible, Horrible, No Good, Very Bad Road Trip on Sherri, so check your local listings.
- Valerie Bertinelli (Hot in Cleveland/Café Americain/Sydney/One Day at a Time) - Valerie is joining Drew and Ross to hit the headlines in an all-new Drew's News on The Drew Barrymore Show, so check your local listings.
New on DVD and Blu-ray
11/05 - I Love Lucy - The Complete Series (Blu-ray)
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01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
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03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
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