Friday, July 06, 2007
SitcomsOnline.com Special: Networks Selling Out?
Networks Selling Out?
By: Seth Thrasher
For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.
Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.
One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.
People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.
This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.
They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.
Agree or disagree with Seth? Discuss it here.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Friday, November 1
Happy's Place - "Don't Sweat It" (NBC, 8:00PM ET/PT)
Bobbie asks Isabella to move in with her, but when Isabella sees that Bobbie likes to address conflict head on, Isabella decides it might not be the best idea.
Lopez vs Lopez - "Lopez vs In-Laws" (NBC, 8:30PM ET/PT)
When Quinten's parents Sam and Ruthie visit, George and Rosie are suspicious of their Midwestern manners.
Sitcom Stars on Talk Shows (Week of October 28)
Friday, November 1
- Billy Crystal (The Comedians/Soap) - Watch Billy on a repeat of The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Steve Martin (Only Murders in the Building) and Martin Short (Only Murders in the Building/Mulaney/I'm a Big Girl Now/The Associates) - Steve and Martin are guests on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Matt Rogers (I Love That for You/Our Cartoon President), Brendan Scannell (Bonding/Heathers) and Greta Titelman (Search Party/Los Espookys) - Matt, Brendan and Greta are guests on a repeat of After Midnight at 12:37am on CBS.
- Jennifer Grey (Red Oaks/It's Like, You Know...) - Jennifer talks about A Real Pain on ABC's Good Morning America some time between 7-9am.
- Jackie Tohn (Nobody Wants This/GLOW) - Jackie talks about her Netflix series Nobody Wants This on Live with Kelly and Mark, so check your local listings.
- Mayan Lopez (Lopez vs Lopez) - Mayan talks about NBC's Lopez vs Lopez on Access Daily with Mario & Kit, so check your local listings.
- Judy Gold (All-American Girl) - Judy appears on New York Living on WPIX in New York at 10:05am.
New on DVD and Blu-ray
09/10 - Rick and Morty - The Complete Seasons 1-7
09/10 - The Ropers - The Complete Series (VEI)
09/10 - Ted - Season One (Blu-ray) (DVD)
09/17 - The Adventures of Ozzie and Harriet - Video Scrapbook
09/17 - Top Cat - The Complete Series (Blu-ray)
09/24 - Friends - The Complete Series (4K Ultra HD)
09/24 - Young Sheldon - The Complete Seventh Season (DVD) / The Complete Series (DVD) (Blu-ray)
10/08 - Curb Your Enthusiasm - The Complete Twelfth Season / The Complete Series
10/22 - Veep - The Complete Series (Blu-ray)
11/05 - I Love Lucy - The Complete Series (Blu-ray)
11/12 - The King of Queens - The Complete Series (Blu-ray) (2024 Release)
11/19 - SpongeBob SquarePants - The Complete Fourteenth Season
11/26 - Looney Tunes Collector's Choice - Volume 4 (Blu-ray)
12/03 - Angel (1960-1961) - The Complete Series, Volume 1
12/17 - Seinfeld - The Complete Series (Blu-ray)
02/04 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive
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