Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.


Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Wednesday, September 10

The Hospital - "Imposter Syndrome/Scrub Money" (BET, 11:00PM ET/PT)
The worst hospital in America, run by the worst doctors and nurses imaginable.

The Hospital - "Blood Type/Home Remedy Roulette" (BET, 11:30PM ET/PT)
The worst hospital in America, run by the worst doctors and nurses imaginable.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of September 8)

Wednesday, September 10

  • Bryan Cranston (Malcolm in the Middle/The Louie Show) - Watch Bryan on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Christopher Lloyd (Taxi/Stacked) - Christopher appears on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Stephen Curry (Mr. Throwback) - Stephen stops by The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC. He will also be on NBC's Today sometime between 7-9am, in the 9am hour, and in the 10am hour.
  • Jennifer Aniston (Friends/Muddling Through/Ferris Bueller/Molloy) - Jennifer is a guest on The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Josh Gad (Wolf Like Me/Avenue 5/The Comedians/1600 Penn/Back to You) - Josh appears on Late Night with Seth Meyers at 12:36am on NBC. He also talks about Paramount's Adulthood on NBC's Today in the 9am hour.
  • Sunita Mani (Government Cheese/No Activity/GLOW) - Sunita is a guest on a repeat of After Midnight at 12:37am on CBS.
  • Lumi Pollack, Carmen Sanchez and Ruby Marino (Electric Bloom) - Lumi, Carmen and Ruby talk about Electric Bloom on ABC's Good Morning America sometime between 7-9am and on ABC's GMA 3: What You Need to Know at 1pm.
  • Christopher Gorham (2 Broke Girls/Out of Practice) - Christopher talks about Tempest on ABC's GMA 3: What You Need to Know at 1pm.
  • Mark Duplass (Big Mouth/Togetherness/The Mindy Project/The League) - Mark talks about The Morning Show on ABC News Live Prime with Linsey Davis at 7pm.
  • Christopher Guest (Family Tree/Morton & Hayes), Michael McKean (Laverne & Shirley), Harry Shearer (The Simpsons) and Rob Reiner (All in the Family/Morton & Hayes) - Christopher, Michael, Harry and Rob talk about Spinal Tap II: the End Continues on NBC's Today sometime between 7-9am.
  • Queen Latifah (Living Single) - NBC's Today catches up with Queen Latifah in the 10am hour.
  • Valerie Bertinelli (Hot in Cleveland/One Day at a Time) - Valerie appears on The Drew Barrymore Show, so check your local listings.
  • Michael Douglas (The Kominsky Method) - Drew is chatting with father-son duo Michael and Cameron Douglas on The Drew Barrymore Show, so check your local listings.


New on DVD and Blu-ray

The Wayans Bros. - The Complete Series Frasier (2023) - Season Two Abbott Elementary - The Complete Third Season The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered) Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)

01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/22 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
08/26 - The Huckleberry Hound Show - The Complete Original Series (Blu-ray)

More Recent and Upcoming TV DVD and Blu-ray Releases / TV Shows on DVD, Blu-ray and Prime Video / DVD Reviews Archive


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09/08 - The Paper Renewed for Season 2, NYC Event on Tuesday; Final Season of Bel-Air
09/07 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of September 8, 2025)
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09/05 - Crutch Premieres November 3 on Paramount+; Trailer for Season 2 of Wizards Beyond Waverly Place
09/04 - Freeform's 31 Nights of Halloween 2025 Schedule; Dancing with the Stars Season 34 Cast
09/03 - Live Staged Reading of Three's Company Episode; Freeform Acquires According to Jim for October
09/02 - Hulu's Chad Powers Trailer; BET's The Hospital Premieres September 10
09/01 - TV Marathons on Labor Day 2025 Include Archie Bunker's Place and George Lopez
08/31 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of September 1, 2025)
08/30 - SitcomsOnline Digest: Saturday Night Live Cast Changes Loom; NBC Renews Password for Third Season
08/29 - HBO's Seen & Heard: The History of Black Television; Adult Swim Slates Two Series for October
08/28 - NBC's Password Renewed for Season 3 for 2026; Pluto TV Streaming CBS Shows Ahead of Fall Season
08/27 - Hulu's Deli Boys Renewed for Season 2 with Fred Armisen; HBO's I Love LA Premieres November 2
08/26 - English Teacher Returns on FX for Season 2; Jesse Williams Prime Video Series Trailer
08/25 - Doc Season 2 Trailer for Fox; Remembering David Ketchum and Jerry Adler
08/24 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of August 25, 2025)
08/23 - SitcomsOnline Digest: Home Improvement Cast Members to Reunite on Shifting Gears; The Paper to Have Binge Drop
08/22 - Hulu's Futurama Season 13 Trailer; A Man on the Inside Returns November 20 on Netflix
08/21 - George Lopez Coming to COZI TV; The Morning Show Season 4 Trailer
08/20 - Welcome Back, Kotter 50th Anniversary Marathon on Rewind TV; Apple TV+ Palm Royale Season 2 Premieres November 12
08/19 - Antenna TV's Archie Bunker's Place Labor Day Marathon; Larry the Cable Guy Prime Video Special
08/18 - Nobody Wants This Season 2 Premieres October 23; HGTV and Retta Continue Partnership
08/17 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of August 18, 2025)
08/16 - SitcomsOnline Digest: Paramount Plans Retool of Cable Networks; King of the Hill Revival Scores Big Ratings
08/15 - Catchy Comedy Acquires Hot in Cleveland; Netflix's Animated Comedy Strip Law Premieres in 2026
08/14 - Dan Levy's Netflix Comedy Series Cast; Betty la Fea: La Historia ContinĂșa Season 2 Premieres Friday
08/13 - Remembering Danielle Spencer of What's Happening!!; Trailer for Season 5 of Only Murders in the Building
08/12 - Netflix's Comedy Kiss or Die Premieres September 9; Lori Harvey Joins Reasonable Doubt
08/11 - Roku Originals Books a Return Trip with Season 2 Renewal of Solo Traveling with Tracee Ellis Ross; Netflix's Fixed Trailer
08/10 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of August 11, 2025)
08/09 - SitcomsOnline Digest: Trailer Released for The Paper; ABC Gives Pilot Order to Do You Want Kids?