Friday, July 06, 2007
SitcomsOnline.com Special: Networks Selling Out?
Networks Selling Out?
By: Seth Thrasher
For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.
Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.
One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.
People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.
This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.
They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.
Agree or disagree with Seth? Discuss it here.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Sunday, April 27
The Simpsons - "Abe League of Their Moe" (Fox, 8:00PM ET/PT)
After Grampa and Moe recruit a Macedonian slugger to play in Springfield, it strains their friendship and the very integrity of baseball.
Family Guy - "A Real Who's Who" (Fox, 8:30PM ET/PT)
The Griffins spoof "Only Murders in the Building," "The Dropout," and "The Bear."
Krapopolis - "Stavros Live and in Concert" (Fox, 9:00PM ET/PT) (Repeat)
Ty's favorite singer Stavros is in town, but he also happens to be the favorite singer of Athena and her radical followers; Deliria goes on a little getaway.
The Great North - "Ham to Lose a Guy Adventure" (Fox, 9:30PM ET/PT)
Judy and Beef interfere with Ham's personal life; Wolf and Honeybee go on a quest to squash a rumor going around town that Wolf eats worms.
Sitcom Stars on Talk Shows (Week of April 21)
Friday, April 25
- Kathy Bates (Disjointed) - Watch Kathy on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- Tracee Ellis Ross (black-ish/Girlfriends) - Tracee appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
- Paul F. Tompkins (The Great North/BoJack Horseman/DAG) and Greta Titelman (Fantasmas/Search Party/Los Espookys) - Paul and Greta are guests on a repeat of After Midnight at 12:37am on CBS.
- Yvonne Orji (Insecure) - Tamron Hall has a DAYTIME EXCLUSIVE with Yvonne who is now hosting Pop The Balloon Live on Netflix, so check your local listings.
- Tiffany Haddish (The Last O.G./The Carmichael Show) - Tiffany co-hosts NBC's Today in the 10am hour.
- Valerie Bertinelli (Hot in Cleveland/Café Americain/Sydney/One Day at a Time) - Drew and Valerie are joined by Carla Hall in the kitchen to whip up some delicious cozy food on The Drew Barrymore Show, so check your local listings.
- Amy Schumer (Life & Beth), Jillian Bell (Bless the Harts/Idiotsitter/Eastbound & Down/Workaholics) and Brianne Howey (Dollface) - The cast of the new movie Kinda Pregnant join Drew to dish on their new film on a repeat of The Drew Barrymore Show, so check your local listings.
- Joel Kim Booster (Loot/Shrill) - Joel talks about Bravo's Love Hotel on Access Daily with Mario & Kit, so check your local listings.
New on DVD and Blu-ray
11/05 - I Love Lucy - The Complete Series (Blu-ray)
11/12 - The King of Queens - The Complete Series (Blu-ray) (2024 Release)
11/19 - SpongeBob SquarePants - The Complete Fourteenth Season
11/26 - Looney Tunes Collector's Choice - Volume 4 (Blu-ray)
12/03 - Angel (1960-1961) - The Complete Series, Volume 1
12/17 - Seinfeld - The Complete Series (Blu-ray) (4K UHD)
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
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