Friday, July 06, 2007

SitcomsOnline.com Special: Networks Selling Out?

SitcomsOnline.com Special
Networks Selling Out?
By: Seth Thrasher

For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.

Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.

One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.

People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.

This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.

They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.

Agree or disagree with Seth? Discuss it here.


Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Wednesday, July 30

It's Always Sunny in Philadelphia - "The Gang Goes to a Dog Track" (FXX and FX, 9:00PM ET/PT)
Frank attempts to win big with an old business associate at a West Virginia dog track; Dennis and Dee lose more than their shirts to gambling addiction; Mac and Charlie learn about a simpler way of life.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of July 28)

Wednesday, July 30

  • Anthony Anderson (black-ish/Guys with Kids/All About the Andersons) - Anthony guest hosts a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Pamela Anderson (Stacked/Home Improvement) - Pamela appears on Late Night with Seth Meyers at 12:36am on NBC.
  • Marc Maron (GLOW/Maron) - Marc is a guest on Late Night with Seth Meyers at 12:36am on NBC. He also talks about comedy special Marc Maron: Panicked on CBS Mornings sometime between 7-9am.
  • Dave Franco (The Afterparty/Scrubs/Do Not Disturb) and Alison Brie (Community/GLOW) - Dave and Alison on Comedy Central's The Daily Show at 11pm. They also talk about Together on ABC's Good Morning America sometime between 7-9am and on ABC News Live Prime with Linsey Davis at 7pm.
  • Christine Baranski (The Big Bang Theory/Happy Family/Welcome to New York/Cybill) - Christine talks about The Gilded Age on Live with Kelly and Mark, so check your local listings.
  • Michael Angarano (Laid/I'm Dying Up Here/Will & Grace) and Michael Cera (Life & Beth/Arrested Development/I Was a Sixth Grade Alien) - Michael and Michael talk about Sacramento with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
  • Sam Rockwell (F Is for Family) - Sam talks about The Bad Guys 2 on NBC's Today sometime between 7-9am.
  • James Van Der Beek (Friends with Better Lives/Don't Trust the B---- in Apartment 23) - NBC's Today catches up with James in the 9am hour.
  • Liza Koshy (Liza on Demand) - Liza talks about The Naked Gun on NBC's Today in the 10am hour.
  • Manny Jacinto (The Good Place) - Manny talks about Freakier Friday on ABC's GMA 3: What You Need to Know at 1pm.
  • Valerie Bertinelli (Hot in Cleveland/Café Americain/Sydney/One Day at a Time) - Valerie opens up about her healthy lifestyle journey and prioritizing mental health on a repeat of The Drew Barrymore Show, so check your local listings.
  • Joey Lawrence (Gimme a Break!/Blossom/Brotherly Love/Run of the House/Melissa & Joey), Matthew Lawrence (Gimme a Break!/Drexell's Class/Walter & Emily/Brotherly Love/Boy Meets World) and Andy Lawrence (Tom/Brotherly Love/Oliver Beene) - The Lawrence brothers talk about their Brotherly Love Podcast Live event in Las Vegas on a repeat of Access Daily with Mario & Kit, so check your local listings.


New on DVD and Blu-ray

The Wayans Bros. - The Complete Series Frasier (2023) - Season Two Abbott Elementary - The Complete Third Season The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered) Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)

01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/22 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)

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