We probably are giving the most press for Nick@Nite's 90 second sitcom At the Poocharelli's. This has got to be the third or fourth time we have talked about it. This time Nick@Nite officially announced it today to the press and public. Here it is in their own words:
Nick@Nite, Procter & Gamble (P&G) and MediaVest USA, today announced an alliance to produce At The Poocharelli's, a series of eight 90-second interstitials about a family of canines that will integrate Febreze - the popular fabric freshener and odor remover, directly into many of the show's story lines. The mini-sitcom is the first of its kind and will premiere on Nick@Nite -- the home to modern classic sitcoms -- on Tuesday, April 11. It will be presented in weekly installments every Tuesday evening at 9:57 p.m. ET/PT.
At The Poocharelli's is the first interstitial of its kind, as it moves far beyond the classic vignette format and into a new realm. This is the first time that a media services company, television network and a major brand - like Febreze - have worked together to make unique, short-form programming. Together, the three companies collaborated on programming, creative production, scripts, set design, graphics packaging and promotional elements.
Click here to read the full details.
Stay tuned tomorrow for our DETAILED review on the In2TV system. If you don't know what In2TV is by now, you must be living under a rock. We have talked about it more than At the Poocharelli's even! Seriously if you don't, please read my blog item from Monday, March 6.
We will cover everything tomorrow--the good and the bad--of the system. It is mostly good and classic TV fans will be delighted to use the system.
Also, stay tuned later in the week for our review of The WB's upcoming new sitcom Modern Men, airing Friday at 9:30 p.m. There is a Norm (actor George Wendt from Cheers) sighting!