Friday, November 09, 2018
Fri-Yay: When Is It Time to Stop Looking at Live Ratings?; NBC Sets and Shifts January 2019 Lineup
by Vincent
This fall has been disastrous for network TV ratings. Huge, giant sitcoms like Modern Family and The Big Bang Theory are down to all-time low numbers. Veteran hits like The Goldbergs and Superstore are at levels well below even just last season. And while there have been new sitcoms such as The Neighborhood and The Kids Are Alright to do fairly well, their numbers would've been deemed cancel-worthy just a few seasons ago. Not to mention shows like Fresh Off the Boat and Speechless, moved to Friday nights only to see almost their entire live audience abandon them. It's been a grim fall for sitcoms on network TV, even ones generally doing well, at least if your name isn't The Conners. And yet, when everything is so low, one has to ask...is it time to stop looking at live ratings as a measure for success?
There's no doubt that the live, overnight ratings (the ones that are still highly publicized) are still key to networks. These ratings are the best measures we have of how many people are watching the advertisements that make these shows profitable and keep networks in business. And yet...how many people do you know in the year 2018 that actually make it a priority to watch shows live? Probably a lot less than in 2008, or even just 5 years ago. Every year, more people turn to DVR and streaming, to the point where DVR and streaming numbers are double and triple what people are watching live. It seems that networks are slowly figuring out how to make money off these methods too, particularly streaming. You look at a network like The CW - a network whose shows all have fairly tiny live viewership numbers - and see a network that is basically still profitable because it makes deals with Netflix to air its shows, likely because Netflix knows their shows attract audiences on streaming, particularly young audiences who are not watching shows live. That's how shows like iZombie or Crazy Ex-Girlfriend - shows that very, very few people are watching live - manage to make multiple seasons. That would've been unthinkable ten years ago, but it's where things are heading.
Other networks are not quite at that level yet, but we're certainly getting close. Granted, we haven't progressed enough that we're free of high-profile cancellations - remember when Fox wiped out nearly its entire comedy slate last year? - but we're certainly getting to a point where networks are looking at other metrics to bring shows back. For example, there's no live ratings reason why CBS should've held onto Madam Secretary for as long as it has (it's consistently one of broadcast TV's lowest-rated shows in the key 18-49 demo) but syndication money keeps it profitable for CBS. It's also why we're nearly at the halfway point of November and we've yet to see a show cancelled - and this is the third year in a row where networks waited that long or nearly that long to cancel the first show of the season. (Previously, it was rare to make it through the first 2 weeks of the season without a show receiving the ax.) It's not all about live ratings anymore - it's about growing and building and audience. Live ratings aren't completely irrelevant (even if they're not cancelled yet, you can bet miserably-rated shows like I Feel Bad and The Alec Baldwin Show will not make it to the end of the 2018-2019 season) but we're finally at a place where they really no longer tell the whole story.
NBC is shifting the premiere of Dwayne Johnson's new athletic competition series The Titan Games to Thursday, Jan. 3 from 8-10 p.m. ET/PT. The series will air in its regular timeslot on Thursdays from 8-9 p.m. beginning Jan. 10. The move of The Titan Games to Thursday keeps NBC's highly successful all-Chicago Wednesday lineup intact. Brooklyn Nine-Nine will premiere Thursday, Jan. 10 at 9 p.m. and air weekly in that timeslot thru May 16. The Good Place will shift to 9:30 p.m. beginning Thursday, Jan. 10 and air in that timeslot through its season finale on Jan. 24. Will & Grace will move to 9:30 p.m. beginning Thursday, Jan. 31 and will air thru April 4. Superstore will be preempted before returning March 7 (thru May 16) when the 8-10 p.m. two-hour comedy block returns with all original programming.
I Feel Bad, which was always intended as a 13-episode season because a pair of upcoming comedies still need to be scheduled (Abby's, A.P. Bio), will conclude in December. A decision on its future will be determined at a later date. In the recent past, NBC has ordered 13-episode seasons for a handful of comedies, including The Good Place and A.P. Bio.
Sitcoms Airing Tonight
Thursday, May 19
Young Sheldon - "A Clogged Pore, a Little Spanish and the Future" (CBS, 8:00PM ET/PT)
Sheldon struggles to cope with the first signs of puberty. Also, Mary and George Sr. hunt for new jobs, and Georgie and Meemaw take a business trip across the border.
United States of Al - "Chaos / Aashob" (CBS, 8:30PM ET/PT)
Riley comes clean to Freddy about his relationship with Vanessa, and Cindy grows increasingly possessive of Al.
How We Roll - "The PTQ" (CBS, 9:00PM ET/PT)
As Tom and Archie prepare for the pre-tournament qualifier, they lay out strict rules for Tom’s family to follow to ensure Tom keeps his head in the game and qualifies for the World Series of Bowling.
How We Roll - "The Houseguest" (CBS, 9:30PM ET/PT)
When Tom’s mentor and coach, Archie, suffers a heart attack just days before the World Series of Bowling, Tom struggles with whether to stay with him in the hospital or leave to compete in the biggest tournament of his career.
Welcome to Flatch - "No Credit/Bad Credit" / "Ghosted" (Fox, 9:00PM ET/PT)
While Shrub thrives at his new job and Kelly gets a role in the car lot's commercial, Father Joe begins to miss having them around; Kelly and Shrub get lost in the woods on her birthday; Cheryl, Mandy, Nadine and Father Joe decide to host a séance.
Atlanta - "Tarrare" (FX, 10:00PM ET/PT)
Yo Tarrare was a real person. Wild. They gotta stop biting these better shows tho. Written by Stefani Robinson; directed by Donald Glover.
Sitcom Stars on Talk Shows (Week of May 16)
Thursday, May 19
- Alfonso Ribeiro (In the House/The Fresh Prince of Bel-Air/Silver Spoons) - Catch Alonso on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
- Kenan Thompson (Kenan/Kenan & Kel) - Kenan is a guest on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
- Mike Myers (The Pentaverate) - Mike appears on The Late Show with Stephen Colbert at 11:35pm on CBS.
- Ricky Gervais (After Life/The Office) - Ricky is a guest on Late Night with Seth Meyers at 12:36am on NBC. He also talks about SuperNature on NBC's Today in the 10am hour.
- Jean Smart (Hacks/Samantha Who?/Center of the Universe/In-Laws/Style & Substance/Designing Women) - Jean appears on The Late Late Show with James Corden at 12:37am on CBS.
- Ali Wentworth (Nightcap) - Ali is a guest on Watch What Happens: Live at 9pm on Bravo.
- Selma Blair (Anger Management/Kath & Kim/Zoe, Duncan, Jack and Jane) - Selma chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
- Renee Elise Goldsberry (Girls5eva) - Renee appears on The Talk on CBS at 2pm ET/1pm CT-PT.
- Brian Austin Green (Anger Management/Wedding Band/Freddie) - Brian will be on ABC's Good Morning America sometime between 7-9am.
New on DVD/Blu-ray (February-May)
02/08 - Last Man Standing - The Complete Ninth Season
02/22 - Everybody Hates Chris - The Complete Series (2022 Release)
02/22 - Gomer Pyle, U.S.M.C. - The Complete Series (2022 Release)
03/08 - Brooklyn Nine-Nine - Season Eight
03/08 - Brooklyn Nine-Nine - The Complete Series (Blu-ray) (DVD)
03/15 - Head of the Class - The Complete Fourth Season
03/15 - The Proud Family - The Complete Original Series - Anniversary Collection
03/22 - The Honeymooners Specials - The Complete Collection
03/29 - Rick and Morty - The Complete Seasons 1-5 (Blu-ray) (DVD)
03/29 - Young Rock - Season One
04/05 - Up All Night - The Complete Series (Blu-ray)
04/26 - The Danny Thomas Show (aka Make Room for Daddy) - The Complete Fourth Season
04/26 - Jackie Gleason TV Treasures - 70th Anniversary Collection (including Honeymooners Rarities)
05/03 - No Activity - Season Three
05/31 - Becker - The Complete Series (2022 Release)
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