Fri-Yay: When Is It Time to Stop Looking at Live Ratings?; NBC Sets and Shifts January 2019 Lineup

Friday, November 09, 2018

Fri-Yay: When Is It Time to Stop Looking at Live Ratings?; NBC Sets and Shifts January 2019 Lineup

It's time for another edition of Fri-Yay! That means we will take a look back on some sitcom happenings in recent days or weeks or other fun sitcomy stuff. It's a sitcom lover's paradise! Happy Fri-Yay!

ABC, NBC, The CW, Fox and CBS

by Vincent

This fall has been disastrous for network TV ratings. Huge, giant sitcoms like Modern Family and The Big Bang Theory are down to all-time low numbers. Veteran hits like The Goldbergs and Superstore are at levels well below even just last season. And while there have been new sitcoms such as The Neighborhood and The Kids Are Alright to do fairly well, their numbers would've been deemed cancel-worthy just a few seasons ago. Not to mention shows like Fresh Off the Boat and Speechless, moved to Friday nights only to see almost their entire live audience abandon them. It's been a grim fall for sitcoms on network TV, even ones generally doing well, at least if your name isn't The Conners. And yet, when everything is so low, one has to ask...is it time to stop looking at live ratings as a measure for success?

There's no doubt that the live, overnight ratings (the ones that are still highly publicized) are still key to networks. These ratings are the best measures we have of how many people are watching the advertisements that make these shows profitable and keep networks in business. And yet...how many people do you know in the year 2018 that actually make it a priority to watch shows live? Probably a lot less than in 2008, or even just 5 years ago. Every year, more people turn to DVR and streaming, to the point where DVR and streaming numbers are double and triple what people are watching live. It seems that networks are slowly figuring out how to make money off these methods too, particularly streaming. You look at a network like The CW - a network whose shows all have fairly tiny live viewership numbers - and see a network that is basically still profitable because it makes deals with Netflix to air its shows, likely because Netflix knows their shows attract audiences on streaming, particularly young audiences who are not watching shows live. That's how shows like iZombie or Crazy Ex-Girlfriend - shows that very, very few people are watching live - manage to make multiple seasons. That would've been unthinkable ten years ago, but it's where things are heading.

Other networks are not quite at that level yet, but we're certainly getting close. Granted, we haven't progressed enough that we're free of high-profile cancellations - remember when Fox wiped out nearly its entire comedy slate last year? - but we're certainly getting to a point where networks are looking at other metrics to bring shows back. For example, there's no live ratings reason why CBS should've held onto Madam Secretary for as long as it has (it's consistently one of broadcast TV's lowest-rated shows in the key 18-49 demo) but syndication money keeps it profitable for CBS. It's also why we're nearly at the halfway point of November and we've yet to see a show cancelled - and this is the third year in a row where networks waited that long or nearly that long to cancel the first show of the season. (Previously, it was rare to make it through the first 2 weeks of the season without a show receiving the ax.) It's not all about live ratings anymore - it's about growing and building and audience. Live ratings aren't completely irrelevant (even if they're not cancelled yet, you can bet miserably-rated shows like I Feel Bad and The Alec Baldwin Show will not make it to the end of the 2018-2019 season) but we're finally at a place where they really no longer tell the whole story.

NBC

NBC is shifting the premiere of Dwayne Johnson's new athletic competition series The Titan Games to Thursday, Jan. 3 from 8-10 p.m. ET/PT. The series will air in its regular timeslot on Thursdays from 8-9 p.m. beginning Jan. 10. The move of The Titan Games to Thursday keeps NBC's highly successful all-Chicago Wednesday lineup intact. Brooklyn Nine-Nine will premiere Thursday, Jan. 10 at 9 p.m. and air weekly in that timeslot thru May 16. The Good Place will shift to 9:30 p.m. beginning Thursday, Jan. 10 and air in that timeslot through its season finale on Jan. 24. Will & Grace will move to 9:30 p.m. beginning Thursday, Jan. 31 and will air thru April 4. Superstore will be preempted before returning March 7 (thru May 16) when the 8-10 p.m. two-hour comedy block returns with all original programming.

I Feel Bad, which was always intended as a 13-episode season because a pair of upcoming comedies still need to be scheduled (Abby's, A.P. Bio), will conclude in December. A decision on its future will be determined at a later date. In the recent past, NBC has ordered 13-episode seasons for a handful of comedies, including The Good Place and A.P. Bio.

Sitcoms Airing Tonight / Sitcom Stars on Talk Shows

Monday, April 6

The Neighorhood - "Welcome to Gemma Johnson's Day Off" (CBS, 8:00PM ET/PT)
Gemma reaches her limit at work, and when a car issue forces her to slow down, an unexpected break helps her rethink what she really wants next. Meanwhile, Marty and Malcolm’s plans are thrown off course when unexpected opportunities arise, and Dave embraces a new career path.

The Neighorhood - "A Farewell Special" (CBS, 8:30PM ET/PT)
CBS presents The Neighborhood: A Farewell Special, an Entertainment Tonight production, airing Monday, April 6 (8:30-9:30 PM, ET/PT) on the CBS Television Network and streaming on Paramount+. Hosted by Entertainment Tonight's Kevin Frazier and filmed on location on The Neighborhood's stages, the special celebrates the acclaimed CBS comedy's final season, honoring eight seasons, 156 episodes, and eight unforgettable years of laughter, heart and community, leading up to the series finale on May 11.

This celebratory event features exclusive new interviews with the cast reflecting on their journey, revisiting early days on set, and looking back at the show's evolution and cultural impact. From its heartfelt exploration of friendship and family to its comedic take on life in a changing community, The Neighborhood has become a beloved part of CBS' comedy legacy.

The special includes never-before-seen footage and archival interviews from the ET Vault, offering fans a nostalgic look at the series' most iconic moments and the relationships built along the way. Viewers will get an exclusive behind-the-scenes look at the emotional final days of production, including the cast and crew's last table read, intimate moments from the final tapings, and heartfelt goodbyes.

Additionally, The Neighborhood: A Farewell Special brings audiences inside the cast's final wrap party, capturing the laughter, speeches, memories, and surprises that marked the end of an era. To cap off the evening, fans will get an exclusive sneak peek at the upcoming series finale, with the cast and producers sharing what viewers can expect as the Butlers and Johnsons say farewell to the neighborhood they've called home for nearly a decade.

The Neighorhood - "Welcome to New Horizons" (CBS, 9:30PM ET/PT) (Repeat)
Dave’s silent auction wins lead to a classical concert outing with Gemma and the Butlers that quickly goes off the rails. Meanwhile, Malcolm’s ghostwriting gig takes a surprising turn when Tina encourages him to dive into reality TV for inspiration – sparking an unexpected obsession.

St. Denis Medical - "We Make Time" (NBC, 8:00PM ET/PT)
When a doctor becomes a patient, his co-workers rally around him, whether he likes it or not; Matt and Serena need to talk.

The Fall and Rise of Reggie Dinkins - "The Loyalty Swamp" (NBC, 8:30PM ET/PT)
Tobin's past comes back to haunt him; Reggie and Brina struggle to set a wedding date.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of April 6)

Monday, April 6

Jason Segel (Shrinking/How I Met Your Mother/Undeclared) - Watch Jason on Jimmy Kimmel Live! at 11:35pm on ABC.
Lisa Ann Walter (Abbott Elementary/Emeril) - Lisa appears on Jimmy Kimmel Live! at 11:35pm on ABC.
Keanu Reaves (Swedish Dicks) - Keanu is a guest on The Late Show with Stephen Colbert at 11:35pm on CBS. He also talks about Outcome on NBC's Today sometime between 7-9am.
Melissa Gilbert (Stand by Your Man) - ABC's Good Morning America has George Stephanopoulos' exclusive interview with Melissa sometime between 7-9am.
Laurie Metcalf (Big Mistakes/The Conners/Roseanne/The McCarthys/The Norm Show) - Laurie talks about Big Mistakes on ABC's Good Morning America sometime between 7-9am and on ABC's GMA 3: What You Need to Know at 1pm.
Kerry Washington (UnPrisoned) - Kerry chats with the ladies of The View on a repeat on ABC at 11am ET/10am CT-PT.
Mindy Kaling (Running Point/The Mindy Project/The Office) - Mindy talks about Mindy's Book Studio on CBS Mornings sometime between 7-9am.
Terry Crews (Brooklyn Nine-Nine/Are We There Yet?/Everybody Hates Chris) - Terry and Rebecca King-Crews make an exclusive announcement on NBC's Today sometime between 7-9am. Terry will also be on in the 9am hour.
Sterling K. Brown (Starved) and Ryan Michelle Bathe (First Wives Club/Retired at 35) - Sterling and his wife Ryan Michelle tell Sherri about the highly anticipated new season of Paradise now streaming on Hulu & Disney+ on a repeat of Sherri, so check your local listings.
Amanda Peet (Brockmire/Togetherness/Bent) - Amanda talks season 2 of Your Friends & Neighbors and her new film Fantasy Life on The Drew Barrymore Show, so check your local listings.