Friday, November 09, 2018
Fri-Yay: When Is It Time to Stop Looking at Live Ratings?; NBC Sets and Shifts January 2019 Lineup
by Vincent
This fall has been disastrous for network TV ratings. Huge, giant sitcoms like Modern Family and The Big Bang Theory are down to all-time low numbers. Veteran hits like The Goldbergs and Superstore are at levels well below even just last season. And while there have been new sitcoms such as The Neighborhood and The Kids Are Alright to do fairly well, their numbers would've been deemed cancel-worthy just a few seasons ago. Not to mention shows like Fresh Off the Boat and Speechless, moved to Friday nights only to see almost their entire live audience abandon them. It's been a grim fall for sitcoms on network TV, even ones generally doing well, at least if your name isn't The Conners. And yet, when everything is so low, one has to ask...is it time to stop looking at live ratings as a measure for success?
There's no doubt that the live, overnight ratings (the ones that are still highly publicized) are still key to networks. These ratings are the best measures we have of how many people are watching the advertisements that make these shows profitable and keep networks in business. And yet...how many people do you know in the year 2018 that actually make it a priority to watch shows live? Probably a lot less than in 2008, or even just 5 years ago. Every year, more people turn to DVR and streaming, to the point where DVR and streaming numbers are double and triple what people are watching live. It seems that networks are slowly figuring out how to make money off these methods too, particularly streaming. You look at a network like The CW - a network whose shows all have fairly tiny live viewership numbers - and see a network that is basically still profitable because it makes deals with Netflix to air its shows, likely because Netflix knows their shows attract audiences on streaming, particularly young audiences who are not watching shows live. That's how shows like iZombie or Crazy Ex-Girlfriend - shows that very, very few people are watching live - manage to make multiple seasons. That would've been unthinkable ten years ago, but it's where things are heading.
Other networks are not quite at that level yet, but we're certainly getting close. Granted, we haven't progressed enough that we're free of high-profile cancellations - remember when Fox wiped out nearly its entire comedy slate last year? - but we're certainly getting to a point where networks are looking at other metrics to bring shows back. For example, there's no live ratings reason why CBS should've held onto Madam Secretary for as long as it has (it's consistently one of broadcast TV's lowest-rated shows in the key 18-49 demo) but syndication money keeps it profitable for CBS. It's also why we're nearly at the halfway point of November and we've yet to see a show cancelled - and this is the third year in a row where networks waited that long or nearly that long to cancel the first show of the season. (Previously, it was rare to make it through the first 2 weeks of the season without a show receiving the ax.) It's not all about live ratings anymore - it's about growing and building and audience. Live ratings aren't completely irrelevant (even if they're not cancelled yet, you can bet miserably-rated shows like I Feel Bad and The Alec Baldwin Show will not make it to the end of the 2018-2019 season) but we're finally at a place where they really no longer tell the whole story.
NBC is shifting the premiere of Dwayne Johnson's new athletic competition series The Titan Games to Thursday, Jan. 3 from 8-10 p.m. ET/PT. The series will air in its regular timeslot on Thursdays from 8-9 p.m. beginning Jan. 10. The move of The Titan Games to Thursday keeps NBC's highly successful all-Chicago Wednesday lineup intact. Brooklyn Nine-Nine will premiere Thursday, Jan. 10 at 9 p.m. and air weekly in that timeslot thru May 16. The Good Place will shift to 9:30 p.m. beginning Thursday, Jan. 10 and air in that timeslot through its season finale on Jan. 24. Will & Grace will move to 9:30 p.m. beginning Thursday, Jan. 31 and will air thru April 4. Superstore will be preempted before returning March 7 (thru May 16) when the 8-10 p.m. two-hour comedy block returns with all original programming.
I Feel Bad, which was always intended as a 13-episode season because a pair of upcoming comedies still need to be scheduled (Abby's, A.P. Bio), will conclude in December. A decision on its future will be determined at a later date. In the recent past, NBC has ordered 13-episode seasons for a handful of comedies, including The Good Place and A.P. Bio.
Sitcoms Airing Tonight / Sitcom Stars on Talk Shows
Saturday, July 12
Mind Your Business - "Love Child" (Bounce TV, 8:00PM ET/PT)
Alfonso and Aaliyah's world is flipped upside down when their mother's secret love child comes into town, while Mia tries to figure out who is sending her gifts every hour on the hour.
Sitcom Stars on Talk Shows (Week of July 7)
Friday, July 11
- Aparna Nancherla (The Great North/Fairview/Corporate) and Whitney Cummings (Whitney) - Aparna and Whitney are guests on a repeat of After Midnight at 12:37am on CBS.
- Malachi Barton (Stuck in the Middle) and Meg Donnelly (American Housewife) - Malachi and Meg discuss Zombies 4: Dawn of the Vampires and perform on ABC's Good Morning America sometime between 7-9am. They will also be on ABC's GMA 3: What You Need to Know at 1pm.
- Jean Smart (Hacks/Samantha Who?/Center of the Universe/In-Laws/Style & Substance/Designing Women) - Jean chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
- Patton Oswalt (A.P. Bio/The Goldbergs/The King of Queens) - Patton talks about Black Coffee and Ice Water on CBS Mornings sometime between 7-9am.
- Margaret Cho (All-American Girl) and Joel Kim Booster (Loot/Shrill) - CBS News contributor Lisa Ling talks with Margaret and Joel on CBS Mornings sometime between 7-9am.
- Krysten Ritter (Don't Trust the B---- in Apartment 23) - Tamron Hall (repeat) has a DAYTIME EXCLUSIVE sitdown with actress/director/author Krysten Ritter who recently released her new thriller/mystery novel Retreat, so check your local listings.
- Maggie Q (Pivoting) - Maggie Q talks about Prime's Ballard on Access Daily with Mario & Kit, so check your local listings.
- Tisha Campbell (Act Your Age/Uncoupled/Outmatched/Dr. Ken/Rita Rocks/My Wife and Kids/Martin) and Wendy Raquel Robinson (Poppa's House/The Game/Here We Go Again/The Steve Harvey Show/Minor Adjustments) - Tisha and Wendy chat about their film Operation: Aunties on Access Daily with Mario & Kit, so check your local listings. They will also be on PIX11 Morning News on WPIX in New York at 9:30am.
- David Zayas (The Bear/Saint George) - David appears on PIX11 Morning News on WPIX in New York at 9:40am.
New on DVD and Blu-ray
01/28 - Wait Till Your Father Gets Home - The Complete Series (Blu-ray)
02/04 - The Wayans Bros. - The Complete Series
03/11 - Frasier (2023) - Season Two
04/01 - Abbott Elementary - The Complete Third Season
05/13 - The Drew Carey Show - The Complete Series* (missing 4 episodes and some music has been replaced or altered)
06/06 - Shoresy - Season 2
06/17 - Looney Tunes - Collector's Vault - Volume 1 (Blu-ray)
07/22 - Bewitched - The Complete Series - 60th Anniversary Special Edition (Blu-ray)
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