Friday, February 04, 2011

How To Look at TV Ratings Today; Sitcom Stars on Talk Shows (Week of February 7, 2011)

The way we look at TV ratings has certainly changed over the years. Never mind that TV ratings have fallen in the last 4-5 years, most probably because of DVR (and other ways to watch your shows), but it's not all about top 20 or total viewers anymore--and it hasn't been for years now. The network executives and advertisers look at 18-49 ratings and that's mainly about it (yes 18-34 is also looked at, but that's inside the 18-49 range). That's what pays the bills and advertisers want shows that skew in that demo. Sure high total viewers is good as well, but if your 18-49 rating is not as high, it really doesn't matter in this business.
We do weekly TV ratings blogs every Sunday, but I don't go in depth on what really is working and what isn't. So I have decided to tell you today how the ratings game works using many examples. First, if a show has a good percentage of its audience inside the 18-49 proportion, it will always be looked at. Why? Because there is more of a chance that a person in the 18-49 year range will be watching the ad during that show. For example, this Wednesday's Cougar Town did a 3.9 overall household rating (6.51 million). That may not sound like it is a big hit, but its 18-49 rating was good at a 2.7 rating. The 18-49 proportion to its overall rating is about 69%, which is very good and what network executives aim for and the advertisers want. Generally, I think anything about 45% or more in the 18-49 range is acceptable. So looking at this past Wednesday's third special airing of Blue Bloods on CBS, it did a good 7.1 household rating, but its 18-49 rating was only a 1.6. That is only about 22% in the 18-49 proportion. That is not good. Sure, its overall numbers may be good but that doesn't pay the bills. This rating might be "acceptable" for a Friday or Saturday, where ratings are lower, but on a weeknight (Sun-Thurs), this is not acceptable. Even on a Friday it would be borderline, as we saw similar series like this canceled over the years (Close to Home, Women's Murder Club).
Next, if you skew old but still do an acceptable 18-49 rating, then you'll be fine as well. A perfect example of this is NCIS. The series does over 20 million viewers, but its overall 18-49 rating is still decent. This past Tuesday, NCIS did a mammoth 13.2 HH rating. The 18-49 rating was a great 4.6 as well. However, that only comes out to about 35% in the 18-49 proportion. While that is low, it still matters that its overall 18-49 rating was good. So in some cases like this, the skew doesn't matter since its overall 18-49 rating is high. However, while its overall 18-49 rating is fine, the competing Glee on Fox skews much younger and does a slightly better 18-49 rating, but advertisers pay much more for Glee than NCIS because of the skew. This season, Glee is netting $272,694 for a 30-second ad, while NCIS is much lower at $150,708 despite being the most watched scripted series. Then there is the case where you may skew inside the 18-49 range, but your overall 18-49 rating is low. Last night's Perfect Couples is a prime example. It only did a prelim 1.9 household rating and a prelim 1.4 18-49 rating. Ouch. But that is nearly 74% in the 18-49 proportion. In this case it doesn't matter, since the overall 18-49 rating is very low. The ideal case is a show that skews 18-49 and still has a good overall 18-49 rating. Some good examples are Modern Family, Cougar Town, American Idol, How I Met Your Mother, Big Bang Theory and Grey's Anatomy.
Another factor I want to cover is retention. Yes, it is important but with same day DVR thru 3am being added to the ratings, it really doesn't tell you the retention because people are watching the shows at a different time. The only way to "truly" measure retention is by the actual live ratings, since it is not counting the added same day DVR thru 3am. Many of the big hit shows add over a point to their 18-49 rating because of the same day DVR added, thus this really messes up the retention rate. One show that is heavily DVRed is the CBS Monday comedy How I Met Your Mother. Looking at its last new episode on Jan. 17, it did a 3.9 18-49 rating. Take away any DVR for that night thru 3am, and it comes out to a 2.7. So 1.2 was added that very same night thru 3am. They watched it at 9pm or 2am, or anytime between 8:30pm-3am. The show following the comedy on the CBS schedule at 8:30pm is Rules of Engagement. It is not as heavily DVRed as Mother, so the retention rate gets messed up all the time. Rules on Jan. 17 did a 3.3 18-49 rating, so it "lost" 0.6 from its lead-in. But did it really? Taking away any DVR from that night, Rules comes out to a 2.6 18-49 rating, only losing a tenth from Mother's live rating. So it isn't bad at all, as the retention rate is actually 96% there and not 85% when same day DVR is factored in. So why would retention rates matter when same day DVR thru 3am is being added to the ratings? It would only matter if you are seeing the actual live ratings, because people can watch these shows anytime now until 3am and have the ratings counted.
Next is how to track a new show. The NBC drama Harry's Law premiered on Jan. 17 and it has been consistent through its first three airings (yes, it has faced a repeat or two for all of its airings so far, but still consistent). The 18-49 track for the first three episodes are 2.2, 2.1, and 2.1. That is not much of a drop at all, which is good. The overall 18-49 rating is decent for 10pm these days, too. However, like Blue Bloods it skews terribly old. It may be doing around 11 million, but less than 30% of its audience is in the 18-49 proportion, so it is less likely the ads are being watched in the demo. It is still early to determine the status of Harry's Law, as the next four weeks will be key as both Castle and Hawaii Five-0 are all-new these four weeks. If it can maintain the 2.0-2.2 average, then NBC will for sure bring it back despite the old skew. Anything lower might be Friday material because it has a good overall audience still. The CBS drama The Good Wife does a similar skew currently. It started off higher last year in the 18-49 rating than Harry, though, but right now it is doing a 2.2 18-49 rating. It will be interesting to see if CBS moves it to another night (Friday?) next season as the overall 18-49 rating has dipped this season. The only thing that might prevent CBS from moving it is that its their only drama that is critically acclaimed and wins awards. Harry's Law still has plenty more to do before it can be in the same league as The Good Wife.
One other thing I want to note is repeat airings. Why do serialized shows get repeat airings? Because the ad money is the same as it would be for a new episode. This is why Grey's Anatomy, which doesn't repeat well but gets a lot of ad money, is repeated. Sure it is good to be competitive once in a while and remove the repeat for something that does better in the ratings, but ultimately ad money would win. I am sure when ABC preempted a scheduled Grey's repeat for the Barbara Walters special with Oprah on Dec. 8 it didn't generate as much as a Grey's Anatomy episode would have done. So, yes, this is why you see some repeats of shows that don't repeat well. It's all about ad money.
I think that's about it. I was looking through the web and not many people understand how to look at TV ratings these days. There is one great blog I came upon on my search and it uses much more stats to back things up than I just did. Take a look at this read from the Spotted blog from December 2009. That is just one of many blog articles that was well "spot on," so you might want to read some of the other blogs (like this one) during that time frame. I hope you learned something today and remember...it's all about ad money and the 18-49 demo (preferably skewing in that demo). See you on Sunday for our normal ratings report, like usual.


It's Friday, so it is time for "Sitcom Stars on Talk Shows" for the coming week. This is where we list what sitcom stars are appearing on talk shows for the coming week, the stars are both current and past sitcom stars (but we won't cover movie stars like Tom Hanks or John Travolta, since they won't be talking about their past sitcoms likely), so this is for all sitcom fans of all eras!
For the week of Feb. 7-11, 2010, we have many current sitcom stars and past sitcom stars on TV talk shows! So get your DVR's (or whatever you use) ready! Ready? Here is all what you need to know for the coming week!

Monday, February 7, 2011
  • Martin Lawrence (Martin) - Watch Martin on Late Show with David Letterman at 11:35pm on CBS.
  • Sarah Chalke (Mad Love/Scrubs) - Catch Sarah on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Jason Biggs (Mad Love) - Watch Jason also on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Matthew Perry (Mr. Sunshine/Friends) - Watch Matthew on LIVE! with Regis & Kelly, so check your listings.
  • Allison Janney (Mr. Sunshine) - Watch Allison on The Ellen DeGeneres Show, so you'll have to check listings for time and station.
  • Jessica Walter (Retired at 35/Arrested Development/Three's a Crowd) - Catch Jessica on The Joy Behar Show at 9pm on HLN.
Tuesday, February 8, 2011
  • Matthew Perry (Mr. Sunshine/Friends) - See Matthew as he visits The Ellen DeGeneres Show in the daytime (check listings) and then in late night on ABC's Jimmy Kimmel Live! at 12am.
  • Kevin Nealon (Weeds) - Catch Kevin on Late Night with Jimmy Fallon at 12:37am on NBC.
  • Ed Helms (The Office) - Catch Ed on NBC's TODAY show sometime between 7-9am then a few hours later on The View at 11am ET/10am CT-PT on ABC.
  • Martin Lawrence (Martin) - Watch Martin on LIVE! with Regis & Kelly on your local affiliate.
Wednesday, February 9, 2011
  • Ty Burell (Modern Family/Back to You) - Watch the funnyman on ABC's The View at 11am ET/10am CT-PT then later on Late Show with David Letterman at 11:35pm on CBS.
  • Matt LeBlanc (Episodes/Friends/Joey) - Matt visits The Tonight Show with Jay Leno on NBC at 11:35pm.
  • Carl Reiner (The Dick Van Dyke Show) - Watch the TV legend on Late Late Show with Craig Ferguson on CBS at 12:37am.
  • Mario Lopez (Saved by the Bell) - It's all right because you can watch Mario on OWN's The Gayle King Show at 10am.
  • Kevin Nealon (Weeds) - Watch Kevin on TODAY sometine between 7-11am on NBC.
  • Roseanne Barr (Roseanne) - Catch Roseanne on The Mo'nique Show on BET at 11pm.
Thursday, February 10, 2011
  • Johnny Galecki (The Big Bang Theory/Roseanne) - Watch Johnny on the Rachel Ray Show so check your local listings.
Friday, February 11, 2011
  • Aziz Ansari (Parks and Recreation/Scrubs) - Catch Aziz on Late Night with Jimmy Fallon at 12:37am on NBC.
  • Ed Helms (The Office) - Ed appears on Late Show with David Letterman at 11:35pm on CBS.
  • Jason Biggs (Mad Love) - See Jason on Late Late Show with Craig Ferguson at 12:37am on CBS promoting his upcoming sitcom.
  • Lisa Kudrow (Friends/The Comeback) - Watch Lisa on The Gayle King Show on OWN at 10am.
Leave us comments on our message board or Tweet/Facebook us to let us know what you think of this Friday feature! We do listen!


Sitcoms Airing Tonight

Wednesday, December 7

The Conners - "The Dog Days of Christmas" (ABC, 8:00PM ET/PT)
The holidays are approaching and Dan meets his mother-in-law for the first time. Elsewhere, Darlene helps Becky with a parenting problem.

The Golbergs - "Worst Grinch Ever" (ABC, 8:30PM ET/PT)
Sleigh bells are ringing! When Erica buys a festive baby toy, Beverly goes full on Grinch in an attempt to steal Christmas. Meanwhile, Adam discovers some surprising information about Brea, and the JTP host their first holiday party.

Abbott Elementary - "Holiday Hookah" (ABC, 9:00PM ET/PT)
On the last day of school before winter break, Janine is convinced by her friend to go to a popular Hookah Club where she runs into unexpected colleagues. Elsewhere, Jacob crashes Barbara and Melissa’s traditional holiday dinner and in the process begins to learn the true meaning of Christmas.

Home Economics - "Santa Suit Rental, $25 Per Day" (ABC, 9:30PM ET/PT)
The most wonderful time of the year brings some unforeseen financial troubles for one member of the Hayworth family. With the help of the entire brood and some holiday magic, the Hayworths are reminded that there’s nothing better than being home for the holidays.

Tyler Perry's House of Payne - "Mr. Bills" (BET, 8:00PM ET/PT)
When Curtis throws a fit about all the money he and Ella are spending, he implements drastic cost-cutting measures; things backfire when Ella follows his direction and begins cutting back on the things he enjoys.

Tyler Perry's Assisted Living - "Fight the Power" (BET, 8:30PM ET/PT)
Phillip has been very responsible and begs to drive Jeremy's new car; Jeremy gives him the opportunity to drive, Philip wrecks Jeremy's new car after a night out with his friends.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of December 5)

Wednesday, December 7

  • Will Ferrell (The Office/The Oblongs) - Watch Will on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Lil Rel Howery (Rel/The Carmichael Show) - Lil Rel appears on The Tonight Show Starring Jimmy Fallon at 11:35pm on NBC.
  • Kumail Nanjiani (Bless the Harts/Silicon Valley) - Kumail is a guest on The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Lisa Ann Walter (Abbott Elementary/Emeril/Life's Work/My Wildest Dreams) - Lisa will be on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Zoey Deutch (The Suite Life on Deck) - Zoey gives details on the new movie Something from Tiffany's on LIVE! with Kelly and Ryan, so check your listings.
  • Mindy Kaling (The Mindy Project/The Office) - Mindy dishes on how she's gearing up for the holidays with her two young children, her new book studio and more on The Drew Barrymore Show, so check your local listings.
  • Don Cheadle (The Wonder Years/Black Monday/House of Lies/The Golden Palace) - Don will be on The Jennifer Hudson Show, so check your local listings.
  • Whoopi Goldberg (Whoopi/Bagdad Cafe) - Whoopi sits down with Sherri to discuss her new holiday movie, A New Orleans Noel, book, Two Old Broads and her LEGENDARY Christmas sweater line on Sherri, so check your local listings.
  • Judy Greer (Reboot/Kidding/Married/Mad Love/Miss Guided) - Judy talks about Reboot on E! News on E! at 11:30pm.
  • Liza Lapira (9JKL/Cooper Barrett's Guide to Surviving Life/Super Fun Night/Don't Trust the B---- in Apartment 23/Traffic Light) - Liza is a guest on PIX11 Morning News on WPIX in New York at 9:40am.


New on DVD/Blu-ray (September-December)

Abbott Elementary - The Complete First Season Frasier - The Complete Series (Blu-ray) Ghosts - Season One The Adventures of Ozzie and Harriet - 70th Anniversary Ultimate Christmas Collection Hogan's Heroes - The Complete Series (Blu-ray)

09/06 - Young Sheldon - The Complete Fifth Season (Blu-ray) (DVD)
09/20 - Kim's Convenience - The Complete Series
09/27 - The Adventures of Ozzie and Harriet - The Complete Season Five / The Complete Season Six
10/04 - Mr. Mayor - The Complete Series (Blu-ray) (DVD)
10/04 - The Munsters - Marineland Carnival with The Munsters TV Cast
10/18 - Abbott Elementary - The Complete First Season
11/08 - Frasier - The Complete Series (Blu-ray)
11/08 - Young Rock - Season Two (Blu-ray) (DVD)
11/15 - The Adventures of Ozzie and Harriet - The Complete Season Seven / The Complete Season Eight
11/22 - That '70s Show - The Complete Series (Mill Creek)
11/29 - Ghosts - Season One (Blu-ray) (DVD)
12/06 - The Adventures of Ozzie and Harriet - 70th Anniversary Ultimate Christmas Collection
12/13 - And Just Like That... - The Complete First Season
12/13 - Hogan's Heroes - The Complete Series (Blu-ray)
More Recent and Upcoming TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


Recent SitcomsOnline.com News Blog Posts

12/07 - Hallmark Channel Surging in Q4 2022; TBS Releases Trailer for Season 4 of Miracle Workers
12/06 - Remembering Kirstie Alley of Cheers and More; Final Season of The Flash in February on The CW
12/05 - NBC Orders Full Season of Lopez vs. Lopez; Apple TV+ Christmas Collection
12/04 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of December 5, 2022)
12/03 - SitcomsOnline Digest: First Look at That '90s Show; Warner Bros. Discovery Makes More Changes, Including Ending Live News at HLN
12/02 - Classic Holiday Game Show Block on GSN; Zooey Deschanel Gets Discovery+ Series
12/01 - Apple TV+ Announces Premiere Date for Shrinking; Disney Producing Animated Sitcom
11/30 - That '90s Show Premieres Jan. 19; The CW Midseason 2023 Schedule
11/29 - Master Minds Returns Jan. 9 on Game Show Network; Remembering Sons & Daughters Co-Creator Nick Holly, Clarence Gilyard Jr., Ron Masak and Others We Recently Lost
11/28 - The Game Revival Season 2 Trailer, Premieres Dec. 15; Reno 911! Holiday Movie on Comedy Central
11/27 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of November 28, 2022)
11/26 - SitcomsOnline Digest: Kelsey Grammer Explains Why David Hyde Pierce Won't Return to Frasier Reboot; NBC to End Year with Miley Cyrus and Dolly Parton
11/25 - George Lopez Reunion on Lopez vs. Lopez on Dec. 16; Marc Maron Gets HBO Comedy Special
11/24 - 2022 Thanksgiving TV Marathons on TV This Holiday Weekend Include Soap Every Episode Marathon
11/23 - Fran Drescher Hosts The Nanny Marathon on COZI TV; Fox Gets Celebs for TMZ Christmas Special
11/22 - NBC Schedules New Game Show During Holidays; Peacock Teams Up with Comedian Sean Patton
11/21 - Letterkenny Returns for Season 11 on Hulu; The White Lotus Season 3 Ordered
11/20 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of November 21, 2022)
11/19 - SitcomsOnline Digest: Vicki Lawrence to Guest Star in Call Me Kat; Grey's Anatomy Gets a Little Less Grey
11/18 - Bounce Orders New Sitcom for Spring 2023; Remembering Hogan's Heroes Star Robert Clary, The Bob Newhart Show and Taxi Co-Creator David Davis, and Head of the Class Co-Creator Richard Eustis
11/17 - MeTV's A Very Merry MeTV Schedule; HBO Max's Sort Of Returns Dec. 1
11/16 - Comedic Stars Line Up for Baking It Holiday Special; Atsuko Okatsuka Gets First HBO Special
11/15 - CBS Midseason 2023 Schedule; Oprah Interviews Abbott Elementary Megastar
11/14 - Netflix Books Sebastian Maniscalco Comedy Special; Hallmark Channel Signs Hunter King for Movies
11/13 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of November 14, 2022)
11/12 - SitcomsOnline Digest: Midseason Premiere Dates Set for Reboots of 80s Classics; Abbott Elementary Still Strong in Ratings
11/11 - Chris Rock Live Comedy Special Set for Netflix; Hulu Renews This Fool for Season 2
11/10 - Fox Orders New Animated Comedy for 2024; Netflix Picks Up Reggaeton Comedy Neon
11/09 - NBC Midseason 2023 Schedule; Apple TV+ Renews Bad Sisters for Season 2
11/08 - ABC Midseason 2023 Schedule; Fox 2023 Midseason Schedule
11/07 - Showtime and Paramount Network Set Simultaneous Premiere; Jeff Dunham's New Comedy Central Special