Thursday, March 26, 2009

According to Jim Return Delayed To April 14; ION Television Upfront 2009

Earlier this month we told you that According to Jim returns to ABC with its final 12 episodes starting March 24, but then President Obama scheduled a news conference during that time, thus delaying Jim's return. So it was assumed According to Jim would return the following week (March 31), but as we first broke the news a few days ago on our message board, that is not the case. According to Jim will now return Tuesday, April 14 with back-to-back episodes for six straight weeks, giving it its final 12 episodes. So if that all goes well, the series finale is now May 19 instead of the originally planned May 5. As we have seen, things change, so keep checking back with us. You ever know, ABC might schedule two episodes on another night (Friday?) to finish earlier, say May 12.
So why didn't ABC return Jim next week (March 31)? It wouldn't have made sense to launch it that week and then have to preempt it the following week, as ABC had already scheduled It's the Easter Beagle, Charlie Brown for April 7. So instead, on March 31, we get encores of the first two episodes of the hilarious new sitcom Better Off Ted! So if you have missed those two episodes, you need to watch on that night!

Underscoring its commitment to build its primetime programming schedule, ION Television announced plans to develop and produce 12 original films a year, with the first film set to premiere in fourth quarter 2009. It was announced yesterday at ION Television's Upfront presentation.
ION Television plans to commission originally produced films and offer integrated marketing opportunities to advertisers who seek an alternative and expanded way to reach the consumer. Genres being explored include drama, romance, thriller, action and holiday -- all of which will be created to appeal to the broad based general entertainment audience that ION Television continues to attract. These films will complement the ION Television's growing library of blockbuster and critically acclaimed films from the major movie studios.
The announcement reinforces ION Television's strategy of expanding its programming mix through a strong combination of quality major network TV series, as well as signature originals produced specifically for ION Television. These films will join a line-up that includes the previously announced off network series Ghost Whisperer and Criminal Minds and the new original acquired series Durham County, The Guard and The Border. New programming will begin roll out on ION Television starting this fall. Ghost Whisperer, Criminal Minds, and Durham County are expected to launch first and air back-to-back-to-back.
ION Television has garnered major increases in primetime viewership among adults 25-54 since the launch of its re-branding campaign last fall. The dramatic growth in ratings includes a 30% increase among adults 25-54 in primetime (2008-09 season to date vs. 2007-08 season to date). Primetime household viewership for the same period was up 16%.
ION Television will also remove up to two more hours a day of paid programming on weekdays. We will have more on that and ION's Fall 2009 schedule soon. Keep checking back. Wonder if ION will start at 2pm now on weekdays or end two hours later after 12am since two hours of Paid will be removed? Currently on weekdays, the network programs from 4pm-11pm. 2pm-11pm or 4pm-1am sounds good!


As for tonight, tune in for the series premiere of comedy In the Motherhood and the return of Samantha Who? all starting tonight at 8/7 central on ABC!