i Network, which airs classic series such as Mama's Family and Growing Pains, will now be known as ION Television effective this Monday (Jan. 29), to be consistent with the company's corporate brand identity (ION Media). This move reflects the energy and vision behind the network's plans to expand its programming and viewership.
The network's new contemporary look and logo will be prominently featured on-air through a consumer-oriented promotional campaign over the next few months. Tagged "ION Television: Television in Motion," the on-air campaign will kick off with a series of promotions and image spots, as well a new on-screen network bug logo. The viewer campaign will launch on Monday, January 29th with "What's Your ION?," a web-based promotion that invites viewers to submit creative photos of themselves donning the new ION logo to be featured on the network's website, www.ionline.tv, and also on-air.
ION has seen significant gains in its primetime ratings this season, due in large part to its strategy to introduce popular movies and classic TV favorites through multiple content deals with its current partners, including Warner Bros., Sony, CBS Television and NBC Universal. View the full press release here.
I think this is a big step in expanding the hours to more than just 6-11pm. I think we will be seeing the hours expand very soon (clearly says it is expanding in the press release), maybe in the coming months. Let's hope we see shows like Perfect Strangers, Silver Spoons, Wonder Years, Diff'rent Strokes, and some other favorites not being aired currently, very soon!
We will of course keep you posted on anything ION Television (aka: i Network, aka PAX Television).
In order to strengthen the flow of the ABC Wednesday night line-up, effective this Wednesday (January 31), The Knights of Prosperity will move to 8:30 PM ET/PT and According to Jim will move to 9:00 PM ET/PT until further notice. George Lopez will remain at 8:00PM and In Case of Emergency at 9:30PM.
Also, for those of you who missed the second episode of The Knights of Prosperity that aired on January 10 due to President Bush's speech messing up the timing, ABC will re-air this episode this Tuesday (Jan. 30) at 9:30 PM, after the finale of Big Day.
On the first Wednesday of February Sweep (Feb. 7), According to Jim & In Case of Emergency will be pre-empted during the 9:00PM hour for a Lost Survivor Guide clip show hosted by the producers, which will lead into the return of Lost at 10:00PM! Can't wait!