Wednesday, April 20, 2011

2011 TV Land Awards Highest Rated Ever; Michael Scott Gets Send-Off Marathon On TBS

The 2011 TV Land Awards 2011 scored huge, record-breaking numbers for the network, attracting over 2 million viewers for its premiere telecast this past Sunday (April 17) at 9 p.m. ET/PT. This makes it the network's most watched TV Land Awards show ever (not counting simulcast airings on Nick at Nite, which was done the first few years). The star-studded special, which was held in New York City for the very first time, was the highest rated TV Land Awards show since 2004 across all key demos and posted double-digit gains in rating and viewers over last year's show. The 2011 TV Land Awards, which honored John Travolta and the cast of Welcome Back, Kotter, Michael J. Fox and the cast of Family Ties, Bill Cosby and the cast of The Cosby Show, the cast of The Facts of Life, Regis Philbin and music duo Daryl Hall and John Oates, reached nearly 7 million viewers for its premiere night on the network.
The TV Land Awards averaged over 2 million viewers, up 20% over last year's show. Among the network's target Adults 25-54 audience, the special earned a 0.8 rating and 856,000 viewers, an increase of 19% in rating and 16% in viewers 25-54 over 2010's telecast. The special was a hit among Women 25-54, posting a 1.0 rating and 503,000 viewers among women 25-54, up 32% in rating and 30% in viewers over last year. And among the network's core Adults 40-54 audience, it posted a 1.3 rating and 697,000 viewers 40-54, up 19% in rating and 17% in viewers over 2010's show.
Also, this year's TV Land Awards attracted a 48% larger audience to the Awards site section of versus last year, making it the most visited TV Land Awards to date. Social Media played a role in helping to drive this increase, specifically the TV Land Facebook Fan page which drove users to engage with posts on the page via comments and likes, and ultimately clicking through to for additional content around the TV Land Awards. Additionally, the photo gallery featuring celebrities on the red carpet at the show was a hit with visitors on the site, with each fan viewing nearly all 50 photos contained within the gallery.

And now a special message from "The Management" of Dunder Mifflin Scranton:
"Our beloved boss, Michael Scott, is leaving Dunder Mifflin, Inc. and moving to Colorado with his fiancée, Holly. On Tuesday, April 26, two days before the happy couple departs, we'll hold a special going-away party to celebrate the world's best boss.
We've asked our friends at TBS to put together six of the most memorable events from Michael's time at Dunder Mifflin. The event will include "The Injury," "Gay Witch Hunt," "Survivor Man," "Dinner Party," "Café Disco," and "Double Date."
Tune in from 8-11pm in primetime on TBS next Tuesday to see the best of Michael Scott, aka the man with two first names! I don't think you need to write this on paper, but you can watch the finale of Michael Scott at Dunder Mifflin Scranton on Thursday, April 28 at 9/8 central on NBC. That's The Office to the rest of the world.

Sitcoms Airing Tonight

Thursday, March 22

Superstore - "Target" (NBC, 8:00PM ET/PT)
When Jeff (Michael Bunin) leaves Cloud 9 to work at Target, Garrett (Colton Dunn) leads Glenn (Mark McKinney) to believe that he's poaching other employees to go with him. In return Glenn tries to poach employees from Target. Amy (America Ferrera) goes on a double date with Dina (Lauren Ash), and Kelly (Kelly Stables) and Jonah (Ben Feldman) discuss moving in together.

A.P. Bio - "Selling Out" (NBC, 8:30PM ET/PT)
Jack (Glenn Howerton) receives an offer from Miles' (Tom Bennett) publisher to write a book of feel-good philosophy that could be his ticket out of Toledo. Durbin accidentally sets off an emotional firestorm when he reveals that while Stef (Lyric Lewis) chose Mary (Mary Sohn) as her emergency contact, Mary chose Michelle (Jean Villepique).

Atlanta - "Money Bag Shawty" (FX, 10:00PM ET/PT)
People act differently outside the city.

Complete TV Listings

Sitcom Stars on Talk Shows (Week of March 19)

Thursday, March 22

  • Roseanne Barr (Roseanne) and John Goodman (Roseanne/Normal, Ohio) - Catch Roseanne and John on Jimmy Kimmel Live! at 11:35pm on ABC.
  • Will Smith (The Fresh Prince of Bel-Air) - Will is a guest on The Tonight Show Starring Jimmy Fallon at 11:34pm on NBC.
  • Rob Riggle (Golan the Insatiable/Gary Unmarried) - Rob appears on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Thomas Middleditch (Silicon Valley) - Thomas visits Late Night with Seth Meyers at 12:36am on NBC.
  • Eddie Kaye Thomas ('Til Death/How to Make It in America) - Eddie drops by The Late Late Show with James Corden at 12:37am on CBS.
  • Natasha Leggero (Dice/Another Period/Free Agents) - Natasha is a guest on Conan at 11pm on TBS.
  • Jay Pharoah (White Famous) - Jay appears on Watch What Happens: Live at 11pm on Bravo.
  • Jussie Smollett (On Our Own) - Jussie stops by Desus & Mero at 11pm on Viceland.
  • Mark Hamill (The Texas Wheelers) - Mark chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
  • Nia Long (Uncle Buck/The Fresh Prince of Bel-Air) - Nia appears on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Jason George (Eve) - Jason drops by LIVE! with Kelly and Ryan and The Real, so check your listings. He opens up about Station 19 on People Now at 8:30am.
  • Lamorne Morris (New Girl) - Lamorne is a guest on a repeat of Harry, so check your local listings.
  • Josh Henderson (One on One) - Josh appears on Steve, so check your local listings.
  • Cameron Esposito and Rhea Butcher (Take My Wife) - Cameron and Rhea are guests on Good Mythical Morning with Rhett & Link on YouTube.
  • Keith Carradine (Complete Savages) - Keith is at the kitchen table on a repeat of Rachael Ray, so check your local listings.
  • John Corbett (Sex&Drugs&Rock&Roll/United States of Tara/Sex and the City) - John joins Clinton Kelly in the kitchen on ABC's The Chew at 1pm ET/12pm PT/CT. He talks about his movie God's Not Dead: A Light in Darkness on NBC's Today in the 10am hour.
  • Tiffani Thiessen (Alexa & Katie/Saved by the Bell/Saved by the Bell: The College Years) - Tiffani talks about Netflix's Alexa & Katie on E!'s Daily Pop at 12pm.
  • Bella Thorne (Shake It Up) - Bella talks about Midnight Sun on the BUILD Series at 1:30pm.
  • Jim Jefferies (Legit) - Jim talks about Comedy Central's The Jim Jefferies Show on the BUILD Series at 2:30pm.