Friday, February 04, 2011

How To Look at TV Ratings Today; Sitcom Stars on Talk Shows (Week of February 7, 2011)

The way we look at TV ratings has certainly changed over the years. Never mind that TV ratings have fallen in the last 4-5 years, most probably because of DVR (and other ways to watch your shows), but it's not all about top 20 or total viewers anymore--and it hasn't been for years now. The network executives and advertisers look at 18-49 ratings and that's mainly about it (yes 18-34 is also looked at, but that's inside the 18-49 range). That's what pays the bills and advertisers want shows that skew in that demo. Sure high total viewers is good as well, but if your 18-49 rating is not as high, it really doesn't matter in this business.
We do weekly TV ratings blogs every Sunday, but I don't go in depth on what really is working and what isn't. So I have decided to tell you today how the ratings game works using many examples. First, if a show has a good percentage of its audience inside the 18-49 proportion, it will always be looked at. Why? Because there is more of a chance that a person in the 18-49 year range will be watching the ad during that show. For example, this Wednesday's Cougar Town did a 3.9 overall household rating (6.51 million). That may not sound like it is a big hit, but its 18-49 rating was good at a 2.7 rating. The 18-49 proportion to its overall rating is about 69%, which is very good and what network executives aim for and the advertisers want. Generally, I think anything about 45% or more in the 18-49 range is acceptable. So looking at this past Wednesday's third special airing of Blue Bloods on CBS, it did a good 7.1 household rating, but its 18-49 rating was only a 1.6. That is only about 22% in the 18-49 proportion. That is not good. Sure, its overall numbers may be good but that doesn't pay the bills. This rating might be "acceptable" for a Friday or Saturday, where ratings are lower, but on a weeknight (Sun-Thurs), this is not acceptable. Even on a Friday it would be borderline, as we saw similar series like this canceled over the years (Close to Home, Women's Murder Club).
Next, if you skew old but still do an acceptable 18-49 rating, then you'll be fine as well. A perfect example of this is NCIS. The series does over 20 million viewers, but its overall 18-49 rating is still decent. This past Tuesday, NCIS did a mammoth 13.2 HH rating. The 18-49 rating was a great 4.6 as well. However, that only comes out to about 35% in the 18-49 proportion. While that is low, it still matters that its overall 18-49 rating was good. So in some cases like this, the skew doesn't matter since its overall 18-49 rating is high. However, while its overall 18-49 rating is fine, the competing Glee on Fox skews much younger and does a slightly better 18-49 rating, but advertisers pay much more for Glee than NCIS because of the skew. This season, Glee is netting $272,694 for a 30-second ad, while NCIS is much lower at $150,708 despite being the most watched scripted series. Then there is the case where you may skew inside the 18-49 range, but your overall 18-49 rating is low. Last night's Perfect Couples is a prime example. It only did a prelim 1.9 household rating and a prelim 1.4 18-49 rating. Ouch. But that is nearly 74% in the 18-49 proportion. In this case it doesn't matter, since the overall 18-49 rating is very low. The ideal case is a show that skews 18-49 and still has a good overall 18-49 rating. Some good examples are Modern Family, Cougar Town, American Idol, How I Met Your Mother, Big Bang Theory and Grey's Anatomy.
Another factor I want to cover is retention. Yes, it is important but with same day DVR thru 3am being added to the ratings, it really doesn't tell you the retention because people are watching the shows at a different time. The only way to "truly" measure retention is by the actual live ratings, since it is not counting the added same day DVR thru 3am. Many of the big hit shows add over a point to their 18-49 rating because of the same day DVR added, thus this really messes up the retention rate. One show that is heavily DVRed is the CBS Monday comedy How I Met Your Mother. Looking at its last new episode on Jan. 17, it did a 3.9 18-49 rating. Take away any DVR for that night thru 3am, and it comes out to a 2.7. So 1.2 was added that very same night thru 3am. They watched it at 9pm or 2am, or anytime between 8:30pm-3am. The show following the comedy on the CBS schedule at 8:30pm is Rules of Engagement. It is not as heavily DVRed as Mother, so the retention rate gets messed up all the time. Rules on Jan. 17 did a 3.3 18-49 rating, so it "lost" 0.6 from its lead-in. But did it really? Taking away any DVR from that night, Rules comes out to a 2.6 18-49 rating, only losing a tenth from Mother's live rating. So it isn't bad at all, as the retention rate is actually 96% there and not 85% when same day DVR is factored in. So why would retention rates matter when same day DVR thru 3am is being added to the ratings? It would only matter if you are seeing the actual live ratings, because people can watch these shows anytime now until 3am and have the ratings counted.
Next is how to track a new show. The NBC drama Harry's Law premiered on Jan. 17 and it has been consistent through its first three airings (yes, it has faced a repeat or two for all of its airings so far, but still consistent). The 18-49 track for the first three episodes are 2.2, 2.1, and 2.1. That is not much of a drop at all, which is good. The overall 18-49 rating is decent for 10pm these days, too. However, like Blue Bloods it skews terribly old. It may be doing around 11 million, but less than 30% of its audience is in the 18-49 proportion, so it is less likely the ads are being watched in the demo. It is still early to determine the status of Harry's Law, as the next four weeks will be key as both Castle and Hawaii Five-0 are all-new these four weeks. If it can maintain the 2.0-2.2 average, then NBC will for sure bring it back despite the old skew. Anything lower might be Friday material because it has a good overall audience still. The CBS drama The Good Wife does a similar skew currently. It started off higher last year in the 18-49 rating than Harry, though, but right now it is doing a 2.2 18-49 rating. It will be interesting to see if CBS moves it to another night (Friday?) next season as the overall 18-49 rating has dipped this season. The only thing that might prevent CBS from moving it is that its their only drama that is critically acclaimed and wins awards. Harry's Law still has plenty more to do before it can be in the same league as The Good Wife.
One other thing I want to note is repeat airings. Why do serialized shows get repeat airings? Because the ad money is the same as it would be for a new episode. This is why Grey's Anatomy, which doesn't repeat well but gets a lot of ad money, is repeated. Sure it is good to be competitive once in a while and remove the repeat for something that does better in the ratings, but ultimately ad money would win. I am sure when ABC preempted a scheduled Grey's repeat for the Barbara Walters special with Oprah on Dec. 8 it didn't generate as much as a Grey's Anatomy episode would have done. So, yes, this is why you see some repeats of shows that don't repeat well. It's all about ad money.
I think that's about it. I was looking through the web and not many people understand how to look at TV ratings these days. There is one great blog I came upon on my search and it uses much more stats to back things up than I just did. Take a look at this read from the Spotted blog from December 2009. That is just one of many blog articles that was well "spot on," so you might want to read some of the other blogs (like this one) during that time frame. I hope you learned something today and remember...it's all about ad money and the 18-49 demo (preferably skewing in that demo). See you on Sunday for our normal ratings report, like usual.


It's Friday, so it is time for "Sitcom Stars on Talk Shows" for the coming week. This is where we list what sitcom stars are appearing on talk shows for the coming week, the stars are both current and past sitcom stars (but we won't cover movie stars like Tom Hanks or John Travolta, since they won't be talking about their past sitcoms likely), so this is for all sitcom fans of all eras!
For the week of Feb. 7-11, 2010, we have many current sitcom stars and past sitcom stars on TV talk shows! So get your DVR's (or whatever you use) ready! Ready? Here is all what you need to know for the coming week!

Monday, February 7, 2011
  • Martin Lawrence (Martin) - Watch Martin on Late Show with David Letterman at 11:35pm on CBS.
  • Sarah Chalke (Mad Love/Scrubs) - Catch Sarah on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Jason Biggs (Mad Love) - Watch Jason also on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Matthew Perry (Mr. Sunshine/Friends) - Watch Matthew on LIVE! with Regis & Kelly, so check your listings.
  • Allison Janney (Mr. Sunshine) - Watch Allison on The Ellen DeGeneres Show, so you'll have to check listings for time and station.
  • Jessica Walter (Retired at 35/Arrested Development/Three's a Crowd) - Catch Jessica on The Joy Behar Show at 9pm on HLN.
Tuesday, February 8, 2011
  • Matthew Perry (Mr. Sunshine/Friends) - See Matthew as he visits The Ellen DeGeneres Show in the daytime (check listings) and then in late night on ABC's Jimmy Kimmel Live! at 12am.
  • Kevin Nealon (Weeds) - Catch Kevin on Late Night with Jimmy Fallon at 12:37am on NBC.
  • Ed Helms (The Office) - Catch Ed on NBC's TODAY show sometime between 7-9am then a few hours later on The View at 11am ET/10am CT-PT on ABC.
  • Martin Lawrence (Martin) - Watch Martin on LIVE! with Regis & Kelly on your local affiliate.
Wednesday, February 9, 2011
  • Ty Burell (Modern Family/Back to You) - Watch the funnyman on ABC's The View at 11am ET/10am CT-PT then later on Late Show with David Letterman at 11:35pm on CBS.
  • Matt LeBlanc (Episodes/Friends/Joey) - Matt visits The Tonight Show with Jay Leno on NBC at 11:35pm.
  • Carl Reiner (The Dick Van Dyke Show) - Watch the TV legend on Late Late Show with Craig Ferguson on CBS at 12:37am.
  • Mario Lopez (Saved by the Bell) - It's all right because you can watch Mario on OWN's The Gayle King Show at 10am.
  • Kevin Nealon (Weeds) - Watch Kevin on TODAY sometine between 7-11am on NBC.
  • Roseanne Barr (Roseanne) - Catch Roseanne on The Mo'nique Show on BET at 11pm.
Thursday, February 10, 2011
  • Johnny Galecki (The Big Bang Theory/Roseanne) - Watch Johnny on the Rachel Ray Show so check your local listings.
Friday, February 11, 2011
  • Aziz Ansari (Parks and Recreation/Scrubs) - Catch Aziz on Late Night with Jimmy Fallon at 12:37am on NBC.
  • Ed Helms (The Office) - Ed appears on Late Show with David Letterman at 11:35pm on CBS.
  • Jason Biggs (Mad Love) - See Jason on Late Late Show with Craig Ferguson at 12:37am on CBS promoting his upcoming sitcom.
  • Lisa Kudrow (Friends/The Comeback) - Watch Lisa on The Gayle King Show on OWN at 10am.
Leave us comments on our message board or Tweet/Facebook us to let us know what you think of this Friday feature! We do listen!


Sitcoms Airing Tonight

Saturday, May 25

Live in Front of a Studio Audience: Norman Lear’s "All in the Family" and "The Jeffersons" (ABC, 8:00PM ET/PT) (Repeat)
Kerry Washington joins “Live in Front of a Studio Audience: Norman Lear’s ‘All in the Family’ and ‘The Jeffersons,’” the live sitcom special coming from late-night host Jimmy Kimmel and television icon Norman Lear. Washington is set to play Helen Willis in the special, airing live WEDNESDAY, MAY 22 (8:00-9:31 p.m. EDT), on The ABC Television Network. This historic event will take viewers down memory lane, recreating an original episode from each of the Emmy® Award-winning series “All in the Family” and “The Jeffersons.” This legendary night of television will be hosted by Lear and Kimmel, directed by 10-time Emmy winner James Burrows and produced by Sony Pictures Television.

Previously announced stars include Woody Harrelson (Archie Bunker), Marisa Tomei (Edith Bunker), Jamie Foxx (George Jefferson), Wanda Sykes (Louise Jefferson), Ellie Kemper (Gloria Stivic), Will Ferrell (Tom Willis), Justina Machado (Florence Johnston), Ike Barinholtz (Meathead), Sean Hayes (Mr. Lorenzo), Amber Stevens West (Jenny Willis Jefferson), Jovan Adepo (Lionel Jefferson), Anthony Anderson (Uncle Henry), Stephen Tobolowsky (Mr. Bentley) and Jackée Harry (Diane Stockwell).

All About "All in the Family" and "The Jeffersons" (ABC, 9:30PM ET/PT) (Repeat)
After the star-studded live sitcom special “Live in Front of a Studio Audience: Norman Lear’s ‘All in the Family’ and ‘The Jeffersons,’” “Nightline” will take a special look at the cultural and historical significance of the two iconic series. Participants in the live sitcom special along with modern-day comedians, television stars and journalists reminisce about each show’s groundbreaking impact and legacy.“Nightline” Presents “All About ‘All in the Family’ and ‘The Jeffersons’” airs WEDNESDAY, MAY 22 (9:31–10:00 p.m. EDT), on The ABC Television Network.

The prime-time special features interviews with “All in the Family” and “The Jeffersons” creator Norman Lear; host and executive producer Jimmy Kimmel and stars Anthony Anderson, Ike Barinholtz, Jackée Harry, Ellie Kemper and Kerry Washington; comedians and actors Raven-Symoné, David Alan Grier, Lil’ Rel and John Amos; original “The Jeffersons” cast member Marla Gibbs; and journalists Deborah Roberts, Chris Connelly, Marc Lamont Hill and Joe Levy.

Game Shakers - "Bug Tussle" (Nickelodeon, 8:00PM ET/PT)
After Dub goes to Vegas and leaves Trip behind, the Game Shakers take Trip to Dub's awesome apartment to show him a good time.

Game Shakers - "Why Tonya" (Nickelodeon, 8:30PM ET/PT)
The Game Shakers are approached by a fan who demands that they make changes to one of their games.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of May 20)

Friday, May 24

  • Dana Carvey (One of the Boys) - Watch Dana on The Tonight Show Starring Jimmy Fallon at 11:34pm on NBC. He talks about The Secret Life of Pets 2 on LIVE! with Kelly and Ryan, so check your listings.
  • The Cast of The Big Bang Theory - Johnny Galecki, Jim Parsons, Kaley Cuoco, Simon Helberg, Kunal Nayyar, Mayim Bialik and Melissa Rauch are guests on The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Bill Hader (Barry) - Bill appears on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Kathryn Newton (Gary Unmarried) - Kathryn is a guest on a repeat of Late Night with Seth Meyers at 12:36am on NBC.
  • Adam Scott - Adam appears on a repeat of The Late Late Show with James Corden at 12:37am on CBS.
  • John Travolta (Welcome Back, Kotter) - John and his daughter Ella Bleu are guests on The Talk on CBS at 2pm ET/1pm CT-PT.
  • Jodie Sweetin (Fuller House/Hollywood Darlings/Full House) - Jodie guest co-hosts The Talk on CBS at 2pm ET/1pm CT-PT.
  • Logan Browning (Dear White People/Meet the Browns) - Logan stops by The Real, so check your local listings. She will also be on the BUILD Series at 5:30pm
  • Bryan Cranston (Malcolm in the Middle) - Bryan talks about Broadway's Network on CBS This Morning sometime between 7-9am.
  • Jackée Harry (Tyler Perry's The Paynes/The First Family/Sister, Sister/227) - Jackée talks about Pride and Prejudice: Atlanta on ABC's Strahan & Sara at 1pm and on People Now at 12pm.
  • Justin Long (F Is for Family/Ed) - Justin talks about Life is Short with Justin Long on Couch Surfing at 8am.
  • Beanie Feldstein (What We Do in the Shadows) and Kaitlyn Dever (Last Man Standing) - Beanie and Kaitlyn talk about Booksmart on NBC's Today in the 10am hour.
  • Tiffani Thiessen (Alexa & Katie/Good Morning, Miami/Saved by the Bell) - Tiffani is in the kitchen on Pickler & Ben, so check your local listings.


New on DVD/Blu-ray (March/April/May)

Hangin' with Mr. Cooper - The Complete Second Season Alice - The Complete Ninth Season The Wayans Bros. - The Complete Fifth Season Evening Shade - The Complete Collection Perfect Strangers - The Complete Seventh and Eighth Seasons

03/05 - Hangin' with Mr. Cooper - The Complete Second Season (WBShop.com)
03/12 - Alice - The Complete Ninth Season (WBShop.com)
03/26 - The Wayans Bros. - The Complete Fifth Season (WBShop.com)
04/02 - Archer: Danger Island - The Complete Season Nine
04/09 - You're the Worst - The Complete Fifth Season
04/12 - Evening Shade - The Complete Collection
04/16 - The Big C - The Complete Series (Blu-ray)
05/07 - Baskets - The Complete Season Three
05/13 - My Three Sons - The Third Season - Volume One
05/13 - My Three Sons - The Third Season - Volume Two
05/14 - The Donna Reed Show - Seasons 1-5
05/14 - Petticoat Junction - Seasons 1-3
05/28 - Perfect Strangers - The Complete Seventh and Eighth Seasons
05/28 - South Park - The Complete Twenty-Second Season (Blu-ray)
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


Recent SitcomsOnline.com News Blog Posts

05/25 - SitcomsOnline Digest: Late Night Tops Ratings for the Season; FXX Announces Archer After Hours
05/24 - Fri-Yay: Live in Front of a Studio Audience Recap; Mario Lopez Produced Sitcom Coming to Netflix
05/23 - Orange Is the New Black Returns for Final Season in July; Lifetime Gets More Book to Screen Movies This Summer
05/22 - Los Espookys Premieres June 14 on HBO; NBC's 5th Annual Red Nose Day Special Brings Out the Stars
05/21 - Nightline Primetime Special Profiles All in the Family & The Jeffersons; Are You Smarter Than a 5th Grader Premieres June 10 on Nick
05/20 - Comedy Central Heads to the South Side This July; Catch the Big Bang Finale Again Tonight
05/19 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of May 20, 2019)
05/18 - SitcomsOnline Digest: Broadcast Network Fall Lineup at a Glance; Rick & Morty Returns in November
05/17 - Fri-Yay: Big Bang Ends With No Hype?; ABC to Air Farrah Fawcett Documentary
05/16 - The CW Upfront 2019-20: Fall 2019 Schedule; Notes from TBS and TNT Upfront
05/15 - CBS Upfront 2019-20: Fall 2019 Schedule; Remembering Doris Day and Tim Conway
05/14 - ABC Upfront 2019-20: Fall 2019 Schedule; Disney Channel Sets Premiere Dates for Raven's Home and Bunk'd
05/13 - Fox Upfront 2019-20: Fall 2019 Schedule; Antenna TV's Father Knows Best Father's Day Marathon
05/12 - NBC Upfront 2019-20: Fall 2019 Schedule; Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of May 13, 2019)
05/11 - SitcomsOnline Digest: Looking at Sitcom Cancellations Ahead of Upfronts; Unbreakable Kimmy Schmidt Returning for Interactive Special
05/10 - Fri-Yay: Upfronts 2019: Questions for Sitcoms; getTV Celebrates All in the Family Ahead of ABC Live Special
05/09 - More Pre-Upfront Pick Ups from NBC, ABC and The CW; Fox Schedules BH90210
05/08 - NBC Picks Up 2 Series Before Upfront; FX Gets 2nd Season of What We Do in the Shadows
05/07 - AXS TV's The Very VERY Best of the 70s; Who Do You Think You Are? Returns to NBC with More Celebs
05/06 - Kevin Hart Bounce Series Debuts Tonight; Set Sail with Kimmy Schmidt
05/05 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of May 6, 2019)
05/04 - Pluto TV Adds Special Versions of Popular Viacom Channels; Perfect Strangers to Finish on DVD
05/03 - Fri-Yay: Ramy Gets 2nd Season on Hulu; ABC Orders black-ish and Spinoff mixed-ish for 2019-20
05/02 - Hulu 2019 Upfront; Suits and Spinoff to Air Back-to-Back
05/01 - Fox Gets Unique Fred Savage Series; BH90210 Gets Shannen Doherty for Revival
04/30 - CBS Announces Big Bang Special on Finale Night; Showtime Gets 2nd Season of Black Monday with Don Cheadle
04/29 - Disney Channel's Just Roll With It Premieres in June; Alyssa Milano Launches Podcast
04/28 - Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of April 29, 2019)
04/27 - SitcomsOnline Digest: Santa Clarita Diet and Wrecked Both Cancelled; Remembering Dallas Actor Ken Kercheval
04/26 - Fri-Yay: Status of Sitcoms on Disney+; Gabriel Iglesias Sitcom Launches June 21 on Netflix
04/25 - Lifetime's Book to Screen Titles in June; The CW Renews Four More for 2019-20