Thursday, January 13, 2011

TCA Winter 2011 Press Tour: NBC; The Game's Season Premiere Sets Series Highs on BET

NBC is up today at the TCA Winter 2011 press tour. They are not having an executive session today due to the recent Comcast deal still pending. So we are really not getting any new info today. The day started off with an USA Network Character Breakfast. Then there were panels for Syfy series Being Human and Face Off. Then before NBC was up, Bravo's Platinum Hit, Mun2's I Love Jenni and Oxygen's The Glee Project were up. Panels later this afternoon will have NBC shows go up, as we see The Cape (Mondays at 9pm), Perfect Couples (premieres next Thursday at 8:30pm), America's Next Great Restaurant (premieres Wednesday, March 16), Harry's Law (premieres Monday at 10pm), and Community (Thursdays at 8pm). The day will conclude with a NBC Universal Evening Event party.
IF there is anything noteworthy from NBC's panels this afternoon, we will let you know, so stay with us!

BET's scripted night of programming broke ratings records as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of sitcom The Game at 10:00 p.m. and the series premiere of Let's Stay Together at 11:00 p.m. The Game was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 The Game telecast on broadcast and cable ever (beating its airings on The CW by miles). The premiere also ranks as the #2 telecast in BET history among viewers (behind BET Awards '09).
Let's Stay Together, a brand new scripted series on the network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind The Game, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.
Following BET Networks' successful syndicate acquisition in February 2009, the BET premiere of The Game picked up where things left off at the end of season three (over two years ago) with the show's main cast -- Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, The Game had the highest amount of social media buzz of all other prime time television shows, according to Trendrr's Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on The Game Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question "What did you think about tonight's episode?" within the first 28 minutes after the post. The Game related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.
So why did The Game get such big ratings? The CW aired the series only in primetime once a week, while BET has been airing the series since February in all day parts with a lot of marathons, gaining new fans and airing it with similar style sitcoms. With the amount of networks available today, it is very hard to find an audience for a series airing just once a week. Comedies tend to repeat well and are perfect for marathon viewing. The previous high for The Game on The CW was 3 million viewers for the season two premiere, which was more than doubled in the BET premiere. Maybe more network sitcoms need to have their sitcoms air for marathons or daily afternoon airings to get a bigger audience in primetime. Original dramas on cable also are doing well with the marathon blocks and extra encores, such as ABC Family's Pretty Little Liars, which recently saw series highs for the return.
Both series will regularly air every Tuesday on BET at 10pm & 10:30pm, respectively.


Sitcoms Airing Tonight

Thursday, November 23

The Big Bang Theory - "The Holiday Summation" (CBS, 8:00PM ET/PT) (Repeat)
Sheldon and Amy visit Leonard and Penny for the first time since the holidays and share details about their terrible trip to Texas. Laurie Metcalf returns as Sheldon’s mother, Mary.

Young Sheldon - "A Solar Calculator, A Game Ball, and A Cheerleader's Bosom" (CBS, 8:30PM ET/PT)
Sheldon struggles with newfound popularity after utilizing statistics to help the football team.

Mom - "Fancy Crackers and Giant Women" (CBS, 9:00PM ET/PT)
Bonnie suffers withdrawal after giving up cable TV to help Christy pay for her law school applications, and the women rally around Jill after she has a breakdown in her favorite department store.

Life in Pieces - "Testosterone Martyr Baked Knife" (CBS, 9:30PM ET/PT)
When Heather, Clementine and Jen offer to save Joan from the stress of preparing the Thanksgiving meal, the free time leaves Joan even more frazzled. Also, Greg has a boost of self-confidence after learning he has high levels of testosterone; Samantha keeps a secret from her family during Thanksgiving dinner; and John is determined to continue the tradition of using his old, unsafe knife to carve the turkey.

Complete TV Listings


Sitcom Stars on Talk Shows (Week of November 20)

Thursday, November 23

  • Tracy Morgan (30 Rock/The Tracy Morgan Show) - Watch Tracy on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Paul Shaffer (A Year at the Top) - Paul is a musical guest on a repeat of Jimmy Kimmel Live! at 11:35pm on ABC.
  • Jerry Seinfeld (Seinfeld) - Jerry appears on The Tonight Show Starring Jimmy Fallon at 11:34pm on NBC.
  • Tig Notaro (One Mississippi) - Tig is a guest on a repeat of The Late Show with Stephen Colbert at 11:35pm on CBS.
  • Stephanie Beatriz (Brooklyn Nine-Nine) - Stephanie appears on a repeat of Last Call with Carson Daly at 1:35am on NBC.
  • Kaitlin Olson (The Mick/It's Always Sunny in Philadelphia) - Kaitlin chats on a repeat of The Talk on CBS at 2pm ET/1pm CT-PT.
  • Anna Camp (The Mindy Project) - Anna is a guest on a repeat of LIVE! with Kelly and Ryan, so check your listings.
  • Jussie Smollet (On Our Own) - Jussie appears on a repeat of Harry, so check your local listings.
  • Valerie Bertinelli (Hot in Cleveland/One Day at a Time) - Valerie reveals her favorite, good-for-you dessert she swears by on a repeat of The Dr. Oz Show, so check your local listings.