Friday, July 06, 2007
Networks Selling Out?
By: Seth Thrasher
For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.
Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.
One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.
People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.
This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.
They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.
Agree or disagree with Seth? Discuss it here.
New on DVD/Blu-ray (September)
09/06 - Coach - Season One (Mill Creek) / Season Two / Seasons One and Two
09/06 - South Park - The Complete Ninteenth Season (Blu-ray)
09/13 - The Big Bang Theory - The Complete Ninth Season (Blu-ray)
09/13 - Newhart - The Complete Sixth Season
09/20 - 2 Broke Girls - The Complete Fifth Season
09/20 - Family Matters - The Complete Eighth Season
09/20 - Modern Family - The Complete Season 7
09/20 - Veep - Season 5
09/27 - The Wonder Years - Season Six
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest
Sitcoms Airing Tonight
Tuesday, October 25
The Middle - "Halloween VIII: The Heckoning" (ABC, 8:00PM ET/PT)
As Halloween approaches, Frankie is taken aback when she discovers that, if the circumstances ever arose where she and Mike got divorced, the kids would all choose to live with Mike. Meanwhile, Sue tries everything in her power to get her room back from Brick, and having to be so nice around girlfriend April all of the time leads Axl to lash out at his family.
American Housewife - "Westport Zombies" (ABC, 8:30PM ET/PT)
Katie, jealous of Taylor’s friendship with neighbor Viv (Leslie Bibb), reluctantly competes in the Westport Halloween “Zombie Run” after she finds out they’ll both be running. Meanwhile, Greg and Anna-Kat get a little too much in character for the “zombie” part of the run’s obstacle course.
Fresh Off the Boat - "Louisween" (ABC, 9:00PM ET/PT)
It’s Louis’ favorite holiday, and he makes every attempt to scare Jessica into the Halloween spirit, but she is buried in her word processor, drafting her first horror novel. Meanwhile, Emery and Evan debate costume choices, and Eddie and his crew are excited to party with high schoolers at Nicole’s house.
The Real O'Neals - "The Real Halloween" (ABC, 9:30PM ET/PT)
When Halloween arrives, or what Kenny refers to as “the gay Super Bowl,” he plans to go to Boystown to watch the festive costume parade. In an effort to prevent Kenny from attending, Eileen agrees to let him throw his own Halloween party at home. Eileen’s tolerance is ultimately tested when Kenny recruits Stuart and his gay friends to join the big party, and he makes a BIG costume change. Meanwhile, Jimmy and Shannon plan to pull off an epic Halloween prank.
Atlanta - "Junteenth" (FX, 10:00PM ET/PT)
Why my Auntie trying to make me go to one of these bougie Junteenth parties again? I don't like them sadity people and I'm gonna miss my shows. Le sigh.
Family Time - "Head of House" (Bounce TV, 9:00PM ET/PT)
When the Stallworths have an unexpected visitor, they learn of a vicious crime that took place in their home years ago.
Tuesday, October 25
- Will Forte (The Last Man on Earth) - Catch Will on The Late Show with Stephen Colbert at 11:35pm on CBS. He also chats with the ladies of The View on ABC at 11am ET/10am CT-PT.
- Matt LeBlanc (Man with a Plan/Episodes/Friends) - Matt is a guest on The Late Late Show with James Corden at 12:37am on CBS.
- Cobie Smulders (How I Met Your Mother) - Cobie appears on Last Call with Carson Daly at 1:35am on NBC.
- Skylar Astin (Ground Floor) - Skylar is a guest on Last Call with Carson Daly at 1:35am on NBC.
- Ron Howard (Happy Days/The Andy Griffith Show) - Ron drops by Conan at 11pm on TBS.
- Mary Lynn Rajskub (How to Be a Gentleman/Veronica's Closet/The Larry Sanders Show) and David Koechner (Another Period/Hank/The Office) - Mary and David are guests on @midnight on Comedy Central at midnight.
- John Lithgow (3rd Rock from the Sun/Twenty Good Years) - John appears on LIVE! with Kelly, so check your listings.
- Jamie Lee Curtis (Scream Queens/Anything But Love) - Jamie Lee is a guest on Harry, so check your local listings.
- Erinn Hayes (Kevin Can Wait/Guys with Kids/Worst Week) - Erinn plays a celeb guessing game with Rach, who’s serving up no-fail make-your-own takeout, on Rachael Ray, so check your local listings.
- Mary Steenburgen (The Last Man on Earth/Ink) - Mary joins the Chew Crew on ABC's The Chew at 1pm ET/12pm PT/CT.
- Ana Gasteyer (People of Earth/Lady Dynamite/Suburgatory) - Ana will be on New York Live on WNBC in New York at 12:30pm ET. She will also be on NBC's Today in the 10am hour.
- Cheryl Hines (Son of Zorn/Suburgatory/Curb Your Enthusiasm) - Cheryl is a guest on Home & Family on Hallmark Channel at 10am ET/PT.
- Abbi Jacobson (Broad City) - Abbi will be on ABC's Good Morning America sometime between 7-9am. She will also be on the AOL Build Show 4pm.
- Don Rickles (C.P.O. Sharkey/Daddy Dearest) - Don is a guest on NBC's Today sometime between 7-9am.
- Nico Tortorella (Younger) - Nico appears on Access Hollywood Live, so check your local listings.