Friday, July 06, 2007
Networks Selling Out?
By: Seth Thrasher
For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.
Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.
One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.
People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.
This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.
They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.
Agree or disagree with Seth? Discuss it here.
New on DVD/Blu-ray (December/January)
12/06 - Family Guy - Season Fourteen
12/13 - American Dad! - Volume 11
12/13 - Newhart - The Complete Seventh Season
01/03 - Girls - The Complete Fifth Season (Blu-ray)
01/10 - Broad City - Season 3
01/17 - I Love Lucy - Superstar Special #2 (Colorized)
01/17 - The Love Boat - Season Three - Volume One
01/17 - The Love Boat - Season Three - Volume Two
01/24 - Hooperman - Season One / Review
01/24 - Hooperman - Season Two / Review
01/31 - Ballers - The Complete Second Season (Blu-ray)
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest
Sitcoms Airing Tonight
Tuesday, January 24
The Middle - "A Tough Pill to Swallow" (ABC, 8:00PM ET/PT) (Repeat)
When a devastated Sue discovers that she has been kicked out of college because she forgot to renew her financial aid, Mike tries to come to her rescue and convince a tough college bursar to reinstate her. Meanwhile, having only taken oral liquid medication all of his life, a frustrated Frankie does everything in her power to teach Brick how to swallow a pill when he gets an ear infection; and Hutch becomes angry with Axl after he keeps driving the Winnebago without permission to Orson to visit new girlfriend April – leaving Hutch without any means of transportation to get to class.
American Housewife - "Art Show" (ABC, 8:30PM ET/PT) (Repeat)
When Anna-Kat draws a super plus-sized portrait of Katie for the school art show, Katie sets out to retrieve it by any means necessary. Meanwhile, with Katie away, Doris is left in charge of Oliver and Taylor. She’s determined to whip them into shape with her Tiger Mom skills, but she may have met her match.
Fresh Off the Boat - "Coming From America" (ABC, 9:00PM ET/PT) (Repeat)
Louis flies the entire family to Taiwan in an effort to make things right with Gene (Ken Jeong). Upon meeting Gene’s beautiful fiancé, Margaret, and seeing the wonderful life he has built for himself, Louis questions whether his life in Orlando is just as great as it could be in Taiwan. Meanwhile, Jessica takes Eddie, Emery and Evan to her favorite childhood locales, including Dihua Street and Shilin Night Market.
The Real O'Neals - "The Real Match" (ABC, 9:30PM ET/PT) (Repeat)
When Jimmy recruits a reluctant Kenny to join his wrestling team for a one-time match, a surprise victory gives him the confidence to join the team full time to become the first, openly gay athlete at St. Barklays. Kenny’s newfound stardom makes Jimmy feel a bit replaced, but when an opponent refuses to wrestle his brother, Jimmy puts his feelings aside and rallies the team around Kenny. Meanwhile, Pat injures his back trying to help Eileen prepare for a weekend getaway, but things only get worse when she tries to be the perfect caregiver to impress VP Murray but fails miserably.
New Girl - "The Hike" (Fox, 8:00PM ET/PT)
While on a day hike, Jess and Robby (guest star Nelson Franklin) discover something unexpected about their relationship. Also, Winston throws a surprise welcome home party for Aly (guest star Nasim Pedrad). Meanwhile, Schmidt and Cece fail to impress their new neighbors.
The Mick - "The Master" (Fox, 8:30PM ET/PT)
All hell breaks loose, as the kids fight over who will take the master bedroom. Also, Mickey pursues a wealthy businessman who quickly discovers that she is not the prize he thought she was.
Teachers - "Stranger Danger" (TV Land, 10:00PM ET/PT)
There’s a trespasser at Fillmore and a new security guard is hired. Ms. Snap and Ms. Bennigan hold a “Women Empowering Women” workshop, Mrs. Adler takes stranger danger too far, and Ms. Watson purchases a male safety dummy.
Tuesday, January 24
- Retta (Parks and Recreation) - Catch Retta on Late Night with Seth Meyers at 12:36am on NBC. She will also be on the AOL Build Show at 3pm.
- Claudia O'Doherty (Love) - Claudia is a guest on @midnight on Comedy Central at midnight.
- John Goodman (Roseanne/Normal, Ohio) - John talks about Patriots Day on LIVE! with Kelly, so check your listings.
- Yvette Nicole Brown (The Odd Couple/Community) - Yvette visits Harry, so check your local listings.
- Jennifer Esposito (Samantha Who?/Spin City) - Jennifer appears on NBC's Today in the 10am hour. She will also be on the AOL Build Show at 1pm.
- Justina Machado (One Day at a Time) - Justina talks about the new Netflix series One Day at a Time on the AOL Build Show at 12pm.