Friday, July 06, 2007
Networks Selling Out?
By: Seth Thrasher
For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.
Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.
One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.
People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.
This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.
They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.
Agree or disagree with Seth? Discuss it here.
New on DVD/Blu-ray (October/November)
10/04 - The Andy Griffith Show - The Christmas Special (Colorized)
10/04 - I Love Lucy - Superstar Special #1 (Colorized)
10/11 - Dr. Ken - Season One
10/11 - Mike & Molly - The Complete Sixth and Final Season
10/11 - Mike & Molly - The Complete Series
10/11 - Nurse Jackie - Seasons One and Two
10/11 - Weeds - Seasons One and Two
11/01 - Schitt's Creek - Seasons One and Two
11/08 - Family Matters - The Complete Ninth Season
11/08 - Your Family or Mine - Season One
11/15 - Community - The Complete Series
11/15 - The Lucy Show - The Complete Series
11/15 - The Mindy Project - Season Four
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest
Sitcoms Airing Tonight
Thursday, December 8
The Big Bang Theory - "The Military Miniaturization" (CBS, 8:00PM ET/PT) (Repeat)
Colonel Williams (Dean Norris), an Air Force representative from the Department of Material Command sits down to talk with Wolowitz.
The Great Indoors - "@Emma" (CBS, 8:30PM ET/PT)
When Emma quits after being turned down for a raise, Jack and Roland become the magazine’s newest and worst ever social media managers. Also, in a misguided attempt to boost business, Eddie re-brands his bar as “magic-themed.”
Mom - "Cornbread and a Cashmere Onesie" (CBS, 9:00PM ET/PT)
Christy and Bonnie worry about Jill after her cry for help on the anniversary of her mother’s suicide.
Life in Pieces - "Swim Survivor Zen Talk" (CBS, 9:30PM ET/PT)
When John decides to try out for “Survivor,” Tim gets jealous and attempts to undermine his audition tape. Also, Colleen confesses she can’t swim when she and Matt discuss Hawaii as a honeymoon destination; Jen pretends to get hooked on meditation so she can use the time to play cell phone games; and Heather gives Sophia the “sex” talk. “Survivor” host Jeff Probst guest stars as himself.
Thursday, December 8
- Jennifer Aniston (Friends) - Catch Jennifer on Jimmy Kimmel Live! at 11:35pm on ABC.
- Lola Kirke (Mozart in the Jungle) - Lola is a guest on Late Night with Seth Meyers at 12:36am on NBC.
- T.J. Miller (Silicon Valley/The Goodwin Games/Carpoolers) - T.J. appears on Conan at 11pm on TBS.
- Anna Camp (The Mindy Project) - Anna stops by Conan at 11pm on TBS.
- Emeril Lagasse (Emeril) - Emeril guest co-hosts Rachael Ray and makes sausage-stuffed mushrooms, so check your local listings.
- Jodie Sweetin (Fuller House/Full House) and Andrea Barber (Fuller House/Full House) - Jodie and Andrea chat with the ladies of The View on ABC at 11am ET/10am CT-PT. Jodie joins the Chew Crew on ABC's The Chew at 1pm ET/12pm PT/CT.
- Judah Friedlander (30 Rock) - Judah is a guest on New York Live on WNBC in New York at 12:30pm ET.
- Lori Loughlin (Fuller House/Full House) - Lori is a guest on The Talk on CBS at 2pm ET/1pm CT-PT. She also talks about what to expect from Season 2 of Fuller House on People Now at 8:30am.
- Scott Patterson (Aliens in America) - Scott talks about Luke and Lorelai’s wedding scene from Gilmore Girls – and if he thinks the two will ever have a baby on People Now at 8:30am.
- Josh Radnor (How I Met Your Mother) - Josh is a guest on the AOL Build Show at 12pm.
- Emmanuelle Chriqui (Entourage) - Emanuelle appears the AOL Build Show 3:45pm.
- Gael Garcia Bernal (Mozart in the Jungle) - Gael is a guest on Chelsea on Netflix.
- Will Smith (The Fresh Prince of Bel-Air) - Will appears on The Ellen DeGeneres Show, so check your local listings.