Friday, July 06, 2007
Networks Selling Out?
By: Seth Thrasher
For some time now, there has been a lot of talk regarding networks, such as TV Land, GSN, USA Network, etc. "selling out" – that is to say that the network shifts its programming practices from its original or most popular style to a different one, replacing fan favorite programs with others, etc. A lot is made of this as we, as fans of the television genre, want to continue to enjoy our favorite programs indefinitely.
Something that gets lost in this emotional attachment, though, is that at the end of the day these networks are businesses. And businesses in the television industry, for better or worse, have a responsibility to its advertisers, and to its owners and shareholders, to deliver the largest viewership possible, the largest viewership among the advertisers desired target group possible, and to operate in a manner that makes the company the most money.
One example is Nick at Nite. Every other night is a marathon of The Fresh Prince of Bel Air or Roseanne. Many fans aren't happy with this in the least bit – they long for the days of when the channel ran shows like I Love Lucy, Taxi, I Dream of Jeannie, The Mary Tyler Moore Show, Happy Days, etc. That's a nice sentiment to have, but ultimately, Nick at Nite does wonderful ratings airing shows like Fresh Prince and Roseanne, particularly among the groups their advertisers want to target. I guarantee you if they could get the same ratings airing The Odd Couple as they could Fresh Prince, you'd get to see Felix and Oscar just as much as you see Dan and Roseanne.
People complain as though networks owe them to run these shows – unfortunately, one small reality of the television industry negates this; unless you're part of a household that reports viewing data to Nielsen, what you’re watching – and what you want to watch...really doesn’t matter as much as it possibly should. It's a flaw in the Nielsen system – if 10 Nielsen viewers are watching Fresh Prince, and 1000 non-Nielsen viewers are watching Murphy Brown, the data reported to networks – and advertisers – indicates all of those 1000 people are in fact watching...Fresh Prince. Is it right? Not necessarily. But it's the best measurement system the industry has at the moment.
This system, and the data it produces, is why networks ultimately have to "betray their vision." For better or worse their loyalties lie with the bottom line. If the ratings data says that airing nothing but Fresh Prince, Roseanne, and The Cosby Show will put more viewers – and more young viewers – in front of the TV than WKRP in Cincinnati, Bob Newhart, and Laverne & Shirley then that's what they'll run.
They're not selling out, or whatever you want to call it. A lot of the people in this business really DO care about television. In order to remain a viable network, they have to make money. In order to make money, they have to make advertisers happy. In order to make advertisers happy, they have to deliver the most viewers possible per timeslot, and with any luck, the most of the specific group the advertiser is trying to target. And in order to attract the most viewers, sometimes a channel will have to run its most popular programs often, in order to maximize these things. It is a sad reality of this industry, and for better or worse it is not likely to change any time soon.
Agree or disagree with Seth? Discuss it here.
New on DVD/Blu-ray (October/November/December)
10/07 - The Dick Van Dyke Show - Classic Christmas Episodes
10/07 - The Flying Nun - The Complete First and Second Seasons (Mill Creek)
10/07 - The Middle - The Complete Fifth Season (Warner Archive)
10/07 - The Office - The Complete Series
10/07 - The Wonders Years - Season One
10/10 - The Wonder Years - The Complete Series - Read Our Review / The Signature Edition / Seasons 1-3
10/14 - 2 Broke Girls - The Complete Third Season
10/14 - Two and a Half Men - The Complete Eleventh Season
10/21 - Married with Children - Seasons 5 and 6 (Mill Crek)
10/21 - The Soul Man - The Complete Second Season
10/21 - Square Pegs - The Complete Series (Mill Creek)
10/28 - WKRP in Cincinnati - The Complete Series / Read Our Review
11/04 - The Exes - Seasons 1 & 2
11/04 - Hot in Cleveland - Season Five
11/04 - Napoleon Dynamite - The Complete Animated Series
11/04 - Sgt. Bilko (The Phil Silvers Show) - The Complete Series / Read Our Review
11/06 - Kenan & Kel - The Best of Seasons 3 & 4
11/11 - Dads - The Complete Series
11/11 - Dharma & Greg - The Complete Season 2
11/11 - Family Ties - The Complete Series
11/11 - My Favorite Martian - Best of Collection
11/11 - Taxi - The Complete Series
11/11 - Wings - The Complete Series (Mill Creek)
11/18 - King of the Hill - The Complete Seventh Season / The Complete Eighth Season
11/25 - Better Off Ted - The Complete Second Season
12/02 - Broad City - Season 1
12/02 - Happy Days - The Sixth Season
12/02 - The Simpsons - The Seventeenth Season (Blu-ray)
12/09 - Barney Miller - The Complete Sixth Season
12/09 - Family Guy - Volume 13
12/09 - The Jeffersons - The Complete Series
12/09 - Mister Ed - The Complete Series
12/09 - Mork & Mindy - The Fourth Season / The Complete Series
12/16 - The Many Loves of Dobie Gillis - The Final (Fourth) Season
12/23 - My Favorite Martian - Season Two - Collector's Edition
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest
Sitcoms Airing Tonight
Monday, December 22
The Big Bang Theory - "The Hook-Up Reverberation" (CBS, 8:00PM ET/PT) (Repeat)
Raj’s honesty about his past comes back to haunt him after his girlfriend, Emily, is cold to Penny. Also, the guys consider becoming part-owners in Stuart’s comic book store.
Mike & Molly - "'Tis the Season to Be Molly" (CBS, 8:30PM ET/PT)
Mike assures Molly he’ll be home in time for Christmas Eve dinner until he and Carl end up in the back of a stolen truck. Meanwhile, Molly is upset with Vince for trying to change the family’s Christmas traditions.
Anger Management - "Charlie and the Sexy Swing Vote" (FX, 10:00PM ET/PT)
Charlie and Jordan hire a hot tie-breaker to work as their associate on the prison clinic program.
Anger Management - "Charlie & the 100th Episode" (FX, 10:30PM ET/PT)
Charlie has to make a decision between keeping his group and being a sports psychologist for a baseball team.
Monday, December 22
- Steve Carell (The Office) - Watch Steve on a repeat of The Late Show with David Letterman at 11:35pm on CBS.
- Martin Short (Mulaney/The Martin Short Show) - Martin appears on a repeat of Conan at 11pm on TBS.
- Kelly Ripa (Hope & Faith) - Kelly stops by Watch What Happens: Live at 11pm on Bravo.
- Christine Baranski (Cybill/Welcome to New York) - Christine talks about Into the Woods on ABC's Good Morning America sometime between 7-9am. She will also be on LIVE! with Kelly and Michael, so check your listings.
- Jamie Foxx (The Jamie Foxx Show) - Jamie is a guest on a repeat of The Queen Latifah Show on your local station or at 3am on BET.
- Donald Faison (The Exes/Scrubs) - Donald drops by The Better Show, so check your local listings.
- Don Most (Happy Days) - Don talks about his NYC show at 54 Below on Saturday, December 27 on Good Day New York on WNYW-Fox5 in New York between 7-10am.